society
INTERVIEW WITH TOHEEB DELE-BALOGUN; A CREATIVE ADVERTISING EXPERT AS HE TELLS HIS STORY ABOUT HIS RECENT BOOK PROJECT ~BY CHINEDU NSOFOR
INTERVIEW WITH TOHEEB DELE-BALOGUN; A CREATIVE ADVERTISING EXPERT AS HE TELLS HIS STORY ABOUT HIS RECENT BOOK PROJECT
~BY CHINEDU NSOFOR
Please can you start by sharing a bit about yourself and your background? What led you to pursue your current field?*
My name is Toheeb Dele-Balogun, and I’m a Nigerian based in Lagos and in the UK. I work in the creative side of advertising, where I tell stories for brands. Currently, I am Partner at The hook Creative Agency. My role involves creating impactful brand ideas and communication strategies for private and public institutions. I have always believed in the power of storytelling to shape individuals and society at large.
So how have you been telling these stories over the years?*
I was copywriter for along time. I did campaigns for most of the top brands in Nigeria and won lots of industry awards. I still tell brand stories now but my role has evolved. I consult for brands as a Partner at The hook. And I am currently exploring other forms of storytelling, particularly, fiction. I have a book coming out later in October 2024. It’s called Don’t Tell these stories. In fact we just did a pre-launch show at Creative Bloc Carnival.Interesting. What were the highlights at the Pre-launch show?*
Creative Bloc Carnival is an annual event. I used the carnival to preview my book. The reaction to the book project was massive. “Don’t Tell These Stories” is a thought-provoking collection featuring about 70 short stories. These include stories on child marriage, moral decline, patriotism, politics among others. Each story addresses a different human issue, and the book is an artwork in its execution. It is unique and rare in its format.
See, I wanted to rekindle the passion for reading by presenting the book in ways that attract the modern reader. You will pick it up if you see it, it’s irresistible. The cover will immediately attract you. Once you start a story, you will finish it because it’s short. We’ll produce copies in different forms; for instance, one version will be entirely black with white text, limited to only 10 copies. Then, there will be burnt copy. These ones will have visible burnt scars on them and impactful visuals inside, it will be available at the exhibition later this month and will be sold in Art galleries across country. Lastly, we will have the basic copy, it’s text only. It will be available in bookstores across Nigeria and, globally, on Amazon.com and their kindle platform.
What inspired you to write this story?*
About ten years ago, I stumbled on this six-word story written by Ernest Heminway, For sale: baby’s shoes. Never used. Tt’s about a pregnant woman who bought shoes for her future child, but tragically, the child never got to wear them. The story is really brief and profound. So I gave myself a challenge to write something similar. This project started as that, six-word story. With time I discovered that some stories couldn’t retain their profoundness within the limit of six-words. I became more flexible with the number of words I used but I as still committed to using the least number of words possible for as long as the story is profound. In Don’t Tell These Stories you will find stories that are just six words and other that are more, in fact most of the stories can be described as very short stories, not six-word stories. I didn’t want to box myself with number of words. I followed my muse.
*Q: Why very short stories?*
Times have changed. We live in the most distracted era ever so literature as we know it needs to evolve as well to keep performing its function in shaping the consciousness of society as large. I am writing for the distracted generation. Thomas Hardy wrote Tess of the d’Urbervilles for people without Television, radio or digital entertainment. He wrote for people that will queue to read the news bulletin. His writings were accessed by most people that could read then. Literature and fiction, as a genre, were the mainstream entertainment. So people that could read had their consciousness and morality shaped by the works of these great authors. Overtime, literature has been struggling to have that kind of influence because of the influx of other active entertainment platforms. Most people that could read now don’t see literature as the go-to entertainment. The percentage of literary audience among the large literate population is decreasing every year. We need to do something about it.
I’m writing for a people with fleeting attention span. I want to do fiction that will actually be read by most people that can read and I hope to have profound effect on their consciousness using the least number of words possible. All the feedback I have had on this project have been exciting. “I will totally read this”, I have heard that from countless number of people during preview sessions.
