Business
Revealed! Why ADVAN Drags ARCON To Court
Revealed! Why ADVAN Drags ARCON To Court
The ADVAN suit against ARCON is focused on aspects of the new ARCON law that are clearly unconstitutional in their provisions.
ADVAN supports any reform that is geared towards industry development and is pursued via the stipulations of the nation’s constitution and below we outline a few areas where the constitutional rights of advertisers are breached under the new ARCON law.
REMIT OF THE LAW
1) S1, 2d Notwithstanding the provisions in any other Act, have exclusive power to determine, pronounce upon, administer, monitor, and enforce compliance by persons and organizations on matters relating to advertisements, advertising, and marketing communication in Nigeria, whether of a general or specific nature.
ADVAN POSITION
The above section of the ARCON law essentially states that it can override any other legislation or regulation as it pertains to advertising and marketing communications in Nigeria – ADVAN seeks clarity on this, as there are various industry regulators that also regulate advertising content for its members
2)▪S2 The provisions of this Act applies to —
▪ S2a Individual, organization, body corporate or agency of the Federal Government, State, or Local Government which engages in, regulates, sponsors or takes benefit of advertising services, advertisements, and marketing communications services; and
▪ S2b Any person who sponsors or takes benefit of an advertising, advertisement, or marketing communications services within the provisions of this Act.
ADVAN POSITION
ADVAN Members belong to various industries and are regulated by the appropriate regulators of those industries.
Here ARCON states in its new law, that it now regulates advertisers (All corporate entities that utilize advertising) even though they do not engage in the business of advertising.
ADVAN is asking the court to clarify if a regulator can move beyond its mandated regulatory jurisdiction, to regulate the clients/ beneficiaries of services of its regulated
(Eg Who does the Nigerian Bar Association regulate? Lawyers or clients of Lawyers?)
Our Understanding of regulation globally is that regulation are for those registered in an industry or profession, NOT the clients or beneficiaries of the services.
The ARCON law states that it now regulates ALL sponsors and beneficiaries of advertising and marketing communications.
INTERPRTATION AND TEMINOLOGIES (ACCORDING TO THE ARCON ACT)
Advertising means any act, action, activity, construct, or undertaking directly, or indirectly, intentionally, or unintentionally, aimed at creating, planning, strategizing, managing, developing, producing, propagating, servicing, or facilitating an advertisement, brand, or marketing communications ideas.”
ADVAN POSITION
This definition of advertising is incorrect
The definition tends closely to the definition of marketing and not advertising
ADVAN is asking court to clarify if a regulatory institution can change globally accepted definitions and terminologies arbitrarily without recourse.
If regulatory bodies can now decide their own definitions and terminologies of existing and approved terms, as it suits them
PRIVILEGES OF REGISTERED PERSONS AND OFFENES BY UNREGISTERED PERSONS
4)S31. (1) A person not being registered in accordance with this Act, shall not be entitled to hold any appointment in the public service of the Federation or of a State or in any public or private establishment, body, or institution if the holding of a such appointment involves the performance by him in Nigeria of any act pertaining to the profession for gain.
S32. (1) An individual or organization, not being registered in any register established under this Act who has failed, refused or neglected to comply with the conditions and requirements for advertising, advertisement, and marketing communications as stipulated under this Act, or who uses any name, title, description or symbol calculated to lead any person to infer that he is engaged in advertising, advertisement or marketing communications commits an offence and is liable on conviction.
ADVAN POSITION
ADVAN is asking that the court clarify if the above section of the ARCON law seeks to register and regulate all persons that have over sight function of their organizations advertising and marketing communication’s activities.
(e.g. Marketing Communications Directors of Advertiser organizations)
ADVAN is of the understanding that a business can utilize the services of any professional (person or organization) without needing to be registered with the professional/regulatory body in charge. As is the case, Accountants, Auditors etc.
ADVAN is asking the court if a business should not have the right to oversee work done by professionals without necessarily needing to be registered or regulated in that profession.
ADVERTIING OFFENCES TRIBUNAL
5)S37. (1) There is established under this Act, the Advertising Offences Tribunal (in this Act referred to as “the Tribunal”).
(2) The Tribunal shall adjudicate over offences created under this Act, Code of Advertising Practice, Standard of Practice, Proclamation and other relevant enactments made under this Act.
(3) The Tribunal shall exercise the jurisdiction, powers and authority conferred on it under this Act or any other enactment.
