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MarkHack 1.0: LiveBIc Clinches First Prize, as Eko Innovation Centre and GDM Group call for Technological Innovation to Disrupt Marketing Landscape

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MarkHack 1.0: LiveBIc Clinches First Prize, as Eko Innovation Centre and GDM Group call for Technological Innovation to Disrupt Marketing Landscape

 

MarkHack 1.0: LiveBIc Clinches First Prize, as Eko Innovation Centre and GDM Group call for Technological Innovation to Disrupt Marketing Landscape

In what has proven to be game changing and a first-of-its-kind in the Nigerian media and marketing space, winning innovations have emerged at the grand finale of the maiden edition of Nigeria’s first marketing and media Hackathon tagged ‘MarkHack 1.0’ organized by the Eko Innovation Centre in collaboration with GDM Group.

LiveBIc, which comprised Shadrach Akao and Ernest Ogbanefe emerged the overall winners from a list of 10 finalists involved in the pitch at the finals of the hackathon. LiveBIc won the star prize of $10,000 for developing a new platform for content creators to market and deliver their content.

Sprayme clinched the second position and $4,000 prize money for innovating a new way for social gifting and content monetization; Reelbuzz emerged the third winner with $3,000 for creating an intuitive platform that helps brands connect and command higher brand loyalty; Innovatoras took the fourth position as well as $2,000 prize money for directing the leads for businesses and turning them to paying customers and Monify Cookies, fifth position with $1,000 for developing a browser tool that provides its users the ability to block all unsolicited ads and earn money from allowed ads.

The winners and runners-up will also get working space at Eko Innovation Centre, while all ten (10) finalists will have access to join the EIC accelerator program and GITEX Global pitch event in Dubai.

Recall, that the best 10 teams with the most viable concepts went head-to-head at the finale for the $20,000 prize pool and an acceleration programme with up to $50K equity investment to get their products ready for the market among other benefits.

Speaking on the initiative and what inspired it, Victor Afolabi, Founder, of Eko Innovation Centre, and Curator MarkHack 1.0 said, MarkHack 1.0 is a gathering of innovators, entrepreneurs, Policymakers, and Marketing Professionals, to create solutions to real-life Marketing challenges in an intense period of time. Using creativity, technology, and mentoring, resulting in prototypes, fresh new concepts, and innovative usages of tech for Marketing and Media.

He added that “Seeing how technology has disrupted global industries all over the world, we perceived that the marketing and media industry was ripe for disruption.

However, they are two things, it is either we collaborate with stakeholders in the industry to create the disruption we anticipate or we allow disruption to happen to us, and we choose to do the former.”

“The former involves working with over 100 organisations and representatives from the various organisations to co-create together and disrupt that which we anticipate. That co-creation gave birth to what we call MarkHack. We brought together experts in the industry across sectorial groups from clients, agencies, professionals, technology experts, venture capitalists, policymakers, regulators and we all came together to come to create the MarkHack,” he said.

On his part, Hakeem Popoola Fahm, Commissioner of Science and Technology, Lagos State applauded the organizers for the laudable initiative and stated that it is a testament to the success of Governor, Babajide Sanwo-Olu’s commitment to making Lagos a smart city by digitalizing its operations and providing an enabling environment for technology innovations to be given birth to.

He added that MarkHack 1.0 has shown that Marketers and media practitioners can digitalize operations and the state government would continue to support the ecosystem.

Similarly, the Special Adviser, Innovation and Technology to the Governor of Lagos State, Tubosun Alake said the government has been supporting various research works through Lagos State Science Research and Innovation Council (LASRIC) across multiple industries including the marketing industry and it won’t rest on its oars in actualizing the smart city agenda of the present administration.

Earlier in the programme, the President of the National Institute of Marketing of Nigeria (NIMN), Idorenyen Enang while delivering his keynote address at the event urged marketers to continue to innovate, and know how to use their channels effectively.

He had also emphasized that marketing is not merely about integrated marketing communication, adding that innovators require to follow laid-down principles of marketing.

