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INTERVIEW WITH TOHEEB DELE-BALOGUN; A CREATIVE ADVERTISING EXPERT AS HE TELLS HIS STORY ABOUT HIS RECENT BOOK PROJECT ~BY CHINEDU NSOFOR

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INTERVIEW WITH TOHEEB DELE-BALOGUN; A CREATIVE ADVERTISING EXPERT AS HE TELLS HIS STORY ABOUT HIS RECENT BOOK PROJECT
~BY CHINEDU NSOFOR

 

Please can you start by sharing a bit about yourself and your background? What led you to pursue your current field?*

My name is Toheeb Dele-Balogun, and I’m a Nigerian based in Lagos and in the UK. I work in the creative side of advertising, where I tell stories for brands. Currently, I am Partner at The hook Creative Agency. My role involves creating impactful brand ideas and communication strategies for private and public institutions. I have always believed in the power of storytelling to shape individuals and society at large.

So how have you been telling these stories over the years?*

I was copywriter for along time. I did campaigns for most of the top brands in Nigeria and won lots of industry awards. I still tell brand stories now but my role has evolved. I consult for brands as a Partner at The hook. And I am currently exploring other forms of storytelling, particularly, fiction. I have a book coming out later in October 2024. It’s called Don’t Tell these stories. In fact we just did a pre-launch show at Creative Bloc Carnival.Interesting. What were the highlights at the Pre-launch show?*

Creative Bloc Carnival is an annual event. I used the carnival to preview my book. The reaction to the book project was massive. “Don’t Tell These Stories” is a thought-provoking collection featuring about 70 short stories. These include stories on child marriage, moral decline, patriotism, politics among others. Each story addresses a different human issue, and the book is an artwork in its execution. It is unique and rare in its format.

See, I wanted to rekindle the passion for reading by presenting the book in ways that attract the modern reader. You will pick it up if you see it, it’s irresistible. The cover will immediately attract you. Once you start a story, you will finish it because it’s short. We’ll produce copies in different forms; for instance, one version will be entirely black with white text, limited to only 10 copies. Then, there will be burnt copy. These ones will have visible burnt scars on them and impactful visuals inside, it will be available at the exhibition later this month and will be sold in Art galleries across country. Lastly, we will have the basic copy, it’s text only. It will be available in bookstores across Nigeria and, globally, on Amazon.com and their kindle platform.

What inspired you to write this story?*

About ten years ago, I stumbled on this six-word story written by Ernest Heminway, For sale: baby’s shoes. Never used. Tt’s about a pregnant woman who bought shoes for her future child, but tragically, the child never got to wear them. The story is really brief and profound. So I gave myself a challenge to write something similar. This project started as that, six-word story. With time I discovered that some stories couldn’t retain their profoundness within the limit of six-words. I became more flexible with the number of words I used but I as still committed to using the least number of words possible for as long as the story is profound. In Don’t Tell These Stories you will find stories that are just six words and other that are more, in fact most of the stories can be described as very short stories, not six-word stories. I didn’t want to box myself with number of words. I followed my muse.

*Q: Why very short stories?*

Times have changed. We live in the most distracted era ever so literature as we know it needs to evolve as well to keep performing its function in shaping the consciousness of society as large. I am writing for the distracted generation. Thomas Hardy wrote Tess of the d’Urbervilles for people without Television, radio or digital entertainment. He wrote for people that will queue to read the news bulletin. His writings were accessed by most people that could read then. Literature and fiction, as a genre, were the mainstream entertainment. So people that could read had their consciousness and morality shaped by the works of these great authors. Overtime, literature has been struggling to have that kind of influence because of the influx of other active entertainment platforms. Most people that could read now don’t see literature as the go-to entertainment. The percentage of literary audience among the large literate population is decreasing every year. We need to do something about it.

I’m writing for a people with fleeting attention span. I want to do fiction that will actually be read by most people that can read and I hope to have profound effect on their consciousness using the least number of words possible. All the feedback I have had on this project have been exciting. “I will totally read this”, I have heard that from countless number of people during preview sessions.

How do stories shape the society?*

We are shaped by things we experience. If people are exposed to low-thought materials on social media it will influence the how they think and perceive the world around them. There’s no vacuum in nature. Literature and its long form structure have struggled to keep up with the evolving reading audience. That needs to be fixed. Literary works are not just stories, they are philosophical gems delivered in stories. I aim to improve the quality of thought and conversation with my work. The stories in my book might be short but a lot thought went into writing every single line.

Can you give a general view of what the book is book?*

The themes I explored are today’s: the external pressures on relationships, the daily conflict with conscience, japa, race, morality, traditional values that we need to regain and those we need to lose among others. There’s a story that I really like, it’s titled Viral Hugs:
John’s depression tweet got 30,000 likes, 10,000 shares. And zero phone call.

