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Obi Asika — The Man with Kinetics and Master Keys for Arts, Culture and Entertainment

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By Prince Adeyemi Shonibare

 

Obi Asika’s journey reads like the blueprint of a cultural architect: an Onitsha boy with global eyes, a detribalised Nigerian with deep heritage, and a visionary who carries the rare kinetics — the energy, force, intelligence and motion — required to transform Nigeria’s arts, culture and entertainment landscape. Few individuals have held as many master keys to the creative economy as he does. From music to film, festivals to archives, heritage to global diplomacy, he stands today as one of the most influential culture-builders of modern Nigeria.

 

Family and Early Roots: The Onitsha Foundation

 

Born on 3 October 1968 into the historically respected Asika family of Onitsha, Obi grew up within a home soaked in leadership, heritage and intellectual discipline. His father, Anthony Ukpabi Asika, was Administrator of the East-Central State during a complex post-civil war era. His mother, Chinyere Edith Asika, was a scholar, computer scientist and celebrated collector of Nigerian fabrics, arts, ornaments and material culture. She built a 3,000-piece archive over five decades — a legacy that shaped Obi’s reverence for culture.

 

From this home, he learned the value of identity, memory, elegance, and people. He also learned inclusion. Today he is widely seen as one of Nigeria’s most detribalised figures — deeply Igbo by birth, fully Nigerian by spirit, and proudly married to Yetunde Asika, a Lagos-rooted Yoruba woman. His closest friends and professional networks cut across Hausa, Yoruba, Igbo, minority groups and the global black diaspora. He is, by all standards, a global citizen with a Nigerian soul.

 

Education and Formative Exposure

 

Obi’s early education began in Enugu before he moved to the United Kingdom. He attended Ashdown House in East Sussex and later Eton College, where he served as prefect and led multiple cultural societies, including the Political Society and Film Society.

 

He proceeded to the University of Warwick where he earned an LLB (Hons). More important than the degree was what university life sparked: he became a DJ, radio host, student promoter, and leader of African cultural societies. The campus became his first laboratory of entertainment kinetics — learning how music moves people, how narratives shape opinion, and how culture creates identity.

 

Storm: The Birth of Modern Nigerian Pop Culture

 

Upon returning home, he co-founded Storm Productions (later Storm 360), one of Nigeria’s earliest and most powerful entertainment engines. Storm was not just a record label — it was a movement, a renaissance and a creative revolution.

 

Through Storm, Obi helped launch and develop stars such as Naeto C, Ikechukwu, Sasha P, General Pype, L.O.S, Tosin Martins, Yung6ix and a generation of performers who shaped modern Afrobeats culture.

 

He introduced global-standard artist management, branding, reality-TV integration, and live-event architecture before they were common in Nigeria. Many insiders agree that without Storm, the current Afrobeats global wave would not exist in its present form.

 

Obi himself once said:

“We did it because it needed to be done — we were creating a new Nigeria through music.”

 

Reality TV, Content Power and Cross-Media Expansion

 

Beyond music, Asika produced and co-produced some of the biggest reality shows in African history:

 

Big Brother Nigeria

 

The Apprentice Africa

 

Dragons’ Den Nigeria

 

Glo Naija Sings

 

The Voice Nigeria

 

Ignite Africa

 

This cemented him as a master of multi-platform entertainment — a man who understood how to connect music, television, culture and commerce in one ecosystem.

 

Companies and Global Connections

 

His companies include:

 

Dragon Africa — a strategy, communications and events powerhouse

 

OutSource Media — content, production, media architecture

 

Iba Ajie Asika Resource Centre — heritage, archives, tech hub, museum, memory lab

 

Storm 360 — music, talent development, entertainment engineering

He sits on global advisory boards, collaborates with international institutions, and links Nigeria’s creative industry to the Caribbean, UK, USA, Europe and the diaspora.

 

His global networks span entertainment giants, heritage institutions, sports organisations, culture festivals and diplomatic circles.