Similarly, in a fireside chat, Franklin Ozekhome, CEO & Head of Growth, Identiture Africa; Seyi Tinubu, CEO/Chairman, Loatsad Promomedia; and Muyiwa Aleshinloye, Head of Marketing, Wakanow called on marketers to take advantage of technology to grow their brands as Metaverse, Artificial Intelligence, and others are being deployed to ease business operations.

The organizers of the event, Eko Innovation Centre and GDM Group revealed that over 500 individuals registered to participate in the hackathon from 72 locations, 5 countries (which includes Nigeria, California- USA, Kenya, Pakistan, and London), and 3 continents (Africa, Europe, and North America).

The participants were split into teams of 5 and were required to work together for 3 weeks, brainstorm, and come up with new concepts based on their areas of focus.

They were also sub-grouped into 8 focus areas which include consumer experience, media consumption, consumer recruitment & interaction, trade & retail engagement, analytics and metrics, events marketing, media monetization, and content creation.

Each team pitched their ideas to a respected Jury of experts in the subject matter, and the best 10 teams were picked by the Jurors before only five emerged winners at the grand finale. Overall, the hackathon had 21 Mentors, 30 Selection Jurors, 8 Speakers, and 8 Final Jurors who partook in the event and are the industry’s best with decades of experience in marketing, media, technology, and business management, and others.

The winners were judged by professionals which include Steve Babaeko, CEO/Chief Creative Officer, X3M Ideas & President, Association of Advertising Agencies of Nigeria; Iquo Ukoh, Director, Board of Directors, Letshego Microfinance Bank Ltd; Uwem Uwemakpan, Cofounder of Ingressive Capital; Tolulope Tomori Adedeji, Marketing Director, Anheuser-Busch InBev; and Debola Williams, Group CEO at Red Africa.

Others are Joseph Agunbiade, Cofounder, BudgIt; Kayode Oladapo, Assistant Regional Manager for Zone AOA (Africa, Oceania, and Asia), Nestle; and Jide Sipe, Head, Marketing and Corporate Communication, Ecobank Nigeria.

 

MarkHack 1.0: LiveBIc Clinches First Prize, as Eko Innovation Centre and GDM Group call for Technological Innovation to Disrupt Marketing Landscape

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RABIU, ELUMELU STRENGTHEN CAPITAL ALLIANCE AS BUA FOODS HITS ₦1.77TRN REVENUE

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RABIU, ELUMELU ALIGN ON CAPITAL, SCALE, AND INDUSTRIAL EXPANSION AS BUA FOODS POSTS N1.77 TRILLION REVENUE, N28 DIVIDEND

Lagos, Nigeria | March 31, 2026

Nigeria’s industrial and financial heavyweights moved to deepen a partnership that has quietly underpinned decades of enterprise growth, as the Founder and Chairman of BUA Group, Abdul Samad Rabiu, hosted the Chairman of United Bank for Africa, Tony Elumelu and his executive management team at BUA Group’s corporate headquarters in Lagos.

 

RABIU, ELUMELU STRENGTHEN CAPITAL ALLIANCE AS BUA FOODS HITS ₦1.77TRN REVENUE

More than a visit, the engagement brought together two institutions whose alignment of capital and industrial capacity has consistently translated into scale, execution, and long-term value creation across Nigeria and Africa’s economy.

At the centre of discussions was a renewed push to expand financing frameworks for large-scale manufacturing, deepen support for domestic production, and unlock the next phase of growth across food, infrastructure, and export-oriented value chains.

Rabiu, reflecting on a relationship that spans nearly three decades, traced its evolution from the early days of Standard Trust Bank to its present form as a mature, trusted partnership with UBA.

“Enduring partnerships are not built on transactions, but on conviction,” Rabiu said. “What we have built with UBA and the Nigerian financial industry over the years is a shared understanding of where Nigeria is going and what it will take to get there. That alignment remains as strong today as it was at the beginning.”

