society
P+ Measurement Services reforms its PR Audit Agency report
P+ Measurement Services, an independent public relations (PR) measurement and evaluation agency, has revamped its Independent public relations(PR) performance audit reporting services as part of measures aimed at enhancing clients’ efficiency.

The newly improved audit reporting template will help the agency broaden and maximise its offerings, by providing inference driven PR measurement and performance audit services for stakeholders in the communications industry.
It aims to create an easy-to-read and ready-to-use dashboard for clients and communications analysts, using a multi-platform strategy to incorporate all communications efforts into one dashboard.
It also features a multiple view dashboard, inclusive of trends, themes, sentiment, CEOs performance, using qualitative and quantitative data which allows structured analysis and inference.
On the new audit reporting template, the Chief Insight Officer of the Company, Philip Odiakose said. “We have moved fast to come up with a comprehensive audit report that helps PR agencies, media planners, analysts and marketing communications clients make a difference in their business.”
Odiakose affirmed that the company reviews its audit report annually and upgrade when necessary for clients’ easy implementation into their PR strategy.
He avowed that the organisation upgraded its audit report for easy-to-read, dark-mode feel and valid metric in line with clients PR objectives in eradicating the request for AVE as well as noises from the machine.
The P+ boss pointed out that having the right data, insights and recommendations goes a long way in scaling and analysing communications effort, while an easy-to-read dashboard propagates quick-decision-making for clients.
“We remain committed to promoting awareness for the Independent media monitoring and measurement market in Nigeria, and by creating world-class structures and standards such as this. We believe we are on the right path to facilitating a balanced communications industry for brands and organisations in the country,” he said.
The report is valuable to communication and PR professionals wanting to define the value they bring to the brand having return on objective (ROO) in mind rather than AVE that is industry denounced, subjective, inconsistent in delivery value and can be manipulated.
The company which celebrated its fifth-year anniversary last month, also celebrated its recently concluded AMEC measurement month as the only AMEC Member in the country.
As Nigeria’s fast growing media intelligence agency, P+ Measurement Services continues to spur media measurement and evaluation literacy campaign for brands, agencies, non-governmental organisations (NGOs) and government agencies, in a bid to standardise a procedure that enables stakeholders to understand that implementing the right media measurement and evaluation campaign is critical
society
RESPONSIBLE RESPONSE TO ALLEGATIONS AGAINST THE NIGERIAN ARMY
RESPONSIBLE RESPONSE TO ALLEGATIONS AGAINST THE NIGERIAN ARMY
By Brigadier General D.G. James (Rtd.)
LAGOS — A recent publication by Sahara Reporters alleging systemic corruption, the creation of “mushroom units,” inflated budgets, and operational sabotage within the Nigerian Army has sparked concern across security and public circles.
But a retired senior officer, Brigadier General D.G. James, has pushed back strongly, describing the claims as unsubstantiated, misleading, and damaging to the integrity of an institution that has borne the brunt of Nigeria’s internal security battles for over a decade.
Having served for 30 years across the North-East, North-West, and Niger Delta, the retired general said his intervention is not in defence of any individual, but of the institution itself.
Questioning Anonymous Claims
At the heart of the controversial report is a single unnamed source described as a “top military strategist.” General James argues that such anonymity, without corroborating evidence, weakens the credibility of the allegations.
“Serious claims about budgets, personnel, and logistics must be backed by verifiable documents, not vague assertions,” he said, challenging the publication to provide concrete proof, including records or sworn statements.
“Mushroom Units” or Operational Necessity?
The report’s claim that under-strength units were created to inflate budgets was also dismissed as a misunderstanding of modern counter-insurgency operations.
According to the retired officer, Nigeria’s evolving security threats — from Boko Haram and ISWAP in the North-East to banditry in the North-West and separatist tensions in the South-East, have necessitated the creation of flexible task forces and new formations.
“Operating below full strength is not evidence of corruption,” he said. “It reflects battlefield realities , casualties, redeployments, and expansion under pressure.”
Payroll and Logistics Allegations
On claims of double-counting personnel for financial gain, General James described the scenario as “logistically implausible,” citing centralized payroll systems tied to biometric verification.
He further noted that accusations of fuel diversion ignore broader structural issues within Nigeria’s budgeting system.
“Funds approved on paper are often not fully released. By the time allocations reach operational units, commanders are forced to manage limited resources,” he explained.
Reaction to Benisheik Reference
General James also condemned the report’s reference to the death of Brigadier General Oseni Braimah during an ISWAP attack in Benisheik, calling it an inappropriate attempt to link battlefield losses to alleged corruption.
“Using the death of a fallen officer to support unverified claims is deeply disrespectful,” he said.
Broader Accountability
While not dismissing the possibility of corruption in defence spending, the retired general emphasized that responsibility cannot be placed solely on the military.
He pointed to the role of the National Assembly in budget approvals and civilian institutions in oversight and prosecution.
“If there are flaws in the system, they are systemic , not exclusive to the armed forces,” he noted.
