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Why I Want to Become Osun State Governor 2018 “Osun Residents Live In Abject Poverty UnderAregbesola”
OlukayodeOduoyewas born in the 1970s to the family of Late Senator & Chief (Mrs) Simeon OlasunkanmiOduoye(AIG Rtd). He hails from Ikirun in Ifelodun Local Government, Osun State. The vibrant politician and businessman attended Government College Ibadan before proceeding to ObafemiAwolowo University, Ile-Ife, from which he earned an LL.B (Hons). After his National Youth Service Corp (NYSC) programme he embarked on further academic pursuit in the United Kingdom, bagging a master’s degree in International Trade and Commercial Law (LL.M) in 1998 at the prestigious University of Buckingham, England, where he was the best graduating foreign student in his class. He was also awarded a doctorate degree, by Bradley University, in 2015.
In this interview, the cerebral Osun State PDP gubernatorial aspirant speaks to FabiyiOluwaseun Publisher of BETH NEWS eloquently on a wide range of issues. Enjoy it!
Q: How would you rate theperformance of the current APC-led Osun State governmentcompared to your party’s (PDP’s) eight-year rule in the state?
I’m going to take it from where Osun was before APCformed the present administration in November, 2010. Osun State then was enjoying peace condusive to realisation of the people’s commercial aspirations. Interactions were cordial among the politicians and the parties. Irrespective of the multiplicity of political leanings, there was joy and harmony. But since this administration came onboard, things have been on a downward slide. And it is in all the sectors: education, commerce, agriculture, health sports. In fact, there is no sector in which this administration can actually be ratedto have done well.
Looking at the heavy load of debt and the opportunity of capital that came into this state, Osun State shouldn’t be like this. In a nutshell, I will rate this present administration as anabysmal failure. I could vividly recollect when this state was formed, I was still an undergraduate in ObafemiAwolowo University. As indigenes of Osun we had aspiration, inspiration, plans of what Osun State will become in 15 to 20 years. But with this present administration, we are now saddled with a case of wrong leadership or leadershipthat does not understand their priorities or does not have foresight.But I am sure there is still a way out.
With the 2018 Governorship just around the corner, what do you feel can be done to lift the state from what you described as abysmal failure?
If we cannot put ourselves together before the 2018 governorship election you will see it as share waste effort from the past years in Osun State if PDP were having problem in their party does not mean we can not rescue the State from the opposition party, because it been obvious that they are there and been controlled by a visionless and senseless from the leadership for the mean fact that Governorship Election is coming up 2018 in Osun does not mean that we can’t restructure before that time,what we are trying to do as a party that will get right is to harmonize call the other group that you don’t have the law to legitimacy because we all belong to the same party in as much as you have not left PDP we need to come together, and again the public are waiting for us to get it right where this administration has got it wrong we also need to demonstrate clearly to them that we knew what we are doing by chase this maladministration out of Osun State.
Is there any end in sight to the leadership tussle in the PDP between Ali Modu Sheriff and Ahmed Makarfi?
(Laughing) Yes, there is going to be an end very soon.Neither Ali Modu nor Markafi is bigger than the party. Besides, Nigerians are looking forward to PDP coming together in order to chase away this propaganda government away at both national and state levels. I can assure Nigerians that, within a couple of weeks PDP will put their house together.
Can you tell us of steps being taken to resolve the tussle?
There is the legal solution on ground being pursued. But I think the matter needs a more practical approach: a political solution; it is just going to be give and take. As I have said earlier, everybody has to make sacrifice, because the party is bigger thanany individual, irrespective of whom you are. We need to sit down and devise how to get back all our lost glory. In the mist of these crises we lost Edo and Ondo states. And to some of us, that has been the major concern. The party has to be rebranded, focused and determined because it is more of political solution and anybody clamouring for judicial or legal solution will not help the matter in any way. I think the best thing for us is to reach a compromise.
As the youngest among the governorship aspirants, how far do you think you can go?
