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ARTICLE: 6 Problematic Lessons Nollywood Teaches Girls about Femininity

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8 years ago

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If you are a fan of Nollywood movies, you probably already have certain impressions about Nigerians and their women especially. The female characters in Nollywood movies are almost always cast in similar roles.
The young girls are often portrayed as damsels in distress who eventually find their purpose after they meet a man; or they are cast as gossips and home breakers driven by jealousy and bitterness. Other times they are money-conscious and beauty obsessed simpletons e.t.c;
The older women are usually depicted as wives whose lives are centered around their husbands; they are over-religious mothers who control their daughters, and mothers-in-law, whose purpose is to antagonize the daughters-in-law.

In general, the movies fail to portray Nigerian females in their diversity and complexity. Of course, there are exceptions where the female character is portrayed differently and given non-traditional roles, but how often do we see those kinds of Nollywood films?

While these movies entertain the viewers, it also serves as a medium through which the cultures and norms of the Nigerian society are disseminated to inform and mold the behavior of the masses. As such, they have the potential to shape young minds in a lot of ways.

Without realizing it, young girls in Nigeria who are exposed to these Nollywood films, learn what it means to “be a woman”. Unfortunately, not all of the lessons Nollywood teaches these girls about feminism are good.

Here are some of the problematic lessons:

Marriage is the end game
From as old as the movie “Taboo” to as recent as the blockbuster “Wedding Party”, a number of Nigerian movies tend to subtly or even strongly pass the message that marriage is a woman’s highest achievement, thus should be the highlight of her existence. Most times disguised as a love story or just plain comedy, it essentially portrays the heroine as someone who is all about getting a man to love and marry her. Some of these movies even portray women as men-mad idiots who will go to great lengths to get a man: betray friends, disown their families, and change their religion e.t.c.
Girls, when they absorb this message, start to believe that they must have a man to eventually lead a complete life. This is possibly why the marriage fever is unending and most women in our society today would rather chase a man than chase their dreams…even when they do not even feel attracted to a man.

Nollywood should strive to diversify their plot to include heroines who are able to achieve their life’s purpose without necessarily being married or being depressed they achieved the success without a man by their side.

Being Feminist means being tough, domineering and acting like a man 
Among the myriad Nollywood movies that have been produced over the years, some movies have tried to foster the ‘feminist’ agenda. Some of these movies like “Black Bra” or “women in power”, however, end up giving these female characters “male” attributes while trying to achieve their aim. They make them tough, domineering and even get them do certain things that have been stereotyped as ‘male’ behavior. This defeats the purpose, as the idea of feminism is not that men be removed from earth or be hated.
It should not in any way either suggest that the world will be better run by females.
Feminism basically just suggests that the female is of the same status as the male, not less, not better…and this message is what these Nollywood movies should strive to pass across.

This is so that the girls, who are influenced by these movies, are not deluded to think that to be empowered, they have to feel better than men or even despise them.

Women are weak and need rescuing
A classic example is the movie “First lady”. The Heroine already on her own was hoping to be rescued by a Prince Charming. This is a mentality most girls have these days, as a result of the numerous Nollywood movies they have seen on African Magic.
They are unwilling to put in the hard work they need to upgrade their status, or take them out of whatever situation they find themselves entrapped in. They wait to meet a man who will rescue them from an abusive father, or change their lives and take them out of poverty.
This mentality is the reason a lot of our Nigerian girls are still not self-made and not rising up to their full potential.

Nollywood movies that highlight this damsel in distress/knight in a shining amor theme, should be regulated so that we have more girls who are confident and willing to chart their own course.

Being girly is what makes you beautiful, attractive and most of all “normal”
The heroines who get the happy ending are usually costumed and molded to look and behave a certain way. They wear dresses and adorn themselves with jewelry. They also put on make-up and wear hair extensions. They also tend to show a lot of emotion (they cry and throw tantrums). The few times a female character is shown, perhaps without makeup or flashy girly clothes, she is really poor, and usually, she will have to upgrade to or adopt the “girly” image, in order to get her happy ending. Even more, if is she is dressed in certain clothes that have been tagged “male”, automatically she is a lesbian or a thug who probably will not have a happy ending.

The young girls who get these messages become image-obsessed, as they now believe how they look is everything. Perhaps Nollywood movies need to place less emphasis on the outward appearance of the girl focus more on highlighting the qualities in a female character that makes her uniquely female.

