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‘How My Love for Music grew at a very tender Age ‘ – Fast-rising artiste, Da Fresh reveals




Oluwadamilola Emmanuel also known as Da Fresh is a fast-rising Hip-Hop artiste whose unique voice has made him stand out in the industry. Just like every artiste, he has been through a lot before getting to the level which he is now. He recently released a Song titled ‘Bamise ’which is currently making waves across the nation

In an interview with Saharaweekly, he talked about how his career started, His challenges,and many More.



My name is Osho Oluwatosin from Sahara weekly magazine, can we meet you?

R – My name is Oluwadamilola Emmanuel, an artiste under Fanafilit Integrated concept, my stage name is Da Fresh. I was the winner of Unleash Your talent season 4

Q – How has it been since you started music?

R – It’s been God all the way because before fanafilit I was just like every artiste on the street, ever since I met Fanafilit, my orientation has changed, my concept has changed, a lot f things have changed about me, that was when I started seeing myself as a true artiste, I started being a brand.

Q –Before you met fanafilit, how was music like?

R – Music was music, but now, it is more of a career, I now see it as my priority, before now I was like some guy that wanted to make music but now I want to compose well, make sense while making music, you can make music,make money but it is good when you make music  and make sense, that is how to build yourself to be a legend


Q – Before Fanifilit, can you tell us the challenges you faced

R – A lot of them because there is a different between an artiste who has a management and an artiste who Is just an artiste, there are a whole lot of things that usually happen when I was just normal, for instance, I use to be that kind of guy that used to lobby for shows, go up and down, I still do that but not like then, this time around it is more like a professional but before now, it was dry but this time around, we now have class

Q – What are you working on presently?

R – Actually, I’m working on my new material, title Bamise. It is a Yoruba song which means’Do it for me’, it is a prayerful song, when I think about everything I have been through, where I started from, actually God is working but I felt I need to praise God, tell God what I want, I felt I can still do this, and can still make it in music, in the first place I wanted to make sense so I came up with that and we still have a lot to push out


Q – Would we be right to say Bamise Is a Gospel song?

R – Not really Gospel song, lets say commercial Gospel

Q – Do you have any fear of it being accepted out there judging by you being a Gospel artiste?

R – From the response I have been getting, I believe its going to be accepted massively, I believe that, we leave everything in the hands of God

Q – Do you have any other song apart from Bamise?

R – Yes, I dropped a song before Bamise titled Jubadi, and One other song, the acceptance has been quite cool but not up to our expectation

Q – In the nearest future who are those people you will be working with?

R – Lot of them though but most importantly, I will be working with Tuface, sound Sultan, 9ice, and another thing is I will be working with Yinka Ayefele, I have a vision of working with him, and a lot more.

Q – Working with Yinka Ayefele, as a Hiphop artiste won’t your fans think you are going gospel already, referring to the fact that you just dropped Bamise which is close to Gospel?

R – When you listen to Bamise, you will know this is a song coming from a street Guy, telling God what he wants, I’m not saying I’m the baddest Guy but the song is for all and can be played anywhere

Q –Why did you choose to go into Music in the first place?

R – I will say Music chose me, Music has been around but it’s just like Music chose me to bring it out in my family. My child was in the  choir, my mum was in the choir, I didn’t grow up as a Christian but then, the spirit has been there right from childhood, I love singing, growing up, coming out some people would be like ‘Your voice sweet small, why you no dey do music’  but then I wasn’t serious, I just like to sing people song but when it started getting into school, we started some stuffs, we started with our friends, from there I started singing for my Mum, that was how it started

Q – How did your parents feel when they discovered you will be doing hiphop?

R – This thing has been what they wanted to do but let me just say they didn’t have the opportunity. The thing is basically I didn’t grow up as a Christian, the way I started music, when they were choirs, I was very young and didn’t know but she told me when I was growing up, but music just came because I love singing  when I was young. I hardly do things without singing, even if I don’t know the lyrics, I will just be singing something, from all those nonsense, some sense would come up so from there I started bringing up my own

Q – The Nigerian Music industry is flooded with a lot of artiste, artiste come up daily, among all of them, what stands you out?

R – My style stands me out among others.

Q – Who are those people you look up to in the music industry?

R – Somebody I just like his way, style of Music is Sound Sultan, most times when I say it most people wonder, I just like him. It is true that when things change, you have to follow the trend of things but that doesn’t mean you should leave the true you because you want to follow the trend of things, you need to build yourself to that trend, that is why I love Sound Sultan, most of artiste in this generation have all diverted, it is good to be versatile but Sound sultan stick to his style and upgraded it to the standard of our generation, I have not met him but if I meet him I will let him know.



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Wonderland Lagos 2022: The Most Exciting Holiday Experience To Storm Lagos Nigeria Balmoral Group and Octoplus Marketing Group in partnership with CEC unveils



Wonderland Lagos 2022

Wonderland Lagos 2022: The Most Exciting Holiday Experience To Storm Lagos Nigeria Balmoral Group and Octoplus Marketing Group in partnership with CEC unveils

Wonderland Lagos 2022

Wonderland Lagos is made up of four villages, all existing solely to deliver an overwhelming holiday experience of excitement and delight to guests. These villages include Qatar Live in Wonderland Lagos, Christmas in Wonderland, Wonder X and Wonderland Market all in one venue, Eko Energy City.

