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FBN Holdings Plc – Remediating the past, reinvigorated to unlock value

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Following our meeting with the Chief Executive Officer of First Bank Nigeria & Subsidiaries and consequently a detailed understanding of the bank’s medium term strategy, we have revised our medium term earnings projections upwards and our target price for FBN Holdings Plc (listed vehicle that owns Firstbank) to N7.34.

This presents an upside of 90.6% to the current price of N3.85. Hence, we upgrade the stock to a BUY rating. Please find below key insights from our meeting with management.

A strong commitment to performance – driven by a new breed of management

First Bank of Nigeria Limited recently filled the position of its Chief Risk Officer (CRO)

– after about six months long meritocratic process. The new CRO – Mr. Segun Alebiosu – a seasoned risk officer with significant exposure to qualitative risk management processes at African Development Bank, resumed just weeks after a new CFO – Mr. Patrick Iyamabo – former group CFO at FCMB joined the bank. The duo of Executive Director Corporate Banking (Dr Remi Oni) and Chief Information Officer, Mr Callistus Obetta has earlier been recruited from Standard Chartered Bank.

The Bank also appointed a Deputy Managing Director for the first time in its history. The new hires completes a new crop of executive management team led by Dr. Sola Adeduntan (FCA), most of whom have had first-rate experience in some of the best institutions in Nigeria and on the African continent.

A new First Bank – a different philosophy to doing business

We summarise this new philosophy in two words – quality and efficiency. The focus is on repositioning the bank’s risk process and improving efficiency to derive optimum value. Management has introduced additional approval/governance processes to credit origination and considerably tempered its risk appetite and tolerance limits. Emphasis is on quality at entry and portfolio diversification.

Deploying technology to drive transparency

First Bank is rolling out its First Shared Services (FSS) initiative to centralise back office operations for its in-country branches. When completed, would significantly improve transaction transparency, customer experience and operational efficiency.

Also, the bank is currently deploying the Oracle Enterprise Resource Planning (ERP) solution, to fully integrate its middle and back office functions. The reason is to rein

in cost by ensuring a centralized oversight on ‘thorny’ back-office functions such as

procurement, which is now directly under the CFO.

Pace of clean up slowing down, but some more to go

Between January 2016 and end of March 2017, FBNH has reported credit impairment charges of about N255 billion. By FY 2017, we estimate about N120billion in impairments charges. We believe this trend will slow by 2018 though NPLs will likely still be in the double digits (we project 13% from 26% currently).

Renewed faith in current management – we upgrade to BUY

With the pace of clean up in the last 5 quarters, we believe in the commitment of First Bank’s Board and management to reposition the bank’s balance sheet. We are

also convinced of the bank’s medium term strategy to deliver quality earnings and therefore upgrade FBNH stock to BUY.

Asset Quality Update: End in sight for asset quality problems

Total provisions for bad loans by FBNH since January, 2016 when the new management took over are about N255 billion. The aggressive provisioning has been a deliberate and expedient decision to clean the bank’s balance sheet and reposition the institution.

Non-performing loan (NPL) ratio over the past three years has trended from 2.9% in FY’14 to 24.4% in FY’16, with N418.5 billion worth of loans classified during this period.

The upstream and downstream oil & gas sector currently accounts for 29.6% and 34.7% of total NPLs respectively. Together, the upstream and downstream petroleum sector represent about 65% of nonperforming loans.  

Atlantic Energy, the last man standing – Atlantic Energy loan (N145.6 billion) is the only non-performing loan in the upstream oil & gas portfolio. Management is optimistic that the resolution path is clear and will be resolved given its economic relevance (Atlantic Energy has 8 oil fields). It however acknowledged that government bureaucracies have slowed down the remediation process but expects the transaction to gain traction in the coming quarters. We believe Atlantic Energy loan will be remedied as management has indicated.

Pending the resolution, the bank may have to take additional impairments, which the bank has the headroom to absorb in our view. Given the prolific production capacity of the asset, we align with management on the recoverability. Considering the earnings capacity of the bank (as it absorbed over N240 billion in impairments without reporting a loss in FY’16), we highlight that FBNH has the capacity to provide for this asset if this becomes necessary.  