How do stories shape the society?*
We are shaped by things we experience. If people are exposed to low-thought materials on social media it will influence the how they think and perceive the world around them. There’s no vacuum in nature. Literature and its long form structure have struggled to keep up with the evolving reading audience. That needs to be fixed. Literary works are not just stories, they are philosophical gems delivered in stories. I aim to improve the quality of thought and conversation with my work. The stories in my book might be short but a lot thought went into writing every single line.
Can you give a general view of what the book is book?*
The themes I explored are today’s: the external pressures on relationships, the daily conflict with conscience, japa, race, morality, traditional values that we need to regain and those we need to lose among others. There’s a story that I really like, it’s titled Viral Hugs:
John’s depression tweet got 30,000 likes, 10,000 shares. And zero phone call.
The story is really short but it’s gained traction among younger audience that are living in the dual reality of digital vs physical worlds.
Looking ahead, what upcoming events are you most excited about?*
I am most excited about my upcoming exhibition on the 27th of October, which will take place in Lagos, Nigeria. It’s an exclusive event to launch my project. The exhibition is set to fully explore the multi-modal nature of the book, Don’t Tell These Stories. We’re creating a space for people to not just read, but experience these stories and make memories off it.
What is your long-term vision for these project? How do you hope they will evolve in the future?*
My long-term vision is to take my exhibitions beyond Lagos. I plan to host book shows and exhibitions events in various cities across world. After I’m done with Lagos, London is next.
There’s a universal aspect to my stories and I think the world should experience it.
What challenges did you encounter while writing this book, and how did you overcome them?*
Honestly, I didn’t face many external challenges, but I did struggle personally. There were moments I had doubts on proceeding on a story because of its sensitive nature but I remind myself that that’s the whole essence of the book, Stories that shouldn’t be told.
The stories are thought-provoking and addresses themes that some might find uncomfortable. I have pushed through that internal struggle and defied self-doubts to finish the project. I was able to pushcthrough because of the support of family, my partners at The hook and my creative sparring partner, Ayo Ishola. They have all made these project a reality.
What impact do you want your project to have on the world?*
To make the world a better place: from the level of the individual to the world at large
Thank you for making out time to have this conversation*
Thank you for having me.
society
Taskforce Chairman: Akerele Adetayo. An impressive achievement marked by exceptional thoroughness
Taskforce Chairman: Akerele Adetayo. An impressive achievement marked by exceptional thoroughness
…A considerable monumental stride without blemishes
~By Oluwaseun Fabiyi
The one-on-one meeting with the Taskforce Chairman was a remarkable and unforgettable experience.
*How familiar are you with CSP Adetayo Akerele’s leadership as Chairman of the Lagos Task Force?*
_*Oluwaseun Fabiyi, publisher of Bethnews Media magazine and online, had a recent encounter with Akerele Adetayo that will shed more light on his achievements and good standing; we invite you to listen attentively*_
As Chairman of the Lagos State Environmental and Special Offences Enforcement Unit (Taskforce), Akerele Adetayo, an extraordinary CSP and trustworthy police officer, remains a beacon of excellence, mirroring greatness through his benevolent heart and unwavering commitment to superior service standards in Lagos and its environs
Without a doubt, Akerele Adetayo, the former 2iC Taskforce and pioneer LAMATA Commander turned Chairman of the Lagos State Taskforce, has solidified his standing as a highly effective and accomplished commander in the Nigerian Police Force, recognized for his impressive stride and visionary leadership.
