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Seyi Tinubu: More Than a Name, A Visionary in Action

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Seyi Tinubu: A success more than just the Name

 

It was General Colin Powell, first African-American Secretary of States who said ‘Success is the result of perfection, hard work, learning from failure, loyalty, and persistence.’ This quote can best describe the trajectory of Oluseyi Afolabi Tinubu. There is no gainsaying that the influence of parents on their children’s success is profound and multifaceted, extending beyond mere financial or educational support. The journey to success is often riddled with challenges, setbacks, and moments of self-doubt. That’s where parents come in by providing the emotional support and motivation that can turn these stumbling blocks into stepping stones. In the case of Seyi Tinubu, he undoubtedly enjoys his parents’ encouragement and belief in his abilities. That’s where it ends as these alone have built his self-confidence and the drive to persevere.

It is believed in many quarters that Seyi’s success has everything to do with the influence of his equally very successful father and Nigeria’s President, Asiwaju Bola Ahmed Tinubu. However, to the contrary, the young man’s sole aim has been to earn the respect of his hardworking father, which was the reason he went out of his way to embrace entrepreneurship early and float businesses in areas different from his multi-talented father’s interests especially in the area of marketing communication and digital enterprise.

As an entrepreneur, Seyi has had a very interesting journey full of learning curves and hurdles. He is the most underrated young chief executive officer in Nigeria as the head honcho of Loatsad Promomedia, a leading digital and out-of-home advertising company. While he has been able to easily scale some of these trials, Seyi has had to retry some, and in some cases, walked away to acquire new knowledge to start others afresh. All these with no financial assistance from his wealthy father.

*His true trajectory*

Seyi —after finishing from Nigeria Law School and eventually called to the bar— decided to figure out what he really wanted to do with his life: will it be the Bar or Boardroom? This became important as he wouldn’t want to be tied to his father’s apron but rather creates his own path. He settled for the boardroom. There and then, the young man decided to map out different opportunities with a childhood friend —Adenrele Olusoga— who together tested the water with different innovations including an online movie streaming platform similar to Netflix and Prime. But the experience failed. However, this experience opened his eyes to opportunities in the digital space. His love for innovation fueled his interest in digital advertising. Hence, alongside his buddy, Adenrele, they decided to float Loatsad Promomedia to operate both in the digital and out-of-home sub-sector of the advertising industry. They merged the resources from most of their previous start-up companies —with additional contributions from his then fiancée and now wife, Layal— and applied to the relevant bodies and got the licence to operate. And in the shortest time, the company discovered its niche and has made a significant impact.

Seyi and his team of young, daring and intelligent men and women, in a matter of years, grow Loatsad to a force competing with the existing ones. In their ways, they decided to form SDM Communications, a company that has now become known since its establishment with a longstanding track record of pioneering digital media solutions in Nigeria.

*The Loatsad/SDM Deals*

Loatsad/SDM was the exclusive partner for Truecaller after-call screen and in-app advertisements across the country between 2016 and 2018. The company successfully sold more than 85 per cent of the available inventory to Nigerian clients in banking industry, real estate, and FMCG sectors.

Loatsad/SDM is also among the first agencies to run Snapchat digital advertising campaigns in Nigeria. The company started the partnership in 2015 just four years after Snapchat was established, helping local and international brands engage diverse audiences through one of the world’s most innovative social platforms.

Apart from these successes, the Seyi Tinubu-owned Loatsad/SDM was the exclusive reseller for Shazam Ads in Nigeria from 2014 till late 2018 and it was Apple’s acquisition that ended that cooperation. Shazam is a format that is facilitating highly effective campaigns for music artists and major consumer brands. The deal was through a strategic partnership with the EMEA rights holder based in Dubai.

The list of other platforms the company had collaborated with includes; Dutch Internet-based computer file transfer service company WeTransfer, mobile programmatic advertising company Admaxim, leading global payments processing company Rocketfuel, and bootstrapped mobile advertising platform Airpush to deliver effective digital advertising solutions throughout Nigeria.

The determination to earn his father’s respect was the fuel that has been powering Seyi’s ambition and it was because of this that he has been working tirelessly to build his company to becoming the industry leader in Africa and one of the best in the world and this he has been doing —albeit with advice from his cerebral father.

Seyi has proven that the rule of successful business modules is to dream, to be determined and audacious in planning your finances towards the dreamed project and the need to create a timeline alongside the financial plans and seek God’s help and guidance because everybody needs a little luck to have a successful plan.

