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Nigeria’s ADVAN Awarded for Championing Better Marketing Locally By The World Federation of Advertisers

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Nigeria’s ADVAN Awarded for Championing Better Marketing Locally By The World Federation of Advertisers

 

In recognition of its efforts to enhance the marketing industry, the Advertisers Association of Nigeria (ADVAN) has been honoured with a special award for its brief writing Proogrammeme during the Global Marketer Week in Toronto, organized by the World Federation of Advertisers (WFA).
The annual President’s Awards, a prestigious accolade which forms a part of the Global Marketer Week, was launched in 2010 by the WFA to celebrate exceptional initiatives spearheaded by national industry associations that contribute to positive change in the marketing industry and society at large.
This year’s winners were selected from an impressive pool of 27 initiatives submitted by 14 associations from WFA’s expansive 60-strong membership of national associations worldwide, according to the WFA.
ADVAN’s visionary brief writing training and competition has been singled out for its remarkable impact in addressing one of the most persistent and pervasive challenges confronting the marketing ecosystem – poor briefing, which often leads to ineffective and lackluster creative output. The Programme seeks to infuse new and innovative creative methods into the art of brief writing, ultimately elevating the efficiency and effectiveness of marketing campaigns across the nation.
Alongside ADVAN’s special recognition, five other outstanding industry initiatives from around the world were honoured at the prestigious event. These included “Oneframe” by Union des marques in France, a standardized and open-source carbon calculation framework for measuring the greenhouse gas footprint of marketing campaigns; “The NMO Listening Survey” by bvA in the Netherlands, a new method of audio audience measurement enabling more targeted audio campaigns; “Campus Marketing” by Sveriges Annonsörer in Sweden, a training platform designed to help marketing teams gain new knowledge and implement strategies; “Responsible Retail Media Framework” by ISBA in the UK, a framework to standardize retail media measurement; and “AIMM Diverse Media GrowthFronts” by ANA in the USA, an initiative to gain greater equity in the media space by increasing visibility, access, collaboration, development, and investment in diverse media.
Speaking on the awards, Raja Rajamannar, WFA president and Chief Marketing and Communications Officer at Mastercard remarks, “Our national associations are doing incredible work on behalf of their brand members – and the broader marketing industry. Each of these six local initiatives exemplifies the power of collaboration to tackle big issues facing our industry and establish best practices for marketers everywhere.”

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HP and NABU Partner to Bridge Literacy Gap in Nigeria, Launch Creative Lab

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HP and NABU Partner to Bridge Literacy Gap in Nigeria, Launch Creative Lab

 

 

LAGOS, Nigeria, July 22, 2024 — HP Inc (NYSE: HPQ) in partnership with NABU, a pioneering tech-enabled publisher of multilingual children’s books, announced the launch of the NABU HP Creative Lab.

This ground breaking initiative aims to revolutionize literacy, foster a culture of reading and learning among children in Nigeria and create digital equity for families and educators across the country. Additionally, the partnership augments HP’s global vision of accelerating digital equity for 150 million people by 2030.

Global Partnership with HP
HP’s commitment to digital equity is driven by the need to take action, as rapid technology developments, such as AI, could drive a bigger wedge in the digital divide.

Since 2021, HP has been a steadfast supporter of NABU’s vision globally. Together, NABU and HP have launched Creative Labs in Rwanda, the Philippines, Miami and now Nigeria.

NABU HP Creative Labs are physical spaces equipped with HP technology used to empower authors and illustrators to create hundreds of children’s books each year in native languages.

With the launch of the NABU HP Creative Lab in Nigeria, HP is furthering NABU’s bold 6-year expansion plan across Africa, aiming to reach its goal. At HP, we are committed to bridging the digital equity gap and empowering communities through technology.

The NABU HP Creative Lab in Nigeria is a vital step in our mission to advance education and literacy by providing high-quality, culturally relevant resources, we foster a love for reading and ensure every child has the opportunity to succeed.

Together with NABU, we are moving closer to our goal of accelerating digital equity for 150 million people by 2030, transforming lives through storytelling and digital innovation.” Says Emmanuel Asika, Country Head, Nigeria.

Empowering Nigerian Children and Artists Through Storytelling and Technology
NABU is a nonprofit tech-enabled publisher of multilingual children’s books on a mission to ensure every child can read and learn through storytelling and technology. NABU publishes original, engaging stories in mother tongue (native) languages that can be accessed through an app, web reader, and print.
“The opening of the NABU HP Creative Lab in Nigeria marks a significant milestone in NABU’s ambition to create equal access to literacy for 25 million children by 2030.
We are proud to support Nigerian authors and illustrators in creating bilingual stories in Igbo, Hausa and Yoruba that support children’s reading and foster cultural and linguistic pride.
We are honored to continue our longstanding partnership with HP to accelerate digital equity through literacy.
The opening of the NABU HP Creative Lab in Nigeria begins NABU’s expansion into West Africa.” Says Isabel Sheinman, CEO and Co-Creator of NABU.

NABU’s solution bridges opportunity gaps for historically excluded children and families by engaging readers through localized storytelling and providing support for learning, a profound step forward that HP is proudly supporting to achieve its vision of accelerating digital equity across Africa. By empowering children to learn to read in their mother tongue language first, NABU content and HP technology allows children to grow confidence in their reading abilities, feel pride in their culture, and inspire them to expand their learning and reading abilities. NABU’s goal is to ensure 25 million children have access to literacy by 2030.

