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How I made my first million on Instagram — Debbiebarbie

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Deborah Iwakun Edileola is the CEO Debbiebarbie skincare line. In this interview with ROTIMI IGE, she talks about the industry and how she aims to change perceptions as regards skincare.

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How did you get into the beauty business?


I started a few years back when I had issues with my skin. I had tried many things and they weren’t working, so I had to start reading and researching myself. I made some products for myself and it worked like magic. People would come up to compliment my skin and ask what I used. That was when I realised that I liked giving people skin advice. I have been in business for about four years now.

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What would you say your success rate has been like?


It has been great. When I started, I was making products at home and selling online. Later, we were able to expand and get a better space. We have built a good customer base both in Nigeria and all around the world.
COVID-19 pandemic affected a lot of businesses. Did it affect your sales too, since people were not going out much?

The fun part is that during the lockdown, I made more sales than ever because I made people see reasons to care for their skin. People had less stress to contend with and I advised them to try out our products. It was the perfect time for the skincare business. Many wanted to look good when they resume work after the lockdown is over. So truly, for my own business, the lockdown was favourable. Now that the economy is opening up though, people are a little more prudent with their spending.

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A lot of people are quite sceptical about products in Nigeria, how do you reassure people?


Our products are safe. We sent them to certified laboratories for analysis and all we are expecting now is the NAFDAC number and the process is already on, including NAFDAC inspections. The truth is that if our products are not safe, I won’t want to register it. I know it’s safe, hence my confidence. If a client is scared to buy online, they can simply walk into our store.

Some people don’t use the right products and they conclude that the products aren’t working when they are the ones that aren’t using the right thing for their skin type. The fact that a product worked on one person does not mean it will work on another person. I counsel and ask questions to understand each client’s

Have you ever gotten a skin type you could not handle or bad reactions?

No. The basic thing is knowing how to handle clients. There are situations where a client would try our product and they might break out initially. I let them understand that when you change your skincare product at times, your skin might purge. That doesn’t mean it is bad; it’s just that your skin is trying to cleanse itself and get used to the new product you are introducing to it. Skin purging doesn’t last for more than three to four weeks. So when you explain, they are patient.

Some people still believe they can employ makeup to cover flaws. What’s your take on that?

Makeup should not always be the solution because sometimes your skin just needs to breathe. If it doesn’t breathe, you will break out. In this part of the world, we don’t read the ingredients on our products. There are some products that when you use them on your skin, based on the kind of skin you have and the ingredients, you will break out. By reading labels, you become familiar with these things.

As a young woman in business, what are the lessons you have learnt so far?

Make your mistakes your own way. There’s nothing wrong with starting small with trial and error; just don’t give up. If it is your dream, stay focused. Beginnings are never rosy, but along the line, you see things and learn from your mistakes. Those experiences make you better.

Have you ever been at the receiving end of any stereotype?

Once you are in the skincare business, people believe you are bleaching. People attack me quite a bit on social media, and I used to feel bad. Now, I just reply and block them. You can’t make me feel less than I am anymore. This business has also made me realise that there are demand and supply; whether you supply it or not, someone else will do it, so why don’t you do it. Skincare is not bleaching. However, when you get to a certain point in your life when you start living well, there is no way you won’t glow. You’ll look more beautiful. Everyone wants to brighten up a bit and glow and we have products that are safe, approved all over the world, and natural that would give you that result. It’s just that in Nigeria, people are very judgemental, so you have to stand your ground and understand the place of your business and know that there is demand.

Some people don’t believe in putting their business on social media as a result of backlash and criticism. What’s your take on that?

Are you kidding me? Why would you not put your business on social media, especially Instagram? Trust me, billions of dollars flies on Instagram every day, you just have to know your way around it. I made my first million on Instagram. So, my advice is that people should put their business online, especially with the situation of the world now. Things are changing now and the world is going online. E-commerce is taking over traditional commerce; you just have to maintain a physical store for those who still need to walk in. No one would come from the UK to buy products in Nigeria, but social media changes that. All my international clients got to know me through my social media handles.

