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Meet the Huge Brain behind Adron Homes Commercials, Oluwakemi Arewa, Group Head, Brand and Corporate communications  + How she became a Media Guru with 14 years of robust experience

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When one take a good look at the TV Commercials, Radio Commercials and some of the media skits of Adron Homes; the groundbreaker homes merchant in Africa, one would begin to wonder if the brains behind them are not Nigeria’s, such quality as believed comes from foreigners who are vast in that aspect but shockingly, the brain behind them isn’t far-fetched, they are all the ideas and contents of Oluwakemi Arewa, the Group Head, Brand and Corporate communications for Adron Group; she also doubles as PR executive and consultant for the leading real estate merchant.

Oluwakemi Arewa didn’t just come into the business from nowhere; she has been into the Media world for over 14 years of serious practice. She started in 2005 with Eko FM, after having her National Diploma Programme at the Nigerian Institute of Journalism, she started three different programs with EKo FM, she later joined Continental TV services; owners of TVC and Radio Continental and got promoted six     months later as a presenter on radio, and on TV. She had a radio program called entertainment weekly, a TV program called showbiz weekly, and was also reporting the news, due to her potentials. All these happened between 2007 – 2009.

For her, working for Adron Homes isn’t just about how much she is paid; it’s about adding value to humanity.

In her words ‘’ Adron Homes and Properties is the number 1, I joined Adron because of its vision in terms of meeting shelter needs. I saw the vision and the passion and also the value they add.

I believe in value, it comes before money, if you add value, people will respect you. I calls Aare Adetola Emmanuel (GMD) my dad because whenever I look at him, I see intelligence, I see a mentor, I see an Inventor, because he’s is hardworking, and also a philanthropist who has affected our society in a positive way. The upmost trust he placed in my abilities makes me always go the extra miles to get things done, I do overtime because I connect to his vision and objectives. It’s a privilege to be at this position’’.

It would be recalled that Adron Homes held one of the biggest concert of 2018 recently called ‘Festival of Lemon’, the concert remains one of the most talked about and this is due to the kind of commercials that were put out to make people get to know about it even before it took place; the kudos goes to her and her content. She also spoke about how she went about it and also one of the promo she worked on.

“Festival of lemon was big; we had a lot of advantage because we put together the programme for staff and clients. We deployed an emotional approach to advertising and also played with numbers.

We created an exciting and informative content for TV and radio via the use of jingles and of course we also talked about bonuses, benefits and free gifts

Everyone was really interested because everything we talked about on TV and radio was genuine.

It was big, we had to use what we have; we have the A list artists, so we used them to create content. For TV, we used their songs; there’s was a voice over that talked about the benefits, aside the fact that we were giving land, we gave home appliances too; everyone would want to benefit.

For the Independence promo, we played on the strategy of product benefit and bonuses while telling stories adaptable to each of our ambassadors, this made it easy for the public to relate with the brand.

However, it is not just out of ordinary that one cooks up such amazing contents, she talked about what inspires her.

‘’God is my inspiration, I draw my inspiration from him; when I pray, I see things; when I read the bible, I see things, it’s like they are putting a video of things I need to do in my head, I hear things when I’m working, I just feel it, that’s why I don’t stop, I don’t get distracted, and it’s also a matter of exposure. If you are a content person, you need to read wide, look at what people do, I watch what other companies does, I see how they organize their advert, it might not be the same way but you will get your creativity and put things together’’

She also speaks about her next level

I want to emerge, evolve and take over, my vision is to be the next big thing in the world of PR in Nigeria and beyond, I’m looking forward to becoming a global champion in the world of PR and advertising. This requires that I constantly upgrade myself, my skills and the knowledge I have right now. It’s very important because, to be the light in any sector you have to shine and to shine you need to be connected to constant energy. Energy in real sense simply means information, skills upgrade, and constant education

When you stop learning, you start dying. So for me, I’m constantly taking steps to progress.

 

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President Tinubu in Turkey: Guard of Honor and Strategic Agreements Signal New Era in Bilateral Relations

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By Prince Adeyemi Shonibare

President Bola Ahmed Tinubu, GCFR, was accorded a full guard of honor during his official state visit to Turkey, a ceremonial reception reserved for world leaders and a strong signal of the respect Nigeria commands on the global stage.

The ceremony, held at the Turkish Presidential Complex in Ankara, featured military pageantry, national anthems, and formal protocol before high-level bilateral talks commenced.

The Presidency confirmed that President Tinubu briefly stumbled due to a camera cable while proceeding to the presidential lodge but stood up immediately and continued his engagements without interruption, stressing that the incident had no impact on the visit or his health.

More importantly, the visit delivered substantive diplomatic and economic outcomes. During talks with Turkish President Recep Tayyip Erdoğan on January 27, 2026, Nigeria and Turkey signed nine cooperation agreements and memoranda of understanding, covering military cooperation, higher education, diaspora policy, media and communication, halal accreditation, diplomatic training, and the establishment of a Joint Economic and Trade Committee (JETCO).

At a joint press conference, President Tinubu emphasized the need to deepen cooperation in security, trade, and economic development, while President Erdoğan reaffirmed Turkey’s support for Nigeria’s fight against terrorism and commitment to strengthening strategic ties.

