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Shaltoux Lozenges #MyVoiceMyIdentity Contest Takes Off with Sound Sultan 

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A new online music contest, the Shaltoux Lozenges ‘My Voice, My Identity’ contest for budding musicians and music enthusiasts to showcase their unique voices and win exciting prizes, was launched On Wednesday, 24th Of February, 2021 at an unveiling ceremony in Lagos.

The contest is an initiative of Shalina Healthcare, makers of Shaltoux Lozenges, and other leading healthcare products in the Nigerian market. It will run from February till April 2021 and will be anchored by one of Nigeria’s foremost music icons, Sound Sultan.

Popularly called Naija Ninja, Sound Sultan will drive the unique digital contest through his online platforms to better connect millions of music loving Nigerians to the amazing benefits Shaltoux Lozenges is bringing to the marketplace.

Participation in the contest, ongoing till April 2021, is easy, with interested persons required to only follow Shalina Healthcare’s social media handles and invite friends to follow.

They will participate in the song challenge given by Sound Sultan to create a freestyle 30-60 second video sound using the #MyVoiceMyIdentity theme. The music will sign off with ‘Shaltoux Lozenges, My Voice, My Identify’. Participants featuring packs of Shaltoux Lozenges in the short video will be an added advantage.

The contestants will use the hashtags #MyVoiceMyIdentity, #ShaltouxLonzenges #ShalinaHealthcare. Completed videos should be uploaded from the contestant’s Facebook, Instagram, Tiktok, YouTube platforms tagging Shaltoux Lozenges handles on any of the social media platforms.

Videos with the most creativity and tractions, including voice quality, creative rendition, and high number of engagements will be selected for the grand finale.

Weekly winners will emerge, with people standing the chance of winning fantastic cash prizes and consolation prizes with lots of branded items until the grand finale.

Eight finalists will be judged at the grand finale, with the top three winning cash prizes. The 2nd runner-up will win N200.000, the 1st runner-up N300.000 and the star prize winner, N500.000.

There will be other consolations prizes as the product made from natural ingredients seeks to connect with its loyal consumers’ lifestyle and aspirations.

The winners will also have the opportunity to attend events and shows organized by Shalina Healthcare and Sound Sultan, while the multi-talented rapper, actor, comedian and singer will also mentor winners during the weekly interactions.

ElJoe and Maka, talented acts and influencers are the 2 judges to sit as panels alongside the host Sound Sultan, to evaluate and select the best performances from the participants.

Shalina Healthcare has been in Nigeria for 20 years, with presence in 12 African countries. Commenting on the contest, Head of Corporate Marketing, Pharm Folorunso Alaran said ‘’#MyVoiceMyIdentity was conceptualized to connect more with Nigerian consumers and elevate the hidden talents prevalent among Nigerians. Sound Sultan, being a hip-hop music pacesetter himself, is a strategic fit for this project as he remains an inspiration to many music loving Nigerian and budding artists’’ He further stated ‘’ Just as we connect with people with quality medicines Sound Sultan has been reaching to same people with beautiful songs with great messages’’

According to the Country Brand Manager, Oluwabusayo John “The contest is designed to create a social connection between the consumers and the Shaltoux brand, giving them the chance to interact with the brand, have fun, display their uniqueness and voice using the platform of #MyVoiceMyIdentity,”.

Highlighting the Essence of the organization, the Head of Brand Marketing, Sandeep Sahu stated ‘’ It is our believe in Shalina Healthcare that quality healthcare is a right for all Africans. Shaltoux Lozenges is one out of many product offerings of the company with assured Quality, Affordability and Availability’’.

The Brand Manager Shalina Healthcare Global, Manasi Shah disclosed that Shaltoux Lozenges relieves people of sore throat and cough, enabling consumers speak comfortably and conveniently in public and showcase the power in their unique voices.

