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THE VOICE NIGERIA SEASON 3; REFINING CRUDE MUSIC TALENTS

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How 6 Finalists Will Emerge from FirstBank’s Sponsored The Voice Nigeria S3

This feature article by Segun Kasali takes a look at how The Voice Nigeria Season 3 is discovering raw music talent in the country and nurturing them into music superstars in the nearest future.

The challenges of cost of production, cost of promotions and especially identification with renowned music record label, amongst others, have been identified as among the many challenges confronting upcoming artistes while making efforts at showcasing their talents. Asides the talent showcase of the craft, music plays a pivotal role at providing employment opportunities for key players in the industry – especially musicians – at making ends meet, whilst contributing their quota to the growth of the industry and the national economy as a whole.

These challenges undoubtedly handicap the young talents from realizing their potentials which invariably translate to debarring them from making meaningful contributions to the country’s Gross Domestic Product  as it had been said that the entertainment sector contributed 2.3% (NGN239 billion) to Nigeria’s Gross Domestic Product (GDP) in 2016 and has been one of the priority sectors identified in the Economic Recovery and Growth plan of the Federal Government of Nigeria with a planned $1billion in export revenue by 2020. 

In contributing to the growth of the music industry in the country, The Voice Nigeria was launched on the 10th April, 2016. The Voice Nigeria has since refined and helped unleash the brightest of Nigerian musical talents for the global stage as the country’s music industry continues to enjoy international attention. The Voice is a multinational singing competition with a television franchise in over 50 countries around the world.

The winner of the maiden edition of the music reality show, Agharese Emokpae was awarded a recording contract, an SUV worth N7 million and a 4-night all-expense paid ticket to Abu Dhabi, courtesy Etihad Airways. Sharing her experience, she noted that that they (participants in the competition) were on a different journey in terms of attention to detail, mentorship by the coaches and the incredible training sessions. All the contestants showed incredible growth personally and professionally with gratitude for the experience, the exposure and the platform which attests to discovering, nurturing and empowering musical talents.

Also, in Season 2 of The Voice Nigeria, Daniel Diongoli, popularly known as Idyl, was announced the winner beating finalists Ebube, Syemca, Wow, Chris Rio, J’Dess, Jahtell andYimika to win the grand prize of a record deal with Universal Music Africa, a GAC car and an all-expense paid trip to Dubai.

One of the sponsors of this year’s edition, First Bank of Nigeria Limited has expressed its delight over the partnership with UN1TY Limited, organisers of The Voice Nigeria Season 3, as it is poised to empowering and investing in the Nigerian youths and demonstrating its contribution to the projected revenue of 86 million dollars by 2021 from the Nigerian music industry aimed at promoting a diversified economy in line with the federal government of Nigeria’s economic diversification policy. 

Interested participants are to register via the link www.thevoicenigeria.com with their FirstBank account number as a requirement. Should one not have an account with the Bank, then dial the Bank’s USSD code, *894*0# to be a FirstBank account holder. The audition is open to individuals within the age of 18 -50 years who are have been residing in Nigeria for 12 consecutive months. The registration for audition closes at 11:59pm on Saturday, 19 September 2020.

The financial institution also stated its unrelenting passion for giving voice to the young and indeed all Nigerians, which would translate to creating employment, economic empowerment in the country.

Expressing her delight on the partnership, Folake Ani-Mumuney, Group Head, Marketing & Corporate Communication, FirstBank said; “FirstBank has given voice to Nigerians for the past 126 years, and will continue to give voice to Nigerians by creating employment, economic empowerment in the country through its products, services and initiatives and it remains committed to strengthening the creative industry which is fast growing into a multibillion-dollar business, with potential to be a leading contributor to Nigeria’s GDP in the near future.”

She concluded that supporting The Voice Season 3 means a lot to the Bank, especially as “it is a demonstration of the bank’s commitment to contributing to the projected revenue of USD86 million by 2021 from Nigeria’s music industry aimed at promoting a diversified economy in line with the Federal Government’s diversification policy.”

