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The Way Forward for Business in Africa

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6 years ago

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Africa has a fast-growing economy, mainly due to its resources, which include its people. The African population over the years has proven to be industrious and ready to go the extra mile given the opportunity. And up until the pandemic hit, there were opportunities for innovation, investments, and other business opportunities. 

But despite the setback, an opportunity has also been created for Africa to redefine how it does business, to suit the changing times. One of the areas that have been negatively impacted by the coronavirus is the employment sector, one which is key to the growth of the African economy. And even before that, employment in Africa was a pressing topic for many governments and policymakers. 

There was the unemployment problem, which was created by a lack of sufficient jobs for the growing population, which is primarily made up of the youth. And even then, many Africans looked to self-employment as a way to proactively solve the problem. This shift towards freelancing is structural and is gradually growing from just a trend into a powerful driver of economic growth. This got to the point where more people, especially the youth, who were looking for more control in their career, through flexible working hours, would leave their jobs to freelance. 

However, with the pandemic, even those who were fortunate to have traditional jobs are facing the threat of experiencing a decline in income due to reduced working hours or losing them completely. This proves that the traditional work or employment structure is not the most sustainable, especially during certain situations, such as a crisis and so it is time for it to be reviewed. This threat will put a strain on the livelihoods of the average citizen and is also likely to increase poverty.

Despite the gloomy picture, there is a silver lining where an alternative way of doing business can be introduced to put the skills and qualifications of the African citizen to good use and give businesses that don’t have the luxury of retaining staff a cost-effective option. The Africent Group recognizes the need for a solution to the traditional way of doing things, as well as a more convenient way for individual professionals to conduct business. 

They have, therefore, created Kreek Africa, @ https://kreekafrica.com/, an online community that connects freelancers to businesses on a secure platform to conduct business. This smart way of doing business promises to revolutionize the employment scene in Africa by giving Africans visibility and a competitive edge in the global market.

And despite the fact that this form of employment model is popular in other parts of the world, Kreek Africa will be the one that recognizes the resourcefulness of the African workforce to offer an enabling platform that nurtures it without discrimination. The platform promises an easy and convenient way for business people to go about their work, with a secure verification process and the other strict measures put in place to protect its users. 

It also promises to give professionals from various fields, disciplines, and industries, all over Africa, an opportunity to showcase their skills and qualifications to be recognized and be a part of projects that will add value to their work. Kreek Africa also seeks to capitalize on the existing widespread knowledge and use of technology and the internet to bring opportunities through online solutions pertaining to business growth and personal career development.

  Kreek Africa, @ https://kreekafrica.com/  believes that Africa has the necessary resources to grow its economy and get back on its feet, even in the face of a crisis. The initiative, in the long run, will enrich the lives of the African population

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Sahara weekly online is published by First Sahara weekly international. contact [email protected]

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PUBLIC NOTICE*: Revalidation of UNIPGC Organizational Status 

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2 hours ago

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April 24, 2026

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PUBLIC NOTICE*: Revalidation of UNIPGC Organizational Status 

*PUBLIC NOTICE*: Revalidation of UNIPGC Organizational Status 

 

To prevent any misunderstanding regarding our affiliation with the United Nations, we hereby provide a formal clarification on the status and identity of the United International Peace and Governance Council (UNIPGC), formerly known as IPGC.

 

UNIPGC is an independent Civil Society Organization and Non-Governmental Organization with continental chapters registered in the United States, Germany, Canada, and several countries across Africa. The organization is committed to promoting the values and principles of the United Nations, particularly in advancing Sustainable Development Goal 16 (Peace, Justice, and Strong Institutions), as well as advocating for good governance globally.

 

In furtherance of its mandate, UNIPGC has established partnerships with reputable diplomatic civil society organizations, including the United Nations Association of Nigeria and the United Nations Association of Ghana. These collaborations are aimed at strengthening its engagement with initiatives aligned with United Nations ideals.

 

Additionally, UNIPGC has entered into diplomatic relations with the International Organization for Economic Development (IOED), an Intergovernmental Organization (IGO), to enhance its capacity for international cooperation and diplomatic engagement.

PUBLIC NOTICE*: Revalidation of UNIPGC Organizational Status 

We wish to clearly state that UNIPGC is **not** an entity, agency, or organ of the United Nations.

 

Members of the public and media practitioners are respectfully advised to refer to the organization by its full and correct name: **United International Peace and Governance Council (UNIPGC)**, and not as the United Nations.

 

Thank you.

