Business
FCMB Opens Flexx Hub, Creates Fun Banking Arena for Youths
First City Monument Bank (FCMB) Limited is set to launch its first Flexx Hub, an exclusive banking arena for its youth customers who hold a Flexx account. The flagship Flexx Hub is located at Lagos University Teaching Hospital, popularly called MediLag and the bank has unveiled a week-long launch event which began on Monday July 18, 2016 with exciting and fun activities to culminate in the Grand Opening of the Flexx Hub this Friday, July 22, 2016.
With a rich and deep content format hardly seen before now, the Flexx Hub Launch Week will feature a line-up of activities including appearances by popular celebrities, such as music artistes, DJs, photographers, Radio On-Air-Personalities, personal finance planners, entrepreneurial coaches and much more. In addition, there will be music, dance, game shows and talent contests, where participating youths will get a chance to win a daily Smartphone prize and stand a chance to win the Grand Prize of a Hyundai Veloster in the ongoing Flexx Promo.
Speaking on the Flexx Hub launch and what makes Flexx different from the generic offering for young people in the Nigerian Banking space, the Divisional Head, Retail Banking at First City Monument Bank (FCMB), Mr. Olu Akanmu said,
Flexx is not just an account but a lifestyle platform that offers a customer experience centred around Fun, Future and Banking. The tripod of ‘FFB’ is served through digital channels that fit into the lifestyle of the Flexx target market which include the Mobile App, a Microsite and an Online Account Opening platform, all of which allow a potential Flexx customer open an account with FCMB without having to visit a branch. What the physical structure of the Flexx Hub brings to the table is a further simplification of banking as we know it and a place for young customers to breeze through those unavoidably physicalbanking transactions, while enjoying access to free extras such as wifi, charging ports etc. Ultimately, the goal is to demystify and remove the rigours of banking, so that members of the youth market are happy to come “Flexx @ The Hub” whenever the need arises. This is the first Flexx Hub we are opening, with many more to be opened in campuses across Nigeria before the end of 2016″.
FCMB’s Flexx proposition is targeted at young people who are actively seeking platforms which allow them to express their uniqueness, while building skills for financial success. A youth-centric banking product, Flexx is designed to meet the overall financial needs of young people within the age range of 18 and 35 years, where and how they want those needs met. This is summarized in the description of Flexx as “An app. A card. An account”, which gives account holders the freedom to bank on the go using the Flexx Mobile App. The Flexx card makes it convenient for them to withdraw cash, make payments online and on Point-of-Sale machines, as well as access exclusive discounts and freebies from Flexx partners. In addition to all of these, Flexxersget access to relevant fun and lifestyle information, as well as entrepreneurial tips, guides and events that help them build skills needed to achieve life aspirations and survive in the real world. This interesting departure from the common market offering gives the account holder a unique opportunity to “flexx” (a popular expression which means to “show off”) and express a lifestyle that will be the envy of their peers who do not have a Flexx account.
While responding to why FCMB is investing so heavily in banking solutions that foster youth capacity building, the Group Head, Corporate Affairs of the bank, Mr. Diran Olojo said,
“The youth segment is critical to our success as a retail brand. We are positioning FCMB as a youthful, vibrant and accessible brand and this segment is instrumental in harnessing that positioning for various reasons, including the population size in comparison to other segments, being about 42% of Nigeria’s population, reference to a National Bureau of Statistics’ report. In addition, we believe our differentiated approach with the Flexx account of focusing not just on fun and lifestyle, but also on their future and helping them develop the skills they need to succeed as entrepreneurs and business people is something that is attractive to the youth. This is a very important aspect in helping them to prepare for a successful future.”
Mr. Olojo said the Bank is focusing on the opportunity to develop sustainable relationships with the youth segment, even though they may currently have little disposable income.
“Our investment in this segment in the short term is to onboard them as early adopters and provide them with a platform that encourages sustainable self-development as we partner them through various life cycles into adulthood”, the FCMB brand custodian, concluded.
First City Monument Bank (FCMB) Limited is a member of FCMB Group Plc, which is one of the leading financial services institutions in Nigeria with subsidiaries that are market leaders in their respective segments. Having successfully transformed to a retail and commercial banking-led group, FCMB expects to continue to distinguish itself by delivering exceptional customer experience, while empowering its customers to achieve their aspirations.
Fidelity Bank Plc Wins 2025 DBN Innovation Award for MSME Support
In recognition of its exceptional contributions to innovative financial solutions for Micro, Small, and Medium Enterprises (MSMEs), Fidelity Bank Plc has been awarded the 2025 Development Bank of Nigeria (DBN) Innovation Award in the Deposit Money Bank (DMB) category.