Well, I see my inspiration in the people and working for the people. I didn’t just wake up from my bed and say I want to run for the governorship election. Let me quickly tell you, the hope for our generation is not in the hands of our elders, older ones; neither is it in the hands of the coming generations. And if you look at what we have now, if care is not taken we will end up not achieving anything because we have been serving, to the extent we served our forefathers, likewise our fathers. This is our own time which we must go beyond that. And if we should critically look at what ages these people had started ruling us, Azikiwe, Awolowo, likewise Akintola, they were all in their 30s and 40s when they all got that political status we are all talking about.
I stand as a symbol of our generation and the hope for tomorrow. And to represent the youth where I belong. It is right time we use our strength, our resources, our effort and we channel it to giving ourselves a better tomorrow. Besides, aspiration is open to all. So I am not looking at those people who are older than I am. It is open. But the electorate that will decide, they know that we need new orientation, new faces, and new ideas. With this, can we change drivers to see if the vehicle will take us to the right destination
What are your political antecedents and what plans do you have for Osun State?
Well, as an indigene of Osun State, precisely from Ikirun, I am not a stranger to people of Osun. My late father, Oduoye, had already set up the standard which I am building upon. Because when my father was alive he served and he served well. If I am given the opportunity to become the Governor of Osun State come 2018, I believe Osun will experience a beautifu harmony. There shall be no division. I’m more interested in peace – that will be one of my major priorities because once we have peace then we can set up a place of booming commerce, which I believe Osun will become. We will ensure we bring many investors, because Osun has the capacity to become the biggest landmark of commerce In Nigeria. Coupled with my international networking, yes, we can do it perfectly. I will also make sure the pretty debt we have in Osun does not affect the growth of the state. I will make sure that there won’t be unpaid salaries in the state any longer. I cannot begin to expose that now but Osun people should expect from me as a young aspirant not just a new dawn but a new, innovative and inspirational new beginning – where the glory of the land must be reclaimed.
As a successful legal practitioner and astute businessman, how would you combine this governance without one affecting the other?
No, governance can never in any way affect my business. You need to understand the level of technology, knowledge, coupled with administrative skills available.You can run your business whether being there or not; it only requires supervision.Business must run by itself and for itself. It has not affected my business that, at least for the past 2 years now I spend 70% of my time here in Osunthan in Lagos, Abuja or any other part of the country.for instant we have about six program and I must to that, as a Governor you must always be on your toes and strong ability and mentally capable at least to run the affairs of this state.
From your point of view, how would you describe APC’s claim that they stand the best chances of winning the election in 2008?
Capital lies. If anybody tells you that Osun citizens still like OgbeniAregbesola, I can authoritatively tell you that it is all propaganda. It is just that people have different impressions about what Osun has achieved in Lagos than Osun. These people are looters and fraudsters; look at the fake bridge and road construction over six years, especially from Gbongan to Osogbo. Tell me, which of these infrastructures has been fully constructed or repaired despite the billions of naira spent. Several billions have been siphoned.
Ogbeni has turned APC stalwarts into fools because he misled them into campaigning, where they made all sort of promises but he, Ogbeni, has made their campaign promises empty. And this has made some of APC members inOsun State to back out from this Ogbeni of Maladministration. I therefore challenge anybody thinking OgbeniAregbe or Osun State is moving forward, let them come to Osun to see things for themselves.
Quickly take a look at government in Lagos. You can see that Ambodehas improved on what Fashola had done before. At the end of the day, it will not be difficult for Lagosians to determine whether they will vote for Ambode himself for the job well done. But the situation is the reverse here in Osun,
And Aregbe is a symbol of APC. That is why I described him as a total, abysmal failure in Osun. Look at how our education has been destroyed. Before he came, in education we used to be ranked between 7th and 9th. Recently results were released and to the greatest surprise, Osun education was ranked at the bottom, at no 32. Tell me, how would a Governor with foresight say he is building a school which I will call mere buildingof wall structures, wasting huge amounts running into billions of naira. Now tell me,when did all these teachers go out for training: no restructuring, no reform, still working on 1999 syllabus. Those teachers were not trained, not to talk of being exposed. And those students they said they were teaching were being given Opon Imo, known as tablet, when universities were not evenusing the same. Secondary students don’t even understand their manual syllabus, not to talk of start using palm top; they can not even navigate themselves around the Internet. Is it not crazy? Real wrong decision,all because you want to award contracts worth billions of naira to your associate or your son Karbiru. How can you justify all these? How can you tell me that you built just a secondary school with more than a billion naira? To me, all these are not justifiable. Besides, the people you say you are building it for, they were languishing in abject poverty.
