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EXCLUSIVE:  Presidency Weighs Major Reforms in Broadcast Sector Amid Pay-TV Controversy

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EXCLUSIVE:  Presidency Weighs Major Reforms in Broadcast Sector Amid Pay-TV Controversy

EXCLUSIVE:  Presidency Weighs Major Reforms in Broadcast Sector Amid Pay-TV Controversy

Abuja – The National Broadcasting Commission (NBC) may be on the brink of a major regulatory shake-up as concerns over the pricing strategies, content access, and advertising monopolies of Nigeria’s dominant pay-TV operators come under intense scrutiny.

Though no formal directive has been issued, remarks made by NBC Director-General Charles Ebuebu during an informal exchange with journalists after attending an industry event in Lagos have set the industry on edge, fueling speculation that the regulator is finally moving to rein in exploitative market practices

The urgency of the situation has been further underscored by a formal petition from DAAR Communications, owners of Africa Independent Television (AIT), which accused major pay-TV platforms of stifling competition and using their market power to restrict access to free-to-air (FTA) content. But if that wasn’t enough to trigger alarm bells in government, what followed surely did—a sudden subscription price hike by one of the country’s biggest pay-TV operators, despite the naira gaining strength and inflation beginning to ease.

The timing of the price increase has sparked outrage, with consumer groups questioning why a company would raise costs at a time when the price of other goods and services is falling. The Federal Competition and Consumer Protection Commission (FCCPC) has since challenged the draconian pricing strategy, and in a rare public alignment, the NBC has now declared full support for the FCCPC’s intervention.

Behind the scenes, the presidency has now directed the establishment of high-level ad-hoc teams within the regulatory agency to conduct a short-term review of the sector, signaling that the federal government is not only watching but may be preparing to act decisively.

THE FTA CRISIS: PAY-TV OPERATORS BLOCKING ACCESS TO FREE CONTENT

One of the most contentious issues under review is how pay-TV companies have turned free-to-air (FTA) channels into part of their paid subscription models. While these channels are meant to be freely accessible to all Nigerians, pay-TV operators have long bundled them into premium packages, ensuring that subscribers must pay to access content that is supposed to be free.

This deliberate restriction of FTA access has allowed pay-TV operators to meet their regulatory obligations while suppressing independent broadcasters, effectively cornering the market and forcing consumers into unnecessary payments.

Industry sources suggest that NBC’s review could lead to an enforceable policy ensuring that FTA channels remain truly free, whether a viewer is subscribed to a pay-TV package or not. Such a measure would restore fair competition, allowing independent broadcasters to reach their full audience without interference from dominant platforms seeking to control distribution.

This potential shift is widely seen as a direct challenge to the business model of major pay-TV platforms, which have long relied on their ability to bundle FTA channels into their paid offerings, forcing viewers to subscribe even when they don’t need to. Should NBC move forward with such a policy, it would represent one of the most significant regulatory interventions in the Nigerian broadcast sector in years.

THE ADVERTISING MONOPOLY: TIME TO BREAK THE STRANGLEHOLD?

Beyond price hikes and content access, another key issue under scrutiny is the monopolization of advertising revenue in the pay-TV sector. Industry analysts have long pointed out that a few dominant platforms control a disproportionate share of the advertising market, leaving independent broadcasters struggling to secure funding.

NBC’s review is expected to consider measures to cap the percentage of advertising revenue that pay-TV operators can command. The goal is simple—redirect a greater share of the market to independent broadcasters who rely solely on ad revenue to survive.

Additionally, NBC is said to be considering expanding the digital access fee, currently applied to certain pay-TV services, to all platforms benefiting from the Nigerian media market, including digital streaming services. This would ensure that all players profiting from Nigerian audiences reinvest a fair share into local content production, jobs, and infrastructure development, aligning with the government’s broader economic plan to expand the creative sector into a N3 trillion industry by 2030.