As a woman, you have to wait for love to find you
It is really hard to see any romantic Nollywood movie where the girl took the bull by the horn, and went in search of love. The love stories are always written in such a way that boy meets girl, boy pursues girl, and love conquers all.

In these movies, these girls- even ones that are clearly self-centered and narcissistic- do not need to work on themselves or do anything …love finds them any way.

This is not the case in our real world today. Love does not come easy. At least, not genuine love. It is important that girls know it is alright for them to make the first move sometimes, and go for what they want as opposed to waiting to be pursued.

Also, it is important that they understand that love requires emotional maturity; they may need to work on themselves to attract the kind of love they desire. Nollywood movies should try to reflect that.

Women are destined for subservient roles in the society
In a large number of Nollywood movies, men are depicted as leaders, rulers and successful business men. Women, on the other hand, are mostly captured in domestic settings, their roles constrained to being mothers, daughter, brides, housewives and other related roles. Even in a few movies where the woman is given a sort of ‘masculine’ role or place in a position of power, it is still orchestrated such that she has to submit to a higher boss who is male, or submit to a domineering husband.

This gives the girl the impression that this is all the future holds for her. Her mind is conditioned to accept and even look forward to it. Modern day Nollywood movies should consider the direct and remote messages their moving may be passing across and not ignore them. They can start by ensuring women are not always cast in traditional roles.

What are your thoughts on these points?

 

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Sahara weekly online is published by First Sahara weekly international. contact [email protected]

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The Role of Certificate of Occupancy in Property Valuation Method in Nigeria by Dennis Isong

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4 hours ago

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November 17, 2024

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The Role of Certificate of Occupancy in Property Valuation Method in Nigeria by Dennis Isong

In Nigeria’s real estate landscape, property valuation serves as a crucial process that determines the worth of a property for various purposes, including buying, selling, and securing loans. One significant document that plays a pivotal role in this process is the Certificate of Occupancy (C of O). This legal document, issued by the state government, confirms an individual’s right to use and occupy land for a specified period.
Understanding the interplay between the C of O and property valuation is essential for investors, developers, and homeowners alike, as it can significantly influence market perceptions and property prices.
Understanding the Certificate of Occupancy
The Certificate of Occupancy is a legal document that signifies ownership and the right to occupy land. In Nigeria, land ownership is primarily governed by statutory laws, customary laws, and the Land Use Act of 1978, which mandates that all land in urban areas is owned by the government. Thus, the issuance of a C of O is necessary to establish a legal claim over any parcel of land.
Obtaining a C of O is a comprehensive process that involves several steps, including land survey, payment of necessary fees, and completion of relevant documentation. Once issued, the C of O provides security to the landowner by guaranteeing their rights against unlawful eviction or encroachment. This security is a significant factor in property valuation. Properties with a valid C of O are generally seen as more valuable and less risky compared to those without, as the certificate signifies legal recognition and ownership rights.
C of O and Market Perception
The presence of a C of O can significantly influence market perception and the demand for a property. Properties with a valid Certificate of Occupancy are typically viewed as more desirable by potential buyers and investors. This perception stems from the legal security that a C of O provides. Buyers are more likely to invest in properties with a C of O because they have assurance that their rights are protected, and the likelihood of disputes regarding ownership is minimized.
Moreover, lenders and financial institutions often require a C of O before approving loans for property purchases or developments. A valid C of O enhances the credibility of the property, making it easier for buyers to secure financing. This accessibility to finance, in turn, can lead to increased property demand, thereby driving up its valuation. Conversely, properties lacking a C of O may be perceived as risky investments, resulting in lower valuations and reduced buyer interest. Thus, the C of O serves as a critical indicator of a property’s reliability and marketability.
C of O in the Property Valuation Process
In the property valuation process, a valuer considers various factors to determine the value of a property. These factors typically include location, size, condition, and comparable sales in the area. However, the existence of a C of O is often a prominent consideration. During the valuation process, valuers will assess the C of O to ascertain the legal standing of the property. A valid C of O not only confirms ownership but also indicates compliance with local land use regulations, zoning laws, and building codes.
Valuers may also take into account the duration of the C of O. In Nigeria, a C of O is usually granted for 99 years, and this long tenure can positively influence a property’s valuation. The security provided by a long-term C of O assures potential buyers of their rights over the property for an extended period, making it a more attractive investment. Conversely, properties without a C of O, or those with expired or disputed certificates, may be valued lower due to the inherent risks associated with such properties.
Furthermore, a C of O can impact future development potential, which is a crucial aspect of property valuation. Properties with a valid C of O are more likely to receive the necessary approvals for development or alteration, while those without may face legal hurdles. This potential for development can enhance the property’s value, as it indicates future income generation possibilities. Consequently, valuers consider the C of O as a critical factor that influences the overall worth of the property in the market.
Challenges and Implications of C of O in Property Valuation
Despite its importance, the C of O is not without challenges. The process of obtaining a C of O can be lengthy and complex, leading to delays in property transactions. In some cases, disputes over land ownership can arise, particularly in areas where customary land tenure systems are prevalent. These disputes can complicate the valuation process, as properties with contentious C of Os may be difficult to sell and consequently valued lower.
Additionally, the presence of a C of O does not automatically guarantee a problem-free investment. Factors such as environmental issues, development restrictions, or changes in land use policies can affect property value. Valuers must therefore conduct thorough due diligence, considering not only the existence of a C of O but also any associated risks or liabilities.
In conclusion, the Certificate of Occupancy plays a crucial role in property valuation methods in Nigeria. As a legal document that signifies ownership and security, it significantly influences market perception and property demand. Valuers must consider the C of O when assessing a property’s value, as it reflects the legal standing and development potential of the land. However, challenges associated with the C of O, such as ownership disputes and regulatory complexities, must also be navigated to ensure accurate valuations. For stakeholders in the Nigerian real estate market, understanding the importance of the C of O is vital for making informed investment decisions and maximizing property value.
Dennis Isong is a TOP REALTOR IN LAGOS.He Helps Nigerians in Diaspora to Own Property In Lagos Nigeria STRESS-FREE. For Questions WhatsApp/Call 2348164741041

