Business
10 REASONS WHY MTN WAS THE MOST TALK ABOUT BRAND IN THE ICT SECTOR IN 2015 (MUST READ)
The ICT sector was a beehive of activities with the successful launch of many products, services, projects and initiatives targeted at improving the lives of its loyal customers and clientele in 2015.
MTN Nigeria, leading ICT and Telecommunications giant was not left out as it rolled out new innovative products and services as it continued to provide operational support to key sectors of the economy like banking, E-commerce, oil and gas and others. The positive impact was clearly visible and beneficial to its customers and Nigerians in general.
Below are ten projects and activities that made MTN the most-talked about brand in the ICT sector in 2015.
1. MTN Foundation at 10 Anniversary:
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One of the many ways through which MTN Nigeria shone brightly in 2015 was the impact it made, and has continued to make through its CSR vehicle, MTN Foundation. Founded in 2005, the foundation positively impacts the lives of many Nigerians through its several activities and amazing works. Supported by MTN with 1% of its Profit after Tax annually, several life-changing initiatives have been deployed with project partners and state governments in 550 locations country-wide to improve the lives of ordinary Nigerians in Health, education, economic empowerment and Arts, culture and entertainment.
Apart from consolidating on existing projects by widening the pool of beneficiaries through its scholarship program, disability support project, EYEris project, school furniture donations, donation of dialysis and mammography machines across General Hospitals in the country which have positively impacted thousands of lives, the Foundation also launched its ‘What Can We Do Together’ initiative where Nigerians were invited to participate in and partner with MTN to identify and select areas of need requiring attention and support by socially responsible organisations like MTN. As a result of this collaborative process, 200 communities have benefitted from boreholes, transformers, school furniture and donation of household items for orphanages. MTNF has invested over N18bn on social investment projects countrywide.
In its bid to complement government’s efforts at providing succour to the needy, MTN Foundation also distributed relief materials to three Internally Displaced Persons’ (IDP) camps in North East, Nigeria in 2015.
The relief materials, meant to provide succour and restore hopes, were distributed to displaced persons in Government College, Maiduguri, Borno State; NYSC Camp, Yola, Adamawa State and Poponari Camp, Damaturu, Yobe State. The relief materials included mattresses, pillows, bed sheets, pillow cases, bathing soaps, disinfectants, cooking pots, kerosine stoves and cartons of noodles.
Other significant interventions of the foundation in the year were the sponsorship of two popular dance dramas – Kakadu and Wakaa, The Musicals. The sponsorships were targeted at promoting and enhancing creativity in the Nigerian performative guild. The energy, creativity and the world class quality of the performances over a 5-day period generated rave reviews and a national buzz towards the end of the year.
Finally, as part of its continuous efforts at creating awareness on the importance of early detection of breast cancer among women, the foundation also sponsored series of events across Nigerian cities in 2015 ranging from ‘Awareness Walks’ to polo tournaments.
2. MTN Project Fame 2015:
One of the enduring and most impactful ways through which MTN has been transforming the lives and empowering West African youths is the MTN Project Fame West Africa. For the past eight years, MTN Project Fame has been taking young talents off the streets and leading them to fame, stardom and economic empowerment. Many of them have moved on to establish profitable businesses and create jobs and employment for others. Some of the most commercially successful musicians in Nigeria today are alumni of the Project Fame Academy. The 2015 edition saw an 18-year-old Jeffrey Akoh winning the music empowerment competition, smiling home with a N5 million cash prize, one-year recording contract and a SUV.
3. MTN Best 11 Trutalk Win A Home Promo:
This promo generated a lot of buzz and excitement for MTN in 2015. The promo which was tied to the number ‘11’ afforded 11 customers on its network to address a human need- Shelter and own three bedroom houses worth N15m each (or cash equivalent). The houses were showcased by Lamudi Nigeria, through its vast array of developers. Also, every day, 24 people won N11,000 cash every hour.
4. MTN Tech+:
The MTN Tech+ congregated an ecosystem that promoted cutting-edge technologies through education, enterprise and innovation in the African Market through exhibition. As a major partner for the event, MTN used it as a platform to showcase its ICT credentials through high-tech demos and workshops. It also used the intervention to launch an innovative payment system called ‘MTN Token.’ This is a mobile phone service offering a single means of authentication for online services with high and comforting levels of assurance.