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Business

Laffmattazz Announces Strategic Partnership with First Bank of Nigeria Limited for 2026 International Tour

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5 hours ago

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April 24, 2026

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Laffmattazz Announces Strategic Partnership with First Bank of Nigeria Limited for 2026 International Tour

 

 

 

Laffmattazz, one of Nigeria’s foremost comedy and live entertainment brands, is pleased to announce its official partnership with First Bank of Nigeria Limited for the highly anticipated Laffmattazz 2026 International Tour, themed “Next Chapter: A New Season of Laughter.”

 

Now in its 15th year, Laffmattazz—the brainchild of renowned Nigerian comedian Gbenga Adeyinka (Gbenga Adeyinka 1st)—has evolved into a cultural phenomenon, celebrated for its seamless fusion of comedy, music, and live stage performances.

 

The 2026 tour, which kicked off on Easter Sunday, April 5th, 2026 at the Jogor Centre, Ibadan, marks a significant milestone in the brand’s journey. Building on over a decade of success across Nigeria, this year’s edition signals a bold expansion into the international market, with a multi-city run in Canada, alongside major stops in Akure, Abeokuta, and Lagos.

 

This strategic partnership with First Bank of Nigeria Limited underscores a shared commitment to excellence and innovation. It is also aligned with FirstBank’s First@Arts initiative—a significant and ongoing program dedicated to supporting the creative arts, entertainment, and cultural sectors. Through this initiative, FirstBank provides financing, advisory services, and actively fosters a sustainable value chain for artists and creative entrepreneurs, while supporting key industry platforms such as the Nigerian Entertainment Conference.

 

Speaking on the collaboration, the Laffmattazz team stated:

 

“We are delighted to welcome First Bank of Nigeria Limited as a strategic partner for the Laffmattazz 2026 International Tour. As we mark 15 remarkable years of Laffmattazz, this partnership reinforces our vision to take premium Nigerian entertainment beyond borders, while delivering even bigger, better, and more memorable experiences for our audiences.”

 

As a key partner, First Bank will enrich the tour through innovative customer engagement initiatives, experiential activations, and exclusive fan experiences across all tour locations.

 

With its distinctive blend of humor, culture, and live entertainment, the Laffmattazz 2026 Tour is poised to connect audiences across cities and continents, bringing laughter to thousands of fans worldwide.

 

⸻

 

About Laffmattazz

 

Laffmattazz is a premier Nigerian comedy and entertainment brand, now in its 15th year, renowned for its vibrant live shows and nationwide tours. Founded by Gbenga Adeyinka 1st, the brand continues to deliver high-quality experiences that celebrate creativity, culture, and laughter.

 

About First Bank of Nigeria Limited

 

First Bank of Nigeria Limited is Nigeria’s oldest financial institution, widely respected for its legacy of trust, innovation, and customer-centric financial solutions that support economic growth and development. Through its First@Arts initiative, the Bank continues to play a pivotal role in empowering the creative industry and driving sustainable growth across the sector.

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MREIF is Better: FirstBank’s Mortgage Loan Is the Game-Changer for Home Ownership in Nigeria

Published

1 day ago

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April 23, 2026

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FirstBank Set to Launch Tailored Financial Services for Blind and Physically Challenged Customers  

MREIF is Better: FirstBank’s Mortgage Loan Is the Game-Changer for Home Ownership in Nigeria

 

 

 

Anyone who has tried to get a loan to buy a house in Nigeria knows the drill: endless forms, property valuation, and eventual down payment of a minimum 25% or more on the property. Sometimes, interest rates could go as high as 30% per annum, while the typical loan limit is N50 million.

 

 

 

Now, FirstBank is making homeownership more attractive.

 

 

 

FirstBank, in partnership with the Ministry of Finance Incorporated (MOFI), has introduced the MREIF Home Loan. MREIF loan is a game-changer, offering a single-digit interest rate of 9.75% per annum, with a loan amount of up to ₦100 million and a repayment period of up to 20 years. This is perfect for salaried individuals, including Nigerians in the diaspora, looking to purchase homes in approved locations.

 

The MREIF loan stands out with its lower interest rate, higher loan amount, and flexible equity contribution as low as 10%. This makes it an attractive option for those seeking affordable homeownership.

 

 

 

You are one quick decision away from being a landlord.

 

 

 

If you’ve been waiting for the right time to buy a home, FirstBank’s MREIF Home Loan is the smartest route to owning property in Nigeria today. Visit the FirstBank website https://www.firstbanknigeria.com/personal/loans/mreif-home-loan/ to get started.

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