 

DG of NCAC: A New Mandate Under President Bola Ahmed Tinubu

 

In 2024, President Tinubu appointed Obi Asika Director-General of the National Council for Arts and Culture (NCAC), entrusting him with the responsibility of re-engineering Nigeria’s soft-power infrastructure.

 

Since assuming office, he has reimagined the National Festival of Arts and Culture (NAFEST) as a strategic showcase of “Naija First”:

 

fashion,interior décor,dance and choreography,drama,and,theatre,children’s,cultural,segments,visual,arts,culinary,traditions,community,crafts,creative entrepreneurship

 

The festival has become a national statement of Tinubu’s cultural agenda: unity, national pride, economic creativity and diversity. Under Obi’s leadership, participation increased, media coverage expanded, and the festival regained prestige.

 

Building the Future: The New Creative Economy Blueprint

 

Obi Asika is pushing a new mission — not just culture for spectacle, but culture as a $280 billion industry. His ambition includes:

 

  1. Monetizing Nigerian Icons

 

He is encouraging Nigerian singers, actors, comedians, dancers and influencers to adopt global merchandising systems — T-shirts, perfumes, sneakers, memorabilia, accessories — creating new income streams and boosting GDP.

 

  1. Global-scale Concert Infrastructure

 

He envisions Nigerian concerts with 80,000–100,000 fans, matching Brazil, Europe and American stadium culture. His work aims to make Nigeria the entertainment capital of Africa.

 

  1. Integrating Sports, Tourism, Culture

 

From football to traditional games, he is merging sports with culture to build destination tourism and national festivals that attract global audiences.

 

  1. Intellectual Property Revolution

 

He is championing a national IP framework:

 

an entertainment database

 

rights management

 

revenue tracking

 

archives and content preservation

 

This is the backbone of a real creative economy — measurable, bankable, investable.

 

  1. The World’s Largest Entertainment Hub

 

In his long-term vision, Nigeria will host the world’s biggest entertainment, arts and cultural district — a hub connecting studios, archives, museums, markets, performance arenas, digital labs and talent academies.

 

Character: The Humble Giant

 

Despite elite schools and global connections, Obi is warm, approachable and deeply loyal. Friend to the powerful, the mighty, the creatives, the hustlers and the ordinary people. He respects heritage, honours elders, supports youth and listens to everyone. To many, he is a builder of bridges, not walls.

 

He represents what a detribalised Nigeria looks like — a man comfortable in Onitsha, Lagos, Abuja, Kano, London, New York and Kingston. A husband, father, thinker, strategist and global icon.

 

Final Note: Nigeria to the World

 

Obi Asika carries the kinetics, the master keys, the networks, and the vision for a new cultural Nigeria.

A Nigeria whose music, arts, fashion, drama, history, children’s culture, tech and identity stand proudly on the world stage.

A Nigeria where creativity becomes wealth.

A Nigeria where the creative child can dream big again.

A Nigeria ready for global spotlight.

 

Obi Asika is not just participating in this renaissance.

He is unlocking it.

 

 

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The APC Primaries: Winners And Losers, Sportsmanship And Democracy As The Ultimate Winner

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By Prince Adeyemi Shonibare

Public Affairs Analyst and Media Consultant.

Politics, like sports, produces winners and losers. Every competition cannot end with everyone carrying home a trophy, and every election cannot produce multiple winners for a single office.

At the conclusion of every democratic contest, there will be celebrations in some camps and disappointment in others.

What ultimately distinguishes a mature democracy is not the absence of defeat, controversy or disagreement, but the capacity of participants to display sportsmanship, accept outcomes with dignity, pursue legitimate grievances through lawful channels and place the collective interest of democracy above personal ambitions.

The recently concluded primaries of the All Progressives Congress (APC) have once again demonstrated both the beauty and complexity of democratic politics. Across Nigeria’s 8,809 wards, millions of party members participated in one of the most expensive and extensive  internal democratic exercises ever undertaken by a political party on the African continent.