The growing influence of digital streaming services like Netflix, Showmax, and Amazon Prime may also come under increasing regulatory focus. While these platforms have provided greater content diversity and access to global programming, there is concern that they have been allowed to profit from the Nigerian market without making sufficient reinvestments into local content production.

Sources indicate that NBC’s review may explore policies to collaborate with streaming platforms and reinvest a percentage of their Nigerian revenue into local productions. This would ensure that the country’s content creators benefit from the streaming boom rather than simply serving as consumers of foreign content.

NBC AND FCCPC: A UNITED FRONT AGAINST PRICE HIKES

The NBC’s decision to publicly align with the FCCPC on the issue of unjustified price increases signals a rare moment of regulatory unity. The fact that subscription costs are rising even as the naira strengthens and inflation drops raises serious questions about whether consumers are being taken advantage of by operators who are using their market control to set arbitrary prices.

Industry insiders suggest that the regulatory stance could set the stage for a wider investigation into pay-TV pricing structures, particularly how these companies justify their frequent price hikes despite economic conditions that suggest they should be lowering costs, not increasing them.

The possibility of sweeping regulatory intervention has split opinions in the industry.

Independent broadcasters and content creators see this as a long-overdue correction. For years, they have been locked out of fair competition, watching as pay-TV operators dominate advertising revenue, control content distribution, and force subscribers to pay for channels that should be free.

However, major pay-TV providers have been more cautious, with industry executives privately warning that increased regulation could “discourage investment” and “disrupt business models”.

One senior pay-TV official, speaking anonymously, expressed concern that the review process may introduce “unnecessary uncertainty” into the market. “There is a way to ensure fair competition without damaging the industry’s ability to attract investment,” he said.

THE PRESIDENCY’S NEXT MOVE: TO ACT OR TO WATCH?

While the presidency has not issued any direct public orders, its decision to mandate an immediate review of pay-TV and broadcast practices suggests that it is closely monitoring the situation.

The Tinubu administration has repeatedly emphasized the importance of creating a media and entertainment sector that works for all players, not just a select few. Sources suggest that the outcome of NBC’s review will be closely aligned with the government’s economic and creative sector goals—but how far the administration is willing to go remains to be seen.

WHAT HAPPENS NEXT?

With high-level regulatory reviews underway, public backlash against rising subscription prices, and growing government interest in breaking monopolistic control, Nigeria’s pay-TV industry is at a crossroads.

If the NBC follows through on its review, Nigerians could soon see FTA channels that are truly free, advertising revenue that is more evenly distributed, and streaming platforms that reinvest in local content rather than extracting profits without giving back.

But if the dominant pay-TV operators successfully lobby their way out of meaningful reforms, business will continue as usual—with Nigerians paying higher subscription costs for channels that should be free, independent broadcasters struggling for survival, and corporate giants dictating the rules of the game.

One thing is certain—the era of unchecked dominance in Nigeria’s broadcast sector is being challenged like never before. Whether this results in real change or yet another quiet backroom settlement remains to be seen.

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FirstBank Partners Ekiti State Government on Launch of Innovation Enterprise Support Fund

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FirstBank Partners Ekiti State Government on Launch of Innovation Enterprise Support Fund

 

Lagos, 10 April 2025 – FirstBank, West Africa’s premier financial institution and the leading financial inclusion service provider, is proud to announce its partnership with the Ekiti State Government in launching the Innovation Enterprise Support Fund, a groundbreaking initiative designed to empower startups, scale tech-enabled businesses, and accelerate innovation-driven economic growth across the state.

 

The programme provides funding, mentorship, and market access to high-potential enterprises, with a focus on strengthening Ekiti’s innovation ecosystem, creating jobs, and supporting youth, women, and underserved communities. Notably, at least 40 percent of the fund has been reserved for female-led enterprises.

 

The Innovation Enterprise Support Fund Initiative is structured as a three-phase programme covering ideation, pre-acceleration, and acceleration for about 60 startups. Each enterprise will receive financial support ranging from ₦150,000 to ₦1,200,000, enabling job creation, revenue generation, and market-ready product launches.

