society
Dentsu Nigeria Appoints Oyeleke Comms Manager, Promotes Officials
Dentsu Nigeria Appoints Oyeleke Comms Manager, Promotes Officials
…Rewards outstanding performance
A multinational full-service marketing communications agency network, MediaFuse-dentsu International, has appointed Sodiq Oyeleke, a versatile multi-media journalist, as its Group Corporate Communications Manager in Nigeria.
Oyeleke, who is the first to occupy such a position in the company, is an award-winning journalist and one of the leading digital and data journalists in Nigeria with over 10 years of experience within the media industry.
Before joining dentsu Nigeria, he worked at The PUNCH Newspaper, Daily Times; and Daily Independent as an Assistant Online Editor. Oyeleke is an Associate of the Nigerian Institute of Public Relations and a specialist in political, inter-governmental, corporate and crisis communications.
Also, Adeleye Fabusoro was appointed as Production Consultant of The Story Lab Nigeria.
Fabusoro, the Production Consultant for The Story Lab, spent over 14 years in several top media companies working for over 18 countries. He has produced more than 2,500 episodes of drama series, 700 episodes of TV shows, 30 documentaries, 30 feature films, eight short films and television commercials.
Seventy employees, including top officials, have also been promoted by Media-Fuse Dentsu across its agencies – Carat, Dentsu Creative, dentsu X, IproViz, Red Star, The Story Lab and Amplifi System. Among them, six top officials of the company were elevated to senior management positions.
Marian Ogaziechi was promoted to General Manager/Chief Operating Officer of The Story Lab and Amplifi System (Agyle Nigeria); Adekemi Alegbeleye, General Manager//Chief Operating Officer of Dentsu Nigeria; and Funke Adekola, General Manager/Chief Operating Officer of Dentsu McgarryBowen (DMB) and Isobar transforming into Dentsu Creative.
Others include Ugochukwu Maduagwu promoted to Media Director and Head of Business for Red Star Nigeria; Theresa Ogah, Media Director, IproViz Nigeria (formerly Vizeum); and Lola Akinyele elevated to the position of Strategy Director of Isobar Nigeria transitioning to Dentsu Creative Nigeria.
The announcement of the promotions was greeted with joy from members of staff as some employees also received appreciable rewards for their outstanding performance.
MediaFuse-Dentsu International’s Group Chief Executive Officer and Managing Partner, Mr Emeka Okeke (FRPA), added that the promotions would take immediate effect.
According to Okeke, the promotions were done to recognise the contributions of the company’s most-valuable resource – human capital.
Okeke explained that the promotions were made despite the economic challenges in the country to reaffirm the firm as a leading employer with human capital development at the core of its operations.
He said, “They are our most-valued assets and we cannot afford not to reward them despite challenges in the operating environment. With these promotions and appointments, we are set for a new drive-in brand building and communication experience.
We believe that motivation across board to reinforce staff morale and help them to deliver top-notch jobs to clients and the company. We are proud of the jobs done by our members of staff and this
will encourage them to do more.
“The Media-Fuse dentsu leadership and team have a proven track record of effective regional communication strategies driven by consistency in service and the recognition of cultural diversity.”
Before her promotion as General Manager/Chief Operating Officer, Ogaziechi was the Business Director at both The Story Lab and Amplifi System (transforming into Agyle Nigeria).
Ogaziechi, who joined dentsu Nigeria in 2014, is well-grounded in media procurement, sourcing, content development and aggregation. Marshalled by hard work, innovation, and teamwork, she rose and led the company’s commercial and content teams to various bids through competitive investment offerings for multinational and national clients in various categories.
Alegbeleye was promoted as the General Manager/Chief Operating Officer of dentsu X Nigeria. Alegbeleye, who joined dentsu Nigeria in 2014, is a marketing communications professional with over a decade of experience in creating connections strategies to deliver total marketing solutions across various industries and over 40 brands. She works closely with brands to ensure the profitability and growth of their businesses and to seek new business opportunities.
Adekola, now the General Manager Dentsu McgarryBowen, Nigeria, was the Client Service Director of DMB. Adekola specialises in brand building and business management, C-level client relationship management client servicing, business operations and creative business processes from start to finish. She has won accolades at both local and international advertising festivals such as Loeries, Africa Cristal, as well as the Lagos Advertising and Ideas Festival.
Maduagwu, the new Media Director and Head of Business for Red Star Nigeria, is a result-focused individual with strong analytical skills, who employs technical skills in the provision of marketing communication solutions from business development through to strategy and implementation.
Theresa Ogah, a former Associate Media Director, was promoted to Media Director, IproViz Nigeria (former Vizeum). Ogah is an integrated marketing communication expert, who specialises in strategic communications planning, implementation planning and data analytics and campaign management for several multinational brands across Africa.
Akinyele, who was also promoted to the position of Creative Strategy Director of Isobar Nigeria – transitioning into Dentsu Creative Nigeria – is a marketing and brand strategist.
