Business
Adron Homes Staying Power and it’s Quest for Excellence
Adron Homes Staying Power and it’s Quest for Excellence
By Oladapo Sofowora
In Nigeria today; one of the problems the government is facing and doing so much to curtail and proffer a lasting solution to is delivering basic amenities which is housing, food, clothing, and other basic needs for human survival. In Nigeria, the housing deficit is quite on the high side owing to some factors bothering on increase in population, increase in poverty ratio, and increased migration from the rural areas to the urban areas. These and many more factors contributed to the stunted growth in the housing sector.
As the newly ratified unified minimum wage is still begging to be signed and paid by some states, the poor living condition has affected so many because they earn far below the means to get them all the basic needs of life. This also makes housing mortgage hard to actualise in a country like Nigeria and due to the dwindling prices of building materials, it’s almost impossible for many to build homes. In other to support the government in actualizing it’s sustainable development goals in the area of housing as a basic need for human survival through private partnership and other means; Adron Homes and properties came into existence to bridge the gap and consolidate the government’s efforts in delivering housing to the general populace with its low income earners target.
When Adron came into existence; they had a very big dream which is to give affordable homes to middle and low-income earners. They met their target audience with a mission and vision statement to create affordable housing with flexible payment plans. This idea looks disruptive as it took many by surprise how Adron was marketing their lands and packages. While many laughed at the payment plan, which is as low as 500Naira daily like a thrift contribution, some didn’t believe such an idea would work. But trust Adron Homes under the leadership of its Group Managing Director GMD, Aare Adetola Emanuel-King, turning every impossibility into possibility was not hard for him. The idea worked perfectly as planned as many people took it seriously and started the payment plan which today many of them have built and become homeowners all thanks to Adron Homes for giving such a platform.
Foresight is one thing that stands Adron Homes out; also it’s ability to turn a wilderness into a city with jaw-dropping modern infrastructure such as; roads, lighting, a massive gatehouse, security, drainages, a central sewage system, recreation parks and the rest. Adron Homes today have opened new estate that many never believed would be opened to development in the next 20 years. Lately, Adron has been celebrated for its ingenuity and generic way of doing things differently not joining the crowd. Despite the pseudo-Adron who copied the marketing style and payment structure of the brand, they have refused to stay afloat just like the popular parlance; ‘If e no be Panadol E no fit be like Panadol’. Those who attempted to copy their style are today nowhere to be found. What has been Adron’s staying power is it’s quest for quality over quantity. It’s constant evaluation and strictly leverage based on trust, longevity laced with sartorial elegance.
Those who reside in their estate often confess that they get 5 times the value of the money they paid with the level of infrastructure renewal they witness daily. You won’t believe getting a concrete road and drainage with a massive gatehouse comes almost free for those who purchased lands at give away price. While many brands have tried to study their success code and how they make these things work because they have not been able to get a magic wand. Those close to the Adron brand, often say; Adron does not mind spending proceeds made from sales of land to ensure it’s habitable and attractive for their numerous customers. They believe customers are Kings and royalty and they must be treated as such with state-of-the-arts facilities. Having invested years into the business, it’s not about profit for them but the sustainability of the brand’s ethos and what it stands for which is to give affordable homes to low-income earners.
Thriving in the saturated real estate industry in Nigeria, you need the heart of Hercules, the fearlessness of Achilles, the grace of Terpsichore, the memory of Macaulay, and the hide of a rhinoceros. You must remain firm like the proverbial cat with nine lives. Adron has remained tall above its arch-rivals and competitors giving a lot of real estate companies a run for their money. Just like the air we breathe, their Advertorial have taken over cyberspace. You can hardly go a day without being hit by its advertorial materials either billboards, Newspapers, radio, TV, Social media posts etc. For Adron, the hype is real and it’s not by fluke but by sheer dint of hard work and resilience by the members of staff and solid management board.
Excellence is not served ala carte, it’s earned and today, Adron Homes has earned its space as a real estate firm that has the love of the downtrodden at heart. More reason they have continued to thrive excellently well winning several laurels as a sign of appreciation with estates littered across the length and breadth of the country from Lagos, Ibadan, Ekiti, Abuja, Nasarawa, Ogun State, Akure and a host of others the estates.