 

Speaking on the partnership, the Managing Director/Chief Executive Officer, FirstBank Group, Olusegun Alebiosu, said “Entrepreneurship and Innovation are two of our core values at FirstBank. We believe MSMEs are enablers of economic growth and for 132 years, we have stood beside Nigerian businesses through every phase of growth, transition and transformation. We have remained committed to building stronger business through improved access to finance and capacity building; we created the SME Connect Platform to serve as a digital hub where Nigerian entrepreneurs find the resources to move from vision to value. We are excited about this partnership, and we see more than startups. We see future industry leaders, employers of labour, and perhaps our next big partners.”

 

 

 

The partnership aligns with FirstBank’s longstanding commitment to financial inclusion, SME development, and youth empowerment, with an emphasis on supporting women entrepreneurs, who represent 35% of Nigeria’s startup cohort.

 

FirstBank has been a consistent promoter and supporter of the innovation ecosystem and SMEs in Nigeria, providing notable interventions to help them scale their platforms and businesses. The Bank has designed multiple digital platforms for its SME customers to leverage on for business growth and expansion.

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Zacch Adedeji: The Reformist Redefining Nigeria’s Revenue Future Through Action

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Zacch Adedeji: The Reformist Redefining Nigeria’s Revenue Future Through Action

By: Bashorun Oladapo Sofowora 

To dazzle in the Nigerian public service sector, you need more than just doing the extraordinary, you must do what no one has ever done. For Dr. Zacch Adelabu Adedeji, the Executive Chairman of the Nigeria Revenue Service (NRS), possessing the heart of Hercules, the fearlessness of Achilles, the grace of Terpsichore, the memory of Macaulay, and the hide of a rhinoceros is what made him stand out to become the poster boy of the President Bola Ahmed Tinubu’s administration. Give it to him: highly witty, cerebral, and dutiful. Zacch didn’t earn his current position by fluke; he attained his height with sheer dint of hard work, resilience, self-belief, foresight, and a can-do spirit.

 

Today, the NRS has been given a new face, the era has changed and the narrative has been rewritten. All thanks to the Oyo State-born outstanding technocrat. Since he assumed office as Executive Chairman, one thing has remained constant; his drive for innovative change and his commitment to ensuring taxpayers are seen as partners in progress rather than foes. Adedeji understands that taxpayers must be treated with dignity and must be made to understand their role as stakeholders, partners in progress and development. This special preference has ensured that tax collection is more simplified, more robust, and more engaging.

 

When Adedeji assumed the chairmanship of the Federal Inland Revenue Service (FIRS) in September 2023, the agency was less a revenue service and more a leaky sieve. The nation’s tax-to-GDP ratio was an embarrassment, public trust was a phantom, and the treasury gasped for air. But Adedeji, a resounding technocrat with the soul of a warrior looked upon this chaos and saw a canvas. His creed was immediate and uncompromising; more than just words, but action. Within twenty-four months, he has not merely reformed an institution; he has incinerated the old order and birthed a leviathan; the Nigeria Revenue Service (NRS). This is the story of a man who taught a nation how to pay its way into sheer prosperity.

 

Adedeji is armed with the philosophy that taxing the fruit, not the seed, is the way to grow as a nation. When he assumed his current role, he rejected the notion that increasing revenue required burdening struggling businesses. Instead, he focused on plugging leakages and widening the net to ensure all taxable citizens perform their civic obligations for the development of the country. With this philosophy, the results were almost immediate and stunning. In 2023, despite assuming office mid-year, the FIRS collected ₦12.36 trillion, surpassing its target of ₦11.55 trillion. That was just the warm-up act. In 2024, the agency delivered a monumental ₦21.7 trillion a 76% jump against a target of ₦19.7 trillion. Between September 2023 and August 2025, the Service realized a cumulative ₦46 trillion in total tax revenue, representing 115% of combined targets. These were not accidents of the economy; they were the direct results of strategic action carefully played and curated by the Tax Man himself.

