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CANON CENTRAL AND NORTH AFRICA INSPIRES LEARNING AND CREATIVITY IN CINEMATOGRAPHERS, FILMMAKERS AND VIDEOGRAPHERS OF ALL SKILL LEVELS WITH THE LAUNCH OF ITS VIRTUAL, ‘CANON ACADEMY VIDEO’ PLATFORM

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CANON

CANON CENTRAL AND NORTH AFRICA INSPIRES LEARNING AND CREATIVITY IN CINEMATOGRAPHERS, FILMMAKERS AND VIDEOGRAPHERS OF ALL SKILL LEVELS WITH THE LAUNCH OF ITS VIRTUAL, ‘CANON ACADEMY VIDEO’ PLATFORM

CANON

• In alignment with the company’s commitment to furthering the cause of education and empowerment, Canon expands the horizon of learning for filmmaking by launching a first-of-its-kind virtual film school called the Canon Academy Video

• The interactive virtual platform will provide beginner, intermediate and advanced learners with a wealth of educational content, expert insights and tips, assessment sessions along with certifications to hone their skills and support their learning journey

Canon Central and North Africa announced the launch of its revolutionary virtual film school called Canon Academy Video,’ aimed at providing filmmakers with a dynamic, interactive, and engaging educational platform. The company has remained committed to advancing educational and empowerment opportunities in Africa and has a myriad of initiatives and activities, including its pre-existing Canon Academy Photo (focused on the art of photography) and Canon Academy Juniors (focused on the advancement of children in the field of virtual arts).

With this first of its kind, newly launched Canon Academy Video, will empower cinematographers, filmmakers, and videographers by delivering an online film school with a vast amount of educational content, insights and guidance from leading industry experts, tips, and tricks on using Canon products for filmmaking, and much more.

 

 

 

The platform has courses aimed at cinematographers, filmmakers and videographers of all skill levels which are delivered through e-learning, and face-to-face learning experiences and workshops. The platform is currently available in English and French and virtually mimics the actual working process of a cinematographer/videographer/filmmaker in a physical production studio to deliver an authentic learning experience to users.

ENABLING ACCESS TO EDUCATION
“This is truly a ground-breaking and visionary initiative from Canon, and it is underpinned by our aim of delivering equal access to education by embracing the technologies available today. We are transcending the borders of learning by introducing this novel education format that is a lot more than just a virtual hub of information. We have paid special attention to the details in ensuring that we created an experience that thoroughly immerses the user into understanding the A-To-Z of filmmaking,” says Amine Djouahra, Sales, and Marketing Director, Canon Central and North Africa.

 

“The video academy is a culmination of many creative ideas. The platform is a treasure of knowledge that can provide everything a user may need in his/her journey of learning and their career path as a filmmaker. We have also replicated the exact process followed in the production process to elevate the experience of our users along with the other myriad of features. Our goal is to make education in filmmaking accessible to all through this platform. So, if you have the passion for education in filmmaking, Canon has the solution – The Canon Video Academy,” he continues.

 

 

 

 

 

 

EMPOWERMENT THROUGH EMBRACING TECHNOLOGY
Canon’s virtual film school takes learning a notch higher by integrating the technologies of today to create a compelling online experience, from being greeted by avatars to being able to move around from one film studio to another. The Canon Academy Video has three main areas: Pre-Production, Production and Post-Production.

The Pre-production suite will guide learners to understand everything that happens at this stage, from creating storyboards, to setting budgets and project timelines. The production studio will lay emphasis on lighting and camera control techniques, and lastly the post-production suite will take a user through the editing and sound-mixing stages of production.

