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Meet the Huge Brain behind Adron Homes Commercials, Oluwakemi Arewa, Group Head, Brand and Corporate communications  + How she became a Media Guru with 14 years of robust experience

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When one take a good look at the TV Commercials, Radio Commercials and some of the media skits of Adron Homes; the groundbreaker homes merchant in Africa, one would begin to wonder if the brains behind them are not Nigeria’s, such quality as believed comes from foreigners who are vast in that aspect but shockingly, the brain behind them isn’t far-fetched, they are all the ideas and contents of Oluwakemi Arewa, the Group Head, Brand and Corporate communications for Adron Group; she also doubles as PR executive and consultant for the leading real estate merchant.

Oluwakemi Arewa didn’t just come into the business from nowhere; she has been into the Media world for over 14 years of serious practice. She started in 2005 with Eko FM, after having her National Diploma Programme at the Nigerian Institute of Journalism, she started three different programs with EKo FM, she later joined Continental TV services; owners of TVC and Radio Continental and got promoted six     months later as a presenter on radio, and on TV. She had a radio program called entertainment weekly, a TV program called showbiz weekly, and was also reporting the news, due to her potentials. All these happened between 2007 – 2009.

For her, working for Adron Homes isn’t just about how much she is paid; it’s about adding value to humanity.

In her words ‘’ Adron Homes and Properties is the number 1, I joined Adron because of its vision in terms of meeting shelter needs. I saw the vision and the passion and also the value they add.

I believe in value, it comes before money, if you add value, people will respect you. I calls Aare Adetola Emmanuel (GMD) my dad because whenever I look at him, I see intelligence, I see a mentor, I see an Inventor, because he’s is hardworking, and also a philanthropist who has affected our society in a positive way. The upmost trust he placed in my abilities makes me always go the extra miles to get things done, I do overtime because I connect to his vision and objectives. It’s a privilege to be at this position’’.

It would be recalled that Adron Homes held one of the biggest concert of 2018 recently called ‘Festival of Lemon’, the concert remains one of the most talked about and this is due to the kind of commercials that were put out to make people get to know about it even before it took place; the kudos goes to her and her content. She also spoke about how she went about it and also one of the promo she worked on.

“Festival of lemon was big; we had a lot of advantage because we put together the programme for staff and clients. We deployed an emotional approach to advertising and also played with numbers.

We created an exciting and informative content for TV and radio via the use of jingles and of course we also talked about bonuses, benefits and free gifts

Everyone was really interested because everything we talked about on TV and radio was genuine.

It was big, we had to use what we have; we have the A list artists, so we used them to create content. For TV, we used their songs; there’s was a voice over that talked about the benefits, aside the fact that we were giving land, we gave home appliances too; everyone would want to benefit.

For the Independence promo, we played on the strategy of product benefit and bonuses while telling stories adaptable to each of our ambassadors, this made it easy for the public to relate with the brand.

However, it is not just out of ordinary that one cooks up such amazing contents, she talked about what inspires her.

‘’God is my inspiration, I draw my inspiration from him; when I pray, I see things; when I read the bible, I see things, it’s like they are putting a video of things I need to do in my head, I hear things when I’m working, I just feel it, that’s why I don’t stop, I don’t get distracted, and it’s also a matter of exposure. If you are a content person, you need to read wide, look at what people do, I watch what other companies does, I see how they organize their advert, it might not be the same way but you will get your creativity and put things together’’

She also speaks about her next level

I want to emerge, evolve and take over, my vision is to be the next big thing in the world of PR in Nigeria and beyond, I’m looking forward to becoming a global champion in the world of PR and advertising. This requires that I constantly upgrade myself, my skills and the knowledge I have right now. It’s very important because, to be the light in any sector you have to shine and to shine you need to be connected to constant energy. Energy in real sense simply means information, skills upgrade, and constant education

When you stop learning, you start dying. So for me, I’m constantly taking steps to progress.