The party conducted primaries for 993 State House of Assembly constituencies, 360 House of Representatives constituencies, 109 Senate seats, governorship positions in states due for elections and the presidential ticket of the party. In practical terms, more than 1,462 legislative positions alone were subjected to democratic contests, in addition to governorship and presidential elections.

The magnitude of the exercise was extraordinary. Thousands of aspirants campaigned simultaneously across the federation. Millions of party members participated in selecting candidates. Thousands of election officials, observers, journalists, consultants, agents, volunteers and security personnel were mobilized. Ward structures came alive from the creeks of the Niger Delta to the savannah of the North, from the commercial centres of Lagos and Kano to remote communities scattered across the federation. Results were collated, disputes addressed and appeal mechanisms activated.

Yet, despite the sheer scale of the exercise, Nigeria remained peaceful.

Markets remained open. Businesses continued trading. Schools remained in session. Commercial flights took off and landed as scheduled. Public institutions functioned normally. Citizens carried on with their daily activities. The nation did not descend into widespread unrest despite the enormous political activity generated by the primaries.

 

That achievement deserves recognition and commendation.

 

Perhaps the most remarkable feature of the APC primaries was the adoption of the direct primary system, a process many observers have compared to the participatory spirit of the famous Option A4 model introduced during the political transition programme of former military President Ibrahim Babangida. Through this mechanism, political power moved beyond governors, ministers, senators and political elites and was placed directly in the hands of ordinary party members at the grassroots.

 

For perhaps the first time on such a nationwide scale, APC members in villages, towns, cities and communities across Nigeria were given the opportunity to directly determine who would represent the party in future elections.

The message was unmistakable.

The party belongs to its members.

Not to governors.

Not to ministers.

Not to senators.

Not to political godfathers.

Not even to the President.

But to the ordinary men and women who constitute the foundation of the party.

That is the essence of democratic participation.

 

Direct primaries are expensive. There is no denying that reality. Conducting elections across 8,809 wards simultaneously requires enormous financial resources, manpower, logistics and administrative coordination. Results recording  materials must be distributed. Officials deployed. Security arrangements made. Results collected and verified.

Yet democracy is rarely cheap.

Participation has a cost.

Inclusion has a cost.

Legitimacy has a cost.

 

The reward, however, is that power becomes decentralized and decision-making is transferred from a handful of influential actors to ordinary party members.

The direct primary system compels aspirants to return to the grassroots. It forces politicians to reconnect with ordinary members. It rewards political relationships built over years rather than influence exercised from air-conditioned offices.

 

Indeed, one of the major lessons from the APC primaries is that money alone cannot guarantee victory in a direct primary election.

Financial resources may facilitate campaigns. They may improve logistics. They may enhance visibility. But they cannot easily substitute for popularity, grassroots structures, credibility and sustained engagement with party members.

 

Several prominent political figures discovered this reality too late.

Some highly placed office holders failed to secure nominations despite their visibility and influence. Some former ministers who left executive positions in pursuit of elective offices discovered that occupying public office does not automatically translate into grassroots popularity. Some lawmakers who had become accustomed to political comfort zones found themselves confronted by party members eager to exercise independent judgment.

In several constituencies and districts, party members selected candidates they considered more suitable, available and accessible  to represent their interests.

That is democracy at work.

The result may be painful for some aspirants, but democracy was never designed to guarantee victory and painless.

It was designed to guarantee opportunity.

It was designed to guarantee participation.

It was designed to guarantee free choice.

 

The beauty of direct primaries lies in their capacity to reflect the authentic mood of the grassroots. Political history repeatedly demonstrates that it is difficult to suppress a genuinely popular candidate when ordinary voters are given direct access to the ballot.

 

Nigeria’s democratic experience provides perhaps the most famous example. During the historic 1993 Nigerian presidential election, widely regarded as one of the freest elections in the nation’s history, Moshood Kashimawo Olawale Abiola secured victories across regional, ethnic and religious boundaries, including areas many analysts considered politically improbable against Bashir Tofa. The election demonstrated a timeless democratic truth: when citizens are genuinely allowed to express their preferences freely, popular candidates can transcend conventional political calculations.