With the massive amount of money received as Governor of Osun State and the people you said you are governing were all living not different from people who live in Arab desert –people hardly eat three square meals. It is only this administration that changes platform and template which has been built many years on a sudden note. Sincerely, it is not done anywhere in the world. That is why Osun people were clamouring, calling on PDP to get their act together, especially in Osun, so to vote this administration out of Osun. We will not allow manipulation around the result. Anyway, I don’t need to start telling you the strategies to be used. But I can authoritatively tell you that Osun people are not happy with the present administration. That is why they want to vote them out of Osun come 2018.
Where do you see Nigeria in 2019 under this administration?
My brother, let me tell you categorically, the choice to continue with APC at the helm is not there. Except if you are telling me that Nigerians are happy and comfortable with the current situation we are. Just take a critical look at 8 years back to compare to where we are. I’m sure in your wildest dream you’d never imagine that a bag of rice could ever become N9,000. And most of us who do business across the country, most of our business are foreign currencies-dominated. Sincerely, I never dreamt dollar could be 500 naira. People are dying in hunger. See the level of prostitution in the country. Even students we looked up to and expected would go to school and become graduates that will bring out the glory of this country are desolate. In Nigeria we don’t value civil servants; those who survive are those who steal, and not everybody has the opportunity to steal. No civil servant’s take-home can survive him. Now tell me, is it a crime for an average Nigerian, even a gate man, to have a house over his or her head? To send children to school is tedious. They said minimum wage is 18,000; tell me, what can that do with this present situation we are?
I don’t have any staff working under me colleting minimum wage, even my domestic staff because I live in the reality of both sides. I think we need younger and able people to take the mantle because all these old men have done their best; they have served but it has not helped us till now. Anyway, the fact still remains that it is no longer analogue age – we belong to the generation of digitalization. They should give us the opportunity to run the affairs of the presidency. That is what Nigerians are clamouring for, which will make them to be voted out. Talking about this anti-corruption, left to me, I belong to the school of thought that believes it is still not being fought the way it should be fought.
Sir, if before the 2018 governorship election another party – apart from APC and PDP comes up – will you decamp?
Ever since I joined politics in 2001, when my late father was still serving and as a result of my love and passion I joined and I supported the party, I was part of those who supported Oyinlola to became governor in 2003. For me it was a call: God nominated me to come and serve these people. Even right in Lagos so many communities have been giving transformers, water, constructed roads, giving back to the people that I believe need my help. So in view of this, I believe God gave me a clear instruction to come and serve these people, otherwise I would not have been this politically active. I would have been very comfortable in my lifestyle, tending to all my businesses across the continent. Of course, I would not be stupid if such offer comes without first consulting God for His direction. Since my involvement in politics in 2001 as a member of PDP I had never thought of associating with another party by dumping PDP. But if God clears it tomorrow and gives His direction by saying I have done more than enough in PDP, without second thought I will move on. Because God is the ALPHA and OMEGA, if I hear clearly direction from him to move on, sure I will definitely move. I believe in the ideology that PDP shares. But if another party comes tomorrow and says, ‘Please come’, like I told you earlier on, there must be a clear direction from God
With heavy schedules, combining business and politics, how do you relax?
I am called a family person and I enjoy the company of my wife so much. She is my best friend, who understands when I’m busy. We also watch movies together, play around. In fact, I am with my family a lot. I take them out to watch movies together. And to some of my friends, we do socialite together
Tell us about your wife.
I am married to Mrs. MosunFilani-Oduoye and we are blessed with children
What does money mean to you?
I see money as a vehicle for accomplishment because I knew without money you won’t be here practically nothing you can do without money whatever you want to do sincerely I see money as a vehicle for accomplishment
There was this talk of MosunFilani being married as a second wife. How true?
