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How I made my first million on Instagram — Debbiebarbie

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Deborah Iwakun Edileola is the CEO Debbiebarbie skincare line. In this interview with ROTIMI IGE, she talks about the industry and how she aims to change perceptions as regards skincare.


How did you get into the beauty business?


I started a few years back when I had issues with my skin. I had tried many things and they weren’t working, so I had to start reading and researching myself. I made some products for myself and it worked like magic. People would come up to compliment my skin and ask what I used. That was when I realised that I liked giving people skin advice. I have been in business for about four years now.

What would you say your success rate has been like?


It has been great. When I started, I was making products at home and selling online. Later, we were able to expand and get a better space. We have built a good customer base both in Nigeria and all around the world.
COVID-19 pandemic affected a lot of businesses. Did it affect your sales too, since people were not going out much?

The fun part is that during the lockdown, I made more sales than ever because I made people see reasons to care for their skin. People had less stress to contend with and I advised them to try out our products. It was the perfect time for the skincare business. Many wanted to look good when they resume work after the lockdown is over. So truly, for my own business, the lockdown was favourable. Now that the economy is opening up though, people are a little more prudent with their spending.

A lot of people are quite sceptical about products in Nigeria, how do you reassure people?


Our products are safe. We sent them to certified laboratories for analysis and all we are expecting now is the NAFDAC number and the process is already on, including NAFDAC inspections. The truth is that if our products are not safe, I won’t want to register it. I know it’s safe, hence my confidence. If a client is scared to buy online, they can simply walk into our store.

Some people don’t use the right products and they conclude that the products aren’t working when they are the ones that aren’t using the right thing for their skin type. The fact that a product worked on one person does not mean it will work on another person. I counsel and ask questions to understand each client’s

Have you ever gotten a skin type you could not handle or bad reactions?

No. The basic thing is knowing how to handle clients. There are situations where a client would try our product and they might break out initially. I let them understand that when you change your skincare product at times, your skin might purge. That doesn’t mean it is bad; it’s just that your skin is trying to cleanse itself and get used to the new product you are introducing to it. Skin purging doesn’t last for more than three to four weeks. So when you explain, they are patient.

Some people still believe they can employ makeup to cover flaws. What’s your take on that?

Makeup should not always be the solution because sometimes your skin just needs to breathe. If it doesn’t breathe, you will break out. In this part of the world, we don’t read the ingredients on our products. There are some products that when you use them on your skin, based on the kind of skin you have and the ingredients, you will break out. By reading labels, you become familiar with these things.

As a young woman in business, what are the lessons you have learnt so far?

Make your mistakes your own way. There’s nothing wrong with starting small with trial and error; just don’t give up. If it is your dream, stay focused. Beginnings are never rosy, but along the line, you see things and learn from your mistakes. Those experiences make you better.

Have you ever been at the receiving end of any stereotype?

Once you are in the skincare business, people believe you are bleaching. People attack me quite a bit on social media, and I used to feel bad. Now, I just reply and block them. You can’t make me feel less than I am anymore. This business has also made me realise that there are demand and supply; whether you supply it or not, someone else will do it, so why don’t you do it. Skincare is not bleaching. However, when you get to a certain point in your life when you start living well, there is no way you won’t glow. You’ll look more beautiful. Everyone wants to brighten up a bit and glow and we have products that are safe, approved all over the world, and natural that would give you that result. It’s just that in Nigeria, people are very judgemental, so you have to stand your ground and understand the place of your business and know that there is demand.

Some people don’t believe in putting their business on social media as a result of backlash and criticism. What’s your take on that?

Are you kidding me? Why would you not put your business on social media, especially Instagram? Trust me, billions of dollars flies on Instagram every day, you just have to know your way around it. I made my first million on Instagram. So, my advice is that people should put their business online, especially with the situation of the world now. Things are changing now and the world is going online. E-commerce is taking over traditional commerce; you just have to maintain a physical store for those who still need to walk in. No one would come from the UK to buy products in Nigeria, but social media changes that. All my international clients got to know me through my social media handles.

How profitable is the business?

I don’t have any other business, this is all I have for now and it pays the bills. We expanded and we now do facials and other skin treatments. We have a spa too. The fun thing about this business is that if you know how to go about it, there is a lot of money on it. Virtually every woman wants to look good. People want to bathe, I sell soap, cream… you can’t run out of business when it comes to beauty.

How affordable are your products though?

In business terms, you need to realise that your target clients must be able to afford you. My target clients are working-class ladies. Still, we are quite affordable.
Was this your dream career?
No. The plan was to be an air hostess. But life puts you in situations where your dreams change. I lost my father at some point. I’m grateful for my mum because after my father passed on, she worked hard to put us through university. I never wanted to work for someone else because I knew I could never get the kind of money I want. My mother didn’t like it when I ventured into this, but I explained to her and reminded her that she was able to care for us because she was also in business and not working for someone.