At the unveiling/launch of Wonderland, which took place at Eko Energy City, Lagos, Co-founder Wonderland and CEO Balmoral Group, Ezekiel Adamu explained that Wonderland Lagos is out to be an enchanting experience for guests during the fun-filled festive season. He also pointed that the four different villages otherwise known as ‘Four wonders’ delivers its own unique experience to every cadre of guests as it cuts across the different age, gender, and social group. “The different villages makes a wholesome experience for every individual; from the kids to the teens, young adults and even our mummies and daddies, everyone is definitely catered for in Wonderland Lagos”, he said.

Wonderland Lagos 2022
Also speaking at the launch event, Vinni, Co-founder Wonderland Lagos, expressed his excitement for the project as he noted that this is about to change the holiday experience in Lagos, Nigeria.

According to Vinni, Wonderland Lagos – the city that never sleeps would open doors to guests on 1st of December 2022 and run various activities across all four villages till January 2nd, 2023. “This is the biggest, never seen holiday experience coming to Lagos with this maiden edition and take on Africa at large”, he added.

The event which saw the attendance of HNIs and celebrities amongst which is Chimwemwe Chalemera, Country Director, Department for International Trade, British High Commission Lagos who showed her support and that of the commission towards Wonderland Lagos 2022. “The project is a really exciting one, as a Department for International Trade, one of our focus is to increase trade and investment between UK and Nigeria, and one of the sectors we are looking at is the creative sector and we have really done a lot in that sector, and we are really excited to see how we can get involved in this and support the success of Wonderland”, she said.

Wonderland Lagos 2022
In the spirit of giving a unique experience to its guests, Wonderland Lagos would be using its own currency- Flakes. Each flake is equivalent to the naira value, and this would be the currency for every activity/payment in the Wonderland. Also, in contributing to the hospitality for visitors, particularly tourist and travellers from other states to the city, a tower of 110 fully furnished apartments of different specifications is ready and available to receive guests.

Wonderland Lagos 2022
Wonderland Lagos is brought together by Balmoral Group, Octoplus Marketing Group, in partnership with Creative Economic Catalysts (CEC), Magic Moments Entertainment and MTV Base and Nickelodeon. With, Soundcity, TVC, Arise News, Max FM, Beat FM, Cool FM as official media partners and supported by Lagos State Government.

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…Cement, Sugar win Brands of the Decade


Africa’s largest business conglomerate, Dangote Industries Limited has been adjudged the Outstanding Indigenous Conglomerate of the Decade, carting home eight different Economic Community of West African States Manufacturing Excellence Awards (EMEA) in the process.

In the same vein, two subsidiaries of the Conglomerate, Dangote Cement Plc and Dangote Sugar Refinery Plc also received awards of the renowned Marketing Edge magazine’s Brands of the Decade.



While the EMEA awards were given by the Nigeria’s Daily Independent Newspaper and its BusinessDay Ghana counterpart, the Brand of the Decade for Dangote Group subsidiaries were received at the 10th edition of the leading brand magazine, Marketing Edge’s 2022 Summit and Award Night themed “Technological explosion in the digital Age – Imperatives for the marketing communications industry”, which held in Lagos.

It was a gale of accolades as the Dangote brand was named number one brand by all standards with its Sugar and Cement brands as the two brands, which company has contributed tremendously to the infrastructure development not only in Nigeria but Africa in the last 10 years.




Speaking at the event, Mr. John Ajayi, Publisher/CEO of Marketing Edge Publications described this year’s awards as one with a special attraction and uniqueness, designed to reboot, restart and re-energise the social, intellectual and entrepreneurial landscape of the Nigerian Integrated Marketing Communication (IMC).
While eulogising the management of Dangote Group for the business strategy that has helped in positioning the brand well ahead of others in the industry, he explained that the award event was organised to “celebrate the best and brightest brands”

According to him, the award to Dangote brands are in recognition of its leadership and domination in the various market segments and categories, adding that the recognised brands are brands that “continue to make the Nigerian consumers happy and satisfied”.



The Marketing Edge publisher, while giving the business trajectory of the past 19 years, saluted the various winners and their managements for their roles in making Nigeria proud, citing an instance of how Dangote Cement and Dangote Sugar have made Nigeria self-sufficient in cement and sugar production.

In his response to the new awards, Mr. Anthony Chiejina, Group Chief, Branding & Communications Officer, Dangote Industries Limited (DIL), said the Group’s brand remains at the forefront of African enterprise and that the brand, since inception, has touched the lives of many by providing their basic needs.



Expressing gratitude to the management of Marketing Edge publications for the recognition, Mr. Chiejina explained that consumers are loyal to brands that are purposeful and that is “why we have designed a strategy that creates that purpose.” “Because we understand the power of brands, we have positioned all our businesses to be consumer-centric so that it can inspire millions of people behind it”, Mr. Chiejina stated.