5. MTN Music+ Anniversary:
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The MTN Music+ anniversary was an innovative engagement platform called ‘Noiseless party’ put together to celebrate artistes and music lovers, while celebrating its success story since the past 18 months. This was the first of its kind in Nigeria and the event created a very high ‘talkability’ on blog sites and social media platforms.
6. Sponsorship of Christian and Muslim Customers:
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MTN Nigeria made huge impact in the lives of some of its Christian subscribers as it sponsored over 20 customers on an all-expenses paid trip to Jerusalem for the year’s pilgrimage. The Muslim customers were not left out. 20 of its Muslim customers were also sponsored on an all-expenses paid trip to Mecca to fulfil some of their religious Hajj obligations. MTN has been sponsoring its Muslim and Christian customers to pilgrimages since 2008.
7. MTN Prestige Launch:
Another initiative that put MTN in the spotlight was the launch of ‘MTN Prestige.’ The company celebrated its High Value (HV) customers, 100 CEOs and captains of industry. They were treated to a night of alternative music at a prestigious musical event tagged ‘MTN Prestige’. The high point of this event was the launch of MTN Prestige, a loyalty and reward programme for its HV customers. They will enjoy a broad range of cost optimization, lifestyle and business benefits among others.
8. MTN Golf:
For many years, MTN has sponsored the annual World Golfers Championship (WGC) and other golfing competitions. The tournaments have proven to be viable and reliable platforms for customer engagement and interactivity and equally reinforced its role as an enabler of socio-economic development across several fronts in Nigeria. Golfers and enthusiasts of the sport were treated to an impressive and exciting tournament in 2015.
9. MTN Polo:
The MTN Polo 2015 was another talking point for the telecoms leader. The event converged lovers of polo. MTN’s involvement in the promotion of Polo and other sports in the country made the Nigerian Polo Federation (NPF) President, Francis Ogboro, to shower encomiums on MTN. Through its charity gesture, the MTN UNICEF Charity Shield international polo tournament made a N5 million donation to UNICEF with respect to its campaign against HIV/AIDS pandemic among Nigerian children.
10. NCC fine on MTN:
The imposed N1.04 trillion ($5.2 billion) fine on MTN by the Nigerian Communications Commission over its failure to disconnect SIM cards with incomplete registration was another talking point in the country. The company which has been the industry leader was sanctioned for failing to disconnect 5.1 million lines from its network. Meanwhile, MTN filed a suit at the Federal High Court, Lagos, challenging the fine.
Business
Deadline of Compliance: Nigeria’s Urgent Call for Tax Return Filing
Deadline of Compliance: Nigeria’s Urgent Call for Tax Return Filing
By George Omagbemi Sylvester | Published by SaharaWeeklyNG.com
“Shift or Structural Demand? A Declaration of Civic Duty in a Nation at a Fiscal Crossroads.”
In the unfolding narrative of national development and economic reform, few instruments are as defining as tax compliance. For Nigeria, a nation perpetually grappling with revenue shortfalls, structural dependency on a single export commodity, and entrenched informal economic behaviour, the Federal Government’s recent clarification on tax return deadlines is not mere bureaucratic noise. It is a deliberate and inescapable declaration: the social contract between citizen and state must be honoured through transparent, lawful and timely tax reporting.
At its core, the government’s pronouncement is stark in its simplicity and radical in its implications. Federal authorities, speaking through the Chairman of the Presidential Committee on Fiscal Policy and Tax Reforms, Taiwo Oyedele, have made it unequivocally clear that every Nigerian, whether employer or individual taxpayer, must file annual tax returns under the law. This encompasses self-assessment filings by individuals that too many assumed ended once employers deducted pay-as-you-earn taxes from their salaries.
This is not an optional civic suggestion, it is mandatory, backed by statute, and tied to a broader vision of national fiscal responsibility. Citizens can no longer hide behind ignorance, apathy, or false assumptions. “Many people assume that if their employer deducts tax from their salaries, their obligations end there. That is wrong,” Oyedele warned, emphasizing that the obligation to file remains with the individual under both existing and newly reformed tax laws.
The Deadlines and the Reality They Reveal.