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Hold Peter Okoye Responsible If Any Harm Comes To Our Member – NASRE Fires Back At Singer

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Hold Peter Okoye Responsible If Any Harm Comes To Our Member – NASRE Fires Back At Singer

Hold Peter Okoye Responsible If Any Harm Comes To Our Member – NASRE Fires Back At Singer

 

 

The Nigerian Association of Social and Resourceful Editors (NASRE) has raised alarm over an alleged threat by Afrobeat artist Peter Okoye (Mr P) against journalist and NASRE Directorate member, Mr Bayo Adetu, warning that the singer will be held responsible should any harm come to the journalist or his family.

Hold Peter Okoye Responsible If Any Harm Comes To Our Member – NASRE Fires Back At Singer

 

In a press statement issued on April 20, 2026, NASRE’s leadership, led by Comrade Femi Oyewale, expressed concern over the incident reportedly occurring at the Ikoyi High Court during proceedings in the ongoing legal dispute involving P-Square and their elder brother, Jude Okoye.

 

 

NASRE views the alleged statement as inappropriate and unacceptable, stating that any language suggesting intimidation against a journalist performing lawful duties raises serious concerns about press freedom, safety, and professional ethics.

 

 

The association has therefore called on Mr Peter Okoye to retract the alleged statement and issue a public apology to Mr Bayo Adetu, while also urging all parties involved in the ongoing legal matter to conduct themselves with restraint, respect, and strict adherence to the rule of law.

Read the statement below:

PRESS STATEMENT
For Immediate Release

NASRE RAISES ALARM OVER ALLEGED THREAT BY PETER OKOYE (MR P) AGAINST BAYO ADETU IN COURT, WARNS OF CONSEQUENCES

The leadership of the Nigerian Association of Social and Resourceful Editors (NASRE), led by Comrade Femi Oyewale, expresses concern over an alleged threat issued by popular Afrobeat artist Peter Okoye, widely known as Mr P, against journalist and NASRE Directorate member, Mr Bayo Adetu.

The incident reportedly occurred at the Ikoyi High Court during proceedings in the ongoing legal dispute involving the music duo P-Square and their elder brother, Jude Okoye. Eyewitnesses present in court stated that Mr Peter Okoye drew the attention of Justice Alexander Owoeye to Mr Adetu’s presence, noting that he was formerly P-Square’s publicist but now works with his brothers. The remark reportedly generated reactions in the courtroom.

It is further alleged that after the court session, Mr Peter Okoye confronted Mr Adetu in the presence of others and said, “You, Bayo, I will set you up.”

NASRE views this alleged statement as inappropriate and unacceptable. Any language suggesting harm or intimidation directed at a journalist performing lawful duties raises serious concerns regarding press freedom, safety, and professional ethics.

We state unequivocally that should anything happen to Mr Bayo Adetu or any member of his family, Mr Peter Okoye will be held accountable. Such statements, when directed at a media professional, are taken with utmost seriousness.

NASRE will not tolerate any form of intimidation, harassment, or threat against its members. We are fully prepared to activate all lawful media and legal channels to protect our members and safeguard the integrity of the profession. Mr Peter Okoye must be aware that utterances of this nature carry consequences and he will be held responsible for any outcome arising from this matter.

We therefore call on Mr Peter Okoye to retract the alleged statement and issue a public apology to Mr Bayo Adetu. We also urge all parties involved in the ongoing matter to conduct themselves with restraint, respect, and strict adherence to the rule of law.

The safety of journalists remains paramount, and the media will not be silenced.

Signed:
Lateef Owodunni
Media Director, NASRE
April 20, 2026

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Fuji Star, Saheed Osupa Addresses Prado Controversy, Says Vehicle Was Compensation — Not Political Gift

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Fuji Star, Saheed Osupa Addresses Prado Controversy, Says Vehicle Was Compensation — Not Political Gift

By Alhaji Arems (Baba Fuji)

 

 

Nigerian Fuji star Saheed Osupa has responded to a wave of political controversy surrounding his recent campaign appearance in Oyo State, clarifying that a vehicle linked to the debate was not a political gift but compensation tied to a professional engagement.

The backlash followed the circulation of a Facebook Reel showing Osupa performing at an event associated with Sharafadeen Alli, who has declared interest in the Oyo State governorship under the All Progressives Congress (APC). As the video gained traction, it sparked renewed scrutiny over entertainers’ roles in political campaigns and the assumptions that often follow such appearances.

