Connect with us

Business

ARTICLE: 6 Problematic Lessons Nollywood Teaches Girls about Femininity

Published

on

 

If you are a fan of Nollywood movies, you probably already have certain impressions about Nigerians and their women especially. The female characters in Nollywood movies are almost always cast in similar roles.
The young girls are often portrayed as damsels in distress who eventually find their purpose after they meet a man; or they are cast as gossips and home breakers driven by jealousy and bitterness. Other times they are money-conscious and beauty obsessed simpletons e.t.c;
The older women are usually depicted as wives whose lives are centered around their husbands; they are over-religious mothers who control their daughters, and mothers-in-law, whose purpose is to antagonize the daughters-in-law.

In general, the movies fail to portray Nigerian females in their diversity and complexity. Of course, there are exceptions where the female character is portrayed differently and given non-traditional roles, but how often do we see those kinds of Nollywood films?

While these movies entertain the viewers, it also serves as a medium through which the cultures and norms of the Nigerian society are disseminated to inform and mold the behavior of the masses. As such, they have the potential to shape young minds in a lot of ways.

Without realizing it, young girls in Nigeria who are exposed to these Nollywood films, learn what it means to “be a woman”. Unfortunately, not all of the lessons Nollywood teaches these girls about feminism are good.

Here are some of the problematic lessons:

Marriage is the end game
From as old as the movie “Taboo” to as recent as the blockbuster “Wedding Party”, a number of Nigerian movies tend to subtly or even strongly pass the message that marriage is a woman’s highest achievement, thus should be the highlight of her existence. Most times disguised as a love story or just plain comedy, it essentially portrays the heroine as someone who is all about getting a man to love and marry her. Some of these movies even portray women as men-mad idiots who will go to great lengths to get a man: betray friends, disown their families, and change their religion e.t.c.
Girls, when they absorb this message, start to believe that they must have a man to eventually lead a complete life. This is possibly why the marriage fever is unending and most women in our society today would rather chase a man than chase their dreams…even when they do not even feel attracted to a man.

Nollywood should strive to diversify their plot to include heroines who are able to achieve their life’s purpose without necessarily being married or being depressed they achieved the success without a man by their side.

Being Feminist means being tough, domineering and acting like a man 
Among the myriad Nollywood movies that have been produced over the years, some movies have tried to foster the ‘feminist’ agenda. Some of these movies like “Black Bra” or “women in power”, however, end up giving these female characters “male” attributes while trying to achieve their aim. They make them tough, domineering and even get them do certain things that have been stereotyped as ‘male’ behavior. This defeats the purpose, as the idea of feminism is not that men be removed from earth or be hated.
It should not in any way either suggest that the world will be better run by females.
Feminism basically just suggests that the female is of the same status as the male, not less, not better…and this message is what these Nollywood movies should strive to pass across.

This is so that the girls, who are influenced by these movies, are not deluded to think that to be empowered, they have to feel better than men or even despise them.

Women are weak and need rescuing
A classic example is the movie “First lady”. The Heroine already on her own was hoping to be rescued by a Prince Charming. This is a mentality most girls have these days, as a result of the numerous Nollywood movies they have seen on African Magic.
They are unwilling to put in the hard work they need to upgrade their status, or take them out of whatever situation they find themselves entrapped in. They wait to meet a man who will rescue them from an abusive father, or change their lives and take them out of poverty.
This mentality is the reason a lot of our Nigerian girls are still not self-made and not rising up to their full potential.

Nollywood movies that highlight this damsel in distress/knight in a shining amor theme, should be regulated so that we have more girls who are confident and willing to chart their own course.

Being girly is what makes you beautiful, attractive and most of all “normal”
The heroines who get the happy ending are usually costumed and molded to look and behave a certain way. They wear dresses and adorn themselves with jewelry. They also put on make-up and wear hair extensions. They also tend to show a lot of emotion (they cry and throw tantrums). The few times a female character is shown, perhaps without makeup or flashy girly clothes, she is really poor, and usually, she will have to upgrade to or adopt the “girly” image, in order to get her happy ending. Even more, if is she is dressed in certain clothes that have been tagged “male”, automatically she is a lesbian or a thug who probably will not have a happy ending.

The young girls who get these messages become image-obsessed, as they now believe how they look is everything. Perhaps Nollywood movies need to place less emphasis on the outward appearance of the girl focus more on highlighting the qualities in a female character that makes her uniquely female.

As a woman, you have to wait for love to find you
It is really hard to see any romantic Nollywood movie where the girl took the bull by the horn, and went in search of love. The love stories are always written in such a way that boy meets girl, boy pursues girl, and love conquers all.

In these movies, these girls- even ones that are clearly self-centered and narcissistic- do not need to work on themselves or do anything …love finds them any way.

This is not the case in our real world today. Love does not come easy. At least, not genuine love. It is important that girls know it is alright for them to make the first move sometimes, and go for what they want as opposed to waiting to be pursued.