 

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In Search of Justice: Alhaja Enitanwa Muibat Lanre Shittu’s Plea for Recognition and Dignity

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In a world where the bonds of love and faith should transcend earthly judgments, Alhaja Enitanwa Muibat Lanre Shittu finds herself battling not only for justice but for the affirmation of her dignity and place within her late husband’s legacy.

Alhaja Enitanwa, the widow of renowned business mogul Lanre Shittu, faces an overwhelming injustice as she appeals a ruling by the Ifako Ijaiye Customary Court. This court dismissed her case by claiming it lacked the jurisdiction to do so.

This judgment, for Alhaja Enitanwa, represents a painful contradiction. The Ifako Ijaiye Customary Court had been specially designated to hear cases rooted in Islamic law—a foundation of faith and tradition that defined her marriage to her beloved husband. How, then, can this same court deny its duty to preside over the case she brings forward, a case so deeply tied to her faith and rightful place within her family?

At the heart of her appeal is a plea for recognition, not only for herself but for every Muslim woman whose rights are meant to be upheld by the legal protections guaranteed under the 1999 Constitution. Her counsel, Barrister Kayode Ademiluyi, stresses that this Constitution embraces Sharia law as a personal and protected path for Muslims, enshrining the rights of individuals like Alhaja Enitanwa to have their marital bonds honored by the law.

The Customary Court Law of Lagos State further cements these rights. By law, designated courts are empowered to adjudicate in matters of Islamic law—marriage, divorce, and family bonds. Yet, for reasons unknown, the Ifako Ijaiye Customary Court has chosen to ignore this mandate, casting aside the deeply personal matter Alhaja Enitanwa brought to its doors.

She seeks more than validation; she seeks justice. For Alhaja Enitanwa, this appeal is an urgent call for the court to correct a decision that, in its oversight, has left her in limbo, questioning the very foundations of her marriage and her place within a family she holds dear.

Her appeal will journey through the Customary Court of Appeal, a court of immense authority, with the power to oversee customary law matters. Here, the court will have the solemn duty to interpret her case in the spirit of fairness, upholding the principles of religious and personal freedoms granted under Nigerian law. Alhaja Enitanwa’s case is not just about her suffering but about restoring the dignity of every Muslim woman who looks to the law to honour her faith and protect her rights.

Let us remember that at the heart of this case lies a woman—a mother, a widow—whose only desire is to protect the bond she shared with her late husband and to honour the life they built together under Islamic law. Alhaja Enitanwa’s struggle resonates far beyond her plight; it is a struggle for justice, for the rights of Muslim women, and for the values enshrined in the law.

 

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Tayo Folorunsho to Launch “The Campus CEO” Book and Celebrate Years of Edutainment Bliss

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Tayo Folorunsho to Launch “The Campus CEO” Book and Celebrate Years of Edutainment Bliss

 

 

 

 

Sahara Weekly Reports That Edutainment guru and Founder of The Big Break Moment Africa, Tayo Folorunsho (Teeflo), is set to launch his highly anticipated book, The Campus CEO, at the prestigious Transcorp Hilton in Abuja.

 

 

Tayo Folorunsho to Launch “The Campus CEO” Book and Celebrate Years of Edutainment Bliss

 

 

The Campus CEO is a comprehensive guide for aspiring student entrepreneurs seeking to navigate the dynamic landscape of African entrepreneurship. Drawing from Folorunsho’s extensive decade-long experience working with various talents and luxury brands, the book offers invaluable insights, practical advice, and actionable strategies for success. The launch event will not only celebrate the release of this essential guide but also serve as a platform to recognize and honor his dedication and commitment to student eentrepreneursacross Nigeria.

 

Folorunsho, a passionate advocate for youth empowerment, has made significant contributions to the education and entertainment/creative industries. His initiatives have empowered numerous students from selected higher institutions with knowledge, skills, and platforms, fostering innovation and driving economic growth.

 

The Campus CEO promises to be an indispensable resource for any student entrepreneur seeking to make their mark. Packed with real-world examples and expert guidance, it is poised to become the go-to guide for navigating the challenges and opportunities of entrepreneurship in Nigeria.

