Business
HOMECOMING WITH DECEMBERISSAVYBE 2023: FIRSTBANK REINFORCES SUPPORT FOR FAMILY, ENTERTAINMENT AND NATION BUILDING
HOMECOMING WITH DECEMBERISSAVYBE 2023: FIRSTBANK REINFORCES SUPPORT FOR FAMILY, ENTERTAINMENT AND NATION BUILDING
By Bolaji Israel
December is a month filled with joy, celebration, and reunions. It is a time when families come together, friends reconnect, and the spirit of giving and love is in the air.
In Nigeria, December holds a special place in the hearts of its people, and FirstBank, the country’s premier and leading financial institution, understands the significance of this festive season. With its annual campaign, “December Issa Vybe,” FirstBank aims to reinforce its relentless support for family fun time, creative industry, entertainment, and nation building.
The annual “December Issa Vybe” program remains a remarkable and enduring testament to FirstBank’s commitment to promoting family bonding, creative arts, entertainment, and the overall development of Nigeria. It seeks to create an enthralling and memorable experience for customers in the Yuletide season as they bond with family and friends, whilst connecting with their favourite superstars.
This campaign, which runs for about two to three months towards the end of the year, features the bank’s sponsorship of premium entertainment events such as shows, plays, operas, musicals, concerts, and dramas – all centered around the yuletide season.
Through the annual FirstBankIssaVybe campaign, FirstBank sponsors an array of the hottest and coolest entertainment platforms across music, fashion, and arts during the month of December, with massive ticket giveaways to premium events.
The campaign which started in 2018 is already generating ripples across the cities with Nigerians across ages anticipating the new trick FirstBank will pull out from the hat this year.
One of the highlights of the annual campaign is the provision of free tickets to Nigerians, allowing them to enjoy these high-profile events without any financial burden.
Nigerians who are affected by the dire impact of the harsh economic situation of the country can also breathe a sigh of relief and blow some steam in December courtesy of FirstBank.
Over the years, FirstBank has consistently supported and sponsored annual festive period concerts featuring Africa’s biggest music super stars. Artists like Kizz Daniel, Davido, Burna Boy, Asake and numerous others have graced these events, creating unforgettable experiences for music enthusiasts.
As part of its commitment to customer satisfaction, FirstBank rewards its loyal customers by offering them free premium tickets to these A-list entertainers’ events. This gesture not only showcases the bank’s appreciation for its customers but also allows them to enjoy world-class entertainment alongside their favourite artists.
The “December Issa Vybe” campaign also embraces the theme of homecoming. Nigerians living in the diaspora who take joy in visiting their home country during the festive season and spending quality time with their families and friends are an integral part of this initiative.
Through the move, FirstBank approaching its 130th year aims to create opportunities for family reunions and bonding, particularly for those returning from the diaspora. The bank recognizes the importance of fostering strong family ties and believes that great entertainment plays a vital role in bringing families together.
The financial giant recognises the emotional significance of homecoming and seeks to make it an unforgettable experience for these individuals. Through various activities, events, and promotions, the bank ensures that Nigerians in the diaspora feel connected to their roots and are able to create lasting memories during their time in the country.
Looking ahead to the 2023 edition of “December Issa Vybe,” FirstBank promises an even more awesome experience for everyone involved. The bank is committed to continually improving and exceeding expectations, ensuring that Nigerians have something truly spectacular to look forward to.
From the foregoing, FirstBank’s “December Issa Vybe” campaign remains a resounding testament to the bank’s unwavering support for family, entertainment, and nation building. By sponsoring premium entertainment events, providing free tickets, and embracing the theme of homecoming, FirstBank aims to create memorable experiences for Nigerians during the yuletide season.
As Nigerians eagerly anticipate the 2023 edition, FirstBank’s commitment to delivering an extraordinary experience signals a clear indication of dedication to enhancing the well-being and happiness of customers. So, Nigerians should get ready for an unforgettable December filled with joy, entertainment, and the spirit of togetherness powered by FirstBank.
In conclusion, more details about the upcoming campaign will soon emerge on social media, keeping the public informed and engaged.
The FirstBank #DecemberIssaVybe and #FirstBankIssaVybe giveaway fest is again ready to reward old, new and potential customers with tickets to premium events around Lagos.
And yes, to attend these events, just follow FirstBank on any of its social media pages – Facebook: First Bank of Nigeria Limited, Instagram: @firstbanknigeria, and Twitter: @firstbankngr – lookout for the posts announcing the giveaway and follow instructions to experience maximum party #vybes this season.
Nigeria’s Inflation Drops to 15.10% as NBS Reports Deflationary Trend
Nigeria’s headline inflation rate declined to 15.10 per cent in January 2026, marking a significant drop from 27.61 per cent recorded in January 2025, according to the latest Consumer Price Index (CPI) report released by the National Bureau of Statistics.
The report also showed that month-on-month inflation recorded a deflationary trend of –2.88 per cent, representing a 3.42 percentage-point decrease compared to December 2025. Analysts say the development signals easing price pressures across key sectors of the economy.
Food inflation stood at 8.89 per cent year-on-year, down from 29.63 per cent in January 2025. On a month-on-month basis, food prices declined by 6.02 per cent, reflecting lower costs in several staple commodities.
The data suggests a sustained downward trajectory in inflation over the past 12 months, pointing to improving macroeconomic stability.
The administration of President Bola Ahmed Tinubu has consistently attributed recent economic adjustments to ongoing fiscal and monetary reforms aimed at stabilising prices, boosting agricultural output, and strengthening domestic supply chains.
