Business
Farmers set to crash rice price to N6000 per bag
The National President, Rice Farmers Association of Nigeria (RIFAN) Mallam Aminu Goronyo on Wednesday said the farmers would crash the price of 50kg of rice to about N6000 if the government provide the necessary farm inputs to reduce the cost of production.
Mallam Goronyo who disclosed this after a meeting between the RIFA, Rice Processors and the Minister of Agriculture and Rural Development, noted that in few months’ time, if appropriate measures were taken by the government to ease the stress of rice production, the price of rice will crash in the market.
Currently, the price of 50kg bag of rice is sold for N18,000 across the country, but after a meeting between the RIFAN and Rice Processors, they agreed to reduce the price of rice paddy which was N50,000, to N110,000 per ton, this move will further crash the price of rice from N16,000 to N13,500 per bag.
Goronyo therefore said “this is just the beginning, the actual and real price should even come down because we are expecting a bumper harvest this year and we have sat down with the millers and agreed that we are going to work together for the interest of Nigerians.
“We are expecting that the price of 50kg rice to drop to N6,000 per bag, just give us the next few months, you have heard what the Minister said, our major challenge is cost of production, the minister has promised to bring down the cost of production to the nearest minimum.
Also speaking after the meeting the National President of Rice Processors Association of Nigeria, Mohammed Abubakar said the meeting with the Minister was basically to inform him (the Minister) of the decision by the rice farmers and Processors to reduce the price of rice to N13,500 per 50kg bag.
His words: “We came here to inform the Minister of our agreement with the farms on the price of paddy, to let the Minister know that we have agreed on a price per ton of paddy for this year 2017 and 2018 wet season harvest for N110,000 per ton, as against the N150,000 we buy initially, and we were selling the rice for N16,000 per 50 kg bag, so if this works, we will sell the bag of rice for N13,500 according to where you are buying from.
In his response, the Minster of Agriculture and Rural Development, Chief Audu Ogbeh noted if the price of rice is crashed to N13,500, the smugglers’ margin will become too small.
He said the government will continue to procure farm machines to assist the rice farmers to ease the stress of rice production, and consequently further crash the prices of rice in the market.
“The biggest enemy of the Nigerian rice farmers and processors are the smugglers, if the price of rice falls to N13,500, smugglers margin becomes too small and we hope that the measures we are going to take can end the smuggling of rice and many other things.
“We will help you ease the burden of rice farming, last year, we procured 8,000 threshers, this year we are going to procure another 2,500 threshers, and we are bringing small reapers to distribute to your farmers, so they can cut the rice with the machine thresh it with the machine, willow it and put it in the sack, and take away all that stress which makes rice farming very difficult.
“I assure you government will continue to procure and support rice farmers so that you can keep to the price you have agreed of a N110,000”, the minister added.
Business
ADVAN Wins Global Honour at WFA Awards for “Project Freedom” Initiative
ADVAN Earns Global Recognition As WFA President’s Award Winner For “Project Freedom”
The Advertisers Association of Nigeria (ADVAN) has been recognised on the global stage as a recipient of the prestigious WFA President’s Award, presented by the World Federation of Advertisers during its Global Marketer Week in Stockholm. The recognition places ADVAN among a select group of leading industry associations worldwide acknowledged for driving meaningful impact in marketing and society.
The WFA President’s Awards, established in 2010, celebrate national industry associations whose initiatives advance the marketer’s agenda and contribute to positive change. This year’s honours were awarded following a rigorous selection process involving 38 submissions from associations across the WFA’s global network, with winners chosen for their measurable impact and potential for replication across markets.
ADVAN’s recognition comes through its advocacy initiative, Project Freedom, a bold and strategic effort focused on addressing the challenges of stifling, non–data-driven regulations affecting businesses in Nigeria and across Africa. The initiative underscores the importance of evidence-based policymaking while championing the constitutional right to freedom of commerce.
Through Project Freedom, ADVAN has taken a proactive leadership role in engaging key stakeholders and shaping conversations around fair, balanced, and transparent regulation. The initiative reflects a shift toward constructive dialogue and collaboration, ensuring that regulatory frameworks support innovation, protect consumer interests, and enable sustainable business growth.
By earning this global recognition, ADVAN reinforces the growing influence of African marketing institutions in shaping international discourse. Its work highlights how local advocacy, when rooted in data and guided by clear principles, can deliver impact not just within national borders but across the global marketing ecosystem.
The award also affirms ADVAN’s commitment to strengthening self-regulation within the industry, fostering accountability, and promoting standards that align with global best practices while remaining relevant to local realities.