Across the federation, state and federal revenue authorities have reaffirmed statutory deadlines in pursuit of compliance. The Lagos State Internal Revenue Service, for instance, moved to extend its filing date for employer returns by a narrow window, reflecting the reality that compliance often lags behind legal timelines. The extension was intended not as leniency, but as a pragmatic effort to allow accurate and complete submissions, underscoring that true compliance rises above mere mechanical ticking of a box.
At the federal level, Oyedele’s intervention was even more fundamental. He reminded Nigerians that annual tax returns for the preceding year must be filed in good faith, with integrity and in respect of the law. This applies regardless of income level including low-income earners who have historically believed that they are outside the tax net. “All of us must file our returns, including those earning low income,” he stated.
Herein lies one of the most challenging truths of contemporary Nigerian governance: widespread tax non-compliance is not just a technical breach of law, it is a deep cultural and structural issue that reflects decades of mistrust between citizens and the state.
The Root of the Problem: Non-Compliance as a Symptom.
Nigeria’s tax culture has long been under scrutiny. Public discourse and economic analysis consistently show that a significant majority of eligible taxpayers do not file annual returns. Oyedele highlighted that even in states widely regarded as tax administration leaders, compliance remains strikingly low, often below five percent.
This widespread non-compliance stems from multiple sources:
A long history of weak tax administration systems, where enforcement was inconsistent and penalties were rarely applied.
A perception that public services do not reflect the taxes collected, eroding the citizenry’s belief in reciprocity.
An informal economy where income often goes unrecorded, making filing seem irrelevant or impossible to many.
Lack of awareness, with many Nigerians genuinely believing that tax liability ends with employer deductions.
The government’s renewed push for compliance directly challenges these perceptions. It signals a shift from voluntary or lax compliance to structured accountability, a stance that aligns with best practices in modern public finance.
Why This Matters: Beyond Deadlines.
At its most profound level, the insistence on tax return filings is about nation-building and shared responsibility.
Scholars of public finance universally agree that a robust tax system is the backbone of sustainable development. As the eminent economist Dr. Joseph E. Stiglitz has observed, “A society that cannot mobilize its own resources through fair taxation undermines both its government’s legitimacy and its capacity to provide for its people.” Filing tax returns is not a mere administrative task, it is a declaration of participation in the collective project of national advancement.
In Nigeria’s context, this declaration carries weight. With the enactment of comprehensive tax reforms in recent years (including unified frameworks for tax administration and enforcement) authorities now possess broader statutory tools to ensure compliance and accountability. These measures, which include electronic filing platforms and stronger enforcement powers, have been framed as fair and equitable, targeting efficiency rather than arbitrariness.
Yet the success of these reforms depends heavily on citizens embracing their civic duties with sincerity. And this depends on mutual trust, the belief that paying taxes yields tangible benefits in infrastructure, education, healthcare, security and social services.
Voices From Experts: Fiscal Responsibility as a Public Ethic.
Tax law experts and economists, reflecting on the compliance push, have underscored a universal theme: taxation without transparency is inequity, but taxation with accountability is empowerment. When managed with fairness, a functional tax system can reduce dependency on volatile revenue sources, stabilise national budgets, and support long-term investment in human capital.
Professor Aisha Bello, a respected authority in fiscal policy, notes that “Tax compliance is not a burden; it is the foundation upon which social contracts are built. A citizen who honours tax obligations affirms the legitimacy of governance and demands better performance in return.”
Similarly, a leading tax scholar, Dr. Emeka Okon, argues that “The era when Nigerians could evade broader tax responsibilities simply because automatic deductions occur at source must end. For a modern economy, every eligible citizen must be part of the formal tax fold not as victims, but as stakeholders.”
These authoritative voices point to an unassailable truth: filing tax returns is both a legal requirement and a moral responsibility, an expression of citizenship in its fullest sense.
Challenges on the Ground: Compliance and Capacity.
While the rhetoric of compliance is compelling, the reality on the ground demands nuanced understanding. Many taxpayers (especially in the informal sector) lack meaningful access to digital platforms and resources for filing returns. For others, the fear of bureaucratic complexity and perceived punitive enforcement deters participation.
