Business
FirstBank Celebrates Annual Week of Kindness, Partners NCF to Begin Planting of 50,000 Trees Over Three Years
FirstBank Celebrates Annual Week of Kindness, Partners NCF to Begin Planting of 50,000 Trees Over Three Years
In furtherance of its leading role in promoting socio-economic development, Nigeria’s premier and leading financial inclusion services provider, has announced the commencement of its Annual Corporate Responsibility and Sustainability Week.
For the past seven years, FirstBank colleagues and customers come together to participate in global annual volunteer (Start Performing Acts of Random Kindness) SPARK initiative, to give back to and foster positive change within the communities where they live and work. This has seen an impact of over 200,000 lives across eight countries, over 103 charities supported as well as over 121,015 volunteer hours achieved.
The activities of the 2023 edition, which is scheduled for 23 to 28 October 2023, include Tree Planting, Women Empowerment, SPARK Schools Engagement, Orphanage Homes, the less privileged engagement, and Kind Comments Day.
In partnership with Nigeria Conservation Foundation, FirstBank employees and partners will progress its planting activity which targets 50,000 trees over a three-year period from 2023. Tree planting is one of FirstBank’s initiatives to reduce its carbon footprints and promote environmental sustainability as part of its overarching sustainability and ESG (Environment, Social & Governance) strategy and in alignment with the Nigeria Conservation Foundation’s Forest Programme – Green Recovery Nigeria (GRN) which is designed to help increase Nigeria forest cover from its current state of about 4-7% to 25% by 2047.
Additionally, in line with FirstBank’s commitment to achieving the United Nations Sustainable Development Goal 5 (SDG) of women empowerment, the Bank will support cancer foundations focused on women and skills acquisition for women on 25 and 26 October 2023. As a member of UN Women, FirstBank employs the relevant women empowerment tools to empower women internally and externally as well as partner with International Women Society to drive skills acquisition.
The Kind Comments Day is an advocacy campaign encouraging staff, customers, and other stakeholders to say kind things about one another. It focuses on inspiring and encouraging people to be deliberate about the use of kind words in relation to others.
On 27 October 2023, staff of the Bank will visit schools for the SPARK School Engagement. This activity is aimed at engaging school students through the Bank’s employees on financial literacy and inculcating and equipping young people with entrepreneurship skillset and mindset to inspire self-belief despite the increasingly daunting economic challenges while preparing them for the future of work.
Rounding off the 2023 CR&S Week will be visits to Orphanage Homes, the less privileged engagement which will hold on 28 October 2023. Orphanages, including the Internal Displaced Persons (IDPs), will be visited in six geo-political zones in Nigeria as well as other SSA markets.
“At FirstBank, we are committed to promoting the culture of kindness as it continues to engender positive relationships with our host communities. By making kindness a way of life, we build stronger communities, foster empathy, and create a positive ripple effect that extends far beyond this week, said Ms. Folake Ani-Mumuney, the Group Head, Marketing and Corporate Communications for FirstBank.
It’s great to see our volunteers demonstrate their continued commitment to positively impact our communities. In the spirit of kindness, I encourage everyone to join us in celebrating the FirstBank Corporate Responsibility & Sustainability week as we make kindness a part of our daily lives, interacting with one another in impactfully memorable ways,” she concluded.
FirstBank has continued to receive awards and recognition for its consistent positive impact and performance from reputable companies globally. Amongst these awards and accolades are the Most Socially Responsible Bank (2018) (International Finance Banking Awards); CSR Bank of the Year (2020) Business Day Banking & Other Financial Institutions (BAFI) Awards; Market Leader Nigeria (CSR) Euromoney Market Leaders 2022; Best CSR Bank Nigeria (2021) (Global Banking and Finance magazine); Excellence in Women Economic Empowerment (2019) (Central Bank of Nigeria); Market Leader Nigeria (ESG) Euromoney Market Leaders 2022
Dr. Ifeoma Eze: The Connection That Transforms Lives
Dr. Ifeoma Eze isn’t just a preacher; she is a voice that awakens purpose, a mentor who nurtures potential, and a guide leading people back to the true source of value—God. With warmth, wisdom, and an undeniable passion for transformation, she delivers a simple yet powerful message: your worth isn’t defined by what you have, but by who you are connected to.
In her inspiring book, Becoming A Person of Exceptional Value, Dr. Eze drives home a truth that is often overlooked: no one can truly thrive in life without being plugged into the ultimate source—God. “We are not just physical beings trying to have a spiritual experience,” she says with conviction. “We are spiritual beings navigating a human journey.”
She takes readers back to the very beginning—Genesis 1:28—where God gave humanity a clear mandate: be fruitful, multiply, replenish the earth, subdue it, and have dominion. “This isn’t just about surviving,” she explains. “It’s about thriving, creating impact, and living a life that truly matters.”
But what happens when people try to go through life disconnected from their source? Dr. Ifeoma paints a vivid picture: “Imagine a strong, well-built water pipe. It looks good, but if it’s not connected to a water supply, it serves no purpose. That’s exactly what happens when we try to succeed without God—we may look promising, but we’ll never truly function as we were meant to.”
She also draws lessons from Jesus’ encounter with the barren fig tree. “Jesus wasn’t upset with the tree for simply existing,” she explains. “He was upset because it gave the appearance of having fruit but had nothing to show for it. And that’s how many people are today—outwardly successful but inwardly empty.”
Dr. Ifeoma Eze’s message is more than just words—it’s a heartfelt call to action. She speaks with the authority of someone who has walked this path, someone who has experienced firsthand what it means to be transformed by divine connection. Her sermons are not just lessons; they are life-changing encounters, filled with energy, encouragement, and practical wisdom.
Through Becoming A Person of Exceptional Value, she challenges people to reconnect with God, to recognize their true worth, and to step boldly into their calling. “You weren’t created to struggle in mediocrity,” she affirms. “You were made to shine, to build, to replenish, and to lead. But first, you must be connected to the One who gives all value.”
Dr. Ifeoma Eze isn’t just teaching people how to live; she’s showing them how to truly thrive. And in a world where so many are searching for meaning, her message couldn’t be more timely.
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