How profitable is the business?

I don’t have any other business, this is all I have for now and it pays the bills. We expanded and we now do facials and other skin treatments. We have a spa too. The fun thing about this business is that if you know how to go about it, there is a lot of money on it. Virtually every woman wants to look good. People want to bathe, I sell soap, cream… you can’t run out of business when it comes to beauty.

How affordable are your products though?

In business terms, you need to realise that your target clients must be able to afford you. My target clients are working-class ladies. Still, we are quite affordable.
Was this your dream career?
No. The plan was to be an air hostess. But life puts you in situations where your dreams change. I lost my father at some point. I’m grateful for my mum because after my father passed on, she worked hard to put us through university. I never wanted to work for someone else because I knew I could never get the kind of money I want. My mother didn’t like it when I ventured into this, but I explained to her and reminded her that she was able to care for us because she was also in business and not working for someone.

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Sahara weekly online is published by First Sahara weekly international. contact saharaweekly@yahoo.com

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ERELU OLAJUMOKE, AN ALLURING CHARMING BEAUTY MAJESTICALLY CLIMBED THE FIFTH FLOOR

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ERELU OLAJUMOKE, AN ALLURING CHARMING BEAUTY MAJESTICALLY CLIMBED THE FIFTH FLOOR

…Celebrates Golden Jubilee In Glitz and Amazing Glory

 

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She is a damsel, an embodiment of beauty, brain and brawn, possessing the best of qualities any discerning mind would dream of. She is no one else than Erelu Olajumoke, Erelu of Ifetedo Kingdom and founder/Chief Executive Officer of Erelu Olajumoke Foundation. Very industrious, illustrious and extremely hardworking, Erelu Olajumoke, the Iya Ijo of Bishop Court Chapel in Alagbaka Akure will on Saturday, the 20th of April, 2024 celebrate her 50th birthday, stepping majestically into the fifth floor and marking a golden jubilee that looks every inch, good on her.

 

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The effervescent, glamorous and charismatic Erelu Olajumoke is an enigma, a colossus who has contributed immensely to humanity and the entire global economy. She is graciously blessed with the spirit of giving. Erelu Olajumoke, a magnanimous lady of substance, value and valor has been practically involved in various forms of empowerment, spreading love, passion and absolute generosity to the poor, the needy, the old (elderly), orphans, widows/widowers, the impoverished, the underprivileged and the intimidated members of the society. Endowed with an uncommon traits of great-heartedness, Erelu Olajumoke took it upon herself to alleviate the poverty levels of the people by directly, impacting on their lives.

 

Oftentimes, this legendary philanthropist, who is very much aware of the fact that health is indeed wealth, has organized various medical outreach programmes that yielded great impact on beneficiaries. Through Erelu Olajumoke Foundation, this amazon of beauty has transformed the lives of many, bringing in, health care professionals from around the globe to give succor to those with health challenges. Her roles in the rejuvenation and revamping of people’s health are awesome and iconic. Those who have benefitted from her tremendous medical contributions would always say lofty tales about her.

 

 

As an outstandingly committed child of God, Erelu Olajumoke who is currently basking in the euphoria of clocking 50, has been and still involved in fundraising activities towards her church and evangelism. Her passion and zeal for spreading the good news of God, winning souls into the Kingdom of God and expunging sinners from the gory dungeons of sin are highly recognized and commendable. She is absolutely emotional and animated to the church, the Gospel and everything about her Creator.

 

 

An extremely supportive partner, Erelu Olajumoke is simply, the strongest pillar of support to the political and democratic achievements of her beau, the distinguished Senator Oluwole Olubiyi Fadeyi, the dynamic and zestful Senator representing Osun Central Senatorial District at the Upper Chamber of the National Assembly, Abuja.