At the just concluded Real Estate Conference and Recognition Award held at the Civic Centre, Ozumba Mbadigwe, Victoria Island, Lagos on Sunday the 14th of May 2023, the coy was adjudged the Biggest and Best Run Real Estate Company of the Year. Just like the popular parlance the reward for hard work is more work, Adron is committed to putting more effort toward its goal to keep building and to keep giving the Landlord status to many willing individuals across class strata. Adron is intensifying it’s effort to ensure more work is done in a bid to sustain its growth and also continue to soar higher like an Eagle. In its quest for excellence; Adron is a moving train that is not stopping anytime soon. The company is in competition with itself to outdo itself and will continue to work assiduously well to achieve such a purpose.
Business
WFA APPOINTS GLOBAL BRAND EXECUTIVES TO EXPANDED LEADERSHIP COMMITTEE
WFA APPOINTS GLOBAL BRAND EXECUTIVES TO EXPANDED LEADERSHIP COMMITTEE
STOCKHOLM — The World Federation of Advertisers (WFA) has announced the appointment of senior executives from leading global brands to its Executive Committee, in a move aimed at strengthening its global influence and industry coordination.
The appointments were unveiled during the WFA Global Marketer Week held in Stockholm.
The new members, drawn from top multinational corporations, include executives from Driscoll’s, Haleon, IKEA and Nissan. They join an already influential body comprising marketing and corporate affairs leaders from major companies such as Best Buy, Danone, Diageo, Grab, Kenvue and Tata Group.
Also joining the Executive Committee are representatives of key advertiser bodies, including Josh Faulks, Chief Executive Officer of the Australian Association of National Advertisers; Simon Michaelides, Director General of the Incorporated Society of British Advertisers; and O’tega Ogra, Vice President of the Advertisers Association of Nigeria and Senior Special Assistant to the President of Nigeria on Digital Communications, Engagement and New Media Strategy.
WFA President David Wheldon and Deputy President Philip Myers of Ferrero will continue in their roles, alongside all regional vice presidents.
The newly appointed members are:
Jiunn Shih, Global Chief Marketing Officer, Driscoll’s
Silas-Lewis Meilus, Global Head of Media Operations, Haleon
Joel Renkema, Global Head of Insights, IKEA
José Román, Corporate Executive, Global Sales and Marketing, Nissan
Josh Faulks, CEO, AANA
Simon Michaelides, Director General, ISBA
O’tega Ogra, Vice President, ADVAN
Industry observers say the expanded committee reflects WFA’s commitment to deeper global collaboration and stronger representation across regions and sectors within the marketing and advertising ecosystem.
Business
FORENSIC INVESTIGATION REVEALS FABRICATED X ACCOUNT TARGETING INEC CHAIRMAN – CPS
FORENSIC INVESTIGATION REVEALS FABRICATED X ACCOUNT TARGETING INEC CHAIRMAN – CPS
The Chief Press Secretary (CPS) to the Chairman of the Independent National Electoral Commission (INEC), Mr. Adedayo Oketola, has said that a purported X (formerly Twitter) account attributed to the Commission’s Chairman, Prof. Joash Ojo Amupitan, SAN, is fake and part of a coordinated disinformation campaign.
In a public statement issued on Monday in Abuja, Mr. Oketola disclosed that a comprehensive, multi-layered forensic investigation conducted by independent cybersecurity experts has conclusively established that the INEC Chairman does not operate any personal X account.
He said, “The Independent National Electoral Commission (INEC) , committed to a full forensic investigation, commissioned an independent forensic cybersecurity expert, who conducted a multi-layered forensic and digital investigation using X platform data, internet archive records, OSINT tools, identity forensics and cross-platform analysis.”
Oketola stressed that all posts, replies, and screenshots linking him to the handle @joashamupitan are fraudulent, forensically unverifiable, and technically impossible.
The controversy began on April 10, 2026, when viral social media posts alleged that the Chairman made a partisan comment — “Victory is sure” — in response to another user, supported by screenshots and purported digital records.
However, the CPS said the forensic investigation uncovered clear evidence of fabrication and impersonation, highlighting the following key findings:
· No Digital Linkage: There is no connection between the disputed X account and Prof. Amupitan’s verified email addresses or phone numbers, as multiple recovery and verification attempts failed to establish any link.
· False BVN/OPay Claims: Data used to suggest ownership of the account only confirms identity and does not establish control of any social media handle, making such claims a logical fallacy.
· Timestamp Manipulation: The alleged reply “Victory is sure” was posted 13 minutes before the original tweet it responded to—an occurrence that is technically impossible and definitive proof of fabrication.
· No Historical Record: Searches on the Internet Archive’s Wayback Machine showed zero evidence of the account or its alleged activity prior to April 2026.