The story is really short but it’s gained traction among younger audience that are living in the dual reality of digital vs physical worlds.

Looking ahead, what upcoming events are you most excited about?*

I am most excited about my upcoming exhibition on the 27th of October, which will take place in Lagos, Nigeria. It’s an exclusive event to launch my project. The exhibition is set to fully explore the multi-modal nature of the book, Don’t Tell These Stories. We’re creating a space for people to not just read, but experience these stories and make memories off it.

What is your long-term vision for these project? How do you hope they will evolve in the future?*

My long-term vision is to take my exhibitions beyond Lagos. I plan to host book shows and exhibitions events in various cities across world. After I’m done with Lagos, London is next.
There’s a universal aspect to my stories and I think the world should experience it.

What challenges did you encounter while writing this book, and how did you overcome them?*

Honestly, I didn’t face many external challenges, but I did struggle personally. There were moments I had doubts on proceeding on a story because of its sensitive nature but I remind myself that that’s the whole essence of the book, Stories that shouldn’t be told.

The stories are thought-provoking and addresses themes that some might find uncomfortable. I have pushed through that internal struggle and defied self-doubts to finish the project. I was able to pushcthrough because of the support of family, my partners at The hook and my creative sparring partner, Ayo Ishola. They have all made these project a reality.

What impact do you want your project to have on the world?*

To make the world a better place: from the level of the individual to the world at large

Thank you for making out time to have this conversation*

Thank you for having me.

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Brace Foundation Gives Attention to Children with Special Needs

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Brace Foundation Gives Attention to Children with Special Needs

The Brace Foundation on Friday in Lagos organised a workshop to deepen the knowledge of those caring for children with special needs in one way or the other. The workshop was aimed at improving the lives of children with special needs.

 

At the event held at Lekki, the Chairman of Brace Foundation, Dr Gabriel Ogbechie, said that the workshop had become necessary to increase the level of awareness as regards care for children with special needs.
The workshop had in attendance no fewer than 1,200 participants drawn from public and private sectors attended the workshop. They include parents, guardians, educators, caregivers, health workers, therapists, legal experts, clergymen and members of the Red Cross Society.

Ogbechie said there was need to educate the society more about the peculiarities of people with special needs.
“They are still human beings who the society needs to accept for who they are.” “Growing up, I saw children with special needs. We didn’t understand what special needs were, and they were maltreated by the society. Education has made us to understand that what the children actually had were special needs and nothing else,” he said.

He regretted that children with special needs struggled with learning and many other things.“We have seen children with special needs struggle in school and the larger society, and we felt that it is a space we can bring in resources through this workshop. This will help these children to live a better life, integrate better into the society and live a fulfilled life,” he added.

The workshop discussed speech therapy, art of communication, special needs, and navigating behavioural challenge, among others issues.

Earlier, the Executive Director of Brace Foundation, Dr Soibi Hephzibah, said that the foundation focused on education of children with special needs. She noted that it involved behavioural and occupational education.
In her remarks, the Vice Chairperson of the foundation, Mrs Godrey Ogbechie, said that all children had needs but some required special needs due to one challenge or the other.

“We want to make it easier for them to have supportive mechanisms that will help them to strive. Even the ones we term normal have needs but they are just different,” she said.

The Head of Lagos Preparatory School, Ikoyi, Lagos, Mrs Dipa Horsfall, who was a participant at the workshop, advised parents of children with special needs to give them more attention.

Horsfall urged the federal and state governments to do more to improve healthcare services for children with special needs to discourage taking them abroad for healthcare

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Professor Fidelis Oditah is Wrong about the EFCC By Dele Oyewale

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Professor Fidelis Oditah is Wrong about the EFCC

By Dele Oyewale

Professor Fidelis Oditah’s recent interactive discussion on a wide range of issues on Arise News, are quite engaging. As a Senior Advocate of Nigeria, SAN and an international legal mind, his views on national issues cannot be disregarded. Benjamin Disraeli, former Prime Minister of the United Kingdom once said, “with words we govern men”. Thus, Oditah’ s words are important and cannot be dismissed as empty effusion lacking weight or impact.

However, the learned Professor’s submission on what he called the Economic and Financial Crimes Commission, EFCC’s three fundamental problems are, to say the least, prejudicial, unfounded and misleading. First, Oditah stated that “The EFCC is often being used for settling many scores. Some are political scores, some are social scores. So, you could run away from your girlfriend and the girlfriend goes to the EFCC and the EFCC could ask you questions(sic). What has that got to do with economic crimes? That is blatant abuse of power”(sic).

How on earth will this kind of a scenario painted by the learned silk hold water? The simplest argument against this kind of effusion is to challenge Oditah to provide proofs of such banality. We all know that this just an idle talk because the EFCC is a serious- minded law enforcement agency. The only worrisome aspect of such a talk is that it betrays an embarrassing lack of grasp of what the EFCC’s focus is.

