Business
From Beach to Baskets: Shoprite Checkers’ Jet Ski Delivery Turns Heads in Cape Town
From Beach to Baskets: Shoprite Checkers’ Jet Ski Delivery Turns Heads in Cape Town
In an innovative marketing move that has captured the imagination of South Africans, Checkers, part of the Shoprite Group Holdings, has tested out the use of jet skis for grocery deliveries. The unique service was recently spotted on the beaches of Clifton, Cape Town, where a branded Checkers Sixty60 jet ski delivered ice lollies to a boat, ensuring they remained perfectly frozen during delivery. The video of the branded jet ski in action quickly went viral on social media, amassing over 1.6 million views and sparking widespread interest in the new initiative.
An Innovative Beach Delivery Concept
The innovative jet ski delivery was part of the Checkers Sixty60 campaign, which aims to highlight the speed and convenience of its grocery delivery service. Videos of the jet ski at Clifton Beach drew widespread admiration, with many commenting on the “flippen brilliant” idea. Aqeela Jayy, one social media user, called it a “brilliant innovative plan,” while others marveled at how it could enhance beach outings, allowing beachgoers to order food and drinks directly to their location.
Checkers’ jet ski delivery service was showcased in an ad where the jet ski quickly navigated the water to deliver goods, including ice lollies, to a boat in a demonstration of just how fast the service could be. The company’s cheeky slogan, “Checkers will literally cross the ocean for you,” caught the attention of many who were eager to see if this service would become a permanent feature at the beach.
A Growing Social Media Frenzy
The idea of a jet ski delivering goods sparked excitement, with many social media users expressing a desire to see the service officially rolled out in time for Boxing Day (December 26). This holiday typically sees thousands flock to the beaches in Cape Town, and many eagerly questioned whether the service would be available at popular beach spots.
Rashied Mohammed Salie, a social media commenter, described the service as “world-class,” stating that he would use it every time he visited the beach if it were available. He painted an image of a future where beachgoers could enjoy a cold beverage or snack delivered directly to them by a jet ski, making it a perfect addition to summer outings.
However, not everyone was convinced. Several users questioned the practicality of the service. One comment raised concerns about how the delivery driver would locate customers among the crowds of beachgoers, especially during the busy holiday season. Monique Gedult questioned how jet skis would navigate the crowded waters, especially with hundreds of people frequenting popular beaches.
Concerns from Local Businesses
While some beachgoers welcomed the convenience of jet ski deliveries, others, like Michail Adams, a beach ice cream vendor at Camps Bay, expressed concern about the potential impact on small businesses. Adams, who relies on his beach trading permit to support his family, argued that larger retailers like Checkers might harm the livelihoods of small traders by offering easy, online food delivery services.
Adams emphasized that the essence of a Cape Town beach experience lies in purchasing from local vendors who provide a unique, hands-on experience. “It’s frustrating that big shops are taking business away from small traders,” Adams said, noting that many people prefer the variety of options available through online orders, which could potentially hurt small vendors who already face competition from large retailers.
A Marketing Masterstroke
Despite the concerns from local businesses, many social media users saw the jet ski delivery as an inventive way to market Checkers’ Sixty60 service, which promises quick grocery deliveries. Joel Steenkamp, a social media user, praised the timing of the campaign, saying, “People are beaching, what better way to market your brand than using a jet ski?” The idea of capturing selfies with a delivery driver on a jet ski further fueled the excitement surrounding the campaign.
Other users, like Charl Bremmer, emphasized that the key message behind the jet ski delivery was Checkers’ commitment to speed and convenience. “The message here is obviously that they are super fast with deliveries, and that it’s as fast as a jet ski,” Bremmer said, acknowledging the playful marketing approach.
A Fun, Yet Practical, Campaign
As the jet ski deliveries continue to gain attention, questions remain about the feasibility of rolling out this service on a larger scale. Would it work at all beaches, or would it be restricted to certain locations? Could it be expanded to include other summer destinations like Muizenberg or Strandfontein?
While some question the logistics and practicality of using jet skis for grocery deliveries, others are simply enjoying the novelty of it. With Checkers showing that they’re willing to explore unconventional methods to stand out in the competitive retail market, the jet ski campaign has definitely made waves, both online and in the water.
Business
ADVANS TRADING CONSULT EMPOWERS NIGERIAN YOUTH AND STUDENTS THROUGH FOREX TRADING EDUCATION
…Dangote, an Entrepreneurial Genius, Providing Innovative Solutions’
The President/Chief Executive, Dangote Industries Limited, Aliko Dangote, has urged young entrepreneurs and scholars to rise above limitations and push their ambitions to help transform the world into a better place.