About us
MediaFuse-Dentsu International is a full-service marketing communications agency network offering specialist media services, integrated communication planning, full creative services, production, content development and aggregation, search, and performance marketing; social/community management, data planning and implementation as well as effective location service, planning and execution in Nigeria.
A part of Dentsu International which operates in over 170 markets worldwide, Dentsu Nigeria has three core lines of business – Creative (Dentsu Creative), Media and Performance (Carat and Red Media), as well as Content/Customer Experience (StoryLab and Amplifi System).
society
A Renewed Momentum: How the Chief of Army Staff is Repositioning the Nigerian Army for Decisive Impact
*A Renewed Momentum: How the Chief of Army Staff is Repositioning the Nigerian Army for Decisive Impact*
By Comrade Oladimeji Odeyemi.
In times of prolonged security challenges, it is easy—almost convenient—for critics to amplify setbacks while ignoring measurable progress. Yet, across Nigeria’s diverse and complex theatres of operation, a different story is steadily unfolding: one of resilience, tactical evolution, and renewed operational effectiveness under the leadership of the Chief of Army Staff, (COAS, Nigerian Army), Lt General Waidi Shaibu.
What we are witnessing today is not a media hype or propaganda—it is the outcome of deliberate reforms, improved coordination, and a reinvigorated fighting spirit within the Nigerian Army.
*A Clear Shift in Operational Effectiveness*
Recent developments across, but not limited to Benue, Plateau, Borno, Yobe, Sokoto, Zamfara, Kogi, Kwara, Edo, and the South-East underscore a critical truth: the Nigerian Army under General Waidi Shaibu is not on the back foot. On the contrary, it is increasingly proactive, intelligence-driven, and responsive.
From the successful rescue of kidnapped civilians in Benue, to the interception of armed militias in Plateau, and the neutralisation of insurgents in Borno, the pattern is consistent—swift response, precision engagement, and tangible outcomes.
These are not isolated victories. They reflect:
– Improved intelligence gathering and utilisation.
– Faster troop deployment and mobility.
– Enhanced inter-agency collaboration.
– Better morale and combat readiness among personnel.
Such coordination, especially in asymmetric warfare, does not happen by chance. It is a direct reflection of leadership at the top.
*The Chief of Army Staff: Lt General Waidi Shaibu Driving Reform and Results*
Since assuming office, the Chief of Army Staff, Lt General Waidi Shaibu has brought a renewed sense of urgency and clarity of purpose to military operations. His leadership style appears anchored on three critical pillars:
*1. Operational Aggression with Discipline*
Troops are no longer merely reacting—they are taking the fight to criminal elements. Whether dismantling terrorist camps in the North Central states or repelling coordinated attacks in the North-East, or engaging the Unknown Gunmen in the SouthEast, the Nigerian Army is demonstrating initiative and dominance.
*2. Intelligence-Led Warfare*
Modern conflicts are won as much with information as with firepower. The increasing success in intercepting logistics suppliers, uncovering IEDs, and preempting attacks shows a system that is becoming smarter, not just stronger.
*3. Joint Force Synergy*
The collaboration between the Army, Air Force, Navy, Police, DSS, and local security groups has significantly improved. Operations in the South Eastern part of the Country and other regions highlight a unified national security architecture—something that has long been advocated but is now visibly taking shape.
*Addressing the Culture of Criticism*
It must be said plainly: criticism is not inherently wrong in a democracy. However, what is deeply problematic is the pattern of uninformed, selective outrage that ignores context, dismisses progress, and undermines morale.
Those who hastily label every security incident as evidence of failure often:
– Ignore the complexity of asymmetric warfare.
– Overlook the sacrifices of frontline personnel.
– Fail to acknowledge the vast geographical and logistical challenges involved.
Worse still, some narratives are built on speculation, ethnic bias, or incomplete information—such as prematurely attributing crimes to specific groups without verification.
This does not help the nation. It weakens it.
*The Reality of the Battlefield*
Nigeria is not facing a conventional war. The threats are:
– Decentralised.
– Embedded within local communities.
– Adaptive and unpredictable.
From insurgents and bandits to kidnappers and economic saboteurs, the battlefield is fluid. Success, therefore, must be measured not by the absence of incidents, but by the capacity to respond, contain, and degrade threats over time.
By this standard, the Nigerian Army is making undeniable progress.
*The Human Element: Courage and Sacrifice*
Behind every operation report is a human story—soldiers who leave their families behind, who endure harsh terrains, who confront danger daily so that millions of Nigerians can live in relative safety.
Some pay the ultimate price.
To reduce their efforts to mere statistics or dismiss them outright is not just unfair—it is unjust.
*A Call for National Support*
The progress being recorded today must be sustained, and that requires more than military effort. It demands:
– Public cooperation with security agencies.
– Responsible media reporting.
– Community vigilance against criminal infiltration
– Constructive, informed criticism where necessary.
Most importantly, it requires national unity in purpose.