That lesson remains relevant today.

 

It is difficult to defeat a candidate who genuinely enjoys overwhelming grassroots support when party members are given direct participation. The larger the electorate, the more difficult it becomes for narrow interests to impose outcomes contrary to popular sentiment.

 

The presidential primary itself was historic. President Bola Ahmed Tinubu emerged as the APC presidential candidate after securing an overwhelming majority of 10.9 Million  votes  cast by party members nationwide.

 

While a party primary should never be confused with a general election, the turnout demonstrated significant organizational strength and grassroots mobilization within the party.

Many political observers have interpreted the participation figures as a vote of confidence in President Tinubu’s leadership of both the party and the government.

Equally significant was the fact that the President himself faced a challenger.

The APC did not prevent the challenger from contesting.

It did not treat the aspiration as an act of rebellion.

It did not deny him access to the democratic process.

Instead, it allowed him to exercise his democratic right to test his popularity before party members nationwide.

 

That is democracy.

That is inclusion.

That is confidence in democratic institutions.

Following his victory, President Tinubu emphasized unity, democratic participation and inclusiveness. In acknowledging his challenger, he reinforced the principle that democratic competition should not create permanent enemies but strengthen democratic culture.

Every political giant was once unknown.

Every governor was once an aspirant.

Every senator once sought support.

Every president once requested votes.

Democracy creates opportunities where privilege alone cannot guarantee success.

 

The APC National Chairman also consistently emphasized party unity, reconciliation and internal democracy throughout the process. His repeated message was that while contests may produce winners and losers, the larger family of the party must remain united after the competition.

That message remains important.

Political contests are temporary.

Political institutions endure.

 

One notable development that generated political discussion was the decision of Siminalayi Fubara not to seek a second-term APC ticket. According to public statements from APC leaders, he successfully passed the party’s screening process. However, for reasons known principally to himself and those within his political circle, he ultimately did not proceed with the contest. As an old African proverb reminds us, a man does not inquire too deeply into the circumstances surrounding his father’s death until he possesses the strength and wisdom to confront the answers. Politics often contains dimensions visible only to those directly involved.

 

Beyond politics, the APC primaries generated substantial economic activity throughout Nigeria.

Campaign offices were rented and furnished. Hotels recorded increased occupancy. Vehicles were hired. Airlines transported campaign teams. Restaurants and caterers supplied food for meetings, consultations and rallies. Event centres hosted stakeholder engagements and political gatherings.

The advertising and communications sector experienced one of its busiest periods in recent years.

Political public relations professionals, media strategists, consultants, advertising agencies, printers, graphic designers and branding companies secured contracts worth millions of naira.

Campaign posters, banners, billboards, flyers and promotional materials decorated communities nationwide. Television stations benefited from paid interviews and sponsored political programmes. Radio stations hosted campaign discussions and special broadcasts. Newspapers carried advertisements and feature articles. Online media platforms generated substantial revenue through campaign-related content and digital advertising.

Social media became a major arena of political engagement. Facebook, Instagram, X, TikTok, YouTube and WhatsApp were transformed into platforms for persuasion, mobilization and voter outreach. Content creators, digital consultants and social media managers found themselves in high demand.

Experiential campaigns flourished.

Town hall meetings.

Stakeholder consultations.

Youth engagements.

Women mobilization programmes.

Community interactions.

Ward meetings.

Political rallies.

All these activities created opportunities for event managers, decorators, photographers, videographers, sound engineers, logistics providers and countless service professionals.

Campaign merchandise flooded communities nationwide. Thousands of T-shirts, face caps, umbrellas, notebooks, calendars, shopping bags and promotional souvenirs were produced by local manufacturers. Textile suppliers benefited. Tailors secured contracts. Embroidery companies expanded production. Transportation providers moved supporters and campaign teams across communities.