Call for Transparent Investigation
General James called for a thorough and independent investigation into the allegations, urging authorities to rely on verifiable evidence rather than media narratives.
“Let every claim be examined , but fairly, transparently, and without prejudice,” he said.
Reaffirming his lifelong loyalty to the military, the retired officer urged Nigerians to approach such reports with caution.
“Our soldiers have made enormous sacrifices in defence of this country. Allegations alone should not overshadow those realities,” he stated.
society
IGP Closes PMF Commanders’ Training, Pledges Better Welfare, Tactical Capacity
IGP Closes PMF Commanders’ Training, Pledges Better Welfare, Tactical Capacity
The Inspector-General of Police, IGP Olatunji Rilwan Disu, on Wednesday closed a Squadron Commanders’ Training Programme at the Police Mobile Force (PMF) Training College in Ende-Hills, Nasarawa State, vowing to strengthen leadership and operational effectiveness across the force.
At the ceremony, the IGP inspected training facilities including the simulation ground and shooting range, where he personally took part in tactical exercises. He told cadets of the Nigeria Police Academy undergoing training at the college to remain disciplined and focused, stressing that their effectiveness on the field would depend on the quality of their training.
“Resilience, professionalism, and strict adherence to human rights principles must guide your conduct,” Disu said.
Addressing the graduating squadron commanders, he urged them to apply their newly acquired skills in leadership, operational discipline, and tactical efficiency. He described the PMF as a “highly disciplined, responsive, and reliable tactical arm” of the Nigeria Police Force.
The IGP further reaffirmed his commitment to improving officers’ welfare and boosting operational capacity, assuring that formations would be adequately equipped to tackle evolving security challenges nationwide.
society
Oyo 2027: Ajadi Secures Oke-Ogun PDP Backing, Holds Closed-Door Talks with Samuel Adejumobi (Agbarapo)
Oyo 2027: Ajadi Secures Oke-Ogun PDP Backing, Holds Closed-Door Talks with Samuel Adejumobi (Agbarapo)
Stakeholders of the Peoples Democratic Party (PDP) in the Oke-Ogun zone of Oyo State on Tuesday received a leading governorship aspirant, Olufemi Ajadi Oguntoyinbo, in Saki, pledging political backing for his ambition ahead of the party’s primaries.
The stakeholders’ meeting, held at Saki City Hall, drew party leaders, community figures, and grassroots mobilisers from across the zone, reflecting the growing momentum surrounding Ajadi’s consultations across the state.
Addressing party faithful, Ajadi reiterated his commitment to building on the achievements of the current administration led by Governor Seyi Makinde, noting that continuity and expansion of ongoing projects would form the cornerstone of his policy direction.
“I will leverage the developmental strides of the present administration and ensure that their impact is extended to more communities across the state. Governance must be progressive, not disruptive,” Ajadi stated.
He outlined key areas of focus, including workers’ welfare and pension administration, promising a disciplined financial structure that guarantees prompt salary payments.
“Our workers deserve dignity and certainty. Salaries will be paid on or before the 25th of every month, and our retirees will receive improved attention. A government that neglects its workforce cannot deliver sustainable development,” he added.
Ajadi also disclosed plans for extensive grassroots engagement across all 33 local government areas of the state, aimed at identifying peculiar needs and integrating them into policy formulation.
“This is not just about ambition; it is about understanding the people. I will be embarking on a statewide tour to listen, learn, and design policies that reflect the realities at the grassroots,” he said.
Party leaders and stakeholders from Saki West and the wider Oke-Ogun zone pledged their support for Ajadi, citing his accessibility, philanthropic engagements, and perceived capacity to lead the state. Among those who spoke were Alhaji Rasak Aderele (popularly known as Super), Adeleke Thomas (Baba Elepo), and Hon. Coach Kehinde Adetola, who described him as a unifying figure capable of strengthening the PDP’s electoral chances.
Addressing concerns about internal party dynamics, Ajadi reaffirmed his loyalty to the PDP, dismissing speculation about a possible defection.
“I remain committed to the PDP. This is my party, and I believe in its vision. My focus is on securing the mandate of our members through consultations and consensus-building,” he said.
Shortly after the stakeholders’ engagement, Ajadi proceeded to a closed-door strategic meeting with a fellow PDP gubernatorial aspirant, Samuel Ademola Adejumobi, popularly known as “Agbarapo.”
Adejumobi, a prominent political figure from Atisbo Local Government Area in the Oke-Ogun zone, is a former Majority Leader of the Oyo State House of Assembly and currently serves as Special Adviser on Legislative Matters to Governor Makinde. The meeting, held indoors away from the larger gathering, was seen as part of ongoing consultations and alignment efforts among aspirants within the party.
Observers note that such high-level engagements signal a strategic attempt to foster unity and strengthen internal cohesion ahead of the PDP governorship primaries.
With growing grassroots support and intensified consultations across Oke-Ogun and beyond, Ajadi’s political activities continue to gather pace, positioning him as a formidable contender in the race for the party’s ticket.
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