Economic analysts note that while the latest figures indicate progress, sustaining the downward trend will depend on continued policy discipline, exchange rate stability, and improvements in food production and distribution.
The January report provides one of the clearest indications yet that inflationary pressures, which surged in early 2025, may be moderating.
Nigeria’s headline inflation rate declined to 15.10 per cent in January 2026, marking a significant drop from 27.61 per cent recorded in January 2025, according to the latest Consumer Price Index (CPI) report released by the National Bureau of Statistics.
The report also showed that month-on-month inflation recorded a deflationary trend of –2.88 per cent, representing a 3.42 percentage-point decrease compared to December 2025. Analysts say the development signals easing price pressures across key sectors of the economy.
Food inflation stood at 8.89 per cent year-on-year, down from 29.63 per cent in January 2025. On a month-on-month basis, food prices declined by 6.02 per cent, reflecting lower costs in several staple commodities.
The data suggests a sustained downward trajectory in inflation over the past 12 months, pointing to improving macroeconomic stability.
The administration of President Bola Ahmed Tinubu has consistently attributed recent economic adjustments to ongoing fiscal and monetary reforms aimed at stabilising prices, boosting agricultural output, and strengthening domestic supply chains.
Economic analysts note that while the latest figures indicate progress, sustaining the downward trend will depend on continued policy discipline, exchange rate stability, and improvements in food production and distribution.
The January report provides one of the clearest indications yet that inflationary pressures, which surged in early 2025, may be moderating.
Alpha Morgan to Host 19th Economic Review Webinar
In an economy shaped by constant shifts, the edge often belongs to those with the right information.
On Wednesday, February 25, 2026, Alpha Morgan Bank will host the 19th edition of its Economic Review Webinar, a high-level thought leadership session designed to equip businesses, investors, and individuals with timely financial and economic insight.
The session, which will hold live on Zoom at 10:00am WAT and will feature economist Bismarck Rewane, who will examine the key signals influencing Nigeria’s economic direction in 2026, including policy trends, market movements, and global developments shaping the local landscape.
With a consistent track record of delivering clarity in uncertain times, the Alpha Morgan Economic Review continues to provide practical context for decision-making in a dynamic environment.
Registration for the 19th Alpha Morgan Economic Review is free and can be completed via https://bit.ly/registeramerseries19
It is a bi-monthly platform that is open to the public and is held virtually.
Visit www.alphamorganbank to know more.
GTBank Launches Quick Airtime Loan at 2.95%
Guaranty Trust Bank Ltd (GTBank), the flagship banking franchise of GTCO Plc, Africa’s leading financial services group, today announced the launch of Quick Airtime Loan, an innovative digital solution that gives customers instant access to airtime when they run out of call credit and have limited funds in their bank accounts, ensuring customers can stay connected when it matters most.
In today’s always-on world, running out of airtime is more than a minor inconvenience. It can mean missed opportunities, disrupted plans, and lost connections, often at the very moment when funds are tight, and options are limited. Quick Airtime Loan was created to solve this problem, offering customers instant access to airtime on credit, directly from their bank. With Quick Airtime Loan, eligible GTBank customers can access from ₦100 and up to ₦10,000 by dialing *737*90#. Available across all major mobile networks in Nigeria, the service will soon expand to include data loans, further strengthening its proposition as a reliable on-demand platform.
For years, the airtime credit market has been dominated by Telcos, where charges for this service are at 15%. GTBank is now changing the narrative by offering a customer-centric, bank-led digital alternative priced at 2.95%. Built on transparency, convenience and affordability, Quick Airtime Loan has the potential to broaden access to airtime, deliver meaningful cost savings for millions of Nigerians, and redefine how financial services show up in everyday life, not just in banking moments.
Commenting on the product launch, Miriam Olusanya, Managing Director of Guaranty Trust Bank Ltd, said: “Quick Airtime Loan reflects GTBank’s continued focus on delivering digital solutions that are relevant, accessible, and built around real customer needs. The solution underscores the power of a connected financial ecosystem, combining GTBank’s digital reach and lending expertise with the capabilities of HabariPay to deliver a smooth, end-to-end experience. By leveraging unique strengths across the Group, we are able to accelerate innovation, strengthen execution, and deliver a more integrated customer experience across all our service channels.”
Importantly, Quick Airtime Loan highlights GTCO’s evolution as a fully diversified financial services group. Leveraging HabariPay’s Squad, the solution reinforces the Group’s ecosystem proposition by bringing together banking, payment technology, and digital channels to deliver intuitive, one-stop experiences for customers.
With this new product launch, Guaranty Trust Bank is extending its legacy of pioneering digital-first solutions that have redefined customer access to financial services across the industry, building on the proven strength of its widely adopted QuickCredit offering and the convenience of the Bank’s iconic *737# USSD Banking platform.
About Guaranty Trust Bank
Guaranty Trust Bank (GTBank) is the flagship banking franchise of GTCO Plc, a leading financial services group with a strong presence across Africa and the United Kingdom. The Bank is widely recognized for its leadership in digital banking, customer experience, and innovative financial solutions that deliver value to individuals, businesses, and communities.
About HabariPay
HabariPay is the payments fintech subsidiary of GTCO Plc, focused on enabling fast, secure, and accessible digital payments for individuals and businesses. By integrating payments and digital technology, HabariPay supports innovative services that make everyday financial interactions simpler and more seamless.
Enquiries:
GTCO
Group Corporate Communication
[email protected]
+234-1-2715227
www.gtcoplc.com
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