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Dentsu Nigeria Emerges Africa’s Most Innovative Communication Agency

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Dentsu Nigeria

Dentsu Nigeria Emerges Africa’s Most Innovative Communication Agency

Dentsu Nigeria

MediaFuse-Dentsu International has been awarded Africa’s Most Innovative Marketing Communication Agency of the Year 2022 by the African Brands Congress.

 

The award was presented to the company during the weekend at the Sheraton Hotel in Lagos State, according to a statement by Dentsu Nigeria’s Group Corporate Communications Manager, Sodiq Oyeleke, on Monday.

 

 

 

 

 

Dentsu Nigeria is a part of Dentsu International which operates in over 146 markets worldwide.

 

At the 2022 edition of the African Brand Leadership Awards, the organisers said, “The technical committee research report shows that MediaFuse-Dentsu International is hereby chosen as the winner of Africa’s Most Innovative Marketing Communication Agency of the year 2022 category.

 

 

 

 

 

 

“MediaFuse-Dentsu International was chosen as a winner because of its value creation and brand building efforts and growth in 2022.”

 

Reacting, Dentsu Nigeria’s Group Chief Executive Officer and Managing Partner, Mr Emeka Okeke (FRPA), expressed delight at the award, saying it further proved that the company is living by its core values.

 

 

 

 

 

 

 

 

He said, “Dentsu Nigeria is proud to have been awarded Africa’s Most Innovative Marketing Communication Agency of the year 2022 at the African Brand Leadership Merit Awards ceremony held on Friday, August 12, 2022, in Lagos.

 

“We are incredibly proud of our talents and their dedication to making us the best. We are particularly delighted to be acknowledged on the African stage. This is proof of the impact of our outstanding works and we shall sustain this.

 

 

 

 

 

 

 

“Being awarded as the Most Innovative is a piece of evidence that our operations are guided by our five core values – Agile, Pioneering, Responsible, Collaborative, and Ambitious.”

 

The convener of ABC, Desmond Esorougwe, added that the award ceremony was organised to increase African brands’ global competitiveness.

 

 

 

 

 

 

“The ABC is an annual fiesta of best brains behind the most successful and sought-after African brands for the stimulation, motivation and excitement of the creativity in individuals and enhancement of professional development skills in the areas that are most relevant to the business community and the Brands Management community,” he said.

 

 

 

About us

MediaFuse-Dentsu International (Dentsu Nigeria)
is a full-service marketing communications agency network offering specialist integrated communication services by design, spanning specialist media services, communication planning, full creative services, production, content development and aggregation,
search and performance marketing; social/community management, data planning and implementation as well as effective location service, planning and execution in Nigeria and West Africa for some of the network’s regional clients.

 

A part of Dentsu International which operates in over 146 markets worldwide, Dentsu Nigeria has three core lines of business – Creative (Dentsu Creative), Media and Performance (Carat, Red Star, IproViz, iProspect, Salesnet and DCCC), as well as Content/Customer Experience ( the storyLab and Amplifi System).

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UBA GMD Calls for Public-Private Collaboration, Joins Aviation Minister to Commission New MMIA Departure Section

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UBA GMD Calls for Public-Private Collaboration, Joins Aviation Minister to Commission New MMIA Departure Section

The newly renovated departure section of the Murtala Muhammed International Airport, Lagos, refurbished by United Bank for Africa (UBA) Plc, was officially commissioned on Friday, December 20th, 2024.

The laudable project, which marks a transformative moment in Nigeria’s aviation sector, underscores UBA’s unwavering commitment to national development and highlights the immense value of strategic public-private partnerships (PPPs).

The ceremony was graced by distinguished stakeholders, including the Honourable Minister of Aviation and Aerospace Development, Festus Keyamo, SAN; the Managing Director of the Federal Airports Authority of Nigeria (FAAN), Mrs. Olubunmi Kuku; other Directors, and Heads of Agencies operating at the Airport.

Speaking at the event, UBA’s Group Managing Director/CEO, Oliver Alawuba,lauded the collaboration that brought the project to fruition as he emphasised the need for public and private institutions to come together to build and revamp the nation’s assets.

“This renovation is a testament of UBA’s belief in the transformative power of investing in national assets. By modernising our airports, we not only enhance infrastructure but also position Nigeria as a global hub for tourism, trade, and investment,” he stated.

Alawuba took time to highlight the broader economic impact of such initiatives, urging increased private-sector participation in national development. “Public-private partnerships like this demonstrate what can be achieved when we unite for a shared vision of progress and investing in infrastructure catalyses economic growth, improves travel experiences, and creates opportunities across various sectors of the economy,” he added.

Alawuba reflected on the power of unity and collaboration, quoting Helen Keller: “Alone we can do so little; together we can do so much.” The commissioning of the renovated departure section serves as a reminder of what strategic partnerships can achieve in driving national development and elevating Nigeria’s global standing.”