From roadside printers in local government headquarters to major advertising agencies in Lagos and Abuja, countless businesses benefited from the circulation of campaign resources.

 

The APC primaries therefore became not merely a political exercise but also a significant contributor to economic activity and temporary employment generation.

 

Another issue that generated debate concerns aspirants facing investigations or court proceedings.

Here, constitutional principles must remain paramount.

An allegation is not a conviction.

An investigation is not a conviction.

A trial is not a conviction.

Under the rule of law, every citizen remains innocent until proven guilty by a court of competent jurisdiction.

Political parties are not courts of law.

They are not judicial tribunals.

They are not moral temples established to determine guilt or innocence.

Their constitutional responsibility is to facilitate political participation within the framework of the law.

Where the Constitution, electoral laws or final judicial pronouncements disqualify an individual, such provisions must naturally be respected. However, where no legal disqualification exists, the determination of guilt remains exclusively the responsibility of the courts.

To replace due process with suspicion would undermine the foundations of constitutional democracy.

 

As Nelson Mandela once observed, a critical, independent and investigative press is the lifeblood of democracy.

Criticism therefore has an important place in democratic society.

Complaints should be investigated.

Questions should be asked.

Transparency should be encouraged.

However, criticism must also be fair.

Achievements deserve recognition just as shortcomings deserve scrutiny.

 

At this point, one is reminded of the biblical admonition:

“Let him who is without sin cast the first stone.”

Before condemning an exercise involving millions of participants and thousands of contestants, critics should identify a democracy anywhere in the world that consistently conducts elections without disputes, petitions, appeals, disagreements or litigation.

Such perfection does not exist. Or it can be found in the graveyard only.

 

As Winston Churchill famously observed:

“Democracy is the worst form of government except for all those other forms that have been tried.”

 

Similarly, Barack Obama noted:

“The hallmark of a functioning democracy is not whether everybody agrees, but whether people can disagree peacefully.”

 

And Abraham Lincoln provided perhaps democracy’s most enduring definition:

“Government of the people, by the people, for the people.”

 

Even William Shakespeare understood the complexities of leadership and public judgment when he wrote:

“The fault, dear Brutus, is not in our stars, but in ourselves.”

 

Democratic societies succeed not because they are perfect but because they continually strive for improvement.

 

The APC primaries have also demonstrated a growing maturity within Nigeria’s democratic culture. Despite the enormous number of participants and contestants, democratic institutions continued to function. The republic endured. The political system absorbed disagreements without descending into widespread instability.

That is progress.

That is democratic consolidation.

 

At this stage, the wisdom of legendary Juju maestro Chief Ebenezer Obey becomes particularly relevant. In one of his memorable narratives, he tells the story of a father and son travelling with a donkey. When the father rode the donkey while the son walked, onlookers condemned him as heartless. When the father dismounted and allowed the son to ride while he walked, the same public condemned the son as disrespectful and the father as foolish. The lesson was profound: no matter what decision is taken, there will always be critics. Human beings are often difficult to satisfy completely.

 

Politics follows the same pattern.

No election will satisfy everyone.

No primary will please every aspirant.

No democratic process will escape criticism.

Leaders must therefore focus on fairness, participation, transparency and accountability, leaving posterity to render the final judgment.

However, every success story carries lessons and warnings.

 

The APC must not mistake success in internal primaries for guaranteed victory in the 2027 general elections.

A training session is not the same as a championship match against another formidable opponent.

Political strategists understand that internal party contests and national elections operate under entirely different dynamics. What succeeds within party structures may not automatically translate into victory against determined opposition parties in a general election.

 

The party must therefore avoid complacency.

It should pay close attention to voter sentiment in the South-West and other strategic regions. Political strongholds should never be taken for granted.

Loyalty grows when citizens feel respected, heard and rewarded through good governance.

 

The APC must also move swiftly to reconcile aggrieved aspirants and their supporters.

Politics is a game of addition, not subtraction.