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10 Benefits of Joint Property Ownership in Nigeria by Dennis Isong 

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5 hours ago

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November 17, 2024

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10 Benefits of Joint Property Ownership in Nigeria by Dennis Isong 

10 Benefits of Joint Property Ownership in Nigeria by Dennis Isong 

Owning property together with someone else can be a smart move in Nigeria. This is called joint property ownership. Let’s look at ten good reasons why people choose to own property together in Nigeria.
10 Benefits of Joint Property Ownership in Nigeria by Dennis Isong 
1. Sharing the Cost
Buying property in Nigeria can be very expensive. When you own property jointly with someone else, you can split the cost. This makes it easier for many people to become property owners.
Imagine you want to buy a house that costs 20 million Naira. If you buy it alone, you need to pay the full 20 million. But if you buy it with a friend, you might only need to pay 10 million each. This makes it much easier to afford the house.
Sharing the cost doesn’t just help when you’re buying the property. It also helps with other expenses like:
– Repairs and maintenance
– Property taxes
– Insurance
When you share these costs, owning property becomes less of a financial burden.
2. Easier to Get Loans
Banks and other lenders often prefer giving loans to joint property owners. This is because there’s less risk for the bank when there’s more than one person responsible for paying back the loan.
If you apply for a mortgage loan alone, the bank might worry about your ability to pay it back. But if you apply with a co-owner, the bank sees that there are two incomes to rely on for repayment. This can make it easier to get approved for a loan and might even help you get better loan terms.
3. Sharing Responsibilities
Owning property comes with many responsibilities. When you own property jointly, you can share these tasks with your co-owner. This can make property ownership less stressful and time-consuming.
For example, if the property needs repairs, one owner might handle finding a good contractor while the other deals with the paperwork. If it’s a rental property, one owner could handle finding tenants while the other manages the finances.
Sharing responsibilities can lead to better property management because each owner can focus on what they’re best at.
4. Potential for Higher Returns
When you pool resources with a co-owner, you might be able to invest in better properties. These properties often have the potential for higher returns, either through rental income or when you sell the property later.
For instance, you and your co-owner might be able to afford a property in a prime location that you couldn’t buy alone. Properties in good locations often increase in value faster than those in less desirable areas.
5. Risk Sharing
Property ownership always comes with some risks. These might include:
– The property losing value
– Unexpected repair costs
– Legal issues
When you own property jointly, you share these risks with your co-owner. This can make the risks feel less overwhelming. If something goes wrong, you’re not facing the problem alone.
6. Tax Benefits
In Nigeria, there can be tax advantages to joint property ownership. For example, if the property generates income (like rent from tenants), the tax burden is split between the owners. This might put each owner in a lower tax bracket than if they owned the property alone.
It’s important to note that tax laws can be complicated and change over time. It’s always a good idea to talk to a tax expert about your specific situation.
7. Estate Planning Advantages
Joint property ownership can make things easier when it comes to inheritance. In many cases, when one owner dies, their share of the property automatically goes to the other owner(s). This is called the “right of survivorship.”
This can simplify the process of passing on property to heirs. It can help avoid some of the complications and delays that often come with settling an estate.
8. Flexibility in Ownership Structure
There are different ways to structure joint property ownership in Nigeria. You can choose the structure that works best for your situation. Some common options include:
– Joint Tenancy: All owners have equal rights to the property.
– Tenancy in Common: Owners can have unequal shares of the property.
– Partnership: Often used for business properties.
This flexibility allows you to set up the ownership in a way that’s fair and makes sense for everyone involved.
9. Learning Opportunities
When you own property with someone else, you have the chance to learn from each other. Your co-owner might have skills or knowledge that you don’t have.
For example, one owner might be good at negotiating with contractors, while the other is skilled at budgeting and financial planning. By working together, both owners can learn new skills and become better property managers.
10. Social and Emotional Benefits
Owning property together can strengthen relationships. Whether you’re co-owning with a family member, friend, or business partner, working towards a common goal can bring people closer together.
There’s also an emotional benefit to knowing that you’re not alone in this big financial decision. Having someone to share the ups and downs of property ownership with can make the experience more enjoyable.
Things to Keep in Mind
While joint property ownership has many benefits, it’s important to be careful when choosing this option. Here are a few things to consider:
– Choose your co-owner wisely. Make sure it’s someone you trust and can work well with.
– Have a clear agreement. Write down how you’ll share costs, responsibilities, and profits.
– Plan for the future. Discuss what will happen if one owner wants to sell their share or can’t pay their part.
– Get legal advice. A lawyer can help you understand all the legal aspects of joint ownership.
Joint property ownership in Nigeria can be a great way to get into the property market, share costs and responsibilities, and potentially earn better returns. It offers financial benefits, practical advantages, and even social and emotional rewards.
However, it’s not a decision to be taken lightly. It’s important to carefully consider your options, choose your co-owner wisely, and set up a clear agreement. With the right preparation and partner, joint property ownership can be a rewarding experience that helps you achieve your property ownership goals in Nigeria.
Remember, every situation is unique. What works well for one group of co-owners might not be the best choice for another. Always consider your own circumstances and goals when deciding whether joint property ownership is right for you.

