Business
Cowbellpedia is back! Now focuses on STEM and offers bigger rewards!
Cowbellpedia is back! Now focuses on STEM and offers bigger rewards!
Promasidor Nigeria Limited, makers of Cowbell Milk; a leading dairy brand in Nigeria, and producers of Cowbellpedia, Nigeria’s foremost educational TV Quiz Show targeted at secondary school students in Nigeria are set to bring back the successful TV quiz show to the screens.
The TV Quiz show which focused on mathematical excellence in secondary schools has been revamped to include a wider subject area.
The new revamped Cowbellpedia now covers Science, Technology, Engineering, Mathematics (STEM); General Knowledge, and Puzzles which is more reflective of the wider areas of interest for students in Nigeria today.
The TV quiz show now also offers a bigger prize offering of up to N100m including cash rewards, laptops, other learning equipment, and Cowbell products. In addition, the top winner from both the Junior and Senior Secondary Schools will each win an all-expense paid educational excursion to South Africa.
Over 1,000 students across the country from various secondary schools participated in a computer-based test (CBT) exam which produced the top 132 students who participated in the show.
The teachers and parents of the participating students are also not exempted from the Cowbellpedia TV Quiz Show. This special edition of both parents and teachers is to reward their commitment to raising the best of the best children in the society.
The viewers at home are also not left out with the introduction of the Cowbellpedia Home Play segment where viewers can win mobile airtime every week. To participate, visit the Cowbellpedia dedicated website www.cowbellpedia.tv.
Cowbellpedia will air every Saturday on Africa Magic Family at 4:30 pm, NTA at 6:00 pm, TVC at 7:00 pm, and other local TV stations across the country.
Speaking to the press about the TV Quiz show, Adebola Williams, Marketing Director, Promasidor Nigeria, noted that the focus on STEM and General Knowledge is a deliberate decision to be more inclusive of the subject areas of interest of our consumers. She noted that Promasidor Nigeria is a company committed to driving brands with a purpose, and the consumers must be at the heart of our brand purpose.
For Cowbell, this purpose is to offer affordable and nutritious dairy product that supports brain development. This is why Cowbell Milk is fortified with Vitamin B9 which is essential for brain development and VitaRich (Cowbell’s proprietary blend of vitamins and minerals which is essential daily) to support our consumers’ nutritional needs.
Cowbellpedia brings to life the brand’s proposition, “Sooo Gooood, Sooo Smart”. As a brand, Cowbell focuses on building smart children with sharp brains, and Cowbellpedia is a platform created by the brand to showcase and recognize exceptional children that excel in their education.
Our goal is also to increase brand awareness and customer satisfaction. With a consistent focus on STEM and General knowledge through Cowbellpedia, we will begin to see expressions of educational excellence that already exist in Nigerian students.
As part of the revamp, we have also introduced a new quiz master, Ebuka Obi-Uchendu, and actress, Linda Ejiofor as the students’ host.
“The new Cowbellpedia is enriched to bring learning, entertainment, and fun to children, teens, and families, with the tagline “Sooo Gooood, Sooo Smart”. This is in line with the master brand proposition and campaign “Sooo Creamy Sooo Gooood”.
The Chief Executive Officer, (CEO) Bruno Gruwez reiterated the commitment of the company towards education, saying it is the most important investment for the future of the children of Nigeria. He saluted the participants while assuring them that Promasidor would continue to support the academic development of Nigerian children.
According to him, good education enables value creation for a young and growing population, while creativity and innovation are critical in advancing the United Nations Sustainable Development Goals (SDGs)
Bruno believes the new Cowbellpedia TV Quiz Show will meet its stated objectives of providing a platform to inspire young learners to become future innovators and problem solvers. It is also to reward excellence in academics and encourage the participants to break the mould and ‘think outside the box’.
“As a responsible corporate citizen, we intend to play our role as a change catalyst for advancing Nigeria into the next phase of its development through the Cowbellpedia platform designed for children aged 11 – 17.