 

 

 

The virtual school also offers detailed insights on Canon cameras, and the best tips and tricks to use them, in the ‘Kit room,’ while its ‘theatre room’ will be a go-to place to access information about Canon’s latest equipment, upcoming events, and masterclasses. The second phase will include enhancements to the platform based on learners’ feedback and physical workshops where content related to what is available on the platform will be delved into more deeply.
The initiative is currently accessible to anyone and everyone in Africa, making the platform accessible to those who are yearning to learn about filmmaking.
The platform can be accessed here – Canon Academy Video
Media enquiries, please contact
Canon Central and North Africa
Mai Youssef
e. Mai.youssef@canon-me.com

APO Group – PR Agency
Rania ElRafie
e. Rania.ElRafie@apo-opa.com
About Canon Central and North Africa
Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.

 

 

Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.

 

 

 

Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.
For more information: Canon-CNA.com

 

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Wonderland Lagos 2022: The Most Exciting Holiday Experience To Storm Lagos Nigeria Balmoral Group and Octoplus Marketing Group in partnership with CEC unveils

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Wonderland Lagos 2022

Wonderland Lagos 2022: The Most Exciting Holiday Experience To Storm Lagos Nigeria Balmoral Group and Octoplus Marketing Group in partnership with CEC unveils

Wonderland Lagos 2022

Wonderland Lagos is made up of four villages, all existing solely to deliver an overwhelming holiday experience of excitement and delight to guests. These villages include Qatar Live in Wonderland Lagos, Christmas in Wonderland, Wonder X and Wonderland Market all in one venue, Eko Energy City.

At the unveiling/launch of Wonderland, which took place at Eko Energy City, Lagos, Co-founder Wonderland and CEO Balmoral Group, Ezekiel Adamu explained that Wonderland Lagos is out to be an enchanting experience for guests during the fun-filled festive season. He also pointed that the four different villages otherwise known as ‘Four wonders’ delivers its own unique experience to every cadre of guests as it cuts across the different age, gender, and social group. “The different villages makes a wholesome experience for every individual; from the kids to the teens, young adults and even our mummies and daddies, everyone is definitely catered for in Wonderland Lagos”, he said.

Wonderland Lagos 2022
Also speaking at the launch event, Vinni, Co-founder Wonderland Lagos, expressed his excitement for the project as he noted that this is about to change the holiday experience in Lagos, Nigeria.

According to Vinni, Wonderland Lagos – the city that never sleeps would open doors to guests on 1st of December 2022 and run various activities across all four villages till January 2nd, 2023. “This is the biggest, never seen holiday experience coming to Lagos with this maiden edition and take on Africa at large”, he added.

The event which saw the attendance of HNIs and celebrities amongst which is Chimwemwe Chalemera, Country Director, Department for International Trade, British High Commission Lagos who showed her support and that of the commission towards Wonderland Lagos 2022. “The project is a really exciting one, as a Department for International Trade, one of our focus is to increase trade and investment between UK and Nigeria, and one of the sectors we are looking at is the creative sector and we have really done a lot in that sector, and we are really excited to see how we can get involved in this and support the success of Wonderland”, she said.

Wonderland Lagos 2022
In the spirit of giving a unique experience to its guests, Wonderland Lagos would be using its own currency- Flakes. Each flake is equivalent to the naira value, and this would be the currency for every activity/payment in the Wonderland. Also, in contributing to the hospitality for visitors, particularly tourist and travellers from other states to the city, a tower of 110 fully furnished apartments of different specifications is ready and available to receive guests.

Wonderland Lagos 2022
Wonderland Lagos is brought together by Balmoral Group, Octoplus Marketing Group, in partnership with Creative Economic Catalysts (CEC), Magic Moments Entertainment and MTV Base and Nickelodeon. With, Soundcity, TVC, Arise News, Max FM, Beat FM, Cool FM as official media partners and supported by Lagos State Government.
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DANGOTE WINS ECOWAS’ MANUFACTURING BRAND OF THE YEAR AWARD

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Dangote

DANGOTE WINS ECOWAS’ MANUFACTURING BRAND OF THE YEAR AWARD

…Cement, Sugar win Brands of the Decade

Dangote

Africa’s largest business conglomerate, Dangote Industries Limited has been adjudged the Outstanding Indigenous Conglomerate of the Decade, carting home eight different Economic Community of West African States Manufacturing Excellence Awards (EMEA) in the process.