Also, it is important that they understand that love requires emotional maturity; they may need to work on themselves to attract the kind of love they desire. Nollywood movies should try to reflect that.

Women are destined for subservient roles in the society
In a large number of Nollywood movies, men are depicted as leaders, rulers and successful business men. Women, on the other hand, are mostly captured in domestic settings, their roles constrained to being mothers, daughter, brides, housewives and other related roles. Even in a few movies where the woman is given a sort of ‘masculine’ role or place in a position of power, it is still orchestrated such that she has to submit to a higher boss who is male, or submit to a domineering husband.

This gives the girl the impression that this is all the future holds for her. Her mind is conditioned to accept and even look forward to it. Modern day Nollywood movies should consider the direct and remote messages their moving may be passing across and not ignore them. They can start by ensuring women are not always cast in traditional roles.

What are your thoughts on these points?

 

Business

WFA APPOINTS GLOBAL BRAND EXECUTIVES TO EXPANDED LEADERSHIP COMMITTEE

Published

on

WFA APPOINTS GLOBAL BRAND EXECUTIVES TO EXPANDED LEADERSHIP COMMITTEE

 

STOCKHOLM — The World Federation of Advertisers (WFA) has announced the appointment of senior executives from leading global brands to its Executive Committee, in a move aimed at strengthening its global influence and industry coordination.

The appointments were unveiled during the WFA Global Marketer Week held in Stockholm.

The new members, drawn from top multinational corporations, include executives from Driscoll’s, Haleon, IKEA and Nissan. They join an already influential body comprising marketing and corporate affairs leaders from major companies such as Best Buy, Danone, Diageo, Grab, Kenvue and Tata Group.

Also joining the Executive Committee are representatives of key advertiser bodies, including Josh Faulks, Chief Executive Officer of the Australian Association of National Advertisers; Simon Michaelides, Director General of the Incorporated Society of British Advertisers; and O’tega Ogra, Vice President of the Advertisers Association of Nigeria and Senior Special Assistant to the President of Nigeria on Digital Communications, Engagement and New Media Strategy.

WFA President David Wheldon and Deputy President Philip Myers of Ferrero will continue in their roles, alongside all regional vice presidents.

The newly appointed members are:

Jiunn Shih, Global Chief Marketing Officer, Driscoll’s

Silas-Lewis Meilus, Global Head of Media Operations, Haleon

Joel Renkema, Global Head of Insights, IKEA

José Román, Corporate Executive, Global Sales and Marketing, Nissan

Josh Faulks, CEO, AANA

Simon Michaelides, Director General, ISBA

O’tega Ogra, Vice President, ADVAN

Industry observers say the expanded committee reflects WFA’s commitment to deeper global collaboration and stronger representation across regions and sectors within the marketing and advertising ecosystem.

Continue Reading

Business

FORENSIC INVESTIGATION REVEALS FABRICATED X ACCOUNT TARGETING INEC CHAIRMAN – CPS

Published

on

FORENSIC INVESTIGATION REVEALS FABRICATED X ACCOUNT TARGETING INEC CHAIRMAN – CPS

 

The Chief Press Secretary (CPS) to the Chairman of the Independent National Electoral Commission (INEC), Mr. Adedayo Oketola, has said that a purported X (formerly Twitter) account attributed to the Commission’s Chairman, Prof. Joash Ojo Amupitan, SAN, is fake and part of a coordinated disinformation campaign.

 

In a public statement issued on Monday in Abuja, Mr. Oketola disclosed that a comprehensive, multi-layered forensic investigation conducted by independent cybersecurity experts has conclusively established that the INEC Chairman does not operate any personal X account.

 

He said, “The Independent National Electoral Commission (INEC) , committed to a full forensic investigation, commissioned an independent forensic cybersecurity expert, who conducted a multi-layered forensic and digital investigation using X platform data, internet archive records, OSINT tools, identity forensics and cross-platform analysis.”

 

Oketola stressed that all posts, replies, and screenshots linking him to the handle @joashamupitan are fraudulent, forensically unverifiable, and technically impossible.

 

The controversy began on April 10, 2026, when viral social media posts alleged that the Chairman made a partisan comment — “Victory is sure” — in response to another user, supported by screenshots and purported digital records.

 

However, the CPS said the forensic investigation uncovered clear evidence of fabrication and impersonation, highlighting the following key findings:

 

· No Digital Linkage: There is no connection between the disputed X account and Prof. Amupitan’s verified email addresses or phone numbers, as multiple recovery and verification attempts failed to establish any link.

 

· False BVN/OPay Claims: Data used to suggest ownership of the account only confirms identity and does not establish control of any social media handle, making such claims a logical fallacy.

 

· Timestamp Manipulation: The alleged reply “Victory is sure” was posted 13 minutes before the original tweet it responded to—an occurrence that is technically impossible and definitive proof of fabrication.