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Adron Homes Welcomes New Executive, Emphasizing Commitment to Professional Excellence

Published

22 hours ago

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November 16, 2024

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Adron Homes Welcomes New Executive, Emphasizing Commitment to Professional Excellence

In a strategic move to foster growth and elevate the quality of service delivery, the Management of Adron Homes and Properties is thrilled to announce the appointment of exceptional staff members who have exemplified remarkable professionalism and have significantly contributed to the advancement of the Adron brand. We proudly introduce our newly appointed leaders: Adenike Ajobo as Managing Director, Olubunmi Akinfe as Deputy Managing Director, Ihuoma Azuru as Assistant Managing Director of Sales and Marketing (Lagos Nigeria), Barbie Ette as Assistant Managing Director of Sales and Marketing (Northern Nigeria), Odunola Ogundapo as Assistant Managing Director of Sales and Marketing (Western Nigeria), Olasumbo Oguntoye as Assistant Managing Director of Housing Nigeria, and Haastrup as Director General of Customer Service. Together, they will drive our mission forward and ensure continued excellence at Adron Homes.

Aare Adetola Emmanuel King, the Chairman and Group Managing Director of Adron Homes, has issued an important directive to the newly appointed directors of the company. He emphasized the critical need for quality delivery in all aspects of their work. Aare King highlighted that each director must align their actions and decisions with the overarching vision and mission of the organization. He urged them to remain committed to the company’s goals and to foster a culture of excellence, ensuring that their contributions not only meet but exceed the expectations set forth by Adron Homes.

Adenike Abosede Ajobo stands out as a highly regarded authority in the fields of corporate branding, public relations, business repositioning, and organizational strategy. She holds a degree in Linguistics from the prestigious University of Ibadan and has further enhanced her expertise with an Ordinary National Diploma (OND) in Marketing from The Polytechnic of Ibadan.

Her dedication to professional growth is reflected in her memberships with esteemed organizations, including the National Institute of Marketing of Nigeria (MNIMN), the Nigerian Institute of Public Relations (NIPR), and the Nigeria Institute of Personality Development and Customer Relationship Management (NIPD-CRM-dsgnt). These affiliations illustrate her unwavering commitment to continuous learning and excellence within her industry.