This issue of appropriate and proper focusing of the mandate of the EFCC has been a central pivot of the three- pronged agenda of the Executive Chairman of the EFCC, Mr. Ola Olukoyede. In the full glare of the entire world, while addressing members of the National Assembly in October 2023, Olukoyede stated that the focus of every fight against corruption was to stimulate growth in the economy. For more than a year now, the EFCC’s boss has been consistently following this route. The review of the arrest and bail procedures of the EFCC is in line with this. Professor Oditah is probably busy with his works as a King’s Counsel in the United Kingdom and have no time to be abreast of development in the EFCC. Olukoyede is a lawyer of high pedigree and would not allow what the learned counsel called “ blatant abuse of power”.

The second “ fundamental problem of the EFCC”, according to Oditah is that “The EFCC has abandoned its mandate and reduce itself to a debt- collection agency, notwithstanding the numerous court decisions saying the EFCC must stay within the narrow confines of financial and economic crimes. The EFCC has gone out for debt recovery”. This submission, again, is hollow and vacuous. The EFCC’s Establishment Act does not empower the Commission to collect debt on behalf of anyone. The recovery the EFCC does is taking back proceeds of crime from fraudsters. Asset recovery, all over the world, is a fundamental law enforcement and anti- corruption initiative. As a matter of fact, it is the ground norm of every anti- corruption fight. To this end, Olukoyede in just one year, recovered  N248,750,049,365.52 (Two Hundred and Forty-Eight Billion, Seven Hundred and Fifty Million, Forty-Nine Thousand, Three Hundred and Sixty-Five Naira, Fifty-Two Kobo).

In foreign currencies,  recoveries of the Commission in the one year of Olukoyede’s leadership are: $105,423,190.39 (One Hundred and Five Million, Four Hundred and Twenty-Three Thousand, One Hundred and Ninety Dollars, Thirty-Nine Cents); £ 53,133.64 (Fifty-Three Thousand, One Hundred and Thirty-Three Pounds, Sixty-Four Pence; €172,547.10 (One Hundred and Seventy-Two Thousand, Five Hundred and Forty-Seven Euros, Ten Cents) and many others.

Going by the quantum of these recoveries, not to talk of real estate recovered all over the country, including shares acquired with proceeds of crime in blue- chip companies, it is simply preposterous to reduce and ridicule asset recoveries to debt recovery. Professor Oditah owes the EFCC and the entire nation unconditional apology in this regard. Just two days ago, a Federal High Court sitting in Lagos granted final forfeitures of over $2million and seven princely properties in choice areas of Lagos to the Federal Government. The assets are proceeds of crime traced to a former governor of Central Bank of Nigeria, CBN. Do such recoveries fall into the category of debt recovery insinuation of Oditah? President Bola Ahmed Tinubu recently directed that N100billion be channeled to the funding of the Nigerian Education Loan Fund, NELFUND and the Nigerian Consumer Credit Corporation, CreditCorp, respectively from the monetary recoveries of the EFCC. Is the Professor aware of all these? It is evident that bringing down the issue of asset recovery to the ridiculous corridor of debt recovery is deliberate caricature of an important anti- corruption framework of the government. This is an initiative which local, regional and international agencies are commending Olukoyede and the EFCC about. It is to be noted also that the Director of FBI and the DG of National Crime Agency in the UK where he resides have paid cortesty visits to Olukoyede commending him on the feat he has attained in the fight against corruption and financial crimes and to seek more collaboration with the agency in their shared mandate of fighting corruption and financial crimes

The third issue Odikah raised against the EFCC, like the earlier issues, again, lacks any firm ground of substance. Hear him:
“The EFCC itself, a number of officers are more corrupt than those they are chasing. So, you remember what happened to Mr Bawa, Mr Matawalle, when Mr Matawalle finished his tenure as governor of Zamfara state and he said he was invited by Mr Bawa to bring $2million so as not to be investigated. The EFCC itself has become a corrupt organisation which needs to be completely disbanded and a new body set up . The EFCC has the resources. It does not have the ethics. The EFCC majors on minor issues, catching students and showing them as cyber criminals and so it says, it procured 1000 convictions and when you look at them they are people who have defrauded people of 20 or 22 dollars. That’s not the mandate. That’s the periphery. The central mandate is to ensure that the resources which are put in the hands of states are used by the states and that’s where the EFCC”

Going through all these trumped- up claims, it is obvious that Oditah has elected to totally launch unwarranted verbal war against the Commission and its officers. How many officers of the EFCC have been tainted with corruption allegations? Is it acceptable to use the “ sins” of very few elements in a community to paint and taint it as a community of sinners? It should be noted that there is no law enforcement agency in the world that is not vulnerable to corrupt officers. What is important is what the agency is doing to such elements. Olukoyede is known for his no- nonsense approach to ethical issues in the Commission. As a matter of fact, upon assumption of duties, he directed every officer of the Commission to declare their assets and ensure that verification of assets so declared is established. He went ahead to name the Department of Internal Affairs as Department of Ethics and Integrity. Beyond all these, some erring officers of the Commission have either been shown the way out or facing trial. In recent times, the Commission has had cause to dismiss some officers on allegations of corruption and gross misconduct. The EFCC is self- cleansing and the Commission deserves commendation for this.

