Lagos, Nigeria – Royal Philips (Personal Health Division), has unveiled its first brand shop in Lagos. This is also the first brand shop in Africa and is part of plans to expand consumer touch points.
The General Manager, Personal Health West Africa, Mrs. Chioma Nweke, said that the brand shop would provide an exciting destination for consumers to interact with Philips’ products. She noted that Philips is committed to touching 3 billion lives by 2020 through innovative products that matter to people.
She said, “We are excited to unveil the first Philips brand shop in Africa where we can showcasethese innovations and Nigerians can have full access to appliances that would help them achieve healthier lifestyles.
The Brand Shop, with its attractive design is located at Road 2, Ikota Shopping Complex, Ajah Roundabout. It is truly a one-stop location that boasts a wide array of original Philips products from the No.1 brand in Airfryer to mother and child care products and even home lighting. On the heel of the Philips ‘Buy Original Campaign’, this will ensure that consumers can have peace of mind whenpurchasing original Philipsappliances which come with a 2-Year Warranty and seal of quality.
Also, to commemorate Breast Cancer Awareness month, Ms. Kate Okeke, BDM Diagnostic X-ray, Health Care division further explained the importance of healthy eating to boost the immune system thereby keeping the risk of breast cancer as low as possible.
Staying at a healthy weight, staying active throughout life, and eating a healthy diet may greatly reduce a person’s lifetime risk of developing breast cancer as overweight women have an increase risk after menopause’’
To supplement a healthy lifestyle, women should performbreast self-exam starting in their 20s; and clinical breast exam every 3 years in their 20s and 30s and annuallyafter 40.Yearly mammograms should be done starting at age 40 and at age 30 for women with high risk. This is continued for as long as a woman is in good health.
In commemoration of Breast cancer Awareness month, Philips is also sponsoring the lighting of the National Theatre façade PINK on every Friday for the rest of the month of October.
Renowned Actress, Bimbo Akintola was also present at the ceremony to support the brand. Chef Paul, who has worked with the Philips Arifryer for over 3years was on hand to demonstrate several delicious dishes with Philips kitchen appliances.