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A STORY OF EXCELLENCE: OLALEKAN LATONA’S REMARKABLE JOURNEY IN STRATEGIC PLANNING AND BUSINESS DEVELOPMENT

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A STORY OF EXCELLENCE: OLALEKAN LATONA’S REMARKABLE JOURNEY IN STRATEGIC PLANNING AND BUSINESS DEVELOPMENT

 

 

 

In the dynamic realm of marketing, where strategies evolve as swiftly as consumer preferences, Olalekan Latona has carved a niche for himself through a decade of dedicated marking experience. His journey has been nothing short of exceptional, marked by milestones in strategic planning, business development, product management, promotion strategy, multi-country sales, and market research and analysis.

The Early Years: Foundations of Expertise

Olalekan Latona embarked on his marketing odyssey ten years ago armed with ambition, creativity, and an insatiable curiosity about consumer behavior. Early on, he realized that strategic planning was the cornerstone of any successful marketing endeavor. Armed with this insight, he meticulously honed his skills in crafting blueprints that not only addressed immediate goals but also anticipated future market trends.

Business Development: Building Bridges to Success

Olalekan’s ability to forge strategic alliances and partnerships has been a pivotal aspect of his success in business development. Recognizing that growth is often fueled by collaboration, he adeptly navigated the complex landscape of corporate relationships. His innovative approaches have resulted in the establishment of mutually beneficial partnerships that have propelled the organizations he’s been a part of to new heights.

Product Management: Crafting Excellence

A keen eye for product innovation sets Olalekan apart in the realm of product management. His hands-on approach involves not only understanding the product but also comprehending the nuances of consumer needs. This holistic perspective ensures that the products under his purview not only meet market demands but also exceed expectations, creating a lasting impact on customer satisfaction.

Promotion Strategy: Mastering the Art of Visibility

Olalekan’s expertise in promotion strategy lies in his ability to create compelling narratives that resonate with diverse audiences. Whether it’s through traditional advertising channels or the latest digital platforms, he understands that a successful promotion strategy requires a seamless integration of creativity and data-driven insights.

Multi-Country Sales: Navigating Global Markets

With a world that’s more interconnected than ever, Olalekan Latona’s prowess in multi-country sales has been instrumental in expanding businesses beyond borders. His astute understanding of cultural nuances, combined with a strategic approach to market entry, has paved the way for successful international expansions, turning challenges into opportunities.

Market Research and Analysis: The Pillars of Informed Decision-Making

In an era where data reigns supreme, Olalekan’s commitment to market research and analysis has been unwavering. His proficiency in deciphering market trends, consumer behavior, and competitive landscapes has empowered organizations to make informed decisions, steering them towards sustained success.

A Vision for the Future:

As Olalekan Latona reflects on his decade-long journey, his vision for the future is clear – to continue pushing the boundaries of marketing innovation. With an ever-evolving industry, he remains committed to staying at the forefront of change, blending experience with a forward-thinking mindset.

In the ever-shifting landscape of marketing, Olalekan Latona stands as a testament to the transformative power of strategic planning, business development, product management, promotion strategy, multi-country sales, and market research and analysis. His journey is not just a personal triumph but an inspiration for aspiring marketers seeking to make their mark in an ever-changing world.

Business

UBA GMD Calls for Public-Private Collaboration, Joins Aviation Minister to Commission New MMIA Departure Section

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UBA GMD Calls for Public-Private Collaboration, Joins Aviation Minister to Commission New MMIA Departure Section

The newly renovated departure section of the Murtala Muhammed International Airport, Lagos, refurbished by United Bank for Africa (UBA) Plc, was officially commissioned on Friday, December 20th, 2024.

The laudable project, which marks a transformative moment in Nigeria’s aviation sector, underscores UBA’s unwavering commitment to national development and highlights the immense value of strategic public-private partnerships (PPPs).

The ceremony was graced by distinguished stakeholders, including the Honourable Minister of Aviation and Aerospace Development, Festus Keyamo, SAN; the Managing Director of the Federal Airports Authority of Nigeria (FAAN), Mrs. Olubunmi Kuku; other Directors, and Heads of Agencies operating at the Airport.

Speaking at the event, UBA’s Group Managing Director/CEO, Oliver Alawuba,lauded the collaboration that brought the project to fruition as he emphasised the need for public and private institutions to come together to build and revamp the nation’s assets.

“This renovation is a testament of UBA’s belief in the transformative power of investing in national assets. By modernising our airports, we not only enhance infrastructure but also position Nigeria as a global hub for tourism, trade, and investment,” he stated.

Alawuba took time to highlight the broader economic impact of such initiatives, urging increased private-sector participation in national development. “Public-private partnerships like this demonstrate what can be achieved when we unite for a shared vision of progress and investing in infrastructure catalyses economic growth, improves travel experiences, and creates opportunities across various sectors of the economy,” he added.