When I met Mosun I was already divorced from my first wife for about 2 years. Even before I met Mosun as a single person, she had never been a second wife to anybody. I was already divorced, like I told you earlier, and we even dated for a year before we did the marriage proper.
Is Nigeria Economically Broke? Challenges and Opportunities in Africa’s Largest Economy
BY BLAISE UDUNZE
Is Nigeria, Africa’s largest economy, economically broke? It is a question no patriotic citizen wants to confront, yet one that confronts every Nigerian daily at the fuel pump, the market stall, the school gate, the hospital reception, and increasingly, in the national accounts. The country’s fiscal reality is no longer a debate in economic circles alone; it is a lived experience for millions and a gathering storm for future generations.
To understand the gravity of the nation’s situation, one must look beyond political speeches and interrogate Nigeria’s borrowing patterns, revenue profile/debt numbers, public spending, and the economic behavior of both federal and state governments under President Bola Ahmed Tinubu’s. administration. What emerges is a troubling picture as taxation is squeezing small businesses, borrowing is mortgaging the nation’s tomorrow, and shockingly, the trillions shared among federal, state, and local governments every month translate into little visible development. Nigeria’s books show figures, but her streets show a different reality.
Since President Bola Ahmed Tinubu assumed office in June 2023, Nigeria’s public debt has spiraled from N33.3 trillion to N152.4 trillion by mid-2025 which represents a staggering 348.6 percent increase in just two years. Economies do not collapse overnight; they weaken gradually, sending warning signs that only become obvious in hindsight. Nigeria is flashing all the red signals today. Between July and October 2025 alone, the government secured over $24.79 billion, €4 billion, ¥15 billion, N757 billion, and another $500 million in sukuk bonds. These figures, in a functional economy, should translate into expanded electricity capacity, world-class healthcare systems, vibrant industries, better roads, thriving SMEs, and export-oriented value chains. Instead, much of Nigeria’s real sector remains stagnant as energy is unstable, industrial output is weak, and infrastructure remains largely stuck in the realm of political promises.
Borrowing, in itself, is not the crime. Nations borrow to grow. Borrowing becomes a problem when the funds are not directed toward productive, self-liquidating projects capable of paying back the debt through increased economic activity. Nigeria borrows aggressively but produces too little. The loans are not translating into productivity or growth, which is why the debt-servicing burden continues to rise. Today, more than 90 percent of government revenue is spent on servicing old debts. In some quarters, debt servicing now consumes 25 percent of Nigeria’s entire annual revenue. This means that governance has been reduced to fiscal survival, with vital sectors such as education, healthcare, and industrialization competing for the crumbs left after creditors take their share.
Professor Uche Uwaleke of Nasarawa State University captured it aptly: “Nigeria’s debt service ratio is inimical to economic development… The opportunity cost for the country is high.” The tragedy is clear as the country has substituted borrowing for revenue and debt servicing for development. At the 2025 IMF and World Bank Meetings, global leaders lamented Africa’s growing debt, which has now exceeded $1.3 trillion. Sub-Saharan African governments spent over $89 billion servicing debts in 2025 alone. Yet Nigeria’s case stands out because of its size, population, weak industrial base, and persistent revenue leakages. Nigeria continues to borrow through Eurobonds, multilateral loans, bilateral facilities, and sukuk instruments, even without a corresponding rise in productivity. This raises a painful but necessary question: if these loans are development financing, where is the development?
Recently, the House of Representatives approved President Tinubu’s request to borrow $2.35 billion to finance part of the 2025 budget deficit. This is not borrowing to invest, it is borrowing to plug holes, pay salaries, and service existing debts. This is fiscal survivalism, not economic transformation. Countries that borrow to build infrastructure grow out of debt. Countries that borrow to fund recurrent expenditure sink deeper into it. Nigeria is drifting toward the latter.
The African Democratic Congress (ADC) bluntly accused the president of being “addicted to debts,” noting that if all requested loans for 2025 are approved, Nigeria’s debt stock could reach N193 trillion. The Debt Management Office confirmed the possibility. In the ADC’s words: “You cannot claim your house is in order while taking new loans to stop the roof from collapsing.” The loan in question was the N1.15 trillion request by President Tinubu to fund the 2025 budget deficit, which the Senate and House of Representatives gave their approval during last Wednesday’s plenary.