“Our tagline ‘safe and effective sore throat reliever, inspired by nature’ affirms that our customers “can go on and accomplish more with clear voices.”

3P Prima Productions, an innovative and integrated marketing company, is packaging #MyVoiceMyIdenity Contest 2021 for Shalina Healthcare.

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Laffmattazz Announces Strategic Partnership with First Bank of Nigeria Limited for 2026 International Tour

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Laffmattazz Announces Strategic Partnership with First Bank of Nigeria Limited for 2026 International Tour

 

 

 

Laffmattazz, one of Nigeria’s foremost comedy and live entertainment brands, is pleased to announce its official partnership with First Bank of Nigeria Limited for the highly anticipated Laffmattazz 2026 International Tour, themed “Next Chapter: A New Season of Laughter.”

 

Now in its 15th year, Laffmattazz—the brainchild of renowned Nigerian comedian Gbenga Adeyinka (Gbenga Adeyinka 1st)—has evolved into a cultural phenomenon, celebrated for its seamless fusion of comedy, music, and live stage performances.

 

The 2026 tour, which kicked off on Easter Sunday, April 5th, 2026 at the Jogor Centre, Ibadan, marks a significant milestone in the brand’s journey. Building on over a decade of success across Nigeria, this year’s edition signals a bold expansion into the international market, with a multi-city run in Canada, alongside major stops in Akure, Abeokuta, and Lagos.

 

This strategic partnership with First Bank of Nigeria Limited underscores a shared commitment to excellence and innovation. It is also aligned with FirstBank’s First@Arts initiative—a significant and ongoing program dedicated to supporting the creative arts, entertainment, and cultural sectors. Through this initiative, FirstBank provides financing, advisory services, and actively fosters a sustainable value chain for artists and creative entrepreneurs, while supporting key industry platforms such as the Nigerian Entertainment Conference.

 

Speaking on the collaboration, the Laffmattazz team stated:

 

“We are delighted to welcome First Bank of Nigeria Limited as a strategic partner for the Laffmattazz 2026 International Tour. As we mark 15 remarkable years of Laffmattazz, this partnership reinforces our vision to take premium Nigerian entertainment beyond borders, while delivering even bigger, better, and more memorable experiences for our audiences.”

 

As a key partner, First Bank will enrich the tour through innovative customer engagement initiatives, experiential activations, and exclusive fan experiences across all tour locations.

 

With its distinctive blend of humor, culture, and live entertainment, the Laffmattazz 2026 Tour is poised to connect audiences across cities and continents, bringing laughter to thousands of fans worldwide.

 

 

About Laffmattazz

 

Laffmattazz is a premier Nigerian comedy and entertainment brand, now in its 15th year, renowned for its vibrant live shows and nationwide tours. Founded by Gbenga Adeyinka 1st, the brand continues to deliver high-quality experiences that celebrate creativity, culture, and laughter.

 

About First Bank of Nigeria Limited

 

First Bank of Nigeria Limited is Nigeria’s oldest financial institution, widely respected for its legacy of trust, innovation, and customer-centric financial solutions that support economic growth and development. Through its First@Arts initiative, the Bank continues to play a pivotal role in empowering the creative industry and driving sustainable growth across the sector.

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Opinions divided over Pasuma Jaiye Kuti proposed wedding 

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Opinions divided over Pasuma Jaiye Kuti proposed wedding 

 

 

The current threading in *entertainment* world of speculated society marriage between oganla Fuji, Wasiu Alabi Pasuma with Nollywood icon, and widely acclaimed Queen of the tube jaiyeola Kuti has brought out different opinions amongst the fans and entertainment personnel.

 

What started as a rumour and mirage is gradually turning to reality and some fans are saying it’s not possible for Jaiye Kuti who is one of the scandal free Nollywood actress to be involved in such an unholy union with Pasuma

Most people who spoke with our correspondence, are of opinion that such a marriage can only happen in a mirage sessions and in Nollywood movies that apart Jaiye Kuti been responsible and married with children, Pasuma is someone who have vowed not to married and have a woman under his roof.