Downstream asset quality to improve in Q3’17 – On the downstream portfolio, FBNH has made good progress on the remediation of its two biggest delinquent assets in the sub-sector. On the first asset, management has restructured the credit facility and has received the cash flow required to make interest repayment over the next two quarters. Hence, First Bank expects to reclassify the assets as a performing loan in Q3’17.

The reason for the lag in reclassification is to fulfill IFRS requirement, which requires that an asset must be performing for 6 months (2 quarters) before it can be reclassified. On the second downstream asset, management is in the final

stage of disposing off the collateral and expects the sale of the asset to yield material write back. . Management expects the resolution of these two big NPLs to moderate

its total NPLs by about 600bps this year while the write backs from the asset will also improve profitability.

First bank fortifies risk governance and management process  

Risk governance – First Bank has strengthened its risk governance culture and changed its philosophy around credit origination and risk management. Beyond the

recent recruitments in Risk Management and Corporate Banking, First Bank has deliberately lowered its risk appetite in credit origination. The bank has also instituted a different risk governance structure by reducing approval limits across board and setting prudent limits across obligor, industry and also, the bank has changed its approach to credit origination under the new management.

The corporate banking team has been strengthened to entrench best practice in credit origination as the bank is now focusing on risk management from origination. This was the crucial reason for the recruitment of the Executive Director (ED) in charge of Corporate l Banking – Remi Oni, former ED for Institutional and Corporate Banking for Standard Chartered Nigeria and West Africa .  

Risk management process – In addition to the existing centralized risk management process, FirstBank is currently deploying the Oracle Enterprise Risk Management (ERM) system. This is expected to further centralize risk management and enable management examine the interactions of risk exposures among the different entities of the bank. We consider this is a step in the right direction as the majority of the bank’s delinquent loans was a concentrated pool of obligors – just 5 obligors are responsible for about 70% of NPLs.

Furthermore, management also moved to improve risk management in its international subsidiaries through stronger oversight and strengthened governance. We believe the extra level of due diligence and the expected improved credit quality will strengthen the balance sheet of the bank First Bank also appointed a Group Executive, Mrs. Bashirat Odunewu, to supervise the subsidiaries to ensure compliance and appropriate governance. The key takeaway from our interaction with management, is that we noted significant improvement in the overall risk and control culture of the Bank and are convinced of the sustainability of the culture under the current management.

Management all out to boost efficiency

First bank’s cost-to-income ratio has improved substantially over the last two years, trending downwards from a high of 61.4% in FY’15 to 47.0% and 53.3% in FY’16 and Q1’17 respectively despite the strong inflationary pressures experienced in 2016.

The significant improvement in cost efficiency is partly enabled by the ongoing implementation of its First Shared Service (FSS). The FSS which is a giant data processing centre, is increasingly processing customers’ transactions across all First bank branches. The implementation of the FSS is eradicating the duplicity of roles across branches, standardizing customer service experience and also lowering the chances of fraudulent transactions. Management on the back of this implementation has seen the front office/ back office staff mix improve to 30%/70% in FY’16 from 20%/80% in FY’15.

This is expected to further improve to a mix of 50%/50% in the near term. Management is also currently working on integrating other subsidiaries (banking subsidiaries outside Nigeria) into the data processing centre. Like every other initiative of the new management, First bank recruited an IT and operations expert, Mr. Callistus Obetta, former group head of technology and operations at Standard Chartered Bank, West Africa, to lead and drive the FSS implementation.

Finally on cost control the Oracle software earlier mentioned, when fully implemented, will centralize procurement thereby assisting management keep a close lid on operating expense. This will improve cost budgeting and monitoring across various units.

Leveraging technology to consolidate back-end operations and drive transactional banking

First Bank intends to be a more transaction focused bank and hopes to leverage its digital banking platform to drive transaction revenue. The digital and electronic platform now currently accounts for about 47% of total banking transactions and management expects to ramp this up to 70% by December 2019. In September 2016, management enhanced the bank’s USSD (Unstructured Supplementary Service Data) banking platform and since then the bank has grown to become the bank with the second highest USSD transaction volume (about 200,000 transactions lower than the current market leader).