 

Zacch’s exceptional ability to steer Nigeria’s fiscal ship towards stability is akin to a skilful sailor navigating treacherous murky waters, with demonstrable efficiency, culminated in Nigeria reaching a historic milestone of ₦28.2 trillion in revenue in 2025. As the Nigerian Revenue Service (NRS) sets its sights on 2026 with an ambitious goal of ₦40.7 trillion, the role of technological innovation becomes increasingly vital. Adedeji recognized that overcoming the entrenched “tin bucket” mentality, an overreliance on manual collection methods required deploying advanced, reliable digital tools that minimized human contact, thereby reducing opportunities for corruption and errors. He led the successful automation of over 80% of manual processes through the implementation of the TaxPro-Max platform, which streamlined taxpayer registration, documentation, and filing procedures, significantly reducing processing times. The rollout of the e-invoicing system mandated that corporations with turnovers exceeding ₦5 billion digitize all transactions, thereby eliminating VAT evasion at the source and fostering transparency. Within weeks of deployment, major corporations such as MTN Nigeria, Huawei Technologies Nigeria, and IHS Nigeria had onboarded the system, signaling broad industry acceptance. A notable innovation was the nationwide launch of the USSD code *829#, a groundbreaking service allowing citizens to access tax-related information, file returns, and make payments directly via mobile phones without internet connectivity effectively democratizing tax compliance across all socio-economic strata. These initiatives transformed the Nigeria Revenue Service from a traditionally intimidating enforcement agency into a modern, efficient service platform that emulates leading 21st-century tax collection models.

 

Building on this foundation, the NRS introduced the Rev360 platform an advanced, integrated, and intelligent ecosystem representing the next phase in the evolution of tax administration. Rev360 embodies the principles of Tax Administration 3.0, characterized by comprehensive automation, real-time analytics, and seamless integration of tax processes within taxpayers’ everyday systems. This strategic shift promises faster processing times, enhanced decision-making capabilities, improved compliance rates, and an overall improved user experience. Taxpayers will benefit from a broader array of interaction options, including digital channels, mobile apps, and self-service portals. The launch of Rev360 aligns with the broader digital transformation strategy under the leadership of Zacch Adedeji PhD, the Executive Chairman of the NRS, whose visionary approach continues to propel innovations in service delivery and institutional strengthening. The platform’s deployment reflects the Service’s unwavering commitment to enhancing institutional capacity, fostering greater taxpayer confidence, and aligning with international best practices and technological standards. Following a successful pilot phase, the phased rollout of Rev360 will begin with Medium and Emerging Taxpayers, representing the first stage of comprehensive nationwide adoption aimed at creating a resilient, transparent and efficient tax system for Nigeria.

 

To ensure action is taken not by mere words alone, Dr. Adedeji knew that lasting change and stability required a new legal framework and laws guiding tax compliance in the country. This enabled him to lead the charge to dismantle the archaic, colonial-era tax laws that had stifled growth by taxing the poor rather than taxing prosperity. This led to the legislative transformation of laws signed into force in 2025 and effective from the 1st of January 2026: the Nigeria Tax Act 2025 (NTA), the Nigeria Tax Administration Act 2025 (NTAA), the Joint Revenue Board of Nigeria (Establishment) Act 2025 (JRBA), and the Nigeria Revenue Service (Establishment) Act 2025 (NRSA). These laws harmonized over 60 disparate tax statutes into a single framework to ensure adherence and unification. To prevent controversies and wrong narratives from being peddled by naysayers, Adedeji assured Nigerians that the laws are pro-poor, exempting those earning ₦800,000 or less annually from Personal Income Tax and removing VAT on essential items to protect the most vulnerable.

 

In a bid to show his wizardry beyond being a brilliant chap, Adedeji led one of the most impressive transition and rebranding processes in the country. He executed the transition from FIRS to NRS with distinct surgical precision, ensuring that operational guidelines were ready and that staff were trained for the new mandate. The transition was so seamless that almost all Nigerians pivoted to the change without struggling. Same brand core values, different name, and a more formidable identity. The rebranding was more than a name change; it represented a paradigm shift from a “Federal” collector to a unified “National” revenue hub, aiming to harmonize collections across all tiers of government to ensure effectiveness, bring relief from multiple taxation, and allow government agencies to focus on their core mandates while leaving revenue collection to the NRS.