S43. (1) The Tribunal shall have and exercise jurisdiction and powers in respect of criminal cases and offences created under this Act.
ADVAN POSITION
Globally payment terms are under private contractual terms or as best industry practice – agreed by stakeholders within an Industry as a gentleman’s agreement, not as legislation
As a member of World Federation of Advertisers, ADVAN has researched payment methods globally, and findings from this research show that there are NO LEGISLATON around contract and payments terms for stakeholders within an Industry
It is on these premise as well as other very salient issues (Quite extensive that we are not able capture all here) that we saw no other option but to seek judicial clarification
Signed: ADVAN Executive Council
A Home for Heritage: ILÉ IYÁN Opens Headquarters to Celebrate Nigerian Roots
ILÉ IYÁN, a proudly Nigerian culinary brand, has officially unveiled its state of the art headquarters with a 200 guest capacity facility. The grand opening ceremony not only marked a milestone in the company’s growth but also paid tribute to Nigeria’s rich cultural heritage, drawing attention to the role of indigenous cuisine and tradition in promoting tourism across Lagos State.
The historic launch of the ILÉ IYÁN Headquarters held on Sunday the 11th May, 2025, now officially recognized as a national monument, took place in grand style, marking a significant milestone in the celebration and preservation of Nigerian cultural heritage and a major boost to the tourism industry.
The atmosphere was electric as the official opening ceremony of Ile Iyan’s new edifice commenced with a symbolic ribbon-cutting by the proud parents of the CEO, Alhaji and Alhaja Sanni. The emotional moment was met with cheers and applause from attendees, marking a significant milestone in the brand’s journey.
In a heartfelt speech, the CEO’s mother Alhaja Sanni shared her immense joy and pride in her son’s achievements. “I never imagined this day would come so soon. He defied all odds and has made us proud,” she said, her voice filled with emotion.
Celebrating Nigeria’s cultural richness, the event featured vibrant performances by Yoruba, Igbo, and Hausa cultural troupes. Dressed in colourful traditional attire, the troupes dazzled the audience with electrifying dances that underscored the Ile Iyan brand’s commitment to promoting indigenous cuisine and cultural values.
The event was graced by notable dignitaries, including Lagos State Commissioner for Agriculture, Hon. Abisola Olusanya; Commissioner for Youth and Social Development, Hon. Mobolaji Ogunlende; Special Adviser to Governor Sanwo-Olu on Culture and Tourism, Mr. Idris Aregbe; SSA on New Media, Mr. Jubril Gawat; Hon. Remi Durojaiye; Engr. Bola Babarinde; Prince Olu Kosoko of Badagry, Guiness World Record Holder, Dr Fola David; Mr Chigozie Okwara, Vice President of Culinary Arts Practitioners of Nigeria,Chef Dee; Culinary expert and Hospitality Consultant, Chef Gibbs; CEO of Novarick Homes and Properties Limited Mr Noah Ibrahim; Barrister Lateef Oyefeso, Barrister Gbolahan Oluyemi, Alhaji Mohammed Luqman, Alhaji Mojeed Animashaun, Alhaji Qudus Animashaun, Mr Emmanuel Akinseloyin, Alhaja Onigbanjo, Captain Dare, Alhaji Luqman Obileye, Mr Fola Gbemisola(Fatgbems), Mr Taiwo Kafidipe, Mr Ihuoma Raymond, the iconic music executive and cultural ambassador, Otunba Dayo Adeneye (D1) of Kennis Music, alongside Dr. Agarawu, numerous captains of industry, and cultural enthusiasts.
ILÉ IYÁN, long revered for its authentic celebration of Yoruba gastronomy particularly the traditional preparation of pounded yam has now been elevated to a symbol of national pride, serving as a cultural hub that connects history, heritage, food, and tourism. With its headquarters now officially open, ILÉ IYÁN is positioned as a dynamic force in reviving indigenous food practices, promoting cultural tourism, and offering immersive experiences rooted in Nigerian traditions.
In her keynote address, Mrs. Bisola Olusanya praised the initiative, stating: “ILÉ IYÁN is not just a space for food, it is a celebration of our roots, our resilience, and our creativity as Nigerians. This headquarters will play a vital role in our agricultural value chain while preserving culinary heritage for future generations.”
Hon. Mobolaji Ogunlende emphasized the importance of youth engagement in cultural sustainability, while Hon. Idris Aregbe lauded ILÉ IYÁN as a “trailblazer in cultural entrepreneurship,” bridging the gap between tradition and innovation.