With this current rate of growth, management expects to be market leader by June 2017. First Bank has also been appointed as lead bank by 8 state governments planning to aggressively drive internally generated revenue (IGR) as the primary transactional bank. Management expects this development to further boost non-interest revenue going forward.

Strategic outlook

We believe in First Bank’s organic capacity to generate value from its assets. Over the next two years, we’ll likely start seeing impairment charges slow down. In addition,

the significant cut down in operating expenses (by eliminating certain roles) and improvement in the procurement process will unlock earnings growth. When this is placed in perspective with the bank’s strong franchise and reach in Nigeria, access to a huge retail pool, deliberate push in digital banking and stronger credit risk management process, we see significant value accretion from the bank’s current position in the medium term.

As seen below, the pre-impairment return on equity of FBNH is the second highest amongst tier 1 banks – which validates the strength of the bank to generate revenues. With a correction of its prior years’ anomaly of very high opex and poor risk management practice, we are convinced gross earnings will begin to filter down to strong earnings and shareholder value.

Also, on a relative valuation basis, FBNH is significantly undervalued with P/B of 0.2x compared to peers and Middle East and African banks average of 0.6X and 1.08%respectively.

While the huge discount on FBNH’s valuation may seem justified on the surface given currently high impairment charges and non-performing loan ratio, we believe the bank’ balance sheet is substantially cleaner than it was a year ago and thus a re-pricing of the stock is nearer than farther.

For strategic and value motivated investors, we believe this may be a good time to start buying FBNH as we envisage a significant re-pricing from current levels as impairment begin to normalize in the short to medium term.

Short term outlook

We expect interest income to rise by 12.7% to N456.6 billion in FY’17, driven by our expectations that yields on government securities will remain elevated during thecourse of the year. We see non-interest income declining by just 25.5% to N123.3 billion in FY’17, after adjusting for the impact of FX revaluation gains (N80.0 billion)and our estimate of the expected impairments write back (N20.0 billion) in Q2’17.

Overall, we expect gross earnings to contract slightly by 0.3% to N579.9 billion (after normalizing the impact of last year’s FX revaluation gains). If we normalize last year’s earnings, we actually expect 16% growth in gross earnings. We expect impairments charges to decline by 43.4% to N128.0 billion as management gradually wraps up its house cleaning in FY’17.

Given the traction seen in cost control measures, we expect operating expenses to inch up slightly by 4.9% to N231.7 billion, with a cost to income ratio of 52.0%. Finally, we expect after tax profit to surge by 332.2% to N74.1 billion, as impairments on bad loans moderate by about N100.0 billion.

Valuation

After incorporating our expectations of a significant decline in loan loss provisions as well as the higher earnings capacity of FBNH, we have revised our target price

upwards to N7.34. This presents an upside of 90.6% to the current price of N3.85. At current price, FBNH is trading at a P/B of 0.2X which is at a discount to peer average of Middle East and Africa banks average of 0.6X and 1.08X respectively.

Performance Review – FY’16 and Q1’17  

Strong earnings growth in FY’16, continues in Q1’17– Gross earnings increased by 15.7% YoY to N581.8 billion in FY’16, driven by 69% YoY growth in non-interest income to N165.5 billion. The marked growth in non-interest income was spurred by foreign exchange revaluation gains (N89.1 billion) as well as higher income from fees & commission (+11.7% YoY). In Q1’17, gross earnings increased by 31.2% YoY to N141.0 billion but declined by 14.0% QoQ from N164.5 billion in Q4’16.  

Further rise in impairments in FY’16, moderates in Q1’17 – Impairment charges were elevated, rising by 90.3%YoY to N226.0 billion in FY’16. Impairments also trended higher in Q1’17, rising by 126.0% YoY to N28.8 billion, (driven by provision taken in the bank’s UK subsidiary) but moderated on a QoQ basis declining by 74.5%.