While commissioning the project, Keyamo commended UBA for executing the project, a feat he termed a landmark achievement in Nigeria’s aviation sector. “This renovated departure section exemplifies the bank’s commitment to elevating aviation infrastructure, improving passenger experiences, and fostering international partnerships. It is a proud moment for the ministry and all stakeholders involved, and I thank the management of UBA for pioneering this initiative,” he remarked.

The minister highlighted other key achievements of his ministry, including compliance with the Cape Town Convention, the launch of a consumer protection portal, and advancements in major infrastructure projects such as the second runway at Abuja Airport and solar energy integration in airport operations.

The Managing Director/Chief Executive of FAAN, Mrs. Olubunmi Kuku, commended UBA and other stakeholders for their contributions, adding, “This project reflects FAAN’s dedication to delivering world-class aviation infrastructure. The enhanced departure section not only elevates passenger experiences but also strengthens Nigeria’s competitive position in global aviation,” she said.

She called for more private-sector participation, emphasising that “partnerships like these are essential to transforming the aviation sector into a beacon of excellence.”

The newly renovated departure section boasts cutting-edge facilities designed to enhance efficiency and passenger comfort. This upgrade reaffirms the Murtala Muhammed International Airport’s status as a critical gateway to Nigeria and a major hub for international travel in Africa.

United Bank for Africa is Africa’s Global Bank. Operating across twenty African countries and the United Kingdom, the United States of America, France and the United Arab Emirates, UBA provides retail, commercial and institutional banking services, leading financial inclusion and implementing cutting edge technology. UBA is one of the largest employers in the financial sector on the African continent, with 25,000 employees group wide and serving over 45 million customers globally.

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Dangote Hails Tinubu on Impact of Crude for Naira Swap Deal

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Dangote Hails Tinubu on Impact of Crude for Naira Swap Deal

 

 

…As Dangote Refinery partners MRS to sell PMS at N935 per litre nationwide at its retail outlets

 

 

Sahara Weekly Unveils That The Foremost entrepreneur and President of the Dangote Industries Limited, Aliko Dangote has commended President Bola Ahmed Tinubu for the positive impact of the naira for crude swap deal on the Nigerian economy, which has led to reduction in prices of petroleum products in the country.

 

Dangote Hails Tinubu on Impact of Crude for Naira Swap Deal

 

To provide succour to Nigerians, Dangote recently reduced the price of Premium Motor Spirit (PMS) from N970 to N899.50 at its Refinery loading gantry and provided generous credit terms to marketers.

 

 

“To ensure that this price reduction gets to the end consumer, we have signed a partnership with MRS to sell petrol from its retail outlets nationwide at N935 per litre” he added. This price has already commenced in Lagos, and it will be offered nationwide from Monday.

 

 

In his statement, he called on other oil marketers such as the NNPC Retail and all other marketers, “to work with us to ensure that Nigerians enjoy high-quality petrol at discounted prices.”

 

 

According to him, “The Dangote Refinery is for the benefit of Nigeria and Nigerians. We will therefore continue to work with various value chain players to deliver high quality petrol at cheaper prices. Our aim is for all Nigerians to have ready access to high quality petroleum products that are good for their vehicles, good for their health, and good for their pockets.

 

 

Recall that in September, the Federal Executive Council (FEC) under the leadership of Mr. President approved the sale of crude to local refineries in Naira and corresponding purchase of petroleum products in Naira. The move, which commenced on October 1, led to reduced pressure on the dollar and ensured the stability of the local currency.

 

 

Dangote thanked Nigerians for their unwavering support and the government for creating an enabling environment for the domestic refining industry.

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Port Harcourt Refinery Stays Active: NNPC Denounces Sabotage Rumors

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Port Harcourt Refinery Stays Active: NNPC Denounces Sabotage Rumors

NNPC Debunks Shutdown Rumors, Confirms Port Harcourt Refinery Fully Operational

 

The Nigerian National Petroleum Company Limited (NNPC Ltd) has dismissed reports circulating in certain media outlets claiming that the Old Port Harcourt Refinery, which was re-streamed two months ago, has been shut down.

In a statement released by Olufemi O. Soneye, the Chief Corporate Communications Officer of NNPC Ltd, the company clarified that the refinery is fully operational. The statement noted that the facility’s operational status was recently verified by former Group Managing Directors of NNPC during a site inspection.

“Preparation for the day’s loading operation is currently ongoing,” the statement confirmed, emphasizing that allegations of the refinery’s shutdown are baseless and intended to create panic or artificial scarcity in the fuel market.

NNPC Ltd urged members of the public to disregard such misleading reports, labeling them as the work of those seeking to exploit Nigerians.

The Old Port Harcourt Refinery has been in operation since its re-streaming, and the company remains committed to ensuring stability in the supply of petroleum products across the country.

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