The government, for its part, has responded by promoting online systems and pledging greater taxpayer support. Tax authorities are increasingly engaging stakeholders to demystify filing processes, explain requirements and offer assistance. This mix of enforcement and facilitation is essential. As one seasoned revenue specialist observed: “The state cannot compel compliance through force alone; it must earn it through education, simplicity and fairness.”
The Broader Implication: A New Social Compact.
Ultimately, Nigeria’s renewed emphasis on tax return filing transcends administrative deadlines. It is an unequivocal declaration that national development is a shared responsibility, that citizens and state must engage in a transparent, accountable, and reciprocal relationship.
Tax compliance, therefore, becomes far more than a legal act; it becomes a moral claim on the nation’s future.
When citizens file their returns honestly, they affirm their stake in the nation’s destiny. When the government collects taxes transparently and deploys them effectively, it strengthens not only public services but civic trust itself.
In this sense, the deadlines proclaimed by Nigeria’s fiscal authorities mark not an end but a beginning; the beginning of a civic epoch in which accountability replaces apathy, participation replaces indifference and national purpose triumphs over fragmentation.
The road ahead will not be easy. But in demanding compliance, Nigeria is demanding more than tax returns. It is demanding commitment and that, ultimately, is the foundation on which nations are built.
Business
BUA Foods Records 91% Surge in Profit After Tax, Hits ₦508bn in 2025
BUA Foods Records 91% Surge in Profit After Tax, Hits ₦508bn in 2025
By femi Oyewale
Business
Adron Homes Unveils “Love for Love” Valentine Promo with Exciting Discounts, Luxury Gifts, and Travel Rewards
Adron Homes Unveils “Love for Love” Valentine Promo with Exciting Discounts, Luxury Gifts, and Travel Rewards
In celebration of the season of love, Adron Homes and Properties has announced the launch of its special Valentine campaign, “Love for Love” Promo, a customer-centric initiative designed to reward Nigerians who choose to express love through smart, lasting real estate investments.
The Love for Love Promo offers clients attractive discounts, flexible payment options, and an array of exclusive gift items, reinforcing Adron Homes’ commitment to making property ownership both rewarding and accessible. The campaign runs throughout the Valentine season and applies to the company’s wide portfolio of estates and housing projects strategically located across Nigeria.
Speaking on the promo, the company’s Managing Director, Mrs Adenike Ajobo, stated that the initiative is aimed at encouraging individuals and families to move beyond conventional Valentine gifts by investing in assets that secure their future. According to the company, love is best demonstrated through stability, legacy, and long-term value—principles that real estate ownership represents.
Under the promo structure, clients who make a payment of ₦100,000 receive cake, chocolates, and a bottle of wine, while those who pay ₦200,000 are rewarded with a Love Hamper. Payments of ₦500,000 attract a Love Hamper plus cake, and clients who pay ₦1,000,000 enjoy a choice of a Samsung phone or a Love Hamper with cake.
The rewards become increasingly premium as commitment grows. Clients who pay ₦5,000,000 receive either an iPad or an all-expenses-paid romantic getaway for a couple at one of Nigeria’s finest hotels, which includes two nights’ accommodation, special treats, and a Love Hamper. A payment of ₦10,000,000 comes with a choice of a Samsung Z Fold 7, three nights at a top-tier resort in Nigeria, or a full solar power installation.
For high-value investors, the Love for Love Promo delivers exceptional lifestyle experiences. Clients who pay ₦30,000,000 on land are rewarded with a three-night couple’s trip to Doha, Qatar, or South Africa, while purchasers of any Adron Homes house valued at ₦50,000,000 receive a double-door refrigerator.
The promo covers Adron Homes’ estates located in Lagos, Shimawa, Sagamu, Atan–Ota, Papalanto, Abeokuta, Ibadan, Osun, Ekiti, Abuja, Nasarawa, and Niger States, offering clients the opportunity to invest in fast-growing, strategically positioned communities nationwide.
Adron Homes reiterated that beyond the incentives, the campaign underscores the company’s strong reputation for secure land titles, affordable pricing, strategic locations, and a proven legacy in real estate development.
As Valentine’s Day approaches, Adron Homes encourages Nigerians at home and in the diaspora to take advantage of the Love for Love Promo to enjoy exceptional value, exclusive rewards, and the opportunity to build a future rooted in love, security, and prosperity.
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