Despite government assurances that inflation is easing by recording 18.02 percent headline inflation and 16.87 percent food inflation, Nigerians feel no relief. Prices remain high, purchasing power continues to collapse, and businesses are shutting down. There is no statistical comfort in an empty dinner plate.
While federal borrowing continues to dominate conversations, an equally critical yet often ignored dimension lies at the state level. Since the fuel subsidy removal in June 2023, state governments have become quiet but major beneficiaries of the enlarged FAAC allocations as a feeding bottle.
NEITI and OAGF/NBS records show that between June 2023 and June 2025, FAAC distributed N25.65 trillion yet few Nigerians can point to commensurate development in their states. Roads remain terrible. State industries are dead. Capital projects are abandoned. Health and education sectors are underfunded. Internally generated revenue remains weak.
Many states have weaponized FAAC allocations into a system of dependence. They line up monthly for their share but fail to harness the natural resources, agricultural potential, tourism corridors, or industrial hubs available within their territories.
Nigeria’s fiscal health is not a function of what federal government collects alone, it is a function of what the states produce. Development is a chain; a weak link breaks the entire system. Many states have become consumption centers instead of production hubs, contributing significantly to the national productivity crisis. Until FAAC allocations are tied to measurable development outcomes, Nigeria will continue to share poverty, not prosperity.
All these realities force Nigerians to ask again if Nigeria is economically broke?
A country is economically broke:
· when it borrows to survive rather than to grow;
· when it spends the bulk of its income servicing old debts;
· when its states depend on allocations instead of productivity;
· when taxation cripples rather than empowers businesses; and
· when development is measured by political speeches, not real outcomes.
By these metrics, Nigeria is edging dangerously close to fiscal insolvency, living on borrowed money and borrowed time.
Yet despite this troubling landscape, Nigeria’s economic prospects are not irredeemable. The country possesses immense opportunities that, if harnessed, could transform its economic future to becoming one of the most vibrant in the world.
1. Diversification: Agriculture, Technology, and Services –
Nigeria’s over-reliance on oil remains its most dangerous economic vulnerability. Oil accounts for more than 90 percent of export earnings and over half of government revenue. A single fluctuation in global oil prices can destabilize the entire economy. Diversification is not optional; it is a national emergency.
Agriculture, however, offers a powerful alternative. With vast arable land, abundant labor, and high domestic demand, agriculture can drive food security, export expansion, and industrial value chains.
Technology stands as another frontier of opportunity. Nigeria’s youthful population, fast-rising digital economy, and growing tech hubs offer pathways for innovation, employment, and global competitiveness.
The services sector which consists of telecommunications, finance, logistics, entertainment, and tourism also holds massive potential to absorb millions of jobs and stimulate economic growth and reduce reliance on oil revenue.
2. Job Creation and Youth Productivity:
Nigeria’s unemployment and underemployment rates remain dangerously high, particularly among young people. A productive youth population is an economic asset; an idle youth population is a socio-economic risk. Entrepreneurship support, industrial hubs, vocational training, and SME financing can unlock millions of new jobs.
3. Infrastructure Development:
However, none of these sectors can thrive without addressing Nigeria’s infrastructural deficit. Poor power supply, crumbling roads, inefficient transport systems, and inconsistent regulatory policies continue to choke businesses. Infrastructure is the backbone of any modern economy; without it, productivity remains low regardless of potential.
4. Governance, Transparency, and Anti-Corruption:
Governance and transparency play an equally critical role. Nigeria cannot build a productive economy on the foundation of corruption, mismanagement, and opaque financial practices. Strengthening institutions, enforcing accountability, digitizing public services, and ensuring full transparency in FAAC disbursements, budget execution, and loan utilization are essential steps toward restoring public trust and investor confidence. Transparency must become the norm not the exception.
The path to a resilient Nigerian economy requires a national reset in fiscal discipline. The following steps are critical:
– Borrowing must be tied strictly to revenue-generating, self-liquidating projects.