 

Zacch obviously detests wastage; seeing wastage bores him. That is why he reignited the abandoned NRS building, breathing fresh life into it after 30 months in charge. The recently commissioned NRS Headquarters will ensure a lasting legacy, also corroborating the transition from FIRS to NRS. The new edifice is beyond magnificent. The 16-floor, tastefully built structure can pass as the ninth wonder of the world. As a man of style and taste, Zacch ensured the environment was inviting for everyone who comes in for any tax-related transaction. The three-tower complex is a world-class edifice designed to house 3,000 staff, complete with a data processing center, a clinic, an auditorium, and a gym. It is indeed a jaw-dropping building equipped with state-of-the-art facilities to ensure seamless navigation and maximum output.

 

At the opening ceremony on the 14th of April, Adedeji paid tribute to President Tinubu, declaring him “the greatest gift bestowed on this republic.” He noted that the headquarters symbolizes that reform is “not abstract, but real; not theoretical, but implemented.” The auspicious event was attended by the Senate President, the Speaker of the House, and numerous governors, signaling rare political consensus on the importance of revenue reform. For the building commissioning, Zacch can be called a jinx breaker and a record setter. Calling him both places him on a pedestal of immortality.

 

Zacch Adelabu Adedeji has answered the question posed by his own mantra: “More than just words, but action.” He has taken a bureaucracy often viewed with suspicion and turned it into the vanguard of economic renewal. From the digits of ₦46 trillion in revenue to the concrete of a 16-story headquarters, from the virtual code *829# to the legal text of the NRS Act, Adedeji has left no room for doubt. Indeed, he has outdone himself, leaving a lacuna that anyone after him might struggle to fill.

 

He did not merely build an institution that demands taxes; he built one that enables prosperity. As Nigeria marches toward a future of fiscal self-sufficiency, it does so on the solid foundation of actions taken by a quiet, determined reformer who proved that in governance, what you do will always speak louder than what you say. As the sun sets, and birds chirping over the new NRS headquarters, casting long shadows across the skylines of Abuja, one fact remains indisputable: in the battle for Nigeria’s economic soul, words have failed, long speeches have faded into oblivion, but Zacch Adelabu Adedeji brought action infused with a monument. The era of talk is over, the era of the Alchemist has just begun.

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Blue Lagos Launches Community Sensitisation and Engagement Campaign in Riverine Areas

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Blue Lagos Launches Community Sensitisation and Engagement Campaign in Riverine Areas

 

 

Blue Lagos has officially commenced its community sensitisation and engagement campaign across riverine and coastal communities in Lagos State.

 

The initiative is designed to amplify the voices of underserved communities, raise awareness on civic responsibilities, and highlight the unique challenges faced by residents living along the waterways.

 

Through on-ground interactions and digital advocacy, Blue Lagos aims to foster inclusive participation and ensure that no community is left behind.

 

Speaking on the campaign, The Director of Mobilisation & Community Engagement for the Blue Lagos Team, Hon. Ashade Abdul-Salam emphasized the importance of engaging directly with residents to better understand their daily realities, from access to basic services and transportation challenges to opportunities for development and improved governance.

The campaign will feature community visits, short sensitisation videos, interactive sessions, and stakeholder engagement, all geared towards empowering residents with the knowledge and tools to actively participate in shaping their future.

 

Blue Lagos calls on riverine and coastal residents to take advantage of this initiative, share their experiences, and stay informed on civic processes, including voter registration and community development programs.

 

This campaign marks a significant step towards building stronger connections between communities and decision-makers, while promoting inclusive growth across Lagos State.

For media inquiries, please contact:

Blue Lagos Team via email: [email protected]

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