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PRESIDENT TINUBU CONGRATULATES OTEGA OGRA ON ELECTION TO WORLD FEDERATION OF ADVERTISERS EXECUTIVE COMMITTEE

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PRESIDENT TINUBU CONGRATULATES OTEGA OGRA ON ELECTION TO WORLD FEDERATION OF ADVERTISERS EXECUTIVE COMMITTEE

PRESIDENT TINUBU CONGRATULATES OTEGA OGRA ON ELECTION TO WORLD FEDERATION OF ADVERTISERS EXECUTIVE COMMITTEE

 

President Bola Ahmed Tinubu has congratulated his Senior Special Assistant on Digital Engagement, Strategy and New Media, Mr Otega Ogra, on his election to the Executive Committee of the World Federation of Advertisers (WFA).

 

The election took place today at the organisation’s Annual General Meeting, held during the Global Marketing Week Conference in Stockholm, Sweden.

PRESIDENT TINUBU CONGRATULATES OTEGA OGRA ON ELECTION TO WORLD FEDERATION OF ADVERTISERS EXECUTIVE COMMITTEE

President Tinubu described the development as a significant step for Nigeria’s growing influence in global communications.

 

He noted that Mr Ogra’s emergence as the only representative from West Africa and Sub-Saharan Africa on the Executive Committee reflects the depth of Nigerian expertise and the contribution of a new generation of young Nigerian professionals to global industry standards.

 

Mr Ogra was elected to the Executive Committee on the platform of the Advertisers Association of Nigeria (ADVAN), underscoring the role of Nigeria’s organised advertising and marketing industry in shaping representation at the global level.

 

The WFA is the leading global body for advertisers, representing over 150 multinational and Fortune 500 companies, alongside national advertiser associations across more than 60 countries, with a combined annual marketing spend running into hundreds of billions of dollars. Its Executive Committee is the organisation’s highest decision-making body, responsible for setting priorities and guiding global policy on responsible advertising, media transparency, sustainability, and the evolution of digital ecosystems.

 

President Tinubu noted that Mr Ogra’s election is both a personal distinction and a strategic opportunity for Nigeria and the African continent, placing them at the centre of global conversations on brand trust, platform accountability, innovation and the future of marketing and communications.

 

The President commended Mr Ogra, who also serves as Vice President of ADVAN, for his sustained contributions to strengthening Nigeria’s marketing and communications ecosystem, drawing on a career spanning leadership roles across the banking, manufacturing, and public sectors.

 

“Otega’s election reflects the growing recognition of Nigerian expertise and affirms our capacity to contribute meaningfully to the frameworks shaping global markets,” the President said.

 

President Tinubu added that the achievement aligns with his administration’s Renewed Hope Agenda, particularly in advancing the creative economy, strengthening digital governance, and positioning Nigeria as a competitive hub for innovation and enterprise.

 

Josh Faulks, CEO of the Australian advertiser association (AANA), and Simon Michaelides, Director General of the UK advertiser association (ISBA), also join the leadership team.

 

Current members of the executive committee, David Wheldon, President and Philip Myers, Deputy President, who is also the Chief Institutional Affairs and Corporate Communications Officer at Ferrero, continue in their current roles, as do all regional vice presidents.

 

 

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Hold Peter Okoye Responsible If Any Harm Comes To Our Member – NASRE Fires Back At Singer

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Hold Peter Okoye Responsible If Any Harm Comes To Our Member – NASRE Fires Back At Singer

Hold Peter Okoye Responsible If Any Harm Comes To Our Member – NASRE Fires Back At Singer

 

 

The Nigerian Association of Social and Resourceful Editors (NASRE) has raised alarm over an alleged threat by Afrobeat artist Peter Okoye (Mr P) against journalist and NASRE Directorate member, Mr Bayo Adetu, warning that the singer will be held responsible should any harm come to the journalist or his family.

Hold Peter Okoye Responsible If Any Harm Comes To Our Member – NASRE Fires Back At Singer

 

In a press statement issued on April 20, 2026, NASRE’s leadership, led by Comrade Femi Oyewale, expressed concern over the incident reportedly occurring at the Ikoyi High Court during proceedings in the ongoing legal dispute involving P-Square and their elder brother, Jude Okoye.

 

 

NASRE views the alleged statement as inappropriate and unacceptable, stating that any language suggesting intimidation against a journalist performing lawful duties raises serious concerns about press freedom, safety, and professional ethics.