– Recurrent expenditure borrowing must stop.
– Debt ceilings should be legally enforced.
– States must be compelled to boost local productivity and mobilize internal revenue.
– FAAC allocations should be linked to measurable development benchmarks.
– Public finance transparency must be non-negotiable
– Economic diversification must be pursued with urgency, not rhetoric.
Currently, Nigeria stands at an intercession. One path leads to deeper debt, economic stagnation, and a future where the next generation inherits nothing but liabilities. The other path leads to reform, productivity, innovation, and the emergence of a strong, resilient economy capable of withstanding global uncertainties.
So, is Nigeria economically broke? The uncomfortable truth is that Nigeria is not yet bankrupt but it is dangerously close. A nation cannot continue borrowing to survive, consuming more than it produces, or neglecting the engines of real growth. The time for action is now. Nigeria’s challenges are vast, but so are her opportunities. With discipline, transparency, and visionary leadership, Africa’s largest economy can still reclaim its promise and chart a sustainable path toward shared prosperity.
Blaise, a journalist and PR professional writes from Lagos, can be reached via: [email protected]
GLOWFUX Concert ’22: FANAFILLIT set to host 1,000 children and adults to a fiesta
The organizers of the annual GLOWFUX Charity Concert, Fanafillit Integrated Concepts, have announced their plans to host not less than 1,000 adults and children from special homes across Lagos State. This was contained in its official statement made available to the press on Friday, to announce the official commencement of activities for the annual end-of-the-year social intervention event.
According to the statement signed by the Project Coordinator, Miss Margaret Ngonadi, this year’s edition marks the 7th edition of the impactful project and the second time of spreading its tentacles across Lagos State. “As we aim to again host children from special homes like orphanages, rehabilitation centers, less privileged homes, and homes of people with special abilities, we are not going back on our promise last year to make this glamorous event statewide”, the statement reads.
Reiterating their commitment to the project, the organizers stated that they look forward to giving everyone a funfilled, exciting, and memorable experience at this year’s edition of the GLOWFUX Charity Concert which is slated to hold on Saturday, 28th of December, 2022 at Dan & Den Arena, Elegushi Beachfront, Lekki, Lagos.
“The general public is welcomed to celebrate with our VIP guests who will be joining us from several orphanages/special need homes across Lagos State. Admission to the event is strictly by registration through the GLOWFUX registration link and invitations to some members of the public. However, all members of the public attending the event are encouraged to come with gift items as that’s part of the criterion for clearance at the entry point”, a part of the statement read.
On the content of the event, the organizers assured that this year’s edition of the GLOWFUX Concert promises to feature an avalanche of entertainment, gifts, food and drinks for all. “While we already have on board some notable entertainment practitioners like Kemi Stone, Da’Fresh Olorin, Vanessa Jones, Ogbono, TalkTalk, Princephelar, Meyrah, Maryjane Dawn, FKM, Dharnniella, we are working on more popular brands and entertainment practitioners to merry with the children and make them experience the overwhelming joy of the end-of-the-year festivities. Notable amongst entertainment brands we are in talks with are Prince Jide Kosoko, Funsho Adeolu, Bimbo Akintola, Yemi Blaq, Shushu Abubakar, Yinka Alaseyori and a host of others”, said the project coordinator in the release.
Also, the organizers announced the introduction of a new award category to its GLOWFUX Hall of Charity Award Category which is tagged GLOWFUX Charitable Corporate brand of the year to recognize and celebrate Corporate Brands whose charitable endeavors have impacted their immediate community.
The organizers of the GLOWFUX Charity Concert encourage the general public to join the cause as they set to put smiles on the faces of 1000 Special Children through donations and by attending the events with gifts.
GLOWFUX (Giving Love With Fun for Xmas) is an annual end-of-the-year charity concert that brings together children from orphanages/special need homes across the state for an unusual end-of-the-year celebration with the general public.
The last six editions of the GLOWFUX Charity Concert have recorded myriads of impact across the State with about 1,500 children from several special homes (government-owned and private-owned) as beneficiaries.