*Conclusion: A Force Worthy of Confidence*
The Nigerian Army, under the leadership of the Chief of Army Staff, Lt General Waidi Shaibu is demonstrating that with the right direction, commitment, and strategy, meaningful progress is possible—even in the face of complex security challenges.
The gains may not always make screaming headlines, but they are real. They are measurable. And they are building momentum.
Rather than constant condemnation, what the Armed Forces deserve at this critical time is recognition, encouragement, and unwavering support.
Because beyond the noise of criticism lies a simple truth:
these men and women are standing between order and chaos—and they are holding the line.
This article was written by Comrade Oladimeji Odeyemi, an entrepreneur and an opinion moulder from Ibadan, Oyo State.
society
RESPONSIBLE RESPONSE TO ALLEGATIONS AGAINST THE NIGERIAN ARMY
RESPONSIBLE RESPONSE TO ALLEGATIONS AGAINST THE NIGERIAN ARMY
By Brigadier General D.G. James (Rtd.)
LAGOS — A recent publication by Sahara Reporters alleging systemic corruption, the creation of “mushroom units,” inflated budgets, and operational sabotage within the Nigerian Army has sparked concern across security and public circles.
But a retired senior officer, Brigadier General D.G. James, has pushed back strongly, describing the claims as unsubstantiated, misleading, and damaging to the integrity of an institution that has borne the brunt of Nigeria’s internal security battles for over a decade.
Having served for 30 years across the North-East, North-West, and Niger Delta, the retired general said his intervention is not in defence of any individual, but of the institution itself.
Questioning Anonymous Claims
At the heart of the controversial report is a single unnamed source described as a “top military strategist.” General James argues that such anonymity, without corroborating evidence, weakens the credibility of the allegations.
“Serious claims about budgets, personnel, and logistics must be backed by verifiable documents, not vague assertions,” he said, challenging the publication to provide concrete proof, including records or sworn statements.
“Mushroom Units” or Operational Necessity?
The report’s claim that under-strength units were created to inflate budgets was also dismissed as a misunderstanding of modern counter-insurgency operations.
According to the retired officer, Nigeria’s evolving security threats — from Boko Haram and ISWAP in the North-East to banditry in the North-West and separatist tensions in the South-East, have necessitated the creation of flexible task forces and new formations.
“Operating below full strength is not evidence of corruption,” he said. “It reflects battlefield realities , casualties, redeployments, and expansion under pressure.”
Payroll and Logistics Allegations
On claims of double-counting personnel for financial gain, General James described the scenario as “logistically implausible,” citing centralized payroll systems tied to biometric verification.
He further noted that accusations of fuel diversion ignore broader structural issues within Nigeria’s budgeting system.
“Funds approved on paper are often not fully released. By the time allocations reach operational units, commanders are forced to manage limited resources,” he explained.
Reaction to Benisheik Reference
General James also condemned the report’s reference to the death of Brigadier General Oseni Braimah during an ISWAP attack in Benisheik, calling it an inappropriate attempt to link battlefield losses to alleged corruption.
“Using the death of a fallen officer to support unverified claims is deeply disrespectful,” he said.
Broader Accountability
While not dismissing the possibility of corruption in defence spending, the retired general emphasized that responsibility cannot be placed solely on the military.
He pointed to the role of the National Assembly in budget approvals and civilian institutions in oversight and prosecution.
“If there are flaws in the system, they are systemic , not exclusive to the armed forces,” he noted.
Call for Transparent Investigation
General James called for a thorough and independent investigation into the allegations, urging authorities to rely on verifiable evidence rather than media narratives.
“Let every claim be examined , but fairly, transparently, and without prejudice,” he said.
Reaffirming his lifelong loyalty to the military, the retired officer urged Nigerians to approach such reports with caution.
“Our soldiers have made enormous sacrifices in defence of this country. Allegations alone should not overshadow those realities,” he stated.
society
IGP Closes PMF Commanders’ Training, Pledges Better Welfare, Tactical Capacity
IGP Closes PMF Commanders’ Training, Pledges Better Welfare, Tactical Capacity
The Inspector-General of Police, IGP Olatunji Rilwan Disu, on Wednesday closed a Squadron Commanders’ Training Programme at the Police Mobile Force (PMF) Training College in Ende-Hills, Nasarawa State, vowing to strengthen leadership and operational effectiveness across the force.
At the ceremony, the IGP inspected training facilities including the simulation ground and shooting range, where he personally took part in tactical exercises. He told cadets of the Nigeria Police Academy undergoing training at the college to remain disciplined and focused, stressing that their effectiveness on the field would depend on the quality of their training.
“Resilience, professionalism, and strict adherence to human rights principles must guide your conduct,” Disu said.
Addressing the graduating squadron commanders, he urged them to apply their newly acquired skills in leadership, operational discipline, and tactical efficiency. He described the PMF as a “highly disciplined, responsive, and reliable tactical arm” of the Nigeria Police Force.
The IGP further reaffirmed his commitment to improving officers’ welfare and boosting operational capacity, assuring that formations would be adequately equipped to tackle evolving security challenges nationwide.
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