 

 

The association has therefore called on Mr Peter Okoye to retract the alleged statement and issue a public apology to Mr Bayo Adetu, while also urging all parties involved in the ongoing legal matter to conduct themselves with restraint, respect, and strict adherence to the rule of law.

Read the statement below:

PRESS STATEMENT
For Immediate Release

NASRE RAISES ALARM OVER ALLEGED THREAT BY PETER OKOYE (MR P) AGAINST BAYO ADETU IN COURT, WARNS OF CONSEQUENCES

The leadership of the Nigerian Association of Social and Resourceful Editors (NASRE), led by Comrade Femi Oyewale, expresses concern over an alleged threat issued by popular Afrobeat artist Peter Okoye, widely known as Mr P, against journalist and NASRE Directorate member, Mr Bayo Adetu.

The incident reportedly occurred at the Ikoyi High Court during proceedings in the ongoing legal dispute involving the music duo P-Square and their elder brother, Jude Okoye. Eyewitnesses present in court stated that Mr Peter Okoye drew the attention of Justice Alexander Owoeye to Mr Adetu’s presence, noting that he was formerly P-Square’s publicist but now works with his brothers. The remark reportedly generated reactions in the courtroom.

It is further alleged that after the court session, Mr Peter Okoye confronted Mr Adetu in the presence of others and said, “You, Bayo, I will set you up.”

NASRE views this alleged statement as inappropriate and unacceptable. Any language suggesting harm or intimidation directed at a journalist performing lawful duties raises serious concerns regarding press freedom, safety, and professional ethics.

We state unequivocally that should anything happen to Mr Bayo Adetu or any member of his family, Mr Peter Okoye will be held accountable. Such statements, when directed at a media professional, are taken with utmost seriousness.

NASRE will not tolerate any form of intimidation, harassment, or threat against its members. We are fully prepared to activate all lawful media and legal channels to protect our members and safeguard the integrity of the profession. Mr Peter Okoye must be aware that utterances of this nature carry consequences and he will be held responsible for any outcome arising from this matter.

We therefore call on Mr Peter Okoye to retract the alleged statement and issue a public apology to Mr Bayo Adetu. We also urge all parties involved in the ongoing matter to conduct themselves with restraint, respect, and strict adherence to the rule of law.

The safety of journalists remains paramount, and the media will not be silenced.

Signed:
Lateef Owodunni
Media Director, NASRE
April 20, 2026

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Fuji Star, Saheed Osupa Addresses Prado Controversy, Says Vehicle Was Compensation — Not Political Gift

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Fuji Star, Saheed Osupa Addresses Prado Controversy, Says Vehicle Was Compensation — Not Political Gift

By Alhaji Arems (Baba Fuji)

 

 

Nigerian Fuji star Saheed Osupa has responded to a wave of political controversy surrounding his recent campaign appearance in Oyo State, clarifying that a vehicle linked to the debate was not a political gift but compensation tied to a professional engagement.

The backlash followed the circulation of a Facebook Reel showing Osupa performing at an event associated with Sharafadeen Alli, who has declared interest in the Oyo State governorship under the All Progressives Congress (APC). As the video gained traction, it sparked renewed scrutiny over entertainers’ roles in political campaigns and the assumptions that often follow such appearances.

Amid the reactions, individuals aligned with the Peoples Democratic Party (PDP) circulated claims on social media alleging that Osupa, alongside gospel artist Yinka Ayefele, had previously received luxury vehicles from the administration of Oyo State Governor Seyi Makinde. The claims, which remain unverified, framed the alleged gesture as an example of questionable public spending and raised concerns about political loyalty.

Osupa has since pushed back against that narrative, offering a different account of events. In a video statement, the artist explained that his involvement in the campaign was strictly professional, based on a negotiated performance agreement rather than any form of political alignment.

According to him, he was engaged to perform at campaign events with assurances that he would be adequately compensated after the election. He, however, alleged that those commitments were not fulfilled following the electoral victory.

Addressing the controversy surrounding the vehicle, Osupa stated that his personal car was damaged during the course of the campaign. He said the replacement vehicle later provided to him was intended as compensation for that loss, not a discretionary gift or political reward.

His response reframes the discussion from one of political patronage to a dispute over professional obligations—an important distinction in an environment where entertainers are frequently enlisted to support campaign visibility.

The episode highlights a recurring tension within Nigeria’s political landscape: the blurred line between performance and perceived allegiance. For artists, participation in campaign activities can quickly shift from paid engagement to public endorsement in the eyes of observers, particularly when details of such arrangements are not clearly communicated.

Osupa’s clarification brings that tension into focus, underscoring how easily professional engagements can be recast within political narratives. As conversations continue, the situation points to a broader need for transparency in the relationship between public figures and political actors—especially in moments where perception can carry as much weight as fact.

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