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How I made my first million on Instagram — Debbiebarbie

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Deborah Iwakun Edileola is the CEO Debbiebarbie skincare line. In this interview with ROTIMI IGE, she talks about the industry and how she aims to change perceptions as regards skincare.


How did you get into the beauty business?


I started a few years back when I had issues with my skin. I had tried many things and they weren’t working, so I had to start reading and researching myself. I made some products for myself and it worked like magic. People would come up to compliment my skin and ask what I used. That was when I realised that I liked giving people skin advice. I have been in business for about four years now.

What would you say your success rate has been like?


It has been great. When I started, I was making products at home and selling online. Later, we were able to expand and get a better space. We have built a good customer base both in Nigeria and all around the world.
COVID-19 pandemic affected a lot of businesses. Did it affect your sales too, since people were not going out much?

The fun part is that during the lockdown, I made more sales than ever because I made people see reasons to care for their skin. People had less stress to contend with and I advised them to try out our products. It was the perfect time for the skincare business. Many wanted to look good when they resume work after the lockdown is over. So truly, for my own business, the lockdown was favourable. Now that the economy is opening up though, people are a little more prudent with their spending.

A lot of people are quite sceptical about products in Nigeria, how do you reassure people?


Our products are safe. We sent them to certified laboratories for analysis and all we are expecting now is the NAFDAC number and the process is already on, including NAFDAC inspections. The truth is that if our products are not safe, I won’t want to register it. I know it’s safe, hence my confidence. If a client is scared to buy online, they can simply walk into our store.

Some people don’t use the right products and they conclude that the products aren’t working when they are the ones that aren’t using the right thing for their skin type. The fact that a product worked on one person does not mean it will work on another person. I counsel and ask questions to understand each client’s

Have you ever gotten a skin type you could not handle or bad reactions?

No. The basic thing is knowing how to handle clients. There are situations where a client would try our product and they might break out initially. I let them understand that when you change your skincare product at times, your skin might purge. That doesn’t mean it is bad; it’s just that your skin is trying to cleanse itself and get used to the new product you are introducing to it. Skin purging doesn’t last for more than three to four weeks. So when you explain, they are patient.

Some people still believe they can employ makeup to cover flaws. What’s your take on that?

Makeup should not always be the solution because sometimes your skin just needs to breathe. If it doesn’t breathe, you will break out. In this part of the world, we don’t read the ingredients on our products. There are some products that when you use them on your skin, based on the kind of skin you have and the ingredients, you will break out. By reading labels, you become familiar with these things.

As a young woman in business, what are the lessons you have learnt so far?

Make your mistakes your own way. There’s nothing wrong with starting small with trial and error; just don’t give up. If it is your dream, stay focused. Beginnings are never rosy, but along the line, you see things and learn from your mistakes. Those experiences make you better.

Have you ever been at the receiving end of any stereotype?

Once you are in the skincare business, people believe you are bleaching. People attack me quite a bit on social media, and I used to feel bad. Now, I just reply and block them. You can’t make me feel less than I am anymore. This business has also made me realise that there are demand and supply; whether you supply it or not, someone else will do it, so why don’t you do it. Skincare is not bleaching. However, when you get to a certain point in your life when you start living well, there is no way you won’t glow. You’ll look more beautiful. Everyone wants to brighten up a bit and glow and we have products that are safe, approved all over the world, and natural that would give you that result. It’s just that in Nigeria, people are very judgemental, so you have to stand your ground and understand the place of your business and know that there is demand.

Some people don’t believe in putting their business on social media as a result of backlash and criticism. What’s your take on that?

Are you kidding me? Why would you not put your business on social media, especially Instagram? Trust me, billions of dollars flies on Instagram every day, you just have to know your way around it. I made my first million on Instagram. So, my advice is that people should put their business online, especially with the situation of the world now. Things are changing now and the world is going online. E-commerce is taking over traditional commerce; you just have to maintain a physical store for those who still need to walk in. No one would come from the UK to buy products in Nigeria, but social media changes that. All my international clients got to know me through my social media handles.

