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digitXplus Nigeria Holds Facebook Academy in Lagos

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9 years ago

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digitxplus Nigeria with the support of Facebook Africa recently conducted Facebook Academy, the first of its kind in Lagos, Nigeria for their clients from West Africa.

 

Spanning over a period of two days, this training titled “Facebook Agency Ambassadors at digitXplus” was jointly facilitated by Patrick Gomes and Jelil Adedoyin, together with Elizma Nolte, Regional Marketing Manager Facebook Africa; Sifiso Mazibuko, Regional Agency Partner, Facebook Africa; and Abi Williams, Small and Medium Business Sales Manager,Facebook Europe, Middle East and Africa.

 

Facebook Academy is a programme intended for the Media and Marketing industry, to

help unlock business value using the Facebook and Instagram platforms.

 

The half-day course covered ten “Brilliant Basics” of advertising on Facebook and Instagram from a Media and Marketing perspective. They include Brilliant Basic one: Start by solving for a Business’ Objectives; Brilliant Basic Two: Target, target, target; Brilliant Basic Three : Deliver your message with Reach & Frequency; Brilliant Basic Four : Build thumb-stopping creative; and Brilliant Basic Five : Understand People based Measurement.

 

Others are Brilliant Basic six: Think Full Funnel; Brilliant Basic seven: Instagram is about Inspiration – get it right; while Brilliant Basic eight to ten is: It works, Play More, and, Keep Up.

 

Commenting on this initiative, the Chief Executive Officer, Patrick Gomes, digitXplus, said “It’s our endeavour to conduct these trainings for our clients. Our objective is to facilitate the digital marketing ecosystem in Nigeria and we appreciate Facebook coming forward to support us in conducting Facebook Academy for the first time in Nigeria. Our effort will be to continue with Facebook Academy in different forms and broaden the horizon by taking it to a larger community who can benefit from it”.

 

Also, Elizma Nolte, Regional Marketing Manager, Facebook Africa, said “Agencies like digitXplus are key partners in helping educate businesses and marketers about the power of digital marketing to generate business value. We will continue to work with them and others to deliver Facebook Academy for free in Nigeria and other cities across Africa.”

 

digitXplus is one of the leading digital marketing agency in the country, having coverage in West and Central Africa. It was instrumental in publishing Digital Fact Book for the first time in 2013 with the second edition in 2015.

 

The objective of Digital Fact Book was to organise and present facts and figures on digital medium covering West and Central Africa, thus making it easily accessible and useful to all.

 

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Sahara weekly online is published by First Sahara weekly international. contact [email protected]

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Business

Alpha Morgan Bank Reinforces Commitment to Education at Redeemer’s University Business School Commissioning

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1 day ago

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April 7, 2026

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Alpha Morgan Bank Reinforces Commitment to Education at Redeemer’s University Business School Commissioning

Alpha Morgan Bank has reaffirmed its commitment to education and institutional development through its support for the commissioning of the Redeemer’s University Business School.

The Business School was officially inaugurated by Pastor (Mrs.) Folu Adeboye, at the commissioning ceremony attended by distinguished guests including Her Excellency, Mrs. Bola Obasanjo; the Pro-Chancellor and Chairman, Governing Council of Redeemers University, Professor Oluwatoyin Ogundipe; the Vice Chancellor, Professor Shadrach Olufemi Akindele; and other notable dignitaries.

Speaking at the event, the Managing Director of Alpha Morgan Bank reiterated the  Bank’s commitment to supporting institutions that drive intellectual growth and national development.

As part of its broader focus on knowledge sharing and thought leadership, Alpha Morgan Bank will host its Economic Review Webinar in May 2026, bringing together experts to share insights on key economic trends and opportunities.
The Bank’s involvement reflects its continued dedication to empowering institutions and shaping the future of business and leadership in Nigeria.
Read more about Alpha Morgan Bank on www.alphamorganbank.com

 

 

PHOTO

L-R: Prof. Shadrach Olufemi Akindele, Vice Chancellor, Redeemers University, Engr.  Eloka Eje, Dr Perez Araka, Pastor (Mrs) Folu Adeboye, Mother-In-Israel, The Redeemed Christian Church of God, Mr Ade Buraimo, MD/CEO Alpha Morgan Bank, Dr (Mrs) Oluwatomi Somefun, Dr. Simeon Ifere, at the inauguration of the Redeemer’s University Business School, Redemption City, Ogun State on Thursday 2nd April, 2026

