Business
Adron Homes Staying Power and it’s Quest for Excellence
Adron Homes Staying Power and it’s Quest for Excellence
By Oladapo Sofowora
In Nigeria today; one of the problems the government is facing and doing so much to curtail and proffer a lasting solution to is delivering basic amenities which is housing, food, clothing, and other basic needs for human survival. In Nigeria, the housing deficit is quite on the high side owing to some factors bothering on increase in population, increase in poverty ratio, and increased migration from the rural areas to the urban areas. These and many more factors contributed to the stunted growth in the housing sector.
As the newly ratified unified minimum wage is still begging to be signed and paid by some states, the poor living condition has affected so many because they earn far below the means to get them all the basic needs of life. This also makes housing mortgage hard to actualise in a country like Nigeria and due to the dwindling prices of building materials, it’s almost impossible for many to build homes. In other to support the government in actualizing it’s sustainable development goals in the area of housing as a basic need for human survival through private partnership and other means; Adron Homes and properties came into existence to bridge the gap and consolidate the government’s efforts in delivering housing to the general populace with its low income earners target.
When Adron came into existence; they had a very big dream which is to give affordable homes to middle and low-income earners. They met their target audience with a mission and vision statement to create affordable housing with flexible payment plans. This idea looks disruptive as it took many by surprise how Adron was marketing their lands and packages. While many laughed at the payment plan, which is as low as 500Naira daily like a thrift contribution, some didn’t believe such an idea would work. But trust Adron Homes under the leadership of its Group Managing Director GMD, Aare Adetola Emanuel-King, turning every impossibility into possibility was not hard for him. The idea worked perfectly as planned as many people took it seriously and started the payment plan which today many of them have built and become homeowners all thanks to Adron Homes for giving such a platform.
Foresight is one thing that stands Adron Homes out; also it’s ability to turn a wilderness into a city with jaw-dropping modern infrastructure such as; roads, lighting, a massive gatehouse, security, drainages, a central sewage system, recreation parks and the rest. Adron Homes today have opened new estate that many never believed would be opened to development in the next 20 years. Lately, Adron has been celebrated for its ingenuity and generic way of doing things differently not joining the crowd. Despite the pseudo-Adron who copied the marketing style and payment structure of the brand, they have refused to stay afloat just like the popular parlance; ‘If e no be Panadol E no fit be like Panadol’. Those who attempted to copy their style are today nowhere to be found. What has been Adron’s staying power is it’s quest for quality over quantity. It’s constant evaluation and strictly leverage based on trust, longevity laced with sartorial elegance.
Those who reside in their estate often confess that they get 5 times the value of the money they paid with the level of infrastructure renewal they witness daily. You won’t believe getting a concrete road and drainage with a massive gatehouse comes almost free for those who purchased lands at give away price. While many brands have tried to study their success code and how they make these things work because they have not been able to get a magic wand. Those close to the Adron brand, often say; Adron does not mind spending proceeds made from sales of land to ensure it’s habitable and attractive for their numerous customers. They believe customers are Kings and royalty and they must be treated as such with state-of-the-arts facilities. Having invested years into the business, it’s not about profit for them but the sustainability of the brand’s ethos and what it stands for which is to give affordable homes to low-income earners.
Thriving in the saturated real estate industry in Nigeria, you need the heart of Hercules, the fearlessness of Achilles, the grace of Terpsichore, the memory of Macaulay, and the hide of a rhinoceros. You must remain firm like the proverbial cat with nine lives. Adron has remained tall above its arch-rivals and competitors giving a lot of real estate companies a run for their money. Just like the air we breathe, their Advertorial have taken over cyberspace. You can hardly go a day without being hit by its advertorial materials either billboards, Newspapers, radio, TV, Social media posts etc. For Adron, the hype is real and it’s not by fluke but by sheer dint of hard work and resilience by the members of staff and solid management board.
Excellence is not served ala carte, it’s earned and today, Adron Homes has earned its space as a real estate firm that has the love of the downtrodden at heart. More reason they have continued to thrive excellently well winning several laurels as a sign of appreciation with estates littered across the length and breadth of the country from Lagos, Ibadan, Ekiti, Abuja, Nasarawa, Ogun State, Akure and a host of others the estates.
At the just concluded Real Estate Conference and Recognition Award held at the Civic Centre, Ozumba Mbadigwe, Victoria Island, Lagos on Sunday the 14th of May 2023, the coy was adjudged the Biggest and Best Run Real Estate Company of the Year. Just like the popular parlance the reward for hard work is more work, Adron is committed to putting more effort toward its goal to keep building and to keep giving the Landlord status to many willing individuals across class strata. Adron is intensifying it’s effort to ensure more work is done in a bid to sustain its growth and also continue to soar higher like an Eagle. In its quest for excellence; Adron is a moving train that is not stopping anytime soon. The company is in competition with itself to outdo itself and will continue to work assiduously well to achieve such a purpose.
Nigeria’s Inflation Drops to 15.10% as NBS Reports Deflationary Trend
Nigeria’s headline inflation rate declined to 15.10 per cent in January 2026, marking a significant drop from 27.61 per cent recorded in January 2025, according to the latest Consumer Price Index (CPI) report released by the National Bureau of Statistics.
The report also showed that month-on-month inflation recorded a deflationary trend of –2.88 per cent, representing a 3.42 percentage-point decrease compared to December 2025. Analysts say the development signals easing price pressures across key sectors of the economy.
Food inflation stood at 8.89 per cent year-on-year, down from 29.63 per cent in January 2025. On a month-on-month basis, food prices declined by 6.02 per cent, reflecting lower costs in several staple commodities.
The data suggests a sustained downward trajectory in inflation over the past 12 months, pointing to improving macroeconomic stability.