CSP Adetayo Akerele’s career advancement has been grounded in his meticulous approach to duty and commitment to delivering results, which has distinguished him among his peers. As Chairman of the Lagos Environmental and Special Offences Enforcement Unit Taskforce, he has established a functional compliance desk that promotes seamless interaction with the public and enables effective response strategies
CSP Akerele Adetayo’s professional trajectory in journalism has garnered substantial admiration and a distinguished reputation among media practitioners across print and electronic media, complemented by his specialized knowledge in security and digital strategy, which has critically shaped the orientation of the Lagos State Taskforce
As Chairman of the Lagos State Task Force since 2024, he has consistently upheld the core mandate of delivering exceptional security services to citizens, ensuring peace, order, and internal security across the state, built on a foundation of professionalism, strong public relationships, effective teamwork, and unwavering accountability. Under the leadership of CSP Adetayo Akerele, the Lagos State Environmental and Special Offences Enforcement Unit Taskforce has achieved notable success in leveraging advanced technology while maintaining exemplary standards of individual appearance, conduct, and professionalism.
Akerele Adetayo’s exceptional dedication to service excellence has earned him numerous accolades for his outstanding contributions to the Lagos Taskforce unit and the Nigerian police force at large, in recognition of his professionalism and exemplary service
As the Chairman of the Lagos Taskforce unit, his active participation in every activity underscores a broader commitment to the agency’s structural growth. His consistent and prompt approach emphasizes execution and maximum security protection for the safety of the masses, as he fosters a teamwork network of assets that drive the agency’s growth and accessibility.
Note Bethnews Media shall provide its exceptional wisdom exhibited in the forthcoming article.
Oluwaseun Fabiyi, a seasoned journalist based in Lagos, reports.
society
Postings Are Not Optional: Why The Police Must Reassert Discipline Over Transfer Resistance
Postings Are Not Optional: Why The Police Must Reassert Discipline Over Transfer Resistance
In recent days, a wave of commentary across sections of the media has sought to cast routine police postings in a controversial light, particularly within Zone 2 Command of the Nigeria Police Force, which oversees Lagos and Ogun States. At the heart of the narrative is a claim misleading at best that the redeployment of officers from the zone is either improper or should be resisted.
This framing deserves closer scrutiny, not just for what it says, but for what it risks encouraging.
Postings and transfers are not punitive tools; they are essential administrative instruments in policing worldwide. They ensure operational balance, prevent the entrenchment of interests, and promote a fair distribution of manpower across commands. In a country as vast and complex as Nigeria, where some divisions grapple with acute personnel shortages, the ability of police leadership to deploy officers where they are most needed is not just lawful it is indispensable.
Attempts to portray transfers as “illegal” or unjustifiable undermine this fundamental principle. No command, regardless of its perceived strategic importance, can be treated as an exception to the rules that govern the wider institution. To do so would create a dangerous precedent one where postings are dictated not by operational necessity, but by preference, influence, or resistance.
The idea of 845 plus Senior Police Officers alone in Zone 2 Police Command is a thing of worry and it’s certain that the junior officers number would be nothing more than thrice of that of the SPOs. The newly posted and promoted AIG in charge of the Zone should be swift and decisive. The Nation is waiting.
More concerning, however, is the growing tendency to escalate internal administrative matters into the public domain. While transparency is vital in public institutions, there is a clear distinction between accountability and the externalization of internal processes in ways that may erode discipline. Policing, by its very nature, relies on a structured chain of command. When that structure is weakened whether through public pressure, media campaigns, or external influence the consequences extend beyond internal order to overall effectiveness.
There are also broader operational questions that cannot be ignored. Reports of disproportionate personnel concentration in certain formations, set against a backdrop of manpower shortages in many parts of the country, point to the need for deliberate and strategic redeployment. Ensuring that officers are equitably distributed is not merely an administrative exercise; it is central to improving response times, strengthening community policing, and enhancing national security outcomes.
It is equally important to acknowledge the role of the media in shaping public perception. Journalism remains a critical pillar of democracy, but with that role comes responsibility. Narratives that inadvertently legitimise resistance to lawful directives risk doing more harm than good, particularly in a disciplined service where cohesion and obedience to command are non-negotiable.
None of this diminishes the importance of officer welfare or the need for fair and transparent posting policies. Indeed, a well-managed transfer system must take into account both operational demands and human considerations. However, these concerns are best addressed within established institutional frameworks—not through pressure campaigns or attempts to influence outcomes from outside the system.