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Tinubu Aide Rebuts Rufai Oseni Over ₦3.3tn Power Debt Deal

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2 days ago

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April 7, 2026

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Otega Ogra: Online Misinformation Endangers Public Trust and Stability

Tinubu Aide Rebuts Rufai Oseni Over ₦3.3tn Power Debt Deal

The Presidency has strongly refuted allegations of “accounting fiction” and misinformation surrounding Nigeria’s ongoing power sector financial reforms.
O’tega Ogra, Senior Special Assistant to President Bola Ahmed Tinubu on Digital and New Media, took to social media to challenge comments made by Rufai Oseni, accusing the broadcaster of misrepresenting government efforts to resolve legacy debts in the electricity value chain.
At the heart of the dispute is the reconciliation of longstanding debts owed to Generation Companies (GenCos) and gas suppliers—an issue that has long constrained liquidity within Nigeria’s electricity market.
₦1.4 Trillion Reduction Explained
Responding to criticism over debt figures, Ogra clarified that total legacy obligations were reduced from ₦4.7 trillion in initial claims to a verified ₦3.3 trillion, representing a roughly 30% reduction.
“That is not spin. It is the difference between a claim and a verified obligation,” Ogra stated.
“In a regulated electricity market, submitted claims must be validated against contracts, market rules, and settlement records.”
Ogra also outlined tangible progress under the reform program, emphasizing that it has moved beyond “paper restructuring” to actual financial disbursements:
₦1.23 trillion structured under Phase I
₦501 billion already raised for the first series
₦223 billion disbursed to GenCos and gas suppliers
₦197 billion currently being processed
As of March 31, 2026, eight GenCos—covering 17 power plants—have signed settlement agreements totaling ₦2.28 trillion.
According to Ogra, the reform timeline, from President Tinubu’s July 2024 directive for a sector-wide review to Federal Executive Council approval in August 2025, demonstrates a deliberate push for transparency in a sector historically plagued by opacity.
“The real question is whether the final figure reflects verified contractual exposure. That is exactly what the review process was designed to achieve,” he said.
While defending the administration’s approach, Ogra acknowledged that clearing debts alone will not resolve Nigeria’s electricity challenges. He noted complementary reforms underway, including:
Tariff alignment based on service quality
Nationwide metering expansion
Improved payment discipline
Targeted subsidies for vulnerable citizens
In a pointed remark, he urged media commentators to distinguish between incomplete progress and misinformation:
“This is not the end of the problem, but it is a structured attempt to fix it.”
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Aare Adetola Emmanuelking Welcomes President Tinubu to Gateway International Airport Commissioning in Iperu-Remo

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5 days ago

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April 4, 2026

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Aare Adetola Emmanuelking Welcomes President Tinubu to Gateway International Airport Commissioning in Iperu-Remo

 

In a momentous occasion that underscores the rapid infrastructural advancement of Ogun State, renowned real estate mogul and philanthropist, Aare Adetola Emmanuelking, warmly received the President of the Federal Republic of Nigeria, Bola Ahmed Tinubu, at the official commissioning of the Gateway International Airport, located in Iperu-Remo.

The landmark event, held under the visionary leadership of the Ogun State Governor, Dapo Abiodun, marks a significant stride in the state’s economic transformation agenda, positioning Ogun as a key hub for aviation, commerce, and investment in Nigeria.

Aare Emmanuelking, who is also the Chairman/CEO of Adron Homes and Properties, commended the Ogun State Government for its foresight and commitment to infrastructural excellence. He described the airport project as a “game-changer” that will not only boost connectivity but also stimulate real estate growth, tourism, and industrial expansion across the region.

Speaking during the commissioning, President Tinubu lauded Governor Abiodun’s administration for delivering a world-class facility that aligns with the Federal Government’s Renewed Hope Agenda, emphasizing the importance of strategic infrastructure in driving national development.

The Gateway International Airport is expected to serve as a critical gateway for investors and travelers, further enhancing Ogun State’s reputation as one of Nigeria’s most business-friendly environments.

The presence of top dignitaries, industry leaders, and stakeholders at the event underscores the project’s significance and its anticipated impact on the state’s socio-economic landscape and beyond.

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