For more information, visit NABU Nigeria or contact us at [email protected]. You can also donate online here.
For more information on HP’s sustainability programs visit hp.com

 

HP and NABU Partner to Bridge Literacy Gap in Nigeria, Launch Creative Lab

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HOTELIER MOSES OAKHENA HONOURED AS OUTSTANDING PERSONALITY

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HOTELIER MOSES OAKHENA HONOURED AS OUTSTANDING PERSONALITY

 

 

Hotelier Moses Oakhena popularly refer to as Mayor has been honoured as outstanding Personality for his impact in the hospitality business which has contributed positively to the development of his community and lagos state at large

 

The CEO of Mayoral Hotels and Suites situated in Unity Estate Egbeda Lagos State was crowned as ‘Outstanding personality by Mast Mark Media publisher of City Digest Magazine .
The City Digest Excellence Awards dedicated to recognising exceptional accomplishments by product, corporate, institutional and personality brands in Nigeria.

 

Femi Ajolopo, Publisher/CEO of Mast Mark meticulous selection process that led to Oakhena well-deserved recognition. He highlighted the importance of diligence and competence in the decision-making process and commended Mr Moses for his unwavering competence and professionalism in his approach to his business career.

His expertise spans across various core competencies and strategic leadership role in the society Oakhena background in business equips him with the skills to manage resources effectively as it overarches his mission to drive growth and excellence by harnessing his extensive expertise and experience within the dynamic and diverse hospitality business in Nigeria. .The awards not only recognize achievements but also aim to encourage business owner’s to develop innovative and creative in thier business dealings enhancing Nigeria’s image on both local and international fronts.

Oakhena Outstanding Personality Award adds another feather to his cap, acknowledging his outstanding contributions to the Society. Interestingly the award presentation took place on his birthday at his hotel Mayoral Hotel and suites Egbeda, guests were treated to different delicacy and good music from the DJ.

 

HOTELIER MOSES OAKHENA HONOURED AS OUTSTANDING PERSONALITY

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Auto Industry summit: Customs boss, Adeniyi to address challenges of local assemblers as Kia, Carloha, Coscharis, Globe Motors, Others key into maiden event

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Kia, Carloha, Coscharis, Globe Motors, Ineh-Mic, Suzuki, RT Briscoe, TNL, Weststar, Honda, Others Key into maiden event

 

●Globe Motors to showcase locally-assembled Mobile Cooling Van

As momentum gathers for the maiden edition of the Nigeria Auto Industry Summit (NAISU) scheduled to hold at Radisson Lagos, GRA Ikeja, on June 27, 2024, more stakeholders in the automotive sector have expressed their support for the event.

 

 

 

Already, Kia Nigeria, Carloha Nigeria, Coscharis Motors, Globe Motors, Ineh-Mic Motors, Suzuki By CFAO, RT Briscoe, Toyota Nigeria Limited (TNL), Weststar Associates Limited and Honda Automobile Western Africa Limited (HAWA) have committed themselves to the success of the maiden event with full support while others are still being expected to join the moving train.

 

 

 

The event, being organized by the Nigeria Auto Journalists Association (NAJA) in partnership with the National Automotive Design and Development Council (NADDC), continues to excite stakeholders with preparations getting to the advanced stage, as Globe Motors gets ready to showcase its locally-assembled Cooling Van at the summit, which aims to proffer solutions to the challenges being faced by stakeholders.

 

Auto Industry summit: Customs boss, Adeniyi to address challenges of local assemblers as Kia, Carloha, Coscharis, Globe Motors, Others key into maiden event

 

The Comptroller-General of the Nigeria Customs Service (NCS), Mr Bashir Adewale Adeniyi and officials from the Nigeria Ports Authority (NPA) are also expected to address the myriad of challenges facing auto importers at the summit to boost the confidence of stakeholders in the clearing process.

Envisioned as an annual flagship event of the country’s automotive industry to rally all stakeholders together in addressing the challenges facing them, the auto industry summit will recommend practical solutions to the government through a communiqué at the end of the event to fully explore the great potential in the automotive sector for national development.

Expected to be declared open by the Minister of Industries, Trade and Investment, Dr. Doris Uzoka-Anite, the summit, which has as its theme, Reviving Nigeria’s Economy through the Automotive Sector, will have the NADDC Director General, Mr. Joseph Osannipin, as the Chief Host.

The NADDC boss is expected to be supported at the summit by members of the Nigeria Association of Automotive Manufacturers (NAMA) as well as leading stakeholders across Nigeria.

Commenting on the importance of the summit for the development of the country’s automotive sector, Chairman, organizing committee of NAISU, Femi Owoeye, said, “Initiating this summit is vital, especially at this moment in history, when Nigeria is struggling to map its way out of the prevailing global economic despair. Being one of the drivers of the global economy, the automobile industry, if given the necessary impetus in Nigeria, is capable of transforming the country into an automotive manufacturing hub in Africa.

“To this end, the Nigeria Auto Industry Summit shall annually produce significant information compost that would help the government to make it happen. That is why the maiden event is themed: Reviving Nigeria’s Economy through the Automotive Sector.”

On his part, Chairman of NAJA, Mike Ochonma, said, “Significantly, the summit shall bridge the information and communication gap between the nation’s auto industry stakeholders and relevant government agencies.

“Moreover, annually, the summit shall give a single and united voice for the auto industry leaders to set developmental agenda aimed at kick starting and driving relevant government policies towards a sustainable development of the automotive industry in Nigeria and ultimately position the country as a frontline beneficiary of the African Free Trade Agreement Area.”

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