How profitable is the business?

I don’t have any other business, this is all I have for now and it pays the bills. We expanded and we now do facials and other skin treatments. We have a spa too. The fun thing about this business is that if you know how to go about it, there is a lot of money on it. Virtually every woman wants to look good. People want to bathe, I sell soap, cream… you can’t run out of business when it comes to beauty.

How affordable are your products though?

In business terms, you need to realise that your target clients must be able to afford you. My target clients are working-class ladies. Still, we are quite affordable.
Was this your dream career?
No. The plan was to be an air hostess. But life puts you in situations where your dreams change. I lost my father at some point. I’m grateful for my mum because after my father passed on, she worked hard to put us through university. I never wanted to work for someone else because I knew I could never get the kind of money I want. My mother didn’t like it when I ventured into this, but I explained to her and reminded her that she was able to care for us because she was also in business and not working for someone.

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RE NATIONWIDE HARDSHIP PROTEST: A TIMELY WARNING

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THE ISRAEL OF SHAITAN

RE NATIONWIDE HARDSHIP PROTEST: A TIMELY WARNING. 

 There is nothing wrong with a peaceful demonstration and a lawful legitimate protest. What is unacceptable is a premeditated attempt by a group of faceless individuals who are on the payroll of subversive elements to destabilise the country and incite people to violence and carnage.
RE NATIONWIDE HARDSHIP PROTEST: A TIMELY WARNING. 
That is what this so-called #nationwidestrike that they have labelled as the #endbadgovernanceprotest is all about. Worse still there is a covert and subterranean attempt to provoke the security forces to open mutiny and rebellion against constituted authority and thereby truncuate our democracy.
 Those that are behind it are attempting to take advantage of the undoubtedly enormous economic challenges in the land to create panic, fear, chaos and mass unrest with a view to provoking anarchy, mayhem and armed insurrection.
 This is unacceptable and no responsible Government will sit back and allow it to happen. I urge those that are behind this surreptitious, subterranean and sinister subterfuge to have a rethink and not spark off a reaction from the security forces that they will later regret.
 We do not want or need a nationwide #endsars-like round of protests and neither can we afford the attendant violence, strife, division, damage to property and bloodshed that comes with it.
 The way forward is to put off the protest, exercise patience, enter dialogue with the Federal Government and express our collective concerns in a lawful, restrained, responsible and legitimate manner. Anything outside of that will be dangerous and counter-productive.
 (FFK)

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Billionaire kidnapper: Untold story of Henry Odenigbo’s exploits as Nollywood actor, producer

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Billionaire kidnapper: Untold story of Henry Odenigbo’s exploits as Nollywood actor, producer

Billionaire kidnapper: Untold story of Henry Odenigbo’s exploits as Nollywood actor, producer

Being a kidnapper was something that never crossed our minds – Rivers AGN Chairman
•Odenigbo featured only in his own movies, never harassed or owned actors
•I’m scared, says Kelvin Ikeduba who acted in one of his movies ‘Born in the Ghetto’

 

Fear, shock, and disbelief are the words to describe the reactions of many filmmakers and movie stars in Rivers State where the slain billionaire kidnapper, Henry Odenigbo, held sway as an actor and film producer before he met his Waterloo on July 4 in Lagos.

 

 

Ode, as he was popularly called, was the ring leader of a gang of nine kidnappers who targeted wealthy individuals in Lagos. They were killed after a shootout with the police at Ladipo, Mushin area of Lagos.

While he was alive, the late kidnapper who was seen as one of the biggest financiers of movie productions in Rivers, was the owner of Port-Harcourt-based Aso-Rich Production.

But unknown to movie makers in the state, Ode was a kidnap kingpin who was using the production outfit as a camouflage to carry out his nefarious activities.

Fortunately, actors were not his main target.

Narrating how the late billionaire kidnapper, who hailed from Imo State came to be known as an actor and film producer, the Chairman of Actors Guild of Nigeria,AGN, Rivers State chapter, Dr. Ken Osunwa, in a chat with Vanguard, said the late Ode was never close to anybody in the industry, adding that he only featured in his own-sponsored movies.