Sunday Tribune gathered that the registration for The Voice Season 3, which is open to both female and male contestants who are Nigerians and have a government-issued means of Identification, is free. Further to registering, talents are to have a one-minute video singing without a sound track, upload and fill the form on the website.

Talents and fans will go home with over 100million naira in prizes as The Winning Talent of The Voice Nigeria Season 3 will go home with monetary reward, a brand-new car and an international recording contract. The Voice Nigeria will take an interesting twist this year with many virtual engagements with fans, talents and the general public.

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Islamic Rising Star, Hajia Kifaya Aṣeyọri Marks Birthday, Reflects on 15-Year Music Journey

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Islamic Rising Star, Hajia Kifaya Aṣeyọri Marks Birthday, Reflects on 15-Year Music Journey

Islamic Rising Star, Hajia Kifaya Aṣeyọri Marks Birthday, Reflects on 15-Year Music Journey

 

 

Popular Islamic singer and entertainer, Hajia Kifaya Aṣeyọri, has continued to receive prayers and accolades from fans, friends and well-wishers as she celebrates her birthday today.

The celebrated artiste, known for her inspiring Islamic songs and captivating stage presence, described music as a divine calling and a special gift from God meant to announce her greatness to the world.

Speaking on her journey in the entertainment industry, Kifaya said her unique voice and wisdom helped her gain quick recognition among music lovers and industry stakeholders.

According to her, “My beautiful voice coupled with great wisdom have made my versatility in the entertainment industry quick to be noticed by all and sundry.”

The singer, whose maiden album titled Alaseyori brought her into the limelight years ago, also ventured into fashion and the sales of imported shoes and bags alongside her music career.

As part of efforts to expand her reach in the industry, the Islamic music star disclosed that her songs are available on several digital streaming platforms, including Audiomack and other online play stores.

Having spent over 15 years in the music industry, Kifaya said her versatility has also earned her ambassadorial deals for different brands.

Despite the challenges encountered on her path to success, the singer expressed gratitude to God for sustaining her through difficult times.

“I have got reasons to appreciate God. Though I have passed through a lot, today I have opportunities to thank God,” she said.

Meanwhile, admirers have continued to describe the celebrant as a symbol of grace, faith and excellence, praying for greater achievements, sound health, peace of mind and abundant blessings in her new age.

The birthday celebration has also generated reactions across social media platforms, where fans and associates continue to celebrate her impact in the Islamic entertainment space and wish her many more fruitful years filled with happiness and prosperity.

 

Islamic Rising Star, Hajia Kifaya Aṣeyọri Marks Birthday, Reflects on 15-Year Music Journey

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Ileya Tonic : King Saheed Osupa Announces New 2-in-1 Album, Acapella & Metamorphosis

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Ileya Tonic : King Saheed Osupa Announces New 2-in-1 Album, Acapella & Metamorphosis

By Alhaji Arems (Baba Fuji)

 

 

Veteran Fuji musician King Saheed Osupa is set to release a new 2-in-1 album titled Acapella & Metamorphosis on May 26, 2026.

The announcement was revealed through promotional materials shared across the singer’s official social media pages, where anticipation has already started building among longtime fans of the Fuji icon. The artwork for the project presents Osupa in a calm and regal setting, matching the mature image he has maintained throughout his career.

While full details about the tracklist and featured artists are yet to be officially released, the title of the project has already sparked conversations online. “Metamorphosis” suggests a new phase or evolution, while “Acapella” hints at a more raw or expressive musical direction. Together, both titles point toward a project that may combine classic Fuji elements with a refreshed sound and message.

Over the years, Osupa has remained one of the most respected voices in Fuji music, known for his deep lyrical style, cultural storytelling, and loyal fanbase across Nigeria and beyond. Even as the music industry continues to evolve, the singer has maintained strong relevance, especially among audiences who appreciate traditional Yoruba-rooted sounds blended with contemporary production.