In the same vein, two subsidiaries of the Conglomerate, Dangote Cement Plc and Dangote Sugar Refinery Plc also received awards of the renowned Marketing Edge magazine’s Brands of the Decade.

 

 

While the EMEA awards were given by the Nigeria’s Daily Independent Newspaper and its BusinessDay Ghana counterpart, the Brand of the Decade for Dangote Group subsidiaries were received at the 10th edition of the leading brand magazine, Marketing Edge’s 2022 Summit and Award Night themed “Technological explosion in the digital Age – Imperatives for the marketing communications industry”, which held in Lagos.

It was a gale of accolades as the Dangote brand was named number one brand by all standards with its Sugar and Cement brands as the two brands, which company has contributed tremendously to the infrastructure development not only in Nigeria but Africa in the last 10 years.

 

 

 

Speaking at the event, Mr. John Ajayi, Publisher/CEO of Marketing Edge Publications described this year’s awards as one with a special attraction and uniqueness, designed to reboot, restart and re-energise the social, intellectual and entrepreneurial landscape of the Nigerian Integrated Marketing Communication (IMC).
While eulogising the management of Dangote Group for the business strategy that has helped in positioning the brand well ahead of others in the industry, he explained that the award event was organised to “celebrate the best and brightest brands”

According to him, the award to Dangote brands are in recognition of its leadership and domination in the various market segments and categories, adding that the recognised brands are brands that “continue to make the Nigerian consumers happy and satisfied”.

 

 

The Marketing Edge publisher, while giving the business trajectory of the past 19 years, saluted the various winners and their managements for their roles in making Nigeria proud, citing an instance of how Dangote Cement and Dangote Sugar have made Nigeria self-sufficient in cement and sugar production.

In his response to the new awards, Mr. Anthony Chiejina, Group Chief, Branding & Communications Officer, Dangote Industries Limited (DIL), said the Group’s brand remains at the forefront of African enterprise and that the brand, since inception, has touched the lives of many by providing their basic needs.

 

 

Expressing gratitude to the management of Marketing Edge publications for the recognition, Mr. Chiejina explained that consumers are loyal to brands that are purposeful and that is “why we have designed a strategy that creates that purpose.” “Because we understand the power of brands, we have positioned all our businesses to be consumer-centric so that it can inspire millions of people behind it”, Mr. Chiejina stated.

The ECOWAS awards won by the company included ECOWAS Manufacturing Company of the Year; ECOWAS Manufacturing Company CEO of the Year; ECOWAS Manufacturing CSR Company of the Year; ECOWAS Cement Manufacturing Company of the Year; ECOWAS Sugar Manufacturing Company of the Year; ECOWAS Salt Manufacturing Company of the Year and ECOWAS Fertiliser Manufacturing Company of the Year.

 

 

 

The awards won during the Marketing Edge Magazine’ 2022 summit included Outstanding Indigenous Conglomerate won by the Dangote Industries Limited, and Cement Brand of the Decade and Sugar Brand of the Decade.

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DANGOTE BOOSTS ABUJA TRADE FAIR

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DANGOTE BOOSTS ABUJA TRADE FAIR

Dangote

The Dangote Group has been described as a significant premium player as over 300 corporate exhibitors are participating in the 17th Abuja International Trade Fair (AITF) that is expected to be declared open by President Muhammadu Buhari on Friday.

Speaking to newsmen, the Director-General of the Abuja Chamber of Commerce and Industry (ACCI), Ms. Victoria Akai said: “As a member of ACCI, the Dangote Group further strengthens the position of ACCI in implementing business activities and advocating for business-friendly policies.

 

 

”The DG said the Dangote-ACCI partnership is strategic and geared towards showcasing made-in-Nigeria products, which will help inform prospective exporters about the available opportunities and processes.