 

 

 

According to him, the late kidnapper was never a member of AGN, Rivers State, nor a member of Association of Movie Producers, AMP, Rivers State chapter.

Speaking further, Osunwa, who noted that Odenigbo never attended any of their meetings or events, said: “He hailed from Imo State and came to set up a movie production outfit in PH. I’ve already done a disclaimer when the news got to me and people were talking about him as an actor.

“Yes, he was acting in his own-sponsored movies and not practising in Nollywood, Rivers State, in the sense that he never featured in other people’s productions.

 

“To the best of my knowledge, Ode never had an issue with other practitioners in the state. I was never called to settle issues with him and others.’’

He, however, acknowledged the fact that the late billionaire kidnapper never owed any actor, director or producers who worked for him.

“He was bringing different actors, producers and directors to work for him and at the end of it, he paid off everyone.

“He invested in the Nollywood industry like any other investor. Nobody knew his source of wealth and when I received the news of his killing by the police in Lagos, I was very surprised. I thank God that all our actors who were working with him are safe and fine. Nobody was missing and from the report from his production, he was not owing anybody.”

Besides producing movies, the late Henry Odenigbo also had a Film Academy, called Ason Rich Movie Academy, where he trained cameramen, scriptwriters, actors, producers and directors, sound mixers, make-up artists, and production managers, among others.

 

 

Before his death, Ode was promoting a one-month intensive training opportunity for youths on his Instagram page, which was supposed to kick off on Monday, August 5, and run till August 31, in Rivers. But that dream is gone with his exit.

Recounting how Ode recently completed his last production before his exit, Osunwa said he (Henry Odenigbo) as a kidnapper, was something that never crossed their minds in Rivers State, adding ‘’This is because he was nice to the people that worked for him.”

Meanwhile, as a way of stopping a recurrence of the ugly incident in future, Osunwa said his group had started profiling every production house in Rivers State to know their identities as well and get acquainted with them, to monitor closely whatever they were doing.

“We have also started sensitizing our members on how to identify fake production houses in the state. Like in every sector of our society, there are different kinds of human beings operating with a different mindset. We must fight them to avoid ruining our sector,” Osunwa added.

One of the popular actors, Kelvin Ikeduba, who featured in one of the late kidnapper’s movies, “Born in the Ghetto” which was released early last month, said he was scared when he heard the news of Odenigbo’s death.

 

 

 

He was thankful that nothing happened to him while on the set of the deceased’s movie.
The actor said: “I only featured in one of his movies, ‘Born in the Ghetto.’ They would have killed them before now. I was scared. I went to work in PH, what if there was no job and they came up with a plan? Who knows!

‘’I am very happy with the news of their death. For me, it’s a big testimony. Do you know what it means when someone comes every day to pick you up in the hotel without you knowing what they are doing for a living?’’

He added that the director, Ifeanyi Akanaga, invited him to be part of the production.
However, disassociating Nollywood from the slain kidnapper, the President of the Directors Guild of Nigeria, DGN, Dr Victor Okhai, said what happened was a call for ‘a united Nollywood’, where they would be privileged to know who is who in the industry.

He argued that while bad eggs were also found in other sectors, the slain kidnapper was never a member of any guild in Nollywood.

Similarly, the President of the Association of Movie Practitioners, AMPRAC, Ifeanyi Azodo, said checks on AMPRAC’s database showed that the late kidnapper was never a member of the association, adding that people of questionable character were never admitted into the association

In a disclaimer, Osunwa dissociated the AGN from the filmmaker, Odenigbo alongside three other persons who claimed to be film practitioners.

The guild, in a statement, said the three persons who died in the shootout with the police at Ladipo were not their members.

The statement read: “The Rivers State chapter of the Actors Guild of Nigeria at this moment, disclaims any affiliation with the individuals who tragically lost their lives in a recent kidnap incident in Lagos. Specifically, Prince Henry Asonna (Executive Producer of Aso Rich), Angel Emanuzo (Associate Producer), Chris Ahaneku (Logistics Manager-Aso Rich), and Jerry Eze (Camera Assistant) were not members of our guild. They were not part of our organization.