Mr. Sanni Afeez, General Manager of ILÉ IYÁN, Shares His Thoughts on the Launch
Speaking at the launch, the General Manager, Mr. Sanni Afeez, expressed his excitement and optimism about the future of the brand.
“This launch represents more than just a new building, it’s a bold step toward redefining the culinary and cultural experience in Nigeria,” he said. “ILÉ IYÁN is not just a restaurant; it’s a celebration of who we are as a people. From our locally inspired menu to the cultural performances that marked today’s opening, we are showcasing the beauty, depth, and unity of Nigerian heritage. This headquarters will serve as a hub for not only great food but also for cultural exchange and tourism growth in Lagos.”
Founder, CEO, and cultural curator of ILÉ IYÁN, Mr. Sanni Sheriff, shared a powerful message during the launch event, emphasizing the deeper vision behind the brand.
“This is not just a building; it is a movement,” he declared. “A space where the stories of our people, our food, and our shared heritage are honored and preserved.”
Mr Sanni Sheriff, known for his passion for cultural preservation and storytelling through cuisine, reiterated his commitment to creating a space that celebrates Nigeria’s diverse identity, promotes local tourism, and empowers future generations to take pride in their roots.
With this launch, ILÉ IYÁN cements its place as a cornerstone of Nigeria’s cultural renaissance and a must-visit destination for locals and tourists alike.
EKAABO SI ILÉ IYÁN
EYIN OLOLUFE WA
For ILÉ IYÁN dining experience and food delivery kindly visit or contact any of our locations
📍ILÉ IYÁN HEADQUARTERS
4A WOLE OLATEJU CRESCENT OFF ADMIRALTY WAY LEKKI PHASE 1
(OPPOSITE KINGFISHER/MARCOPOLO RESTAURANT)
📍ILÉ IYÁN ANNEX
PLOT 6 DR. MUIZ BANIRE STREET OFF BISOLA DUROSINMI ETTI DRIVE LEKKI PHASE 1
ONLINE FOOD DELIVERY KINDLY CONTACT: 09024475402
FOR RESERVATIONS KINDLY CONTACT 09075603234 or simply send an
Email: [email protected]
Our social media channels are
Instagram: @ileiyan_ng
Facebook : ILÉ IYÁN NG
Twitter: @ileiyan_ng
Business
Folake Ani-Mumuney: A Visionary Leader and Inspiration to Many Celebrates Her Birthday In Grand Style … A Testament to Unwavering Excellence
Folake Ani-Mumuney: A Visionary Leader and Inspiration to Many Celebrates Her Birthday In Grand Style
… A Testament to Unwavering Excellence
~By Oluwaseun Fabiyi
Folake Ani-Mumuney, you never know, she served as the Head of Marketing, Corporate and Communications at First Bank of Nigeria and remained central to the Bank’s brand for decades.It’s not surprising that a significant number of Nigerians were unaware of her value in brand, marketing, and corporate communications, since she is an outstanding trailblazer and media guru.
Describing her as a brand in her own right would be a significant understatement, as she personifies prudence and consonance in supporting individuals’ aspirations, particularly during her time at First Bank of Nigeria, where she consistently delivered exceptional results, adding positive value to all media partnerships without blemish, and her legacy remains exceptional and unblemished to this day.
It is a pleasure to celebrate Mrs Folake Ani-Mumuney’s special birthday with her family.Ma, as we commemorate this momentous occasion, we acknowledge the profound influence your life has had on those around you. May you be grateful for the love, support, and blessings you’ve received, and may you continue to be a source of inspiration and joy to all who know you..
It is a pleasure to join your family, friends and well-wishers in celebrating this momentous occasion, and I wish you a birthday filled with affection, merriment and every delight.
On this special day, as you celebrate another year of life, may the Almighty continue to shower His blessings upon your new age, granting you increased success, grace, favor, mercies, and enduring blessings, and from this day forward, all reports and testimonies concerning you and your household shall be extraordinarily positive.
Your exceptional attributes have secured a prestigious position for you among your peers in the realm of Brand and Marketing Communications, and I encourage you to uphold this exemplary standard, ma’am. I wholeheartedly pray that God will continue to bestow His blessings upon you and be gracious and kind to you now and forever. I wish you many happy returns, ma’am. Igba odun, odun kan ni o.
Oluwaseun Fabiyi a seasoned journalist based in Lagos
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