After tax earnings grew marginally by 10.3% YoY to N17.1 billion in FY’16 despite the loss after tax reported of N25.5 billion reported by the group in Q4’16 following the aggressive impairment provisioning. Given the low base of impairment charges in Q1’17 earnings after tax declined by 22.3% YoY to N16.1 billion but was significantly better than the loss after tax made in Q4’16.  

Strong capital position despite high NPL ratio – Non-performing loan ratio deteriorated to 24.4% and 26.0% in FY’16 and Q1’17 respectively from 18.1% in FY’15. Coverage ratio however improved to 57.3% and 58.8% in FY’16 and Q1’17 respectively from 40.2% in FY’15. About 71% of FBNH’s total NPL is concentrated in the oil & gas sector (34.7% in downstream, 29.6% in upstream and 7.1% in services).

Despite the high impairment and NPL ratio, capital adequacy ratio for the bank is well above regulatory limits, rising to 18.1% in Q1’17 from 17.8% in FY’16. The increase in CAR was driven by a significant decline of 1.5% in risk weighted assets.  

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Aare Adetola Emmanuelking Welcomes President Tinubu to Gateway International Airport Commissioning in Iperu-Remo

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Aare Adetola Emmanuelking Welcomes President Tinubu to Gateway International Airport Commissioning in Iperu-Remo

 

In a momentous occasion that underscores the rapid infrastructural advancement of Ogun State, renowned real estate mogul and philanthropist, Aare Adetola Emmanuelking, warmly received the President of the Federal Republic of Nigeria, Bola Ahmed Tinubu, at the official commissioning of the Gateway International Airport, located in Iperu-Remo.

The landmark event, held under the visionary leadership of the Ogun State Governor, Dapo Abiodun, marks a significant stride in the state’s economic transformation agenda, positioning Ogun as a key hub for aviation, commerce, and investment in Nigeria.

Aare Emmanuelking, who is also the Chairman/CEO of Adron Homes and Properties, commended the Ogun State Government for its foresight and commitment to infrastructural excellence. He described the airport project as a “game-changer” that will not only boost connectivity but also stimulate real estate growth, tourism, and industrial expansion across the region.

Speaking during the commissioning, President Tinubu lauded Governor Abiodun’s administration for delivering a world-class facility that aligns with the Federal Government’s Renewed Hope Agenda, emphasizing the importance of strategic infrastructure in driving national development.

The Gateway International Airport is expected to serve as a critical gateway for investors and travelers, further enhancing Ogun State’s reputation as one of Nigeria’s most business-friendly environments.

The presence of top dignitaries, industry leaders, and stakeholders at the event underscores the project’s significance and its anticipated impact on the state’s socio-economic landscape and beyond.

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N4.65 Trillion in the Vault, but is the Real Economy Locked Out?

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N4.65 Trillion in the Vault, but is the Real Economy Locked Out?

BY BLAISE UDUNZE

Following the successful conclusion of the banking sector recapitalisation programme initiated in March 2024 by the Central Bank of Nigeria, the industry has raised N4.65 trillion. No doubt, this marks a significant milestone for the nation’s financial system as the exercise attracted both domestic and foreign investors, strengthened capital buffers, and reinforced regulatory confidence in the banking sector. By all prudential measures, once again, it will be said without doubt that it is a success story.

Looking at this feat closely and when weighed more critically, a more consequential question emerges, one that will ultimately determine whether this achievement becomes a genuine turning point or merely another financial milestone. Will a stronger banking sector finally translate into a more productive Nigerian economy, or will it be locked out?

This question sits at the heart of Nigeria’s long-standing economic contradiction, seeing a relatively sophisticated financial system coexisting with weak industrial output, low productivity, and persistent dependence on imports truly reflects an ironic situation. The fact remains that recapitalisation, by design, is meant to strengthen banks, enhancing their ability to absorb shocks, manage risks and support economic growth. According to the apex bank, the programme has improved capital adequacy ratios, enhanced asset quality, and reinforced financial stability. Under the leadership of Olayemi Cardoso, there has also been a shift toward stricter risk-based supervision and a phased exit from regulatory forbearance.

