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Cars45 launches initiative to boot out unemployment



Cars45 launches initiative to boot out unemployment  

Lagos, Nigeria: 8th October 2019

Nigeria’s leading automotive trading platform, Cars45 has launched an innovative empowerment initiative, Cars45 Automotive Entrepreneur Programme. The platform is designed as a framework for poverty alleviation and drive business growth and profitability for individuals irrespective of their social class. 

The initiative provides Nigerians with the opportunity of making extra income by referring people to buy, swap or sell their cars or subscribe to the rich bouquet of services that Cars45 offers. These services include its Emergency Road Assistance, Premium Inspections, Concierge, Inspection and Valuation, Pre-Order, Annual Maintenance Contract amongst others. 

Speaking on the initiative’s reason for being, CEO, Cars45, Etop Ikpe noted that the company’s initiative is in tandem with the federal government’s desire to drive economic growth, invest in human capital and build a globally competitive economy while adding that the initiative will complement government’s efforts to move millions out of the poverty bucket as a viable and sustainable income stream.

“We recognize that our platform helps to create lot of opportunities for people and Nigeria’s biggest problem today is unemployment. We have a huge youth population that must be fully engaged. And so, at Cars45 we simply created a programme that enable people without any prior education or experience with the automotive retail to be engaged and make something for themselves. This Automotive Entrepreneurship programme has been re-designed to equip people with the right technology as well as enable participants increase their income levels by leveraging our services,” he said.

In a keynote presentation at the launch event by Dr. Jumoke Oduwole, Special Adviser to the President on the Ease of Doing Business and Secretary, Presidential Enabling Business Environment Council (PEBEC), she commended the giant strides made by entrepreneurial ventures like Cars45 in deepening economic growth. 

“Companies like Cars45 represent the energy of this economy as entrepreneurial activities account for over 48 percent of GDP contributions and therefore are a demography that can’t be ignored. We are not unaware of the challenges that businesses face and we are doing everything within our power to set the economy on the right path. It is important to see every challenge as an opportunity. I am happy that Cars45 is one of the forward thinking and visionary organizations in the automotive space and with the African Continental Free Trade Agreement AfCFTA, I am even more hopeful that deploying technology they would be able to scale and help grow the economy.”

On the National Automotive Industry Development Plan (NAIDP) Bill, Oduwole noted that there are concerted efforts to ensure broad participation in framing the policy. “There is no economy in the world that has developed without having a vibrant auto assembly and production industry because of the catalytic amount of jobs that the sector can create. There is need for a policy that will take us to where we want to be. The auto industry is pivotal and critical to the growth of our economy and so we are taking our time to shape the automotive policy so that we are able to compete with other players on the continent and enable those who have invested resources derive maximal value. We need an auto policy that will be enduring; we don’t want a policy that we will have and after few years, we will need to change it and that is why we are calling for more contributions”, she said. 

According to VP, Retail Services, Cars45, John Egwu, the programme is designed to accommodate as many youths that want to be part of the scheme. 

“This is a programme that can accommodate all citizens without asking for educational qualifications and very easy to access. We want to give all Nigerians another option of source of income. We are blessed as a country, so we want everyone to marshal their energy towards a new Nigerian economy model that can be self-sustaining for all,” he said.

On how the program works, VP C2B Services, Cars45, Mayokun Fadeyibi, noted that individuals can get started by signing up at to earn commissions and bonuses on a daily, weekly, monthly and quarterly basis when they successfully refer people to buy and sell cars through the Cars45 network. 

“You start as an agent today, grow to become a team leader where you manage about 20 downliners and as you consistently meet your targets, you can become a Cars45 franchise dealer partner. There is a clear and transparent growth path and using technology, people can conveniently track or monitor their progress in real time and online,” she said.

The Cars45 Automotive Entrepreneur launch attracted key players within and outside the nation’s auto industry that included Executive Director, Allianz Nigeria Insurance Plc, Owolabi Salami; Head, Retail Distribution Channels, Allianz, Ashish Mishra; GM, Suzuki, CFAO Motors, Eric Fantodji; Head, Corporate Development, Enyo Retail & Supply, Olabanjo Alimi; CEO, HCS Autos, Kunle Kosile. 

Known for bringing transparency to Nigeria’s marketplace for used vehicles, Cars45 has become synonymous with creating delightful consumer experiences by offering people a fast and convenient way to buy, sell or swap their cars. 

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