Elumelu underscored the strategic importance of the relationship, positioning it within a broader vision of African-led growth.

“Institutions like BUA Group demonstrate what is possible when long-term capital meets disciplined execution,” Elumelu said. “Our role is to continue enabling that scale, supporting enterprises that are not only growing, but reshaping the Nigerian economy.”

The meeting signals a continued convergence between capital and industry at a time when Nigeria’s growth story is increasingly being driven by indigenous scale, operational depth, positive government action, and sustained investment in real sectors.

In a parallel demonstration of that scale, BUA Foods, a BUA company, has released its audited results for the financial year ended December 31, 2025, delivering revenue of N1.77 trillion, a 16 per cent increase from N1.53 trillion in 2024.

The performance reflects sustained demand across its core segments including sugar, flour, pasta, and rice, alongside continued execution of its expansion strategy.

Gross profit rose to N737.26 billion, up from N540.82 billion, while profit after tax surged by 95 per cent to N518.4 billion, compared to N265.99 billion in the prior year.

Earnings per share increased to N28.80, reinforcing the strength of the Company’s earnings profile.

In line with its commitment to shareholder value, the Board has proposed a dividend of N28 per share, representing a 115 per cent increase from N13 in 2024, with a total proposed payout of N504 billion, subject to shareholder approval.

Cost of sales stood at N1.037 trillion, while total assets grew by 27 per cent to N1.39 trillion, reflecting sustained investment across operations and the broader value chain.

Speaking on the results, the Chairman of BUA Foods, Abdul Samad Rabiu said, “Our 2025 performance reflects a business that is not only growing, but scaling with discipline. We are building capacity, deepening local production, and delivering consistent value to shareholders, all while positioning for the future.”

The Managing Director, Engr. Ayodele Abioye, added; “Our strategy remains to expand capacity, strengthen market presence, and optimise the full supply chain. The demand signals are strong, and we are well positioned to sustain this momentum.”

Taken together, the meeting between BUA Group and UBA, alongside BUA Foods’ record performance, points to a broader shift for Nigeria. Nigeria’s growth is increasingly being shaped by institutions that combine scale, capital discipline, and long-term vision and should be seen as not just an expansion but a consolidation of industrial leadership.

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UK State Visit: Governor Lawal Eyes Investment Boost for Zamfara’s Economy

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Governor Dauda Lawal Set To Unlock Zamfara’s Economic Potentials with Tinubu’s UK State Visit

By Oladapo Sofowora

As President Bola Ahmed Tinubu commences his landmark state visit to the United Kingdom the first by a Nigerian leader in 37 years, the inclusion of Zamfara State Governor Dauda Lawal in the presidential entourage is not a fluke; rather, it signals a strategic opportunity for the northwest state to transform its economic fortunes. Beyond the ceremonial pageantry, this high-level diplomatic engagement holds concrete prospects for Zamfara, particularly in agriculture and solid minerals development, sectors where the state possesses a comparative advantage but has struggled to attract meaningful investment. With Governor Lawal working assiduously to generate more IGR for the state and also position it as an economically advanced hub within the region with the construction of a Cargo Airport, this ushers in an era where the state is about to witness a great turnaround championed by Governor Lawal.

The timing of the bilateral engagement between the UK and Nigeria is significant, as the trade surplus between the two countries has reached a record £8.1 billion annually, and both nations are intensifying collaboration under the UK–Nigeria Enhanced Trade and Investment Partnership (ETIP) framework.

According to economic pundits, key sectors targeted for cooperation include trade and investment, energy transition, solid minerals development, and security collaboration – all areas with direct implications for subnational governments like Zamfara. For Governor Lawal, being part of this engagement provides direct access to British investors and development partners that could reshape Zamfara’s economic landscape.