As the marketing landscape continues to evolve, ADVAN’s recognition by the World Federation of Advertisers signals a strong endorsement of its leadership and vision. It positions the association as a key voice in advancing responsible marketing, advocating for enabling policies, and ensuring that businesses can operate in an environment that supports both innovation and economic freedom.
Business
PUBLIC NOTICE*: Revalidation of UNIPGC Organizational Status
*PUBLIC NOTICE*: Revalidation of UNIPGC Organizational Status
To prevent any misunderstanding regarding our affiliation with the United Nations, we hereby provide a formal clarification on the status and identity of the United International Peace and Governance Council (UNIPGC), formerly known as IPGC.
UNIPGC is an independent Civil Society Organization and Non-Governmental Organization with continental chapters registered in the United States, Germany, Canada, and several countries across Africa. The organization is committed to promoting the values and principles of the United Nations, particularly in advancing Sustainable Development Goal 16 (Peace, Justice, and Strong Institutions), as well as advocating for good governance globally.
In furtherance of its mandate, UNIPGC has established partnerships with reputable diplomatic civil society organizations, including the United Nations Association of Nigeria and the United Nations Association of Ghana. These collaborations are aimed at strengthening its engagement with initiatives aligned with United Nations ideals.
Additionally, UNIPGC has entered into diplomatic relations with the International Organization for Economic Development (IOED), an Intergovernmental Organization (IGO), to enhance its capacity for international cooperation and diplomatic engagement.
We wish to clearly state that UNIPGC is **not** an entity, agency, or organ of the United Nations.
Members of the public and media practitioners are respectfully advised to refer to the organization by its full and correct name: **United International Peace and Governance Council (UNIPGC)**, and not as the United Nations.
Thank you.
Business
Laffmattazz Announces Strategic Partnership with First Bank of Nigeria Limited for 2026 International Tour
Laffmattazz Announces Strategic Partnership with First Bank of Nigeria Limited for 2026 International Tour
Laffmattazz, one of Nigeria’s foremost comedy and live entertainment brands, is pleased to announce its official partnership with First Bank of Nigeria Limited for the highly anticipated Laffmattazz 2026 International Tour, themed “Next Chapter: A New Season of Laughter.”
Now in its 15th year, Laffmattazz—the brainchild of renowned Nigerian comedian Gbenga Adeyinka (Gbenga Adeyinka 1st)—has evolved into a cultural phenomenon, celebrated for its seamless fusion of comedy, music, and live stage performances.
The 2026 tour, which kicked off on Easter Sunday, April 5th, 2026 at the Jogor Centre, Ibadan, marks a significant milestone in the brand’s journey. Building on over a decade of success across Nigeria, this year’s edition signals a bold expansion into the international market, with a multi-city run in Canada, alongside major stops in Akure, Abeokuta, and Lagos.
This strategic partnership with First Bank of Nigeria Limited underscores a shared commitment to excellence and innovation. It is also aligned with FirstBank’s First@Arts initiative—a significant and ongoing program dedicated to supporting the creative arts, entertainment, and cultural sectors. Through this initiative, FirstBank provides financing, advisory services, and actively fosters a sustainable value chain for artists and creative entrepreneurs, while supporting key industry platforms such as the Nigerian Entertainment Conference.
Speaking on the collaboration, the Laffmattazz team stated:
“We are delighted to welcome First Bank of Nigeria Limited as a strategic partner for the Laffmattazz 2026 International Tour. As we mark 15 remarkable years of Laffmattazz, this partnership reinforces our vision to take premium Nigerian entertainment beyond borders, while delivering even bigger, better, and more memorable experiences for our audiences.”
As a key partner, First Bank will enrich the tour through innovative customer engagement initiatives, experiential activations, and exclusive fan experiences across all tour locations.
With its distinctive blend of humor, culture, and live entertainment, the Laffmattazz 2026 Tour is poised to connect audiences across cities and continents, bringing laughter to thousands of fans worldwide.
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About Laffmattazz
Laffmattazz is a premier Nigerian comedy and entertainment brand, now in its 15th year, renowned for its vibrant live shows and nationwide tours. Founded by Gbenga Adeyinka 1st, the brand continues to deliver high-quality experiences that celebrate creativity, culture, and laughter.
About First Bank of Nigeria Limited
First Bank of Nigeria Limited is Nigeria’s oldest financial institution, widely respected for its legacy of trust, innovation, and customer-centric financial solutions that support economic growth and development. Through its First@Arts initiative, the Bank continues to play a pivotal role in empowering the creative industry and driving sustainable growth across the sector.
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