But to some also, it’s not impossible as artistes are known to be engaging and married to each other after denied and counter claims, which made and at the end they will go ahead and married . With this most people believe that truly there’s marriage in offspring for both celebrities While both parties refused to comment on the trend controversial issues about the whole issue , the world is anxiously waiting if this well circulated story of Pasuma getting married to Jaiye Kuti will come to pass or it will turn out to be a mirage.

Either way the die is cast as all eyes will be on Jaiye Kuti and Pasuma with searchlight on Nigeria entertainment industry once again

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PRESIDENT TINUBU CONGRATULATES OTEGA OGRA ON ELECTION TO WORLD FEDERATION OF ADVERTISERS EXECUTIVE COMMITTEE

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PRESIDENT TINUBU CONGRATULATES OTEGA OGRA ON ELECTION TO WORLD FEDERATION OF ADVERTISERS EXECUTIVE COMMITTEE

PRESIDENT TINUBU CONGRATULATES OTEGA OGRA ON ELECTION TO WORLD FEDERATION OF ADVERTISERS EXECUTIVE COMMITTEE

 

President Bola Ahmed Tinubu has congratulated his Senior Special Assistant on Digital Engagement, Strategy and New Media, Mr Otega Ogra, on his election to the Executive Committee of the World Federation of Advertisers (WFA).

 

The election took place today at the organisation’s Annual General Meeting, held during the Global Marketing Week Conference in Stockholm, Sweden.

PRESIDENT TINUBU CONGRATULATES OTEGA OGRA ON ELECTION TO WORLD FEDERATION OF ADVERTISERS EXECUTIVE COMMITTEE

President Tinubu described the development as a significant step for Nigeria’s growing influence in global communications.

 

He noted that Mr Ogra’s emergence as the only representative from West Africa and Sub-Saharan Africa on the Executive Committee reflects the depth of Nigerian expertise and the contribution of a new generation of young Nigerian professionals to global industry standards.

 

Mr Ogra was elected to the Executive Committee on the platform of the Advertisers Association of Nigeria (ADVAN), underscoring the role of Nigeria’s organised advertising and marketing industry in shaping representation at the global level.

 

The WFA is the leading global body for advertisers, representing over 150 multinational and Fortune 500 companies, alongside national advertiser associations across more than 60 countries, with a combined annual marketing spend running into hundreds of billions of dollars. Its Executive Committee is the organisation’s highest decision-making body, responsible for setting priorities and guiding global policy on responsible advertising, media transparency, sustainability, and the evolution of digital ecosystems.

 

President Tinubu noted that Mr Ogra’s election is both a personal distinction and a strategic opportunity for Nigeria and the African continent, placing them at the centre of global conversations on brand trust, platform accountability, innovation and the future of marketing and communications.

 

The President commended Mr Ogra, who also serves as Vice President of ADVAN, for his sustained contributions to strengthening Nigeria’s marketing and communications ecosystem, drawing on a career spanning leadership roles across the banking, manufacturing, and public sectors.

 

“Otega’s election reflects the growing recognition of Nigerian expertise and affirms our capacity to contribute meaningfully to the frameworks shaping global markets,” the President said.

 

President Tinubu added that the achievement aligns with his administration’s Renewed Hope Agenda, particularly in advancing the creative economy, strengthening digital governance, and positioning Nigeria as a competitive hub for innovation and enterprise.

 

Josh Faulks, CEO of the Australian advertiser association (AANA), and Simon Michaelides, Director General of the UK advertiser association (ISBA), also join the leadership team.

 

Current members of the executive committee, David Wheldon, President and Philip Myers, Deputy President, who is also the Chief Institutional Affairs and Corporate Communications Officer at Ferrero, continue in their current roles, as do all regional vice presidents.

 

 

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