Governor Lawal arrives in London with ambitious development plans to corroborate the budget he presented in December 2024, a ₦861.3 billion budget proposal for the 2025 fiscal year submitted to the Zamfara State House of Assembly, a document he described as “a roadmap for transformation and a declaration that Zamfara will rise stronger.” The budget allocates ₦714.05 billion (83 per cent) to capital expenditure, with sectoral allocations including ₦86 billion for agriculture and significant provisions for infrastructure development. However, these ambitious plans require corresponding revenue streams and investment partnerships to allow them to materialise and reach their full potential.

The governor has been implementing domestic reforms to strengthen the state’s fiscal position. In March 2025, he abolished cash revenue collection across Zamfara, directing all Ministries, Departments, and Agencies to adopt digital systems for revenue collection. His administration set an Internally Generated Revenue target of ₦38 billion to ₦42 billion for 2025, building on 2024’s revenue performance of ₦358.9 billion. With all these impeccable performance indicators, domestic resource mobilisation alone cannot fund the scale of transformation he envisions for the state. The only way to scale up is through Foreign Direct Investment, particularly in agriculture and mining, which represents the missing piece of Zamfara’s development puzzle.

Zamfara State is predominantly agrarian, with the majority of its indigenous population engaged in farming. The state’s favourable climate and vast arable land position it as a potential breadbasket for northern Nigeria. However, the sector remains largely subsistence-based, with limited processing capacity and weak linkages to export markets.

The UK state visit offers opportunities to change this dynamic. British companies have demonstrated growing interest in Nigerian agriculture, as evidenced by Twinings Ovaltine’s £24 million manufacturing facility launch in Lagos its first in Africa creating over 100 direct jobs. Similar investments could be directed toward Zamfara’s agricultural sector, which would be a boost and also create more income for farmers in the production of specific crops with value-addition potential. These include:

Zamfara lies within Nigeria’s cotton belt, but the state lacks ginning and textile processing facilities. Partnerships with British textile companies could establish local cotton processing capacity, capturing value currently lost to exports of raw lint. Groundnut is also a major export commodity from northern Nigeria, but production has declined due to neglect of the sector. British confectionery and food processing companies represent potential off-takers for processed groundnuts.

With growing demand for animal feed and industrial starch, Maize and Sorghum crops offer processing opportunities. British agribusiness firms with expertise in agro-processing could establish milling and processing facilities in Zamfara.

With Sesame Seeds already an export crop, sesame production could benefit from improved processing and certification to meet international standards, particularly for the UK market.

For Zamfara, “opportunities for Nigerian businesses” translates directly to potential agricultural partnerships that could modernise farming practices, establish processing infrastructure, and create export linkages.

Perhaps the most significant potential gains for Zamfara lie in the solid minerals sector. The state is renowned for its gold deposits, which have historically attracted both licensed operators and illegal miners. However, the sector has been characterised by informality, environmental degradation, security challenges, and loss of revenue to the state.

Recent developments at the federal level underscore the growing importance of the minerals sector. The Federal Government recently announced the commencement of operations at a high-purity gold refinery in Lagos – a private-sector initiative led by Kian Smith in partnership with UAE-based Suvarna Royal Gold Trading. For Zamfara, this means advocating for gold processing facilities within the state, not merely exporting overseas, but creating a gold refinery which helps create more jobs within the mining value chain. Governor Lawal’s presence in London provides an opportunity to position Zamfara as a preferred location for one of these gold refineries, particularly with British investment partners.

In a bid to redefine the regulatory framework and investment readiness, Zamfara has been taking steps to create an enabling environment for mineral investment. In February 2025, the Federal Ministry of Solid Mineral Development, in collaboration with the Zamfara State Mineral Resources and Environmental Management Committee (MIREMCO), convened a stakeholders’ meeting with quarry operators, mineral processors, and gold dealers to promote safety and regulatory compliance. The Federal Mines Officer in Zamfara State emphasised that both the federal and Zamfara State governments are determined to promote responsible mining practices that enhance security, safeguard the environment, and ensure that solid mineral resources contribute meaningfully to economic development.

This regulatory clarity is essential for attracting foreign investors. British mining companies and equipment manufacturers require assurance that their investments will operate within a predictable legal framework. The UK–Nigeria ETIP discussions in London provide a platform for Governor Lawal to articulate Zamfara’s investment readiness and regulatory improvements directly to potential partners.