The decision to release a 2-in-1 album also stands out at a time when many artists are focusing on shorter projects and singles. For established acts like Osupa, larger releases often serve as a statement of longevity, consistency, and artistic confidence.

Fans have continued to react positively to the announcement online, with many already counting down to the release date. The project is expected to arrive on major streaming platforms including Spotify, Apple Music, Audiomack, Boomplay, YouTube Music, TIDAL, and Deezer.

With the official release now scheduled for May 26, listeners will be watching closely to see what King Saheed Osupa delivers on Acapella & Metamorphosis and whether the project marks another defining moment in his long-running career.

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Aesha Mikaelson Returns as Producer: Actress Aishy Announces Powerful Screen Comeback With IJA ORU

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Aesha Mikaelson Returns as Producer: Actress Aishy Announces Powerful Screen Comeback With IJA ORU

 

After years away from the spotlight, Nigerian actress, producer, and media personality Aesha Mikaelson is making a highly anticipated return to the screen with a bold new identity, a renewed creative vision, and a powerful upcoming movie project titled IJA ORU — a project she is also producing.

 

Previously known in the entertainment industry as Aishy, whose real name is Aisat Iyabode Asamu, the actress built recognition through multiple media appearances and interviews across prominent Nigerian publications. Over the years, she became known for her charisma, screen presence, and growing influence within Nollywood and youth entertainment culture.

 

Now reintroduced professionally as Aesha Mikaelson, she is entering a new phase of her career — one that reflects growth, reinvention, and artistic maturity, marked not only by her return in front of the camera but also by her expanded role behind the scenes as a producer.

 

Her comeback project, IJA ORU, is scheduled to premiere on May 22 via Yetunde Barnabas TV on YouTube, marking what many insiders describe as one of the most symbolic independent returns currently building momentum in Nigeria’s digital film space.

 

Produced by Aesha Mikaelson under Quila Visuals Production, the movie blends mystery, spiritual tension, emotion, and psychological storytelling — themes that continue to resonate strongly with modern African audiences. Her dual role as both lead talent and producer underscores her evolution from performer to creative force shaping her own narratives.

 

Speaking on her return, Aesha Mikaelson described the project as more than just another film release.

 

“This is not just a comeback. It is a rebirth — creatively and personally. I took time away from the spotlight to grow, reflect and rebuild my vision as an actress, producer, and storyteller.”

 

Before her hiatus, Aishy gained public attention through several interviews and entertainment features discussing her career journey, personal growth, and experiences in the entertainment industry. Her media presence appeared in outlets including Vanguard Media Limited, Tribune Online, BusinessDay, TMY News, and The Nation Newspaper.

 

Industry observers say the rebrand to Aesha Mikaelson — paired with her step into producing — reflects a broader shift happening among modern Nigerian creatives, moving from conventional celebrity culture into more intentional brand positioning, ownership of creative output, and cinematic storytelling.

 

The visuals surrounding IJA ORU have already generated growing online conversations, particularly for their dark symbolic aesthetic and emotionally charged presentation. Fans and supporters across social media platforms have also welcomed the actress back, describing her return as “long overdue.”

 

The release further highlights the growing influence of YouTube-driven Nollywood distribution, where independent creators and producers like Aesha Mikaelson are increasingly building global audiences beyond traditional cinema systems.

 

With IJA ORU now approaching release, many believe Aesha Mikaelson’s return — this time as both star and producer — could mark the beginning of a major new chapter in her career.

 

For followers who remember the actress as Aishy, the comeback represents nostalgia. For newer audiences discovering her for the first time, it may become the start of a powerful new screen identity led by a creator now firmly in command of her own story.

 

IJA ORU premieres May 22 on Yetunde Barnabas TV via YouTube.

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