The administration of President Bola Ahmed Tinubu has consistently attributed recent economic adjustments to ongoing fiscal and monetary reforms aimed at stabilising prices, boosting agricultural output, and strengthening domestic supply chains.
Economic analysts note that while the latest figures indicate progress, sustaining the downward trend will depend on continued policy discipline, exchange rate stability, and improvements in food production and distribution.
The January report provides one of the clearest indications yet that inflationary pressures, which surged in early 2025, may be moderating.
Nigeria’s headline inflation rate declined to 15.10 per cent in January 2026, marking a significant drop from 27.61 per cent recorded in January 2025, according to the latest Consumer Price Index (CPI) report released by the National Bureau of Statistics.
The report also showed that month-on-month inflation recorded a deflationary trend of –2.88 per cent, representing a 3.42 percentage-point decrease compared to December 2025. Analysts say the development signals easing price pressures across key sectors of the economy.
Food inflation stood at 8.89 per cent year-on-year, down from 29.63 per cent in January 2025. On a month-on-month basis, food prices declined by 6.02 per cent, reflecting lower costs in several staple commodities.
The data suggests a sustained downward trajectory in inflation over the past 12 months, pointing to improving macroeconomic stability.
The administration of President Bola Ahmed Tinubu has consistently attributed recent economic adjustments to ongoing fiscal and monetary reforms aimed at stabilising prices, boosting agricultural output, and strengthening domestic supply chains.
Economic analysts note that while the latest figures indicate progress, sustaining the downward trend will depend on continued policy discipline, exchange rate stability, and improvements in food production and distribution.
The January report provides one of the clearest indications yet that inflationary pressures, which surged in early 2025, may be moderating.
Alpha Morgan to Host 19th Economic Review Webinar
In an economy shaped by constant shifts, the edge often belongs to those with the right information.
On Wednesday, February 25, 2026, Alpha Morgan Bank will host the 19th edition of its Economic Review Webinar, a high-level thought leadership session designed to equip businesses, investors, and individuals with timely financial and economic insight.
The session, which will hold live on Zoom at 10:00am WAT and will feature economist Bismarck Rewane, who will examine the key signals influencing Nigeria’s economic direction in 2026, including policy trends, market movements, and global developments shaping the local landscape.
With a consistent track record of delivering clarity in uncertain times, the Alpha Morgan Economic Review continues to provide practical context for decision-making in a dynamic environment.
Registration for the 19th Alpha Morgan Economic Review is free and can be completed via https://bit.ly/registeramerseries19
It is a bi-monthly platform that is open to the public and is held virtually.
Visit www.alphamorganbank to know more.
GTBank Launches Quick Airtime Loan at 2.95%
Guaranty Trust Bank Ltd (GTBank), the flagship banking franchise of GTCO Plc, Africa’s leading financial services group, today announced the launch of Quick Airtime Loan, an innovative digital solution that gives customers instant access to airtime when they run out of call credit and have limited funds in their bank accounts, ensuring customers can stay connected when it matters most.
In today’s always-on world, running out of airtime is more than a minor inconvenience. It can mean missed opportunities, disrupted plans, and lost connections, often at the very moment when funds are tight, and options are limited. Quick Airtime Loan was created to solve this problem, offering customers instant access to airtime on credit, directly from their bank. With Quick Airtime Loan, eligible GTBank customers can access from ₦100 and up to ₦10,000 by dialing *737*90#. Available across all major mobile networks in Nigeria, the service will soon expand to include data loans, further strengthening its proposition as a reliable on-demand platform.
For years, the airtime credit market has been dominated by Telcos, where charges for this service are at 15%. GTBank is now changing the narrative by offering a customer-centric, bank-led digital alternative priced at 2.95%. Built on transparency, convenience and affordability, Quick Airtime Loan has the potential to broaden access to airtime, deliver meaningful cost savings for millions of Nigerians, and redefine how financial services show up in everyday life, not just in banking moments.
Commenting on the product launch, Miriam Olusanya, Managing Director of Guaranty Trust Bank Ltd, said: “Quick Airtime Loan reflects GTBank’s continued focus on delivering digital solutions that are relevant, accessible, and built around real customer needs. The solution underscores the power of a connected financial ecosystem, combining GTBank’s digital reach and lending expertise with the capabilities of HabariPay to deliver a smooth, end-to-end experience. By leveraging unique strengths across the Group, we are able to accelerate innovation, strengthen execution, and deliver a more integrated customer experience across all our service channels.”
Importantly, Quick Airtime Loan highlights GTCO’s evolution as a fully diversified financial services group. Leveraging HabariPay’s Squad, the solution reinforces the Group’s ecosystem proposition by bringing together banking, payment technology, and digital channels to deliver intuitive, one-stop experiences for customers.
With this new product launch, Guaranty Trust Bank is extending its legacy of pioneering digital-first solutions that have redefined customer access to financial services across the industry, building on the proven strength of its widely adopted QuickCredit offering and the convenience of the Bank’s iconic *737# USSD Banking platform.
About Guaranty Trust Bank
Guaranty Trust Bank (GTBank) is the flagship banking franchise of GTCO Plc, a leading financial services group with a strong presence across Africa and the United Kingdom. The Bank is widely recognized for its leadership in digital banking, customer experience, and innovative financial solutions that deliver value to individuals, businesses, and communities.
About HabariPay
HabariPay is the payments fintech subsidiary of GTCO Plc, focused on enabling fast, secure, and accessible digital payments for individuals and businesses. By integrating payments and digital technology, HabariPay supports innovative services that make everyday financial interactions simpler and more seamless.
Enquiries:
GTCO
Group Corporate Communication
[email protected]
+234-1-2715227
www.gtcoplc.com
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