Every disappointed aspirant represents supporters, associates, financiers and political structures.

Ignoring grievances can create opportunities for opponents.

That is why reconciliation is not merely desirable.

It is essential.

The leadership of the party at national, state and local levels should embark upon deliberate consultations, peace initiatives and confidence-building measures. Political bridges should be repaired before they become political fault lines.

 

A farmer who neglects his crops should not be surprised when another farmer harvests them.

Political parties must continually cultivate, encourage and retain their members.

 

Most importantly, governments at all levels must remain focused on governance.

Citizens want more security.

Citizens want more jobs.

Citizens want more stable  prices.

Citizens want more quality healthcare.

Citizens want more better schools.

Citizens want more better roads and affordable mass transportation system.

Citizens want more electricity.

Citizens want more housing.

Citizens want more economic opportunities.

Citizens want more macroeconomic stability translated into better microeconomic prosperity for families, workers, traders, artisans, farmers and small businesses.

 

Politics is not an end in itself.

It is a means to improving the lives of the people.

In the final analysis, the APC primaries have demonstrated  government of the people , by the people , for the people and that internal democracy is alive and evolving within Nigeria’s political system. They have empowered ordinary party members. They have strengthened grassroots participation. They have generated economic activity. They have reinforced democratic competition. They have highlighted the importance of sportsmanship .

 

Finally .

There were winners.

There were losers.

There were celebrations.

There were disappointments.

 

Yet above all else, one truth stands unmistakably clear.

Democracy was the ultimate winner.

Political victories are temporary.

Political defeats are temporary.

 

But democratic institutions endure when citizens and leaders alike respect the rules of the game.

 

The APC primaries have provided another opportunity for Nigeria to deepen democratic culture, strengthen internal party democracy and reinforce the timeless principle that political legitimacy ultimately flows from the people.

 

And in the final judgment of history—not emotion, bitterness or temporary political passions—the enduring verdict may well be that while individuals won and lost, democracy itself emerged victorious.

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APC Ondo North Primary: Reports Show ATM in Early Lead

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Reports from the field in Ondo North Senatorial District indicate that voters, officers, and agents at the voting centers across the wards have put Abdul Tunji Mohammed (ATM) in the lead.

According to the current figures collated from the centers, ATM is polling with wider margins of votes

Going by these figures, ATM is poised to win all the six Local Government in the Senatorial Districtt.

We urge all party members and supporters to remain peaceful as collation continues.

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Senate Leader Opeyemi Bamidele Hosts Ondo North Aspirant Abdul Tunji Mohammed, Backs Grassroots Development Agenda

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Senate Leader Opeyemi Bamidele recently hosted Chief Abdul Tunji Mohammed (ATM), a prominent aspirant for the Ondo North senatorial seat.

The meeting highlighted a strategic alignment between progressive forces, with both leaders emphasizing a shared vision for grassroots development and legislative excellence.

Senator Bamidele, a respected figure in Nigerian politics, is recognized for his contributions to national cohesion and impactful policymaking, drawing on his experience as a legal luminary and human rights activist.

Chief Mohammed, an astute businessman and dedicated grassroots mobilizer, has made a notable impact on Ondo North through his philanthropic work and commitment to constituents’ welfare. His approach blends corporate discipline, economic ingenuity, and a deep concern for people—qualities that have reshaped the region’s political narrative.

The two leaders discussed the district’s critical needs, exploring avenues for socioeconomic growth, legislative reform, and stronger community integration. Senator Bamidele stressed the importance of supporting President Bola Ahmed Tinubu’s Renewed Hope Agenda, a sentiment echoed by Chief Mohammed.

The convergence of Chief Mohammed’s vision with Senator Bamidele’s legislative experience offers hope for Ondo North. This synergy between grassroots ambition and seasoned mentorship points to a promising future for the district’s representation in the Senate. With ATM’s drive and the guidance of leaders like Senator Bamidele, Ondo North is positioned for progress and transformative governance.

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