“They have never been associated with our guild events and are not on our register. They were not affiliated with us, to the best of my knowledge, and we condemn any false associations and news making the rounds that AGN members from Rivers State were involved in the kidnapping.”

Veteran actor, Kanayo O. Kanayo, also cautioned the public on his Instagram page against referring to the slain kidnapper as a movie producer.

 

 

In the same vein, AGN’s Financial Secretary, Emeka Duru, frowned on associating the slain kidnappers with Nollywood, saying “Because they made a movie is not doing justice to the industry.”

Meanwhile, in 2024 alone, Odenigbo’s outfit, Ason-Rich Movie Production, produced over ten films, including ‘Born in the Ghetto’, ‘Love At The Pool’, ‘My Half’, ‘Little Top Up’, ‘Regards for Love’, “Wild Love”, ‘Clue Girl’, ‘Blind Blood’, ‘To Forgive’, “Sharon’s Fate”, which featured Yul Edochie, and ‘Bethlehem.’

In 2022, he produced such movies as “Royal Ties” among others.

The late kidnapper worked with famous actors, such as Yul Edochie, Kelvin Ikeduba, and Eve Esin. But checks also revealed that he mostly worked with fast-rising actors or relatively unknown faces in the industry.

As an actor who was always posting all his movie jackets on Instagram, the late kidnapper portrayed bad-boy roles and wielded guns in movies, as seen in one of his most recent roles in “Blind Blood” as posted on his Instagram page on April 26. He was also honoured on March 16, 2024, when organizers of Nollywood Indigenous Filmmakers of Nigeria, NIFMON, awarded him the ‘Best Filmmaker in Port Harcourt’.

 

Weeks later, on March 31, E-flex named him Nolly TV’s Best Grassroot Filmmaker for 2024/2025.

 

By  By Benjamin Njoku

@VANGUARD

 

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Tinubu Issues Stern Warning Against Protest With Destructive Tendencies

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RE NATIONWIDE HARDSHIP PROTEST: A TIMELY WARNING. 

Tinubu Issues Stern Warning Against Protest With Destructive Tendencies

 

 

President Bola Tinubu on Thursday in Abuja emphasized the importance of sustaining democracy, its norms and institutions, noting that protests are an integral part of democracy but that no government will condone demonstrations that lead to the destruction of lives and property.



The President spoke at the Presidential Villa when he received a Letter of Credence from the newly appointed United States Ambassador to Nigeria, Mr Richard Mills Jr.

”Our relationship with America is rich. We believe in democracy and freedom. Some of your predecessors worked hard during our transition to democracy, and we remember the likes of Ambassador Howard Jeter.

We look forward to Nigeria and the United States continuously working to expand cooperation on shared goals and democratic values.

”During the military era, we made our voices heard against dictatorship, and I was part of the group that engaged in peaceful protests without resorting to the destruction of property.

”We have worked hard to ensure 25 years of unbroken democracy and I will continue to maintain this democracy.

”In as much as we believe that demonstrations are part of democracy, we will never encourage any protests that lead to the destruction of lives and property,” the President stated.

Welcoming the U.S. State Department’s acknowledgement of Nigeria’s strategic role on the continent as Africa’s largest democracy, President Tinubu called on the U.S. government to pay more attention to Africa.

Nigeria is ready to play its role as the largest democracy in Africa that is worthy of emulation to other African countries, but we need more U.S. partnership on the continent that is beneficial to both sides.

”We believe in freedom, and we are providing the leadership to make Nigeria’s economy grow,”
 the President said.

Ambassador Mills affirmed U.S. support for Nigeria’s democracy and pledged support for bigger roles for Nigeria in the international arena.

”Nigeria is crucial to the United States because we share democratic values, and we are ready to give you all the support.

”I am here to make sure that the relationship blossoms both on democracy and the economic side,” Ambassador Mills said.

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