Business
Davos: Africa boosts free trade while global barriers go up
A new African free trade area could be just weeks away as the last few countries ratify an agreement signed last year. The plan to boost intra-African trade by half is gaining much attention in Davos this year.
When you ask Tony Elumelu if Africa would profit from free trade, the Nigerian entrepreneur and philanthropist does not have to think long. “If we look at other parts of the world, intra-regional trade helped significantly. For us to develop in Africa, we must embrace this,” he told DW at the World Economic Forum in Davos. “We need to develop and broaden the market. We need to integrate Africa by trade also.”
He might not have to wait much longer for this to happen. Last year, 49 African countries signed the Continental Free Trade Area (CFTA) agreement, which is supposed to do away with tariffs on most goods and other trade barriers.
The agreement will come into force once 22 countries have ratified it. With only seven more to go, it might only be a matter of weeks. So in times when others are erecting trade barriers once again, leaders on the continent are edging closer towards establishing the largest free trade area since the World Trade Organization’s inception.
It would create a market with a combined GDP of around three trillion dollars and, according to the African Union (AU), boost intra-African trade by 52 percent. As enterprises will get the chance to enter new markets, unemployment is predicted to fall and economic output to go up. And the effects in the long-run could be even more substantial.
Create value, attract investors
“Those nations who trade in raw materials are the ones that are poor. Those that actually trade in value-added products are the ones that are rich,” Akinwumi Adesina, president of the African Development Bank, explained. But as African economies will be able to cooperate more closely, he hopes companies will create more elaborate value chains to produce higher-quality goods.
Also, he considers the CFTA a big chance to attract investors. “Africa is open for business, the opportunities are there,” he said. “When people look at Africa, think of the population, think of the middle-class, think of the huge opportunities to invest across borders.”
Investments would come at a crucial time when it is estimated Africa lacks up to $100 billion (€88 billion) for infrastructure projects alone.
Making it work for the 99 percent
But as rosy as the economic future may seem, there are, of course, also challenges that governments will have to overcome. Winifred Byanyima, the head of Oxfam International, warned leaders of what freewheeling globalization can lead to.
“We have richer countries, richer companies, richer people gaining from trade liberalization and many others left behind,” she said. Whether Africans with lower incomes will also benefit from the CFTA would depend on what measures of success those in charge apply. “The most important measure is the good quality jobs that will be produced for our young people and for women.”
A new era — also for Nigeria?
Despite these words of caution, euphoria for the CFTA is high. Before Africa lies the beginning of a new economic era; and some regard it as only that, a start. Bernard Gautier of French investment company Wendel, for example, has already called for even deeper integration by means of common currencies.
And Tony Elumelu advocates to not only let goods flow freely. “We need to carry common passports or at least simplify the border entrance so that people can move freely intra-Africa. People who move freely can trade – and not otherwise,” the billionaire said.
*PUBLIC NOTICE*: Revalidation of UNIPGC Organizational Status
To prevent any misunderstanding regarding our affiliation with the United Nations, we hereby provide a formal clarification on the status and identity of the United International Peace and Governance Council (UNIPGC), formerly known as IPGC.
UNIPGC is an independent Civil Society Organization and Non-Governmental Organization with continental chapters registered in the United States, Germany, Canada, and several countries across Africa. The organization is committed to promoting the values and principles of the United Nations, particularly in advancing Sustainable Development Goal 16 (Peace, Justice, and Strong Institutions), as well as advocating for good governance globally.
In furtherance of its mandate, UNIPGC has established partnerships with reputable diplomatic civil society organizations, including the United Nations Association of Nigeria and the United Nations Association of Ghana. These collaborations are aimed at strengthening its engagement with initiatives aligned with United Nations ideals.
Additionally, UNIPGC has entered into diplomatic relations with the International Organization for Economic Development (IOED), an Intergovernmental Organization (IGO), to enhance its capacity for international cooperation and diplomatic engagement.
We wish to clearly state that UNIPGC is **not** an entity, agency, or organ of the United Nations.
Members of the public and media practitioners are respectfully advised to refer to the organization by its full and correct name: **United International Peace and Governance Council (UNIPGC)**, and not as the United Nations.
Thank you.