Adenike’s professional journey with Adron Homes commenced in January 2024 when she took on the role of Group Company Secretary. Her exceptional leadership skills and strategic vision quickly propelled her up the ranks, and she soon became the Deputy Managing Director of Southern Nigeria. Her impressive performance has now garnered her a well-deserved promotion to the position of Managing Director at Adron Homes, where she is set to steer the company toward a promising future, leveraging her insights and experience to craft innovative strategies for growth and development.

 

Akinfe Olubunmi Omolara is an esteemed leader and achiever, recognized for her dedication to maximizing her potential in every role she undertakes. She is a graduate of Obafemi Awolowo University, lle-Ife, Osun State, with a Bachelor of Science degree in Microbiology. Her career journey at Adron Homes and Properties, reflects her remarkable growth and commitment to excellence. She has progressed through a range of pivotal roles, from Deputy Group Sales Manager, District Sales Manager, and Deputy District Sales Manager to Deputy Group Customer Relations Officer, Regional Chief Operating Officer, and Chief Operating Officer. Her leadership and strategic acumen continued to shine through her promotions as the Director of Sales and Marketer and later promoted as the Director General of Sales and Marketing. She has now been promoted to the position of Deputy Managing Director , where she will drive growth and operational efficiency for Adron Homes.

Ihuoma Udodirim Azuru’s journey is a testament to exceptional leadership and dedication. Her academic prowess shines through with a B.Sc in Accounting, M.Sc in Business Management, MBA in Human Resources and currently studying Law at the Leadership City University, underscoring her commitment to ongoing personal and professional development. Her career with the company began as Group Head Admin and HR, where she showcased her adaptive leadership style. Subsequently, she transitioned to the role of Director of Sales and Marketing (Southwest). Moreover, she was promoted to the prestigious role of Director General for Sales and Marketing at Adron Homes. Her exceptional leadership, dedication, and strategic vision within the organization leads to her appointment as the Assistant Managing Director Lagos Nigeria.

Odunola Ogundapo is a highly regarded sales and marketing professional, celebrated for her steadfast dedication and strategic insight, which have contributed to her impressive track record of success in the industry. She holds a Bachelor of Science degree in Geology from Olabisi Onabanjo University, where she developed a strong foundational knowledge of earth sciences. Further enhancing her expertise, she earned a Master’s degree in Sedimentary and Petroleum Geology from the prestigious University of Lagos, a program renowned for its rigorous approach and focus on the energy sector. This combination of academic credentials allows Odunola to meld deep scientific understanding with strategic business acumen, enabling her to deliver exceptional results in her professional endeavors.

Odunola embarked on her career in 2017 at Adron Homes and Properties Ltd, starting as a Business Executive. In this role, she quickly demonstrated her innate talents and passion for sales and marketing, employing a goal-driven approach that not only set her apart but also paved the way for her rapid advancement within the company. Her commitment to excellence and her ability to forge strong relationships with clients and stakeholders led to her recognition as a rising star in the organization.

Currently serving as the Assistant Managing Director, Odunola plays a pivotal role in shaping and executing innovative strategies aimed at driving growth and enhancing the company’s market position. Her forward-thinking mindset and comprehensive understanding of market dynamics allow her to identify and seize new opportunities effectively. Under her leadership, the team is not only motivated but also encouraged to think creatively and push boundaries, resulting in increased productivity and morale.

Odunola’s leadership style is characterized by a unique blend of optimism and resilience, which fosters a collaborative and inclusive work environment. She prioritizes the development of her team members, nurturing their potential and empowering them to become future leaders in the organization. This commitment to mentorship and professional growth among her staff has created a culture of excellence that thrives on teamwork and innovation, ensuring that everyone is aligned with the company’s vision and goals. Through her unwavering dedication to her work and her ability to inspire those around her, Odunola Ogundapo continues to make a significant impact in the sales and marketing realm.

Aminat Olaniyan Haastrup is an inspirational customer service specialist, deeply committed to creating exceptional service experiences. With a strong educational background in Estate Management and Customer Experience, she earned her degree from Yaba College of Technology. An Associate Member of The Association of Business Practitioners (ABP) in the UK and a fellow of the Chartered Institute of Customer Relationship Management, Aminat’s journey began as the Director of Customer Services. Renowned for her dedication to customer-centric strategies, she passionately pursues unparalleled service excellence. Through transformative initiatives across the company’s customer relations landscape, Aminat has inspired those around her and achieved her new role as the Director General of Customer Service.

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