In addition to existing brands like iCare Foundation, Hands Lifting Hearts Initiatives, Corsican Brothers, Elegushi Royal stool, MALENS diagnostics, Headway Events, DJ MAPS Productions, OPREM Photography and NSNF who have always been part of the project, other notable being considered to come on board this year’s edition includes Fidson Healthcare, Beloxxi Biscuits, Dano Milk, Unilever Nig, Seniors Wellbeing Foundations, AkModel Properties, Hypo, Dan & Den Lounge, Germane Auto and SIFAX Group.
The media supports for this year includes AIT, KRAKS TV, Legit.ng, Pulse.ng, thestatusng.blogspot.com theeagleonline.com.ng, thegazellenews.com, newspop.com, mockinbird.com.ng, omonaijablog.com.ng, freedomonline.com.ng, Hottestgistinnaija.com, Encomium magazine, YES! International magazine, theelitesng.com freedomonline.com.ng, thecitypulsenews.com, Global Excellence magazine, saharaweeklyng.com freelanews.com theimpactnewspaper.com
Inquiries on the partnership, support, and donations can be forwarded to any of the following contact 07032312815, 08111236196, 09159712472, 07061893629, 08103103198, or connect with the organizer on their social media pages @glowfux.
Donations can also be made through the link https://donate-ng.com/campaign/glowfux-concert
“Why Poshglowskincare Is The Best Product For Your Skin”- Bukunmi Oluwasina Reveals
That top Nigerian actress, producer, screenwriter cum singer, Bukunmi Oluwasina has just signed a multi-million Naira endorsement deal is like stating this obvious.
This is because a few days ago, the dashing actress signed a mouthwatering endorsement deal worth £15,000 with Poshglow Skincare.
The Ekiti State-born entertainer who has lately been dominating the Nigerian music Industry with series of her new songs featuring international artistes, is gaining lots of attention due to her human nature.
However, in an exclusive interview with the Brand Manager of Poshglowskincare, Olanrewaju Alaka, who spoke on behalf of the company, revealed the reason the brand splashed £15,000 to renew the vivacious actress’ contract with the brand for the fourth time.
According to him, “this is the fourth time Poshglowskincare will be working together with Bukunmi, and we have decided to renew our working relationship this time because, we appreciate the loyalty, love and professionalism of those we work with. Additionally, it will be a good fit for our brand to work with someone people love, a celebrity with high level of relevancy and professionalism. Most importantly our goals align and of course working with her has given us good ROI”.
“Nevertheless, our working relationship shows that the two brands have good audience perception of influencer marketing in Nigeria, especially in the beauty industry. It is not very common to have an influencer in Nigeria who truly uses the product of the brand they represent and still work with them for several years. It is a common knowledge that influencers in Nigeria only care about the revenue they generate from their endorsement, our global ambassador is keen on her audience perception and scrupulous on how she represents her brand. This is who we love to work with”.
On why she joined the brand, Bukunmi said, “Poshglow Skincare missions is to create 100% natural, productive, and 100% cruelty-free skincare products for all skin types. I am particular on the type of brand I work with and of course our goals have to align. Working with Poshglowskincare has been an amazing and interesting journey for me. I find it quite interesting to work with a brand that values creativities and appreciate what I do. Poshglowskincare is not only after getting the value of what they paid for, they will still support you and make sure you excel in that project. It is an honour working with a brand that is keen on quality products and tries its very best to satisfy their customers”.
“Compared to some reviews I see on social media, I have never gotten negative feedback about the brand, it has always been a positive reviews and I can attest to this myself because my family and I use Poshglowskincare”
“I don’t promote products I do not use. I’ve made a name in the entertainment industry, so I try to protect it through what I do. Poshglow Skincare is completely remarkable product and for the fourth time, we are signing business deals together”.
“This demonstrates our tenacity and steadfastness in the belief of Poshglow Skincare’s existence, even in the United Kingdom, to make inroads into the UK market and dominate”, Bukunmi stated.
Reacting to this, the Chief Executive Officer of Poshglow Skincare, Folasade Omotoyinbo said, “I am delighted to have Bukunmi as the brand ambassador, and the gains of having her is enormous”.
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