At its core, this moment presents a test of institutional resolve. The leadership of the police must balance empathy with firmness, ensuring that decisions are guided by the collective good rather than individual interests. Upholding the integrity of postings is not simply about moving personnel; it is about reinforcing the principles that sustain discipline, professionalism, and public trust.
A police force that cannot enforce its own internal directives risks sending the wrong message—not just to its officers, but to the citizens it serves. Conversely, a force that stands by its processes, applies its rules fairly, and communicates its decisions clearly strengthens its legitimacy.
In the end, the issue is not about one command or one set of officers. It is about preserving the institutional backbone of policing itself.
Akindele Adegebo writes from Lagos.
society
4 BRIGADE EMERGES OVERALL CHAMPION OF 2 DIVISION INTER-BRIGADE CORPORALS AND BELOW COMPETITION 2026 IN BENIN
4 BRIGADE EMERGES OVERALL CHAMPION OF 2 DIVISION INTER-BRIGADE CORPORALS AND BELOW COMPETITION 2026 IN BENIN
4 Brigade, Nigerian Army, on Thursday, 23 April 2026, emerged overall champion of the 2 Division Inter-Brigade Corporals and Below Competition 2026, which was held from 20 to 23 April 2026. The competition was hosted by 4 Brigade at the Nigerian Army Cantonment, Ekehuan, in Benin City.
In his welcome address, the Commander 4 Brigade, Nigerian Army, Brigadier General Ahmed Balogun, disclosed that the competition is designed to improve combat proficiency, leadership skills, organizational ability, teamwork, endurance, and to promote esprit de corps among soldiers of junior ranks. He added that it also challenges their initiative and prepares them for higher responsibilities.
He noted that the competition is not just about winning or losing, but about fostering a spirit of unity, resilience, and continuous improvement. “It provides a platform for sharing knowledge, learning from one another, and building stronger bonds within our ranks. The lessons learned and the experiences shared here will undoubtedly enhance our operational effectiveness and strengthen our team spirit,” he said. He further appreciated the General Officer Commanding (GOC) 2 Division, Major General Chinedu Nnebeife, for the confidence reposed in the Brigade to host this year’s Corporals and Below Competition, as well as for his commitment to improving training and the welfare of personnel.
In his closing remarks, the Special Guest of Honour, the Commandant, Nigerian Army School of Supply and Transport, Major General Adebayo Adegbite, expressed satisfaction that the objectives of the competition had been largely achieved. He stated that he had no doubt that the various events contested by the formations had significantly improved their physical and mental capacity, enhanced leadership traits, and strengthened organizational ability, while also preparing them for operational engagements in view of the current security challenges confronting the nation.
He further charged participants to take back to their respective formations the experience and knowledge gained during the competition and translate them into remarkable achievements in the field for the benefit of their formations and the Nigerian Army at large.
He also expressed profound gratitude to the Chief of Army Staff (COAS), Lieutenant General Waidi Shaibu NAM, for his unwavering commitment to the development of junior non-commissioned officers, whom he described as the backbone of the Army. He added that 2 Division remains grateful for the COAS’s strategic guidance and support. He also commended the planning team for ensuring that the competition was fair, challenging, and reflective of real-world operational standards.
The 2026 edition of the 2 Division Inter-Brigade Corporals and Below Competition featured events such as drill competition, combat swimming, map reading, weapon handling and firing, combat cross-country race, and obstacle crossing. Participating formations included 4 Brigade, 12 Brigade, 22 Armoured Brigade, 32 Artillery Brigade, 42 Engineers Brigade, and 2 Division Garrison. At the end of the competition, 4 Brigade, emerged overall champion, while 12 Brigade, and 2 Division Garrison, came second and third respectively.
The ceremony was graced by heads of security agencies in Edo State, as well as friends of the Brigade. Highlights of the closing ceremony included obstacle crossing competition among formations, presentation of awards, souvenirs, and group photographs.
*KENNEDY ANYANWU*
Captain
Assistant Director Army Public Relations
4 Brigade Nigerian Army
Benin City
24 April 2026
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