The prominent industrialist made this call on Wednesday when a delegation of Harvard Kennedy School scholars visited the Dangote Petroleum Refinery & Petrochemicals complex and Dangote Fertiliser Limited in Ibeju Lekki, Lagos.
Addressing the 50 scholars, representing 18 different nationalities from across the globe, Dangote emphasised the importance of being driven by ambition and a ‘can-do’ spirit, as exemplified by the Dangote Group in constructing the world’s largest single-train refinery.
He stressed that ambition should be paired with a desire to create a legacy and make an impact, not simply for profit.
“Life is not worth living without ambition. In this life, nothing is impossible. Don’t allow fear to hold you back. Be knowledgeable about the business you want to pursue. I am not an engineer, but I don’t engage in any business I don’t understand,” he said.
Dangote, who spent over 40 minutes answering questions from the scholars, recalled being advised against building the refinery, as many argued that such mega projects were only feasible for sovereign nations, not individuals. He shared that, during the COVID-19 pandemic, the company had to find ways to sustain the project. He also noted that the ingenuity involved in constructing a world-class refinery, which meets global best practices, produces Euro V products, and is capable of processing over 100 different types of crude oil, has kept it running despite shortage of Nigerian crude oil.
Vice President, Oil & Gas, Dangote Group, Edwin Devakumar, explained that building the 650,000-barrel-per-day refinery was a monumental feat that required immense courage, vision, and determination. He pointed out that the group acted as its own Engineering, Procurement, and Construction (EPC) contractor for the project – a refinery with a capacity of 650,000 barrels per day – a feat that had never been attempted before.
“Our Group President has a plaque in his office that reads, ‘nothing is impossible.’ This is the mindset he instilled in us when faced with challenges. He does not accept impossibilities and always aims for excellence. This approach was the same when we revolutionised the cement industry in Nigeria. We turned the country from one of the largest importers of cement into a net exporter. Today, after decades of depending on imported refined products, we now have the capacity to meet all of Nigeria’s refined product demands, with surplus supplies of jet A1, gasoline, and diesel for export. Other products from the refinery include polypropylene, carbon black feedstock, and sulphur,” he said.
Devakumar highlighted the significant investments made to realise the project, including dredging 65 million cubic metres of sand to raise the height of the site by 1.5 metres to safeguard against potential sea level rises due to global warming. The group also procured 330 cranes and lifting equipment due to the lack of local capacity, built the world’s largest granite quarry to supply materials such as coarse aggregates, stone columns, and stone dust, and constructed the refinery on 250,000 piles – potentially the largest number ever used for a single project.
The scholars, who toured the magnificent complexes, were in awe and praised Dangote for his ambitious vision, which seeks to address global needs. They commended him as an inspiration and entrepreneurial genius, with many describing the visit to the refinery as the highlight of their tour, which also included stops in Ghana and Abuja.
Sheffy Kolade, leader of the Harvard Kennedy School student-led Nigeria-Ghana Trek and a global advisor for the Women for Prosperity project with the Atlantic Council’s Freedom and Prosperity Center, said that the Dangote Group symbolises Nigeria’s resilience and economic transformation.
“I want to start by saying that the Dangote Group is not just a business. It is a symbol of Nigeria’s resilience. It is a symbol of the bright future that lies ahead for us. It represents the extraordinary achievements possible when we put our minds to something. I am happy that we are here to witness the economic progress happening in Nigeria. We’ve seen the largest single-train refinery in the world, and we’ve visited a fertiliser plant that exports to South America and the US,” she said.
A social entrepreneur and a member of the Forbes Business Council, Kolade added, “From where we are standing, thousands of people earn their daily livelihood. This business has created numerous jobs and energy security for our country. It has reduced our reliance on imported petroleum products, and, of course, it is increasing our foreign reserves. I want to thank you, sir, for everything you’re doing for our country and for Africa. We appreciate it. It’s truly inspiring for us.”
Speaking about her team and their mission at the refinery, Kolade noted, “My team consists of 50 people from 18 different nationalities. We have people from nearly every continent. We are a blend of policy, business, sustainability, and development-minded individuals, most of whom are from the Harvard Kennedy School. There’s one from the Harvard Business School, one from Harvard Public Health, and others pursuing joint degrees with Harvard, Stanford, and MIT. We are all curious-minded people who value impact, sustainability, and progress.”
Another member of the team, Darrow Merton, a Foreign Service Officer with the United States, described Dangote’s vision and resilience as an inspiration to entrepreneurs. He praised Dangote for not only breaking barriers to build the refinery but also for his ability to provide innovative solutions in the face of adversity.
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