Business
Laffmattazz Announces Strategic Partnership with First Bank of Nigeria Limited for 2026 International Tour
Laffmattazz Announces Strategic Partnership with First Bank of Nigeria Limited for 2026 International Tour
Laffmattazz, one of Nigeria’s foremost comedy and live entertainment brands, is pleased to announce its official partnership with First Bank of Nigeria Limited for the highly anticipated Laffmattazz 2026 International Tour, themed “Next Chapter: A New Season of Laughter.”
Now in its 15th year, Laffmattazz—the brainchild of renowned Nigerian comedian Gbenga Adeyinka (Gbenga Adeyinka 1st)—has evolved into a cultural phenomenon, celebrated for its seamless fusion of comedy, music, and live stage performances.
The 2026 tour, which kicked off on Easter Sunday, April 5th, 2026 at the Jogor Centre, Ibadan, marks a significant milestone in the brand’s journey. Building on over a decade of success across Nigeria, this year’s edition signals a bold expansion into the international market, with a multi-city run in Canada, alongside major stops in Akure, Abeokuta, and Lagos.
This strategic partnership with First Bank of Nigeria Limited underscores a shared commitment to excellence and innovation. It is also aligned with FirstBank’s First@Arts initiative—a significant and ongoing program dedicated to supporting the creative arts, entertainment, and cultural sectors. Through this initiative, FirstBank provides financing, advisory services, and actively fosters a sustainable value chain for artists and creative entrepreneurs, while supporting key industry platforms such as the Nigerian Entertainment Conference.
Speaking on the collaboration, the Laffmattazz team stated:
“We are delighted to welcome First Bank of Nigeria Limited as a strategic partner for the Laffmattazz 2026 International Tour. As we mark 15 remarkable years of Laffmattazz, this partnership reinforces our vision to take premium Nigerian entertainment beyond borders, while delivering even bigger, better, and more memorable experiences for our audiences.”
As a key partner, First Bank will enrich the tour through innovative customer engagement initiatives, experiential activations, and exclusive fan experiences across all tour locations.
With its distinctive blend of humor, culture, and live entertainment, the Laffmattazz 2026 Tour is poised to connect audiences across cities and continents, bringing laughter to thousands of fans worldwide.
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About Laffmattazz
Laffmattazz is a premier Nigerian comedy and entertainment brand, now in its 15th year, renowned for its vibrant live shows and nationwide tours. Founded by Gbenga Adeyinka 1st, the brand continues to deliver high-quality experiences that celebrate creativity, culture, and laughter.
About First Bank of Nigeria Limited
First Bank of Nigeria Limited is Nigeria’s oldest financial institution, widely respected for its legacy of trust, innovation, and customer-centric financial solutions that support economic growth and development. Through its First@Arts initiative, the Bank continues to play a pivotal role in empowering the creative industry and driving sustainable growth across the sector.
Business
MREIF is Better: FirstBank’s Mortgage Loan Is the Game-Changer for Home Ownership in Nigeria
MREIF is Better: FirstBank’s Mortgage Loan Is the Game-Changer for Home Ownership in Nigeria
Anyone who has tried to get a loan to buy a house in Nigeria knows the drill: endless forms, property valuation, and eventual down payment of a minimum 25% or more on the property. Sometimes, interest rates could go as high as 30% per annum, while the typical loan limit is N50 million.
Now, FirstBank is making homeownership more attractive.
FirstBank, in partnership with the Ministry of Finance Incorporated (MOFI), has introduced the MREIF Home Loan. MREIF loan is a game-changer, offering a single-digit interest rate of 9.75% per annum, with a loan amount of up to ₦100 million and a repayment period of up to 20 years. This is perfect for salaried individuals, including Nigerians in the diaspora, looking to purchase homes in approved locations.
The MREIF loan stands out with its lower interest rate, higher loan amount, and flexible equity contribution as low as 10%. This makes it an attractive option for those seeking affordable homeownership.
You are one quick decision away from being a landlord.
If you’ve been waiting for the right time to buy a home, FirstBank’s MREIF Home Loan is the smartest route to owning property in Nigeria today. Visit the FirstBank website https://www.firstbanknigeria.com/personal/loans/mreif-home-loan/ to get started.
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