These are necessary reforms. A stable banking system is a prerequisite for economic development. However, the truth be told, stability alone is not sufficient because the real test of recapitalisation lies not in stronger balance sheets, but in how effectively banks channel capital into productive economic activity, sectors that create jobs, expand output and drive exports. Without this transition, recapitalisation risks becoming an exercise in financial strengthening without economic transformation.

Encouragingly, early signals from industry experts suggest that the next phase of banking reform may begin to address this long-standing gap. Analysts and practitioners are increasingly pointing to small and medium-sized enterprises (SMEs) as a key destination for recapitalisation inflows, which is a fact beyond doubt. Given that SMEs account for over 70 percent of registered businesses in Nigeria, the logic is compelling. With great expectation, as has been practicalised and established in other economies, a shift in credit allocation toward this segment could unlock job creation, stimulate domestic production, and deepen economic resilience. Yet, this expectation must be balanced with reality. Historically, and of huge concern, SMEs have received only a marginal share of total bank credit, often due to perceived risk, lack of collateral, and weak credit infrastructure.

Indeed, Nigeria’s broader financial intermediation challenge remains stark. Even as the giant of Africa, private sector credit stands at roughly 17 percent of GDP, and this is far below the sub-Saharan African average, while SMEs receive barely 1 percent of total bank lending despite contributing about half of GDP and the vast majority of employment. These figures underscore the structural disconnect between the banking system and the real economy. Recapitalisation, therefore, must be judged not only by the strength of banks but by whether it meaningfully improves this imbalance.

Nigeria’s economic challenge is not merely one of capital scarcity; it is fundamentally a problem of low productivity. Manufacturing continues to operate far below capacity, agriculture remains largely subsistence-driven, and industrial output contributes only modestly to GDP. Despite decades of banking sector expansion, credit to the real sector has remained limited relative to the size of the economy. Instead, banks have often gravitated toward safer and more profitable avenues such as government securities, treasury instruments, and short-term trading opportunities.

This is not irrational. It reflects a rational response to risk, policy signals, and market realities. However, it has created a structural imbalance in which capital circulates within the financial system without sufficiently reaching the productive economy. The result is a pattern where financial sector growth outpaces real sector development, a phenomenon widely described as financialisation without productivity gains.

At the center of this challenge is the issue of credit allocation. A recapitalised banking sector, strengthened by new capital and improved buffers, should theoretically expand lending. But this is, contrarily, because the more important question is where that lending will go. Will Nigerian banks extend long-term credit to manufacturers, finance agro-processing and value chains, and support scalable SMEs or will they continue to concentrate on low-risk government debt, prioritise foreign exchange-related gains, and maintain conservative lending practices in the face of macroeconomic uncertainty? Some of these structural questions call for immediate answers from policymakers.

Some industry voices are optimistic that the expanded capital base will translate into a broader loan book, increased investment in higher-risk sectors, and improved product offerings for depositors; this is not in doubt. There are also expectations that banks will scale operations across the continent, leveraging stronger balance sheets to expand their regional footprint. Yes, they are expected, but one thing that must be made known is that optimism alone does not guarantee transformation. The fact is that without deliberate incentives and structural reforms, capital may continue to flow toward low-risk assets rather than high-impact sectors.

Beyond lending, experts are also calling for a shift in how banking success is measured. The next phase of reform, according to the experts in their arguments, must move from capital thresholds to customer outcomes. This includes stronger consumer protection frameworks, real-time complaint management systems and more transparent regulatory oversight. A more technologically driven supervisory model, one that allows regulators to monitor customer experiences and detect systemic risks early, could play a critical role in strengthening trust and accountability within the system.

This dimension is often overlooked but deeply significant. A banking system that is well-capitalised but unresponsive to customer needs risks undermining public confidence. True financial development is not only about capital strength but also about accessibility, fairness, and service quality. Nigerians must feel the impact of recapitalisation not just in improved financial ratios, but in better banking experiences, more inclusive services, and greater economic opportunity.