No discussion of Zamfara’s economic potential can ignore the security challenges that have plagued the state. Banditry, kidnapping, and community conflicts have disrupted farming, hindered mining operations, and deterred investment. Governor Lawal’s 2025 budget allocates ₦45 billion to public order and safety, recognising that security is foundational to economic development. The UK visit offers opportunities for security collaboration. Improved security cooperation between Nigeria and the UK could translate to enhanced capacity to protect farming communities and mining sites, creating conditions for agricultural and mineral investments to flourish.

As Governor Lawal engages with British investors and policymakers, he would do well to study how other resource-rich regions have successfully attracted investment while ensuring local benefits. For Zamfara under Governor Lawal, the lesson is clear: attracting investment in extraction must be accompanied by deliberate strategies to build local processing capacity. Simply exporting raw gold or agricultural commodities perpetuates the “resource trap” that has left many African regions impoverished despite abundant natural wealth.

If Governor Lawal’s participation in the UK state visit yields tangible results, Zamfara could experience, in agriculture, British investment in agro-processing facilities, creating jobs for local farmers and capturing value from crops like cotton, groundnuts, and sesame. Technical partnerships to improve farming practices and access to UK markets for certified organic or fair-trade products.

In solid minerals, partnerships with British mining companies for responsible gold extraction, potentially including a gold refinery within Zamfara. Technical assistance for artisanal miners to formalise operations and improve safety. Investment in environmental remediation of degraded mining areas.

For Zamfara State, Governor Lawal’s inclusion in the presidential entourage transforms a diplomatic milestone into a concrete opportunity for subnational economic development. The state’s abundant agricultural land, mineral wealth, and a population eager for economic opportunities hold immense potential. The journey from potential to prosperity is long, but it begins with a single step or in this case, a transatlantic flight carrying Zamfara’s hopes to the corridors of British power and finance.

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Oceangate Engineering Oil & Gas LTD to appeal Federal High ruling over forfeiture assets

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*Oceangate Engineering Oil & Gas LTD to appeal Federal High ruling over forfeiture assets*

 

 

Oceangate Engineering Oil & Gas Limited has said it will appeal to the recent ruling of the Federal High Court ordering the forfeiture of certain assets.

 

Barr. Nnenna Onyeaso, the Company Secretary said in a statement on Thursday insisting that neither the company nor its leadership was found guilty of any wrongdoing.

 

Onyeaso said that the firm has described the court’s decision as a civil asset forfeiture order based on suspicion rather than proof, stressing that the judgment did not establish any criminal liability against the organisation.

 

According to her, the company maintain that it has already directed its legal team to file an appeal, expressing confidence in the judicial process and the outcome of a thorough review of the case.

 

“To be clear, this ruling is a civil asset forfeiture order with no finding of wrongdoing against Oceangate or its leadership.

 

“The court’s decision rested on a legal standard of suspicion, not proof, and it is one we intend to pursue fully through the appeals process,” she said in a statement.

The firm secretary also said that Oceangate has reiterated its belief in the rule of law, noting that the appellate system exists to address such outcomes.

 

She added that the company remained confident that the facts of the case will ultimately affirm its integrity and business practices.

 

Onyeaso said that the firm also emphasised that its operations remained unaffected, stating that it continues to provide employment for many Nigerians while contributing to the country’s energy sector and broader economy.

 

“We have always believed in the ability of the judicial process, and that belief has not wavered,” she added.

 

She noted that Oceangate further expressed appreciation to its employees, partners, and clients for their continued support amid the development, assuring stakeholders of its commitment to transparency and accountability.

 

The Secretary said that the company reaffirmed its confidence in Nigeria as a viable destination for investment, describing the country as a land of equity, growth, and opportunity.

 

“We remain committed to the continued growth of our business and the communities we serve as we are optimistic that justice will prevail at the end of the legal process.

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