It is worrisome that a Professor of the reputation and exposure of Oditah could dismiss the Commission’s onslaught against internet fraudsters as an unserious engagement. The damages this genre of fraudsters are causing the nation is untold. A crime that has a projection of $10.6trillion loss to the whole world in 2025 and Nigeria lost more than $500million in 2022 alone, is what Oditah derisively lampooned the EFCC about. We have cause to be worried that those who ought to know better are either playing the Ostrich or advertising their ignorance of a major malaise confronting the nation. Owing to the threat of cybercrimes to the development of our country, the EFCC has held two national dialogues on it. The recent one held few days ago at the Presidential Villa. The Professor should know that the EFCC mandate is to investigate all financial and economic crimes and no financial crime is small or big to be investigated in order to save the soul of the nation. It should be recalled that in recent times, the EFCC had had cause to prosecute and file charges against four ex- governors and some former ministers who were found culpable by EFCC’s investigation for looting state treasuries. This is just to confirm that the Commission is not scared of taking up large- scale fraud’s investigations and prosecution which we shall continue to do

There is no denying the fact that the respected professor goofed in all his comments about the EFCC and his views are not reflective of the realities on ground concerning the anti- corruption fight of the government.

On a final note, we enjoin professor Oditah to get himself familiar with the works of the Commission and lend his expertise and rich experience to the nation for a more robust and fully- integrated war against corruption. We also want to advise the fourth estate of the realm not to allow their platforms to be used to cast unfounded aspersions on the good works of the EFCC. The Commission is not averse to meaningful contributions and advise from well- meaning and reform- minded Nigerians to strengthen our processes and procedures as we continue this crusade,

*** Dele Oyewale is Head, Media & Publicity of the EFCC.

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Ijebu Man of The Year Awards: Prince Segun Kaka Set to be Honored for Outstanding Legislative Contributions*

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**Ijebu Man of The Year Awards: Prince Segun Kaka Set to be Honored for Outstanding Legislative Contributions*

 

In a grand celebration of excellence and leadership, the Ijebu Man of The Year Awards is poised to recognize exemplary individuals who have made significant contributions to the socio-political landscape of the Ijebu community. Among the distinguished awardees this year is Prince Segun Kaka, who will receive the prestigious award for his outstanding achievements in legislation.

The ceremony, organized by the National Globe, is scheduled to take place on November 10, 2024. This annual event has become a hallmark of recognition for individuals whose efforts have positively impacted the Ijebu community and beyond. This year, the awards ceremony promises to be a star-studded affair, showcasing the achievements of notable personalities who have dedicated their lives to public service.

Prince Segun Kaka, a prominent figure in local governance, has been recognized for his unwavering commitment to legislative excellence. His contributions have been instrumental in shaping policies that address the needs and aspirations of the Ijebu people. With a reputation for integrity and dedication, Kaka has worked tirelessly to advocate for the rights of his constituents, ensuring that their voices are heard in the corridors of power.

Joining Prince Kaka in this year’s celebration are other eminent personalities, including Chief Dr. Olatokunbo Olukoua, Hon. Amos Oyebannjo Olusegun, Prince Dr. Adesegun Adelaja Adeniyi Adenuga, and Otunba Olajide Adenuga. Together, these distinguished individuals embody the spirit of leadership and service, making significant strides in various fields including education, healthcare, and community development.

The National Globe has emphasized that the awards aim not only to honor individual achievements but also to inspire the younger generation to engage in public service. “We believe that recognizing these outstanding individuals will encourage others to follow in their footsteps and make a difference in their communities,” stated a spokesperson for the organization.

As anticipation builds for the event, the local community is excited to celebrate the accomplishments of these remarkable individuals. The Ijebu Man of The Year Awards not only serve as a platform for recognition but also foster a sense of unity and pride among the people of Ijebu.

Tickets for the event are expected to sell quickly, as many wish to witness this celebration of excellence firsthand. With an impressive lineup of awardees and a commitment to highlighting the importance of community service, the Ijebu Man of The Year Awards is set to be an unforgettable occasion.

As the date approaches, the spotlight will undoubtedly shine brightly on Prince Segun Kaka and his fellow awardees, celebrating their invaluable contributions to the Ijebu community and inspiring future generations to strive for greatness in public service.

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