The recapitalisation exercise has also attracted notable foreign participation, signaling confidence in Nigeria’s banking sector. However, confidence in banks does not necessarily translate into confidence in the broader economy. The truth is that foreign investors are typically drawn to strong regulatory frameworks, attractive returns, and market liquidity, though the facts are that these factors make Nigerian banks appealing financial assets; it must be made explicitly clear that they do not automatically reflect confidence in the country’s industrial base or productivity potential.

This distinction is critical. An economy can attract capital into its financial sector while still struggling to attract investment into productive sectors. When this happens, growth becomes financially driven rather than fundamentally anchored. The risk therefore, is that recapitalisation could deepen Nigeria’s financial markets but what benefits or gains when banks become stronger or liquid without addressing the structural weaknesses of the real economy.

It is clear and explicit that the current policy direction of the CBN reflects a strong emphasis on stability, with tightened supervision, improved transparency, and stricter prudential standards. These measures are necessary, particularly in a volatile global environment. However, there is an emerging concern that stability may be taking precedence over growth stimulation, which should also be a focal point for every economy, of which Nigeria should not be left out of the equation. Central banks in emerging markets often face a delicate balancing act and this is putting too much focus on stability, which can constrain credit expansion, while too much emphasis on growth can undermine financial discipline, as this calls for a balance.

In Nigeria’s case, the question is whether sufficient mechanisms exist to align banking sector incentives with national productivity goals. Are there enough incentives to encourage long-term lending, sector-specific financing, and innovation in credit delivery? Or does the current framework inadvertently reward risk aversion and short-term profitability?

Over the past two decades, it has been a herculean experience as Nigeria’s economic trajectory suggests a growing disconnect between the financial sector and the real economy. Banks have become larger, more sophisticated and more profitable, yet the irony is that the broader economy continues to struggle with high unemployment, low industrial output, and limited export diversification. This divergence reflects the structural risk of financialization, a condition in which financial activities expand without a corresponding increase in real economic productivity.

If not carefully managed, recapitalisation could reinforce this trend. With more capital at their disposal, banks may simply scale existing business models, expanding financial activities that generate returns without contributing meaningfully to production. The point is that this is not solely a failure of the banking sector; it is a systemic issue shaped by policy design, regulatory priorities, and market incentives, which needs the urgent attention of policymakers.

Meanwhile, for recapitalisation to achieve its intended purpose and truly work, it must be accompanied by a deliberate shift or intentional policy change from capital accumulation to productivity enhancement and the economy to produce more goods and services efficiently. This begins with creating stronger incentives for real sector lending with differentiated capital requirements based on sector exposure, credit guarantees for high-impact industries, and interest rate support for priority sectors can encourage banks to channel funds into productive areas and this must be driven and implemented by the apex bank to harness the gains of recapitalisation.

This transformative process is not only saddled with the CBN, but the Development finance institutions also have a critical role to play in de-risking long-term investments, making it easier for commercial banks to participate in financing projects that drive economic growth. At the same time, one of the missing pieces that must be taken into cognizance is that regulatory frameworks should discourage excessive concentration in risk-free assets. No doubt, banks thrive in profitability, as government securities remain important; overreliance on them can crowd out private sector credit and limit economic expansion.

Innovation in financial products is equally essential. Traditional lending models often fail to meet the needs of SMEs and emerging industries as this has continued to hinder growth. Banks must explore new approaches, including digital lending platforms, supply chain financing, and blended finance solutions that can unlock new growth opportunities, while they extend their tentacles by saturating the retail space just like fintech.

Accountability must also be embedded in the system. One fact is that if recapitalisation is justified as a tool for economic growth, then its outcomes and gains must be measurable and not obscure. Increased credit to productive sectors, higher industrial output and job creation should serve as key indicators of success. Without such metrics, the exercise risks being judged solely by financial indicators rather than its real economic impact.

The completion of the recapitalisation programme represents more than a regulatory achievement; it is a defining moment for Nigeria’s economic future. The country now has a banking sector that is better capitalised, more resilient, and more attractive to investors. These are important gains, but they are not ends in themselves.

The ultimate objective is to build an economy that is productive, diversified, and inclusive. Achieving this requires more than strong banks; it requires banks that actively power economic transformation.