 

 

As a matter of fact, Erelu Olajumoke has displayed so much affection for the amiable Senator through unwavering support, unalloyed devotion to his democratic ideologies and strategies coupled with her reciprocating fondness for the people her hubby represents at the Red Chambers. Erelu Olajumoke synergized her benevolent acts with those of her beloved Senator Olubiyi Fadeyi by catering for constituency needs under his Osun Senatorial District covering Osogbo, Ila, Boripe, Odo-Otin, Boluwaduro, Ifedayo, Irepodun, Olorunda and Orolu Local Government Areas.

 

 

The ‘birthday girl’, Erelu Olajumoke regularly extends her olive oil of love, passion and care for all widowed women and men in these communities not excluding helpless and hopeless orphans, out of school children, those experiencing excruciating poverty amongst other less-privileged within the Osun Central Senatorial District and beyond. Erelu stands as a rock of Gibraltar, upholding the democratic values of her hubby with in-depth determination, perseverance and tenacity. As the First Lady of Osun Central Senatorial District, Erelu Olajumoke has performed meritoriously contributing immensely to the successful foray and great achievements of her best friend, her best adviser, best confidant and above all best lover, the distinguished Senator Ajagunla Oluwole Olubiyi Fadeyi, the Tayese II of Ifetedo Kingdom.

 

 

 

With the input and advise from Erelu Olajumoke, Senator Olubiyi Fadeyo has brought new hope to the good people of Osun Central Senatorial District, giving our palliatives and economic empowerment equipments like buses, cars, motorcycles, tricycles, hairdressing equipments, barbing gadgets, grinding machines, freezers amongst other vital poverty alleviation to drastically and astronomically reduce poverty from the shores of that senatorial district.

In a nutshell, Erelu Olajumoke, who will be gathering high net-worth dignitaries, top celebrities, society bigwigs, powerful political stalwarts, family, friends and well-wishers come Saturday to celebrate her joining the club of the 50s, could be described as an awesomely delectable queen with an uncommon heart of gold.

Happy birthday to this rare gem, a blessing to humanity and the solid pillar of support behind one of Nigeria’s most reliable Senators, Ajagunla Olubiyi Oluwole Fadeyi.

Barrister Olaitan Ilori

 

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Celebrating Aare Sir Shina Akanni : The Pinnacle of Fuji Music (Photos) – Alhaji Arems

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Celebrating Aare Sir Shina Akanni : The Pinnacle of Fuji Music (Photos) – Alhaji Arems

 

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As the dawn breaks on April 19, the vibrant and rhythmic world of Fuji music celebrates a monumental occasion—the birthday of Aare Sir Shina Akanni, a maestro whose name is synonymous with the genre itself. Today, not only does he add another year to his illustrious life, but he also cements his place as the most highly rated act in the realm of Fuji music.

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Aare Sir Shina Akanni, often hailed as the Fuji Scorpido, has been a beacon of innovation and excellence in Fuji music for decades. His unique voice and high level of composition have earned him the respect and admiration of fans and peers alike. On this special day, we reflect on the journey of a man who has not only mastered his craft but has also become the yardstick by which all other Fuji acts are measured.

Born into the vibrant culture of Mushin, Lagos, Aare Sir Shina Akanni’s musical journey began at a young age. His passion for Fuji music was evident from the start, and over the years, he has released over 30 albums, each one a testament to his dedication and talent. His works such as “Fuji Discovery Medley” and “Shina Medley” have become staples in the Fuji music scene, played and replayed by those who appreciate the depth of his artistry.

But what truly sets Aare Sir Shina Akanni apart is his ability to stay at the pinnacle of Fuji music for over two decades. It’s a feat that speaks volumes about his consistency and the unwavering quality of his music. His latest album, “ABCD,” is yet another example of his musical prowess and innovation, showcasing a blend of traditional Fuji rhythms with contemporary elements.