· Non-Existence on X Platform: Live checks confirmed that the alleged reply does not exist and has never existed on the platform.
· Account Renaming Pattern: On the same day the screenshots went viral, the account was renamed @sundayvibe00, set to private, and labelled a “parody account,” indicating deliberate impersonation and damage control.
· Coordinated Multi-Platform Impersonation: At least seven fake accounts across Facebook and Instagram using the Chairman’s identity were identified, pointing to a sustained disinformation effort.
“The forensic evidence is comprehensive, multi-sourced, and unambiguous. The posts attributed to Prof. Joash Ojo Amupitan on X are fabricated. The account is a clear case of impersonation,” Mr. Oketola said.
Quoting one of the independent investigators, he described the development as “a coordinated digital impersonation and disinformation campaign,” warning that advances in artificial intelligence had made it easier to fabricate misleading content.
He urged the public to avoid sharing unverified information, noting that “the fact that content goes viral does not make it authentic,” and called on media organisations to prioritise accuracy over speed.
Mr. Oketola said the independent forensic report had been referred to the law enforcement agencies for necessary action. He also appealed to law enforcement agencies to investigate the origin of the fake account and prosecute those responsible under the Cybercrimes (Prohibition, Prevention, etc.) Act.
He said, “Media organisations, in particular, have a duty to apply strict forensic verification standards to social media posts and screenshots before publishing them, especially when such content implicates public officials or carries serious consequences for public trust and institutional credibility. Accuracy, not speed, must guide reporting in matters of this nature.”
He reiterated that all official communications from INEC are disseminated exclusively through its verified platforms, including its website (www.inecnigeria.org), verified X account (@inecnigeria), official Facebook page, online news portal (www.inecnews.com), formal press statements from its headquarters in Abuja, and official media briefings. Any account purporting to represent the INEC Chairman in a personal capacity, he said, should be treated as fraudulent unless formally verified by the Commission.
Business
How FirstBank is investing in Its People and Building Future Leaders
How FirstBank is investing in Its People and Building Future Leaders
For an average 9-5er, having a job isn’t enough. You want a career that grows with you, gives you stability, and opens doors to bigger opportunities. People everywhere are looking for workplaces that don’t just pay salaries but actually invest in their staff, helping them learn, lead, and succeed.
That’s exactly what FirstBank is doing. The Bank is building a future where every employee has the opportunity to grow, lead, and thrive. Through its human capital management and development agenda, FirstBank is creating numerous pathways for staff to transform their careers and become tomorrow’s leaders.
Conversion Programme: Turning Opportunities Into Careers
Needless to say that there is no desire for the 9-5er to remain in a temporary role when they can secure a full-time career. With FirstBank’s Conversion Programme, eligible non-core employees who have served for at least one year can transition into permanent positions. This initiative ensures that hardworking staff are rewarded with stability, growth, and the chance to contribute more meaningfully to the Bank’s success.
Leadership Programmes: Grooming the Next Generation
FirstBank has designed three flagship programmes to identify and nurture high-potential talents:
- FirstBank Management Associate Programme (FMAP): A 24-month fast-track initiative that grooms future middle managers. Upon completion, participants are promoted to Assistant Manager grade, regardless of their previous grade.
- Leadership Acceleration Programme (LAP): Focused on preparing internal middle-management talents for leadership responsibilities, ensuring the Bank’s succession pipeline remains strong.
- Senior Management Development Programme (SMDP): A programme for senior managers who are proven leaders in their functions and critical to the Bank’s succession plan.
These programmes are not just training—they are career accelerators, designed to put staff on the fast lane to leadership.
FirstAcademy: Learning With Global Standards
Backing these initiatives is FirstAcademy, FirstBank’s corporate university, accredited by the Chartered Institute of Bankers of Nigeria (CIBN).
Staff also benefit from partnerships with institutions like Rome Business School and Association of Chartered Certified Accountants (ACCA), gaining access to world-class training—often at discounted rates
A Workplace That Values People
FirstBank’s parent company, First HoldCo PLC, was named second in the Best Workplaces in Financial Services in Nigeria. The Bank remains firmly committed to responsible employment practices, ensuring that all colleagues are treated with dignity, fairness, and respect.
The Future Is Human
With these initiatives, FirstBank is showing that its greatest investment is its people. By empowering staff through various growth opportunities, the Bank is not just building a workforce, it is cultivating leaders who will shape the future of banking in Nigeria and beyond.
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