Many avid watchers of the show would testify that Cowbellpedia was the hallmark education TV Quiz Show for children and teens. Over the years, secondary school students around Nigeria have been shining on the Cowbellpedia stage, and on to the global stage as they go on to succeed and achieve their biggest dreams. The TV Show has further supported the ambition and aspirations of some of its past winners and finalists, even at global levels. He concluded.
About Promasidor Nigeria Limited
Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. It has grown with a presence in over 30 African countries. Promasidor Nigeria has achieved tremendous growth since it commenced operations in 1993 with the ‘flagship brand’ Cowbell being a household name in Nigerian homes.
Promasidor produces, distributes, and markets a quality range of products such as Cowbell Milk & Beverages, Loya Milk, Miksi Milk, Top Tea, Twisco Cocoa Beverage, Kremela, Sunvita Cereal and Onga seasoning across the country bringing joy to millions of consumers. Its Milk powders culinary and beverage products are affordable, delicious, and good for all.
For more information about the Cowbellpedia TV Quiz Show, visit www.cowbellpedia.tv .
Nigeria’s Inflation Drops to 15.10% as NBS Reports Deflationary Trend
Nigeria’s headline inflation rate declined to 15.10 per cent in January 2026, marking a significant drop from 27.61 per cent recorded in January 2025, according to the latest Consumer Price Index (CPI) report released by the National Bureau of Statistics.
The report also showed that month-on-month inflation recorded a deflationary trend of –2.88 per cent, representing a 3.42 percentage-point decrease compared to December 2025. Analysts say the development signals easing price pressures across key sectors of the economy.
Food inflation stood at 8.89 per cent year-on-year, down from 29.63 per cent in January 2025. On a month-on-month basis, food prices declined by 6.02 per cent, reflecting lower costs in several staple commodities.
The data suggests a sustained downward trajectory in inflation over the past 12 months, pointing to improving macroeconomic stability.
The administration of President Bola Ahmed Tinubu has consistently attributed recent economic adjustments to ongoing fiscal and monetary reforms aimed at stabilising prices, boosting agricultural output, and strengthening domestic supply chains.
Economic analysts note that while the latest figures indicate progress, sustaining the downward trend will depend on continued policy discipline, exchange rate stability, and improvements in food production and distribution.
The January report provides one of the clearest indications yet that inflationary pressures, which surged in early 2025, may be moderating.
Nigeria’s headline inflation rate declined to 15.10 per cent in January 2026, marking a significant drop from 27.61 per cent recorded in January 2025, according to the latest Consumer Price Index (CPI) report released by the National Bureau of Statistics.
The report also showed that month-on-month inflation recorded a deflationary trend of –2.88 per cent, representing a 3.42 percentage-point decrease compared to December 2025. Analysts say the development signals easing price pressures across key sectors of the economy.
Food inflation stood at 8.89 per cent year-on-year, down from 29.63 per cent in January 2025. On a month-on-month basis, food prices declined by 6.02 per cent, reflecting lower costs in several staple commodities.
The data suggests a sustained downward trajectory in inflation over the past 12 months, pointing to improving macroeconomic stability.
The administration of President Bola Ahmed Tinubu has consistently attributed recent economic adjustments to ongoing fiscal and monetary reforms aimed at stabilising prices, boosting agricultural output, and strengthening domestic supply chains.
Economic analysts note that while the latest figures indicate progress, sustaining the downward trend will depend on continued policy discipline, exchange rate stability, and improvements in food production and distribution.
The January report provides one of the clearest indications yet that inflationary pressures, which surged in early 2025, may be moderating.
Alpha Morgan to Host 19th Economic Review Webinar
In an economy shaped by constant shifts, the edge often belongs to those with the right information.
On Wednesday, February 25, 2026, Alpha Morgan Bank will host the 19th edition of its Economic Review Webinar, a high-level thought leadership session designed to equip businesses, investors, and individuals with timely financial and economic insight.
The session, which will hold live on Zoom at 10:00am WAT and will feature economist Bismarck Rewane, who will examine the key signals influencing Nigeria’s economic direction in 2026, including policy trends, market movements, and global developments shaping the local landscape.
