Business

Guinness Nigeria deepens responsible drinking campaign, signs MOU with NYSC

Published

9 years ago

November 8, 2016

Leading manufacturer and Nigeria’s only total beverage alcohol (TBA) company, Guinness Nigeria Plc, has revved up its commitment to driving responsible drinking behaviour among Nigerian consumers by partnering with the National Youth Service Corps, NYSC, to deliver its innovative and trailblazing DRINKiQ training sessions to officials and corps members in a bid to take the responsible drinking message to every nook and cranny of the country.

At the signing of the Memorandum of Understanding between Guinness Nigeria and the NYSC which took place at the Gowon House, National Directorate Headquarters, NYSC in Abuja, on Friday, November 4, the Director General, NYSC, Brigadier General Sule Kazaure, who was represented by Director, Community Development Service and Special Projects, Mrs. Rhoda Kaka Kwaki, appreciated the laudable hand of fellowship extended by Guinness Nigeria to help create a society where responsible drinking becomes engrained in the consciousness of many young adults and society at large. Commending Guinness Nigeria for the intervention, she described the partnership as a clear demonstration of the company’s positive disposition towards the welfare and development of Nigerians, particularly the youth.

“This DRINKiQ campaign, a form of giving back to the society to be implemented by the Community Development Service and Special Projects is bound to impact positively on the entire society and it is my sincere hope that what we have sown today will blossom into enduring and sustainable entity for the benefit of our communities and environs,” Kwaki said.

The Managing Director, Guinness Nigeria Plc, Mr. Peter Ndegwa who was represented by the company’s Corporate Relations Director, Mr. Sesan Sobowale, described the occasion as historic one and a momentous stride in the right direction with a view to curbing the irresponsible use of alcohol in society.

“We are committed to creating awareness about responsible drinking and promoting the enjoyment of alcohol and our brands as part of a healthy balanced lifestyle. We also believe that efforts to reduce the misuse of alcohol are most effective when governments, society, individuals, families as well as industry work together. Therefore, our approach is built around providing consumers with information promoting rigorous company and industry standards for responsible marketing, supporting effective programmes and partnerships as the one that we are signing today to promote alcohol education and to tackle misuse and advocating effective evidence-based policy,” Sobowale enthused.

Other dignitaries present at the occasion include Sustainable Development/ Alcohol in Society, AiS Manager, Guinness Nigeria, Osita Abana; Director, Legal Service, NYSC Directorate NHQ, Barrister Tijani Ibrahim; Director, Planning, Research and Statistics, Chief Anthony Ani;, Director, Press and Public Relations, Mrs Bose Aderibigbe; Director, Corp Welfare and Inspectorate, Mrs Victoria Obi Okaku; Director, Certfication, Alh Udu Taura; and Director, Corps Mobilization Chief Frank Ekpenobi.

On the scope of the partnership, Sobowale explained that the DRINKiQ programme is one of the training platforms that Guinness Nigeria, has used to leverage its responsible drinking agenda. The training aims to raise the public’s awareness about alcohol so that people can have a better understanding of the drinking choices that they make, including the decision not to drink, when to drink and how much to drink.

In view of this, the programme would start with Train-the-Trainers, ToT programme, that will equip NYSC officials (drawn from the 36 states of the federation) with information and knowledge about responsible drinking. These officials will then provide trainee corps members with practical tips, strategies and confidence they need to become champions for responsible drinking in their communities.

It would be recalled that last year, Guinness pioneered the use of breathalyzers by the Federal Road Safety Commission via its donation of breathalyzers to the safety agency to enable it check the incidence of drunk-driving on Nigerian roads during the ember months. Other initiatives include the Age Verification Programme, sponsorship of a radio programme, DRINK DIARIES, on Lagos Traffic radio 96.1 FM as well as advertorials and out-of-home messaging aimed at educating the general public on the dangers of drink-driving.

Business

Adron Homes Unveils Sallah Mega Promo with 30% Discount and Exciting Gift Rewards for Subscribers

Published

7 hours ago

April 13, 2026

Sahara Weekly

Adron Homes Unveils Sallah Mega Promo with 30% Discount and Exciting Gift Rewards for Subscribers

As the festive spirit of Eid al-Adha (Sallah) approaches, Adron Homes & Properties, Nigeria’s leading real estate company, has announced a nationwide Sallah Mega Promo designed to reward subscribers with unbeatable discounts, flexible payment plans, and exciting gift items.