This prestigious accolade celebrates Fidelity Bank’s commitment to addressing the unique challenges faced by MSMEs, a vital segment in Nigeria’s economic growth.
Dr. Nneka Onyeali-Ikpe, MD/CEO of Fidelity Bank Plc, commented on the award, reaffirming the bank’s dedication to empowering Nigerian entrepreneurs: “At Fidelity Bank, innovation is at the heart of our strategy to support MSMEs. This recognition underscores our commitment to developing scalable, inclusive, and technology-driven financial solutions that create positive outcomes for our nation’s entrepreneurs. We are honored to receive the DBN award and dedicate it to our loyal customers for their continued support.”
The award was presented at the 2025 Service Ambassadors’ Awards ceremony in Lagos, themed ‘Enhancing Partnership for MSME Resilience and Growth.’ Tony Okpanachi, Managing Director of DBN, emphasized the importance of financial institutions in transforming unbankable ideas into viable businesses through advisory services.
“You, our partners, are acknowledged and celebrated for your outreach to entrepreneurs and businesses seeking to scale. We appreciate you for your role in converting unbankable ideas into bankable businesses,” Okpanachi stated.
He noted that the award aims to recognize partners who make a significant impact, focusing on storytelling and the positive changes they bring to Nigeria.
This award joins a series of landmark initiatives by Fidelity Bank aimed at supporting MSMEs. Earlier in May, the bank signed a Memorandum of Understanding (MOU) with the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) to facilitate the expansion of Nigerian MSMEs across Africa.
Additionally, Fidelity Bank launched the Fidelity SME Hub in Gbagada, Lagos—a multifunctional facility equipped with training halls, meeting rooms, networking spaces, and studios for music, photography, and content production. This hub is designed to foster innovation, collaboration, and capacity-building, essential elements for strengthening Nigeria’s SME ecosystem and driving economic growth.
Ranked among the best banks in Nigeria, Fidelity Bank Plc is a full-fledged Commercial Deposit Money Bank serving over 9.1 million customers through digital banking channels, its 255 business offices in Nigeria and United Kingdom subsidiary, FidBank UK Limited.
The Bank is the recipient of multiple local and international Awards, including the 2024 Excellence in Digital Transformation & MSME Banking Award by BusinessDay Banks and Financial Institutions (BAFI) Awards; the 2024 Most Innovative Mobile Banking Application award for its Fidelity Mobile App by Global Business Outlook, and the 2024 Most Innovative Investment Banking Service Provider award by Global Brands Magazine. Additionally, the Bank was recognized as the Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence and as the Export Financing Bank of the Year by the BusinessDay Banks and Financial Institutions (BAFI) Awards.
Business
Adron Homes Launches Grand Ileya Promo with Massive Discounts, Star Appearances & Festive Gifts
Wear It All Luxury Opens New Abuja Boutique with Star-Studded Ceremony
Four years after successfully reopening its flagship store in Lekki Phase 1, Lagos, following a major renovation, Wear It All Luxury, the upscale fashion brand owned by renowned entrepreneur, Sodiq Babatunde Rufai, has expanded its presence with the launch of a new boutique in Abuja.
The grand opening, held on Thursday, 22nd May 2025, at Libreville Crescent, Wuse 2, Abuja was a star-studded affair that brought together influential personalities from the fashion, entertainment, and business worlds. Among the high-profile guests in attendance was Afrobeats superstar Davido, whose presence added further glamour to the launch event.
Located in the heart of the capital, the new Abuja boutique is poised to offer the same top-tier fashion experience the brand is known for, curated luxury pieces, exclusive designer wear, and impeccable customer service tailored for Nigeria’s elite fashion lovers.
Speaking at the event, Sodiq Babatunde Rufai expressed his excitement about the brand’s expansion, stating, “This is more than just a store opening, it’s a statement that Nigerian fashion continues to grow and thrive. We’re proud to bring the Wear It All experience to Abuja, and we remain committed to setting the pace in luxury fashion across the country.”
The Abuja outlet joins the Lagos boutique in offering high-end fashion collections from globally recognized brands, as well as unique pieces under the Wear It All Luxury private label.
Guests were treated to a private showcase of the brand’s latest collections, light entertainment, and a luxurious atmosphere that perfectly reflected the Wear It All Luxury ethos.
As the fashion house continues to expand, industry watchers say the brand’s entry into the Abuja market marks another major milestone in Nigeria’s growing luxury fashion landscape.
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