Amid the reactions, individuals aligned with the Peoples Democratic Party (PDP) circulated claims on social media alleging that Osupa, alongside gospel artist Yinka Ayefele, had previously received luxury vehicles from the administration of Oyo State Governor Seyi Makinde. The claims, which remain unverified, framed the alleged gesture as an example of questionable public spending and raised concerns about political loyalty.

Osupa has since pushed back against that narrative, offering a different account of events. In a video statement, the artist explained that his involvement in the campaign was strictly professional, based on a negotiated performance agreement rather than any form of political alignment.

According to him, he was engaged to perform at campaign events with assurances that he would be adequately compensated after the election. He, however, alleged that those commitments were not fulfilled following the electoral victory.

Addressing the controversy surrounding the vehicle, Osupa stated that his personal car was damaged during the course of the campaign. He said the replacement vehicle later provided to him was intended as compensation for that loss, not a discretionary gift or political reward.

His response reframes the discussion from one of political patronage to a dispute over professional obligations—an important distinction in an environment where entertainers are frequently enlisted to support campaign visibility.

The episode highlights a recurring tension within Nigeria’s political landscape: the blurred line between performance and perceived allegiance. For artists, participation in campaign activities can quickly shift from paid engagement to public endorsement in the eyes of observers, particularly when details of such arrangements are not clearly communicated.

Osupa’s clarification brings that tension into focus, underscoring how easily professional engagements can be recast within political narratives. As conversations continue, the situation points to a broader need for transparency in the relationship between public figures and political actors—especially in moments where perception can carry as much weight as fact.

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CELEBRATING A DISTINGUISHED STATESMAN: AMB. DR. BEN U.W. AMADI HONORED ON HIS BIRTHDAY FOR LEGACY OF VISIONARY LEADERSHIP AND SERVICE

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*CELEBRATING A DISTINGUISHED STATESMAN: AMB. DR. BEN U.W. AMADI HONORED ON HIS BIRTHDAY FOR LEGACY OF VISIONARY LEADERSHIP AND SERVICE

 

*Global* – Colleagues, dignitaries, and citizens across nations today join in celebrating *Amb. Dr. Ben U.W. Amadi*, Deputy Prime Minister of the United Kingdom of Atlantis, as he marks another year of impactful life and service on this special day.

#### *A LEADER DEFINED BY EXCELLENCE AND SERVICE*
Described by peers as a remarkable personality and visionary leader, Amb. Dr. Amadi’s unwavering commitment to excellence, leadership, and service continues to inspire many across nations. His tenure as Deputy Prime Minister has been characterized by strategic diplomacy, principled governance, and a relentless pursuit of progress for the people of the United Kingdom of Atlantis and its international partners.

#### *A LEGACY OF WISDOM, CHARACTER, AND PROGRESS*
Those who have had the privilege of knowing and working with Amb. Dr. Amadi point to his wisdom, strength of character, and passion for progress as defining qualities. Under his stewardship, initiatives focused on cultural advancement, information integrity, and cross-border collaboration have gained significant momentum.

“His leadership is not measured only in policy, but in people transformed,” said a senior official from the Ministry of Information & Culture. “He leads with clarity, compassion, and an unshakable commitment to the greater good.”

#### *HONORING YEARS LIVED AND LIVES TOUCHED*
On this auspicious occasion, tributes are pouring in from diplomatic circles, civil society, and the private sector, honoring not just the years he has lived, but the lives he has touched, the legacy he is building, and the greatness that lies ahead.

From youth mentorship to international alliances, Amb. Dr. Amadi’s influence extends beyond titles. His work continues to shape discourse around sovereign dignity, cultural heritage, and responsible leadership in the 21st century.

#### *STATEMENT FROM THE OFFICE OF THE DEPUTY PRIME MINISTER*
While no formal statement has been issued by Amb. Dr. Amadi today, his office conveyed gratitude for the outpouring of goodwill and reaffirmed his dedication to the mandate of service entrusted to him by the United Kingdom of Atlantis and its citizens worldwide.

#### *ABOUT AMB. DR. BEN U.W. AMADI*
Amb. Dr. Ben U.W. Amadi serves as Deputy Prime Minister of the United Kingdom of Atlantis. He is widely recognized as a distinguished diplomat, strategist, and advocate for cultural and information advancement. His leadership philosophy centers on excellence, ethical governance, and building institutions that outlive individuals.

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