 

· No Historical Record: Searches on the Internet Archive’s Wayback Machine showed zero evidence of the account or its alleged activity prior to April 2026.

 

· Non-Existence on X Platform: Live checks confirmed that the alleged reply does not exist and has never existed on the platform.

 

· Account Renaming Pattern: On the same day the screenshots went viral, the account was renamed @sundayvibe00, set to private, and labelled a “parody account,” indicating deliberate impersonation and damage control.

 

· Coordinated Multi-Platform Impersonation: At least seven fake accounts across Facebook and Instagram using the Chairman’s identity were identified, pointing to a sustained disinformation effort.

 

“The forensic evidence is comprehensive, multi-sourced, and unambiguous. The posts attributed to Prof. Joash Ojo Amupitan on X are fabricated. The account is a clear case of impersonation,” Mr. Oketola said.

 

Quoting one of the independent investigators, he described the development as “a coordinated digital impersonation and disinformation campaign,” warning that advances in artificial intelligence had made it easier to fabricate misleading content.

 

He urged the public to avoid sharing unverified information, noting that “the fact that content goes viral does not make it authentic,” and called on media organisations to prioritise accuracy over speed.

 

Mr. Oketola said the independent forensic report had been referred to the law enforcement agencies for necessary action. He also appealed to law enforcement agencies to investigate the origin of the fake account and prosecute those responsible under the Cybercrimes (Prohibition, Prevention, etc.) Act.

 

He said, “Media organisations, in particular, have a duty to apply strict forensic verification standards to social media posts and screenshots before publishing them, especially when such content implicates public officials or carries serious consequences for public trust and institutional credibility. Accuracy, not speed, must guide reporting in matters of this nature.”

 

He reiterated that all official communications from INEC are disseminated exclusively through its verified platforms, including its website (www.inecnigeria.org), verified X account (@inecnigeria), official Facebook page, online news portal (www.inecnews.com), formal press statements from its headquarters in Abuja, and official media briefings. Any account purporting to represent the INEC Chairman in a personal capacity, he said, should be treated as fraudulent unless formally verified by the Commission.

 

FORENSIC INVESTIGATION REVEALS FABRICATED X ACCOUNT TARGETING INEC CHAIRMAN – CPS

Continue Reading

Business

How FirstBank is investing in Its People and Building Future Leaders

Published

on

FirstBank Set to Launch Tailored Financial Services for Blind and Physically Challenged Customers  

How FirstBank is investing in Its People and Building Future Leaders

For an average 9-5er, having a job isn’t enough. You want a career that grows with you, gives you stability, and opens doors to bigger opportunities. People everywhere are looking for workplaces that don’t just pay salaries but actually invest in their staff, helping them learn, lead, and succeed.

That’s exactly what FirstBank is doing. The Bank is building a future where every employee has the opportunity to grow, lead, and thrive. Through its human capital management and development agenda, FirstBank is creating numerous pathways for staff to transform their careers and become tomorrow’s leaders.

Conversion Programme: Turning Opportunities Into Careers

Needless to say that there is no desire for the 9-5er to remain in a temporary role when they can secure a full-time career. With FirstBank’s Conversion Programme, eligible non-core employees who have served for at least one year can transition into permanent positions. This initiative ensures that hardworking staff are rewarded with stability, growth, and the chance to contribute more meaningfully to the Bank’s success.

Leadership Programmes: Grooming the Next Generation

FirstBank has designed three flagship programmes to identify and nurture high-potential talents:

  • FirstBank Management Associate Programme (FMAP): A 24-month fast-track initiative that grooms future middle managers. Upon completion, participants are promoted to Assistant Manager grade, regardless of their previous grade.
  • Leadership Acceleration Programme (LAP): Focused on preparing internal middle-management talents for leadership responsibilities, ensuring the Bank’s succession pipeline remains strong.
  • Senior Management Development Programme (SMDP): A programme for senior managers who are proven leaders in their functions and critical to the Bank’s succession plan.

These programmes are not just training—they are career accelerators, designed to put staff on the fast lane to leadership.

FirstAcademy: Learning With Global Standards

Backing these initiatives is FirstAcademy, FirstBank’s corporate university, accredited by the Chartered Institute of Bankers of Nigeria (CIBN).

Staff also benefit from partnerships with institutions like Rome Business School and Association of Chartered Certified Accountants (ACCA), gaining access to world-class training—often at discounted rates

A Workplace That Values People

FirstBank’s parent company, First HoldCo PLC, was named second in the Best Workplaces in Financial Services in Nigeria. The Bank remains firmly committed to responsible employment practices, ensuring that all colleagues are treated with dignity, fairness, and respect.

The Future Is Human

With these initiatives, FirstBank is showing that its greatest investment is its people. By empowering staff through various growth opportunities, the Bank is not just building a workforce, it is cultivating leaders who will shape the future of banking in Nigeria and beyond.

Continue Reading

Cover Of The Week

Trending