Ms. Akai said the company had been a significant sponsor of the Abuja International Trade Fair, including this year’s Trade Fair. In the same vein, the President of ACCI, Dr. Al-Mujtaba Abubakar, told newsmen that the theme for this year’s exhibition: “Creating an Export Ready Market through SMEs Digitization,” offers a wide range of opportunities for Small and Medium Enterprises to ginger their performance, and especially in relation to the non-oil sector.

 

 

 

He said: “The Abuja International Trade Fair, since its inception, has served Nigeria as a trusted global trade destination and a potential market for over 50,000 consumers.”

The 17th AITF is scheduled to hold between Friday, September 30 and Sunday, October 9, 2022, at ACCI Abuja International Trade Fair Complex.

 

 

 

The Dangote Group’s Executive Director of Government and Strategic Relations Engr Mansur Ahmed said the partnership with ACCI offers the company the opportunity to display its numerous innovative products while contributing its quota to the Nigerian economy through Trade Fairs and expos.

He said the President of the Group Alhaji Aliko Dangote is passionate about developing the Nigerian economy, exporting made-in-Nigerian goods, earning foreign exchange, and creating jobs for the populace. Engr Ahmed said the company is desirous of entering into any strategic partnership that will set the country on the path of rapid growth and development.

 

 

 

Aside government, the Dangote Group is the second biggest employer of labour in Nigeria.

A statement by the Corporate Communications Department of the company said a special help desk has been set up at the company’s pavilion to respond to queries while urging participants to leverage the numerous innovative products which include the: Dangote Fertiliser, Dangote Sugar, Dangote Cement, Dangote Salt, and lots more.

 

 

AFCFTA: DANGOTE TO BOLSTER AFRICA’S EARNINGS
As the African Continental Free Trade Area (AFCFTA) implementation commences, experts say the continent is in a privileged position considering the Dangote Group’s huge international investment portfolio.

Pundits say Dangote Group has positioned its subsidiaries as multinational conglomerates which have continued to play a pivotal role in the industrialization of Africa.

 

 

The multi-billion naira Dangote Cement Plc, for instance, has a presence in over ten African countries, while the newly incorporated Dangote Fertiliser and oil refinery are capable of mitigating the continent’s shortfall in foreign earnings.
The Director-General of the Abuja Chamber of Commerce and Industry (ACCI), Ms. Victoria Akai said the Dangote Group has been a pacesetter in manufacturing while boosting Nigeria and Africa’s earnings.

She said: “The founder Alhaji Aliko Dangote is a visionary leader and has led the Group to become one of the leading brands in Africa and the world, which is a pride to every Nigerian.”

 

 

 

According to her, the company is one of the biggest and most strategic partners of the Abuja Chamber of Commerce and Industry (ACCI).
The 17th Abuja International Trade Fair is scheduled to hold between Friday, September 30, and Sunday, October 9, 2022, at the ACCI Abuja International Trade Fair Complex. Dangote Group is the major sponsor of the 17th edition of the Abuja International Trade Fair, which seeks to deepen trade across Africa.

Speaking on the role of small-scale industries, the DG of ACCI said with the heightened interest in the African market, coupled with the implementation of the AfCFTA, Nigeria is in a privileged position given the role of the Dangote Group and many other big companies.

 

 

 

 

 

She added that Nigeria has enormous potential for export considering the number of SMEs.

According to her: “SMEs represent about 96% of the business fabric and generate over 70%of employment while contributing to about 48% of Nigeria’s GDP, making them the engine of Nigeria’s economy and playing a vital role in the economic recovery.”

 

 

 

 

The AFCFTA, established in 2018, is a free trade area comprising of most African countries as signatories, making it the largest free trade area by number and second only to the World Trade Organization (WTO). Under the agreement, parties are committed to eliminating tariffs on most goods and services, as well as eliminating other impediments to free trade.

 

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