 

Tayo Folorunsho has dedicated his career to fostering innovation and creativity within the Nigerian education and entertainment sectors. His work has profoundly impacted countless students, providing them with the tools and knowledge necessary to succeed in the competitive world of business.

 

The launch event will also feature a Celebration of Life, a book presentation, and a project unveiling, highlighting Folorunsho’s ongoing commitment to empowering young entrepreneurs and his latest endeavors to further support student-led innovation and growth.

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Investigation: How Unhygienic State Of Oko Oba Abbatoir Poses Health Hazards To Lagosians

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Time was when the Oko Oba Abbatoir was the cynosure of all eyes.

The professionalism and neatness depicted by the Butchers and the distribution Unit of the Abbatoir was applauded by all.

Conveying the neatly packed Meats in an enclosed Van called ‘Eko Meat Van’ to various locations saw the Lagos State Government receiving accolades from opposition Parties, Lagosians alike for the initiative.

Years down the line, the once celebrated initiative has become a shadow of itself.

For a first timer visiting the Oko Oba Abbatoir, what greets the person is an offensive odour oozing from the Canals that passes behind the Abbatoir.

The stench is very strong. It fouls the air. It often even triggers breathing discomforts in people not used to such a sudden and unpleasant odour.

The drainage at the entrance of the facility is filthy. It is a major source of the pungent stench disturbing passersby and visitors to the abattoir.

This however poses health threats to Lagosians who inhale this offensive odour.

Aside the Canals, the environment of the Abbatoir is in a pathetic state, as dirt litters the environment with bloods of the butchered Cows stagnated at some potholes in the Abbatoir.

This is however unhygienic to the health of Lagosians who consume the Meats.

The safety of meat processed at Oko-Oba Abattoir, Agege, Lagos, has become a source of concern to beef consumers in the state owing to the unhygienic practices and poor sanitation that characterise meat processing at the facility.

Aside from the dirty drainage, the slaughter slabs where animals are slaughtered are not only dirty but also reek of the foul smell of cow dung as well as that of decomposing animal waste and blood.

The once upgraded processing equipment and units of the Abbatoir have become a shadow of itself.

Experts say poor handling of meat in abattoirs could lead to physical contamination, stressing that a situation where all manner of people accesses the slaughterhouse without check is inappropriate for a place where meat is processed for human consumption.

Investigation reveals that the handlers of the Abattoir are the one causing major problems by not allowing external body or professionals to handle the situation because of their selfish interest.

Moreso, it was also gathered that past administration has also put measures to salvage the situation but all to know avail as the activities of the centre is allegedly run by one family.

The said family is been alleged to be sabotaging the efforts of the Lagos State Government in changing the narratives in this regard, by monopolizing the administration of Abbatoir.

Sources who are in the know of the politicking happening at the Abbatoir that has made it leveraging on its past glory, say that if other Companies are saddled with the responsibilities of maintaining the Abbatoir, there will be drastic changes in the affairs of the Abbatoir, that will be a far cry from its present state.

It was also gathered that the Sub Concessionaire approved by the Ministry who has certain projects at the Abbatoir is allegedly been frustrated by the Main Concessionaire in connivance with the Commissioner.

This has further added to the pathetic situation of the Abbatoir.

Investigation also revealed that there are Shanties at the Abbatoir where some people allegedly live and pay rent to certain individuals at the Abbatoir.

This poses Security threat to the Abbatoir and residents around the Abbatoir, at a time when the economic fortunes of the nation has dwindled.

Sources revealed that the Abbatoir is porous, which exposes the State to impending danger that needs to be urgently addressed before it escalates.

No doubt, the present state of the Abbatoir is a far cry from what the Abbatoir was known for years back, leading to the call on the Governor Babajide Olusola Sanwo-olu led administration, the Ministry of Environment, Ministry of Health and the Ministry Of Agriculture to wade into this issue and earnestly address the worrisome and abysmal state of the Oko Oba Abbatoir, no matter who ox is gored.

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