The N4.65 trillion recapitalisation is a significant step forward. It strengthens the foundation of Nigeria’s financial system and enhances its capacity to support growth. However, capacity alone is not enough and truly not enough if the gains of recapitalisation are to be harnessed to the latter. What matters now is how that capacity is deployed.

Some of the critical questions for urgent attention are as follows: Will banks rise to the challenge of financing Nigeria’s productive sectors, particularly SMEs that form the backbone of the economy? Will policymakers create the right incentives to ensure credit flows where it is most needed? Will the financial system evolve from a focus on profitability to a broader commitment to the economic purpose of fostering a more productive Nigerian economy and the $1 trillion target?

The above questions are relevant because they will determine whether recapitalisation becomes a catalyst for change or a missed opportunity if not taken into cognizance. A well-capitalised banking sector is not the destination; it is the starting point. The real journey lies in building an economy where capital works, productivity rises, and growth becomes both sustainable and inclusive.

Blaise, a journalist and PR professional, writes from Lagos and can be reached via: [email protected]

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Precision and Heritage: How Fifi Stitches Is Rewriting African Fashion Narratives

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Precision and Heritage: How Fifi Stitches Is Rewriting African Fashion Narratives

 

 

A Nigerian-born designer is gradually carving out a cross-continental footprint in contemporary fashion, blending African textile heritage with British technical discipline.

 

Esther Fiyinfoluwa Adeosun, Founder and Creative Director of Fifi Stitches, is gaining recognition for structured womenswear and bridal couture that reinterprets traditional fabrics through architectural tailoring and precision construction.

 

Born in Ibadan, Oyo State, Adeosun’s fashion journey began at home, seated beside her mother’s sewing machine. What started as childhood curiosity, sometimes jamming the machine just to understand its mechanics—evolved into a disciplined design practice now operating between Nigeria and the United Kingdom.

 

During an interview with journalists the fifi Stitches once mentioned “I was fascinated by how flat fabric could transform into something structured and meaningful”.

 

In her Story , early designs made for her family, though imperfectly finished, were worn with pride—an encouragement that laid the foundation for her professional confidence.

 

Today, Fifi Stitches is recognised for sculpted bodices, controlled tailoring, corsetry construction, and the contemporary reinterpretation of Ankara, Aso Oke, and Adire textiles.

 

The brand challenges the long-held perception that African fabrics belong solely in ceremonial contexts, instead positioning them within global luxury and modern design spaces.

 

Adeosun’s training reflects this dual perspective. She studied Fashion Design and Entrepreneurship at the Institute for Entrepreneurship and Development Studies, Obafemi Awolowo University, and earned a Diploma in Fashion Design through Alison Online.

 

In the UK, she undertook industry-focused technical training with Fashion-Enter Ltd and gained fashion business exposure through Fashion Capital UK.

 

Her technical expertise spans pattern drafting, draping, garment technology, structured tailoring, corsetry, and bespoke fittings—skills she describes as central to credibility in fashion. “Precision builds trust,” she says. “A designer must understand construction as deeply as creativity.”

 

Fifi Stitches has showcased collections at the Suffolk Fashion Show, Liverpool Fashion Show – FB Fashion Ball, Red Carpet Fashion Event in London, and through editorial features in London Runway Magazine.

 

The brand has also received coverage in The Guardian Nigeria and Vanguard Allure, expanding its visibility across markets.

Beyond couture, Adeosun integrates community impact into her practice.

 

She has facilitated garment construction workshops, draping sessions, and introductory training programmes for women and emerging creatives, promoting fashion as both artistic expression and vocational empowerment.

 

 

Fifi Stcithes Boss operates between Nigeria and the UK, in order to continue to shape her brand identity.

 

 

According to her “Nigeria provides cultural richness and expressive textile traditions, while the UK offers structured production systems, sustainability conversations, and institutional frameworks”.

 

Looking ahead, Adeosun said she plan to establish a fully structured fashion house spanning Africa and the UK, develop scalable production partnerships, launch capsule collections, and expand independent editorial visibility.

 

Her broader ambition is clear: to position African textile craftsmanship within global contemporary design conversations—through structure, discipline, and technical excellence.

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