With a consistent track record of delivering clarity in uncertain times, the Alpha Morgan Economic Review continues to provide practical context for decision-making in a dynamic environment.
Registration for the 19th Alpha Morgan Economic Review is free and can be completed via https://bit.ly/registeramerseries19
It is a bi-monthly platform that is open to the public and is held virtually.
Visit www.alphamorganbank to know more.
GTBank Launches Quick Airtime Loan at 2.95%
Guaranty Trust Bank Ltd (GTBank), the flagship banking franchise of GTCO Plc, Africa’s leading financial services group, today announced the launch of Quick Airtime Loan, an innovative digital solution that gives customers instant access to airtime when they run out of call credit and have limited funds in their bank accounts, ensuring customers can stay connected when it matters most.
In today’s always-on world, running out of airtime is more than a minor inconvenience. It can mean missed opportunities, disrupted plans, and lost connections, often at the very moment when funds are tight, and options are limited. Quick Airtime Loan was created to solve this problem, offering customers instant access to airtime on credit, directly from their bank. With Quick Airtime Loan, eligible GTBank customers can access from ₦100 and up to ₦10,000 by dialing *737*90#. Available across all major mobile networks in Nigeria, the service will soon expand to include data loans, further strengthening its proposition as a reliable on-demand platform.
For years, the airtime credit market has been dominated by Telcos, where charges for this service are at 15%. GTBank is now changing the narrative by offering a customer-centric, bank-led digital alternative priced at 2.95%. Built on transparency, convenience and affordability, Quick Airtime Loan has the potential to broaden access to airtime, deliver meaningful cost savings for millions of Nigerians, and redefine how financial services show up in everyday life, not just in banking moments.
Commenting on the product launch, Miriam Olusanya, Managing Director of Guaranty Trust Bank Ltd, said: “Quick Airtime Loan reflects GTBank’s continued focus on delivering digital solutions that are relevant, accessible, and built around real customer needs. The solution underscores the power of a connected financial ecosystem, combining GTBank’s digital reach and lending expertise with the capabilities of HabariPay to deliver a smooth, end-to-end experience. By leveraging unique strengths across the Group, we are able to accelerate innovation, strengthen execution, and deliver a more integrated customer experience across all our service channels.”
Importantly, Quick Airtime Loan highlights GTCO’s evolution as a fully diversified financial services group. Leveraging HabariPay’s Squad, the solution reinforces the Group’s ecosystem proposition by bringing together banking, payment technology, and digital channels to deliver intuitive, one-stop experiences for customers.
With this new product launch, Guaranty Trust Bank is extending its legacy of pioneering digital-first solutions that have redefined customer access to financial services across the industry, building on the proven strength of its widely adopted QuickCredit offering and the convenience of the Bank’s iconic *737# USSD Banking platform.
About Guaranty Trust Bank
Guaranty Trust Bank (GTBank) is the flagship banking franchise of GTCO Plc, a leading financial services group with a strong presence across Africa and the United Kingdom. The Bank is widely recognized for its leadership in digital banking, customer experience, and innovative financial solutions that deliver value to individuals, businesses, and communities.
About HabariPay
HabariPay is the payments fintech subsidiary of GTCO Plc, focused on enabling fast, secure, and accessible digital payments for individuals and businesses. By integrating payments and digital technology, HabariPay supports innovative services that make everyday financial interactions simpler and more seamless.
Enquiries:
GTCO
Group Corporate Communication
[email protected]
+234-1-2715227
www.gtcoplc.com
-
celebrity radar - gossips6 months agoWhy Babangida’s Hilltop Home Became Nigeria’s Political “Mecca”
-
society6 months agoPower is a Loan, Not a Possession: The Sacred Duty of Planting People
-
society5 months agoReligion: Africa’s Oldest Weapon of Enslavement and the Forgotten Truth
-
news6 months agoTHE APPOINTMENT OF WASIU AYINDE BY THE FEDERAL GOVERNMENT AS AN AMBASSADOR SOUNDS EMBARRASSING