Alawuba reflected on the power of unity and collaboration, quoting Helen Keller: “Alone we can do so little; together we can do so much.” The commissioning of the renovated departure section serves as a reminder of what strategic partnerships can achieve in driving national development and elevating Nigeria’s global standing.”

While commissioning the project, Keyamo commended UBA for executing the project, a feat he termed a landmark achievement in Nigeria’s aviation sector. “This renovated departure section exemplifies the bank’s commitment to elevating aviation infrastructure, improving passenger experiences, and fostering international partnerships. It is a proud moment for the ministry and all stakeholders involved, and I thank the management of UBA for pioneering this initiative,” he remarked.

The minister highlighted other key achievements of his ministry, including compliance with the Cape Town Convention, the launch of a consumer protection portal, and advancements in major infrastructure projects such as the second runway at Abuja Airport and solar energy integration in airport operations.

The Managing Director/Chief Executive of FAAN, Mrs. Olubunmi Kuku, commended UBA and other stakeholders for their contributions, adding, “This project reflects FAAN’s dedication to delivering world-class aviation infrastructure. The enhanced departure section not only elevates passenger experiences but also strengthens Nigeria’s competitive position in global aviation,” she said.

She called for more private-sector participation, emphasising that “partnerships like these are essential to transforming the aviation sector into a beacon of excellence.”

The newly renovated departure section boasts cutting-edge facilities designed to enhance efficiency and passenger comfort. This upgrade reaffirms the Murtala Muhammed International Airport’s status as a critical gateway to Nigeria and a major hub for international travel in Africa.

United Bank for Africa is Africa’s Global Bank. Operating across twenty African countries and the United Kingdom, the United States of America, France and the United Arab Emirates, UBA provides retail, commercial and institutional banking services, leading financial inclusion and implementing cutting edge technology. UBA is one of the largest employers in the financial sector on the African continent, with 25,000 employees group wide and serving over 45 million customers globally.

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Dangote Hails Tinubu on Impact of Crude for Naira Swap Deal

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Dangote Hails Tinubu on Impact of Crude for Naira Swap Deal

 

 

…As Dangote Refinery partners MRS to sell PMS at N935 per litre nationwide at its retail outlets

 

 

Sahara Weekly Unveils That The Foremost entrepreneur and President of the Dangote Industries Limited, Aliko Dangote has commended President Bola Ahmed Tinubu for the positive impact of the naira for crude swap deal on the Nigerian economy, which has led to reduction in prices of petroleum products in the country.

 

Dangote Hails Tinubu on Impact of Crude for Naira Swap Deal

 

To provide succour to Nigerians, Dangote recently reduced the price of Premium Motor Spirit (PMS) from N970 to N899.50 at its Refinery loading gantry and provided generous credit terms to marketers.

 

 

“To ensure that this price reduction gets to the end consumer, we have signed a partnership with MRS to sell petrol from its retail outlets nationwide at N935 per litre” he added. This price has already commenced in Lagos, and it will be offered nationwide from Monday.

 

 

In his statement, he called on other oil marketers such as the NNPC Retail and all other marketers, “to work with us to ensure that Nigerians enjoy high-quality petrol at discounted prices.”

 

 

According to him, “The Dangote Refinery is for the benefit of Nigeria and Nigerians. We will therefore continue to work with various value chain players to deliver high quality petrol at cheaper prices. Our aim is for all Nigerians to have ready access to high quality petroleum products that are good for their vehicles, good for their health, and good for their pockets.

 

 

Recall that in September, the Federal Executive Council (FEC) under the leadership of Mr. President approved the sale of crude to local refineries in Naira and corresponding purchase of petroleum products in Naira. The move, which commenced on October 1, led to reduced pressure on the dollar and ensured the stability of the local currency.

 

 

Dangote thanked Nigerians for their unwavering support and the government for creating an enabling environment for the domestic refining industry.

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Port Harcourt Refinery Stays Active: NNPC Denounces Sabotage Rumors

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Port Harcourt Refinery Stays Active: NNPC Denounces Sabotage Rumors

NNPC Debunks Shutdown Rumors, Confirms Port Harcourt Refinery Fully Operational

 

The Nigerian National Petroleum Company Limited (NNPC Ltd) has dismissed reports circulating in certain media outlets claiming that the Old Port Harcourt Refinery, which was re-streamed two months ago, has been shut down.

In a statement released by Olufemi O. Soneye, the Chief Corporate Communications Officer of NNPC Ltd, the company clarified that the refinery is fully operational. The statement noted that the facility’s operational status was recently verified by former Group Managing Directors of NNPC during a site inspection.

“Preparation for the day’s loading operation is currently ongoing,” the statement confirmed, emphasizing that allegations of the refinery’s shutdown are baseless and intended to create panic or artificial scarcity in the fuel market.

NNPC Ltd urged members of the public to disregard such misleading reports, labeling them as the work of those seeking to exploit Nigerians.

The Old Port Harcourt Refinery has been in operation since its re-streaming, and the company remains committed to ensuring stability in the supply of petroleum products across the country.

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