The ECOWAS awards won by the company included ECOWAS Manufacturing Company of the Year; ECOWAS Manufacturing Company CEO of the Year; ECOWAS Manufacturing CSR Company of the Year; ECOWAS Cement Manufacturing Company of the Year; ECOWAS Sugar Manufacturing Company of the Year; ECOWAS Salt Manufacturing Company of the Year and ECOWAS Fertiliser Manufacturing Company of the Year.




The awards won during the Marketing Edge Magazine’ 2022 summit included Outstanding Indigenous Conglomerate won by the Dangote Industries Limited, and Cement Brand of the Decade and Sugar Brand of the Decade.

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The Dangote Group has been described as a significant premium player as over 300 corporate exhibitors are participating in the 17th Abuja International Trade Fair (AITF) that is expected to be declared open by President Muhammadu Buhari on Friday.

Speaking to newsmen, the Director-General of the Abuja Chamber of Commerce and Industry (ACCI), Ms. Victoria Akai said: “As a member of ACCI, the Dangote Group further strengthens the position of ACCI in implementing business activities and advocating for business-friendly policies.



”The DG said the Dangote-ACCI partnership is strategic and geared towards showcasing made-in-Nigeria products, which will help inform prospective exporters about the available opportunities and processes.

Ms. Akai said the company had been a significant sponsor of the Abuja International Trade Fair, including this year’s Trade Fair. In the same vein, the President of ACCI, Dr. Al-Mujtaba Abubakar, told newsmen that the theme for this year’s exhibition: “Creating an Export Ready Market through SMEs Digitization,” offers a wide range of opportunities for Small and Medium Enterprises to ginger their performance, and especially in relation to the non-oil sector.




He said: “The Abuja International Trade Fair, since its inception, has served Nigeria as a trusted global trade destination and a potential market for over 50,000 consumers.”

The 17th AITF is scheduled to hold between Friday, September 30 and Sunday, October 9, 2022, at ACCI Abuja International Trade Fair Complex.




The Dangote Group’s Executive Director of Government and Strategic Relations Engr Mansur Ahmed said the partnership with ACCI offers the company the opportunity to display its numerous innovative products while contributing its quota to the Nigerian economy through Trade Fairs and expos.

He said the President of the Group Alhaji Aliko Dangote is passionate about developing the Nigerian economy, exporting made-in-Nigerian goods, earning foreign exchange, and creating jobs for the populace. Engr Ahmed said the company is desirous of entering into any strategic partnership that will set the country on the path of rapid growth and development.




Aside government, the Dangote Group is the second biggest employer of labour in Nigeria.

A statement by the Corporate Communications Department of the company said a special help desk has been set up at the company’s pavilion to respond to queries while urging participants to leverage the numerous innovative products which include the: Dangote Fertiliser, Dangote Sugar, Dangote Cement, Dangote Salt, and lots more.



As the African Continental Free Trade Area (AFCFTA) implementation commences, experts say the continent is in a privileged position considering the Dangote Group’s huge international investment portfolio.

Pundits say Dangote Group has positioned its subsidiaries as multinational conglomerates which have continued to play a pivotal role in the industrialization of Africa.



The multi-billion naira Dangote Cement Plc, for instance, has a presence in over ten African countries, while the newly incorporated Dangote Fertiliser and oil refinery are capable of mitigating the continent’s shortfall in foreign earnings.
The Director-General of the Abuja Chamber of Commerce and Industry (ACCI), Ms. Victoria Akai said the Dangote Group has been a pacesetter in manufacturing while boosting Nigeria and Africa’s earnings.

She said: “The founder Alhaji Aliko Dangote is a visionary leader and has led the Group to become one of the leading brands in Africa and the world, which is a pride to every Nigerian.”




According to her, the company is one of the biggest and most strategic partners of the Abuja Chamber of Commerce and Industry (ACCI).
The 17th Abuja International Trade Fair is scheduled to hold between Friday, September 30, and Sunday, October 9, 2022, at the ACCI Abuja International Trade Fair Complex. Dangote Group is the major sponsor of the 17th edition of the Abuja International Trade Fair, which seeks to deepen trade across Africa.

Speaking on the role of small-scale industries, the DG of ACCI said with the heightened interest in the African market, coupled with the implementation of the AfCFTA, Nigeria is in a privileged position given the role of the Dangote Group and many other big companies.






She added that Nigeria has enormous potential for export considering the number of SMEs.

According to her: “SMEs represent about 96% of the business fabric and generate over 70%of employment while contributing to about 48% of Nigeria’s GDP, making them the engine of Nigeria’s economy and playing a vital role in the economic recovery.”





The AFCFTA, established in 2018, is a free trade area comprising of most African countries as signatories, making it the largest free trade area by number and second only to the World Trade Organization (WTO). Under the agreement, parties are committed to eliminating tariffs on most goods and services, as well as eliminating other impediments to free trade.


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