As we celebrate Aare Sir Shina Akanni’s birthday, it’s not just another year that we’re marking; it’s the celebration of a legacy that has shaped and will continue to shape the future of Fuji music. His influence extends beyond the borders of Nigeria, touching lives and inspiring musicians around the globe.

On this day, the Fuji music community comes together to honor a legend. Aare Sir Shina Akanni’s contributions to the genre are unparalleled, and his status as the most highly rated of all Fuji acts is undisputed. As he celebrates his birthday, we join in the chorus of well-wishes and gratitude for the music that has enriched our lives.

Happy Birthday, Aare Sir Shina Akanni, the undisputed king of Fuji music. May your melodies continue to resonate, and your legacy endure for generations to come.

 

Celebrating Aare Sir Shina Akanni : The Pinnacle of Fuji Music (Photos) - Alhaji Arems

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Call EFCC to order, Nigeria is not a lawless country – Yahaya Bello Media Office

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Confusion as EFCC names ex-Kogi Gov in amended corruption allegations perpetrated before he became Governor

Call EFCC to order, Nigeria is not a lawless country – Yahaya Bello Media Office

 

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About 9:30 am today, the 17th day of April 2024, persons who described themselves as officers of the Economic and Financial Crimes Commission (EFCC) arrived the Wuse Zone 4 Residence of His Excellency, Alhaji Yahaya Bello to effect his arrest.

This is despite a subsisting Order of injunction granted on 9th February 2024 by the High Court of Justice, Lokoja Division in Suit No. HCL/68M/2024 between Alhaji Yahaya Bello v. Economic and Financial Crimes Commission, restraining the Commission either by itself or its agents from harassing, arresting, detaining or prosecuting Alhaji Yahaya Bello, pending the hearing and determination of the substantive fundamental rights enforcement action.

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The EFCC was duly served with that Order on 12th February 2024 and on 26th February 2024; the EFCC filed an Appeal (Appeal No.: CA/ABJ/CV/175/2024: Economic and Financial Crimes Commission v. Alhaji Yahaya Bello) against the said Order to the Court of Appeal Abuja division. The Appeal was accompanied by a Motion for Stay of Execution of the Order of the High Court which the Court of Appeal adjourned for hearing till the 22nd day of April 2024.

Furthermore, Judgment in the substantive case between Alhaji Yahaya Bello and the EFCC is to be delivered at 12 Noon today in Lokoja.

Contrary to all of the above, the EFCC has now laid siege to the home of H.E Yahaya Bello seeking to arrest him in contravention of the extant orders!

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It is a surprise that an agency led by a lawyer could flagrantly disobey a subsisting court order by taking actions contrary to the reliefs granted.

We are aware of the total commitment of the current administration of President Bola Ahmed Tinubu to the rule of law and can say categorically that the leadership of the EFCC might have offered the agency on a platter of gold to desperate politicians to convert to their score settling tool without minding the effect on its integrity and the image of Nigeria as regards the rule of law.

A situation where law enforcers disregard the rule of law is a definite recipe for anarchy, which will adversely affect every aspect of the nation’s economy.

Nigerians have perceived the desperation of the anti-graft agency to embarrass and harass the former Governor by all means through spurious allegations, especially the latest one dating back to September 2015, way before he assumed office.
We are aware that there are clandestine moves to correct the error, but with even more questionable allegations, which would embarrass the Commission and Nigeria more than the initial one.
It is unfortunate that an agency that is supposed to enforce the law is now the first culprit with respect to disobedience of court orders.
This is a big dent on the fight against corruption. He who comes to equity must come with clean hands.

We call on President Bola Ahmed Tinubu to call the EFCC to order in the interest of legal sanity.

MEDIA OFFICE
HE YAHAYA BELLO

 

Call EFCC to order, Nigeria is not a lawless country - Yahaya Bello Media Office

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