The limited-time promotional campaign aims to empower Nigerians to celebrate the season of sacrifice with both joy and long-term investment security by making property ownership more accessible and rewarding. Subscribers can enjoy a 30% discount on all plots across Adron estates nationwide, alongside a flexible payment plan of up to 36 months. In addition, clients can spread their initial deposit over four months, easing financial pressure while securing valuable real estate assets.

According to the company, the Sallah promo reflects its continued commitment to providing affordable housing solutions while rewarding both new and existing clients during key festive periods.

“Sallah is a time of giving, sacrifice, and celebration. At Adron Homes, we believe there is no better time to empower families and investors with the opportunity to own land while also receiving valuable gifts that enhance their celebration,” the company stated.

As part of the promo, subscribers will enjoy a wide range of gift rewards tied to their payment milestones. Platinum plot subscribers stand to receive items such as bags of rice ranging from 10kg to 50kg, food packs with chicken and seasoning, goats and rams for Sallah celebrations, and even a cow or a double-door refrigerator for high-value subscribers. Compact plot subscribers will also benefit from gift items including bags of rice, vegetable oil, cartons of noodles, goats, and other household essentials designed to support festive celebrations.

Over the years, Adron Homes & Properties has remained at the forefront of real estate development in Nigeria, consistently delivering affordable luxury and flexible payment structures tailored to a wide range of investors. The Sallah Mega Promo further reinforces the company’s mission to democratize property ownership while strengthening its relationship with clients through value-driven initiatives.

Prospective subscribers are encouraged to take advantage of this limited-time offer by contacting Adron Homes through its official channels.

📲 WhatsApp: +234 805 101 1951
🌐 Website: Adron Homes Official Website

With the Sallah season fast approaching, this promo presents a unique opportunity for Nigerians to celebrate meaningfully by securing their future through real estate investment while enjoying generous festive rewards.

Business

Please be careful, there’s a WhatsApp scam going around

Published

2 days ago

April 12, 2026

Sahara Weekly

*Please be careful, there’s a WhatsApp scam going around

Scammers are currently impersonating Aigboje Aig-Imoukhuede, the Chairman of Access Holdings Plc, to trick people into fake investment schemes.

They’ve created a WhatsApp group called *“Value Focus Club 60”* using this number: *+234 915 708 8290*, and even used his picture to make it look real.

*Important things to know*:
• The Chairman is NOT on WhatsApp running any investment group
• Access Holdings does NOT offer investment advice via WhatsApp
• Any message claiming otherwise is 100% fake

A whistleblower actually spotted this and raised the alarm, so please don’t ignore this.

*What you should do*:
• Don’t join the group or engage them
• Don’t share your personal or banking details
• Block and report the number on WhatsApp
• Let others know so they don’t fall victim

The company is already working to shut it down, but awareness is key.

Please share this with your contacts, someone you know could be targeted.

Business

HOUSE OF BIMPE FIT GAINS ATTENTION WITH TRENDY UNISEX FASHION LINE

Published

3 days ago

April 10, 2026

Sahara Weekly

HOUSE OF BIMPE FIT GAINS ATTENTION WITH TRENDY UNISEX FASHION LINE

LAGOS — A fast-rising fashion brand, House of Bimpe Fit, is making waves in the style scene with its collection of modern, elegant outfits designed for both men and women.

The brand, which showcases a blend of contemporary and classic designs, is quickly attracting attention for its attention to detail and quality finishing. From sharply tailored men’s native wears and suits to chic, figure-flattering outfits for women, House of Bimpe Fit is positioning itself as a go-to destination for fashion lovers seeking both style and comfort.

Speaking on the brand’s vision, the management emphasized its commitment to delivering “quality outfits for both men and women,” ensuring customers step out with confidence and class regardless of the occasion.

Fashion enthusiasts have particularly praised the brand’s versatility, as it caters to a wide range of tastes—from corporate elegance to casual sophistication.

With an active presence on social media, especially on TikTok via @house_of_bimpefit, the brand is leveraging digital platforms to reach a broader audience and showcase its latest collections.

Industry watchers say House of Bimpe Fit is one to watch, as it continues to carve a niche for itself in Nigeria’s competitive fashion industry.

For inquiries, customers can contact the brand via phone at 0802 686 6277.