With Turkey’s strengths in defense technology, intelligence, education, and industrial capacity, the agreements open new opportunities for technology transfer, security collaboration, trade expansion, and human capital development.

In essence, the Turkey visit stands as a diplomatic success, defined not by a fleeting moment, but by honor, respect, and concrete agreements that advance Nigeria’s security, economy, and international standing.

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Fela Aníkúlápó Kuti and His Crowned Princes

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By Prince Adeyemi Shonibare

 

Preface: The Necessity of Historical Context

Every generation seeks its heroes. In music, this instinct often manifests through comparison—an exercise that frequently reveals more about contemporary taste than historical contribution. In recent years, public discourse, amplified by social media, has juxtaposed Fela Aníkúlápó Kuti with global Afrobeats icons, most notably Wizkid, provoking the recurring question of “greatness” in Nigerian music.

This essay does not diminish the accomplishments of Nigeria’s contemporary stars, whose global visibility is unprecedented. Rather, it offers a scholarly contextualization—one that distinguishes between musical origination and musical succession, and between cultural architecture and commercial dominance—while situating Fela Aníkúlápó Kuti firmly within the category of historical inevitability.

The Problem with Simplistic Comparison

Comparing Fela Aníkúlápó Kuti with contemporary Afrobeats performers is, by scholarly standards, inherently flawed.

Fela’s work transcended performance. He engineered an entire musical and ideological system, fused political philosophy with sound, and permanently altered the trajectory of African popular music. His output represents cultural authorship, not entertainment calibrated to market demand. Fela’s music is timeless precisely because it was never designed to be fashionable.

A Yoruba proverb captures this distinction with enduring clarity:

“Ọmọ kì í ní aṣọ púpọ̀ bí àgbà, kó ní akísà bí àgbà.”

A child may own many clothes, but he cannot possess the rags of an elder.

The proverb is not dismissive. It is instructive. It speaks to accumulated depth—experience earned, systems built, and legacies forged through time rather than trend.

Musicians and Artistes: A Necessary Distinction

A rigorous analysis requires conceptual precision. Fela Aníkúlápó Kuti was a musician in the classical and intellectual sense: a composer, arranger, bandleader, employer of musicians, multi-instrumentalist, theorist, and cultural philosopher. His work demanded mastery of form, orchestration, ideology, and discipline.

Fela composed extended works, trained orchestras, performed entirely live, and embedded African political consciousness into rhythm, harmony, and structure.

By contrast, many contemporary stars—though exceptionally gifted and globally successful—operate primarily as artistes: interpreters of sound whose work prioritizes studio production, performance aesthetics, and commercial reach. This is not a hierarchy of worth, but a distinction of function. Fela’s music demanded study and confrontation; contemporary Afrobeats prioritised accessibility, pleasure, and global circulation—often without courting antagonism.

Afrobeat: An Ideological Invention

Afrobeat, as conceived by Fela, was not merely a genre. It was an ideological framework. Jazz, highlife, Yoruba rhythmic systems, call-and-response traditions, and political chant were fused into a resistant, uncompromising form.

Modern Afrobeats—by Wizkid, Burna Boy, and others—are adaptations and descendants, not replicas. They have expanded Africa’s global cultural footprint, but expansion does not erase origination. Fela’s Afrobeat remains the undiluted prototype upon which contemporary success rests.

Enduring Legacy Beyond Mortality

Fela Aníkúlápó Kuti passed in 1997, yet his influence has intensified rather than diminished. His legacy is evidenced by:

– Continuous academic study across global universities.

– International bands, many formed by people not alive at the time of his death, performing his works.

– FELABRATION, now a global annual cultural event.

– Broadway and international stage adaptations inspired by his life and music.

– Lifetime achievement and posthumous recognition by the Grammy Awards.

– Cultural centres, festivals, and scholarly conferences generating lasting intellectual and economic value.

This constitutes cultural permanence, not nostalgia.

Reconsidering Wealth and Sacrifice

Measured monetarily, Fela was not among the wealthiest musicians of his era. His radicalism came at an immense personal cost. He was beaten repeatedly. His mother, Funmilayo Ransome-Kuti, was killed. His home was burned. Original artistic archives were destroyed during state-sanctioned violence by unknown soldiers, even though history records who authorised the actions.

Yet Fela gave voice to generations—from Ojuelegba to Mushin, Ajegunle to Jos, Abuja, and even the privileged enclaves of today’s ọmọ baba olówó. He toured globally with an unusually large band long before satellite television or social media could amplify his reach.

Like Wole Soyinka and Chinua Achebe, Fela’s wealth exists beyond currency. It resides in influence, citation, adaptation, and endurance.

National and Global Recognition

Fela received a state burial in Lagos—an extraordinary acknowledgment from a military government he relentlessly criticised. Nations rarely honour dissenters so formally.

Globally, his stature aligns with figures such as James Brown, Elvis Presley, and the Rolling Stones—artists whose music reshaped identity, politics, and social consciousness.

The Crowned Princes: Wizkid and the Ethics of Reverence

Nigeria’s modern stars—Wizkid, Burna Boy, 2Face Idibia, Davido, Tiwa Savage, Tems, Olamide, among others—have achieved extraordinary global success. They are wealthier, more mobile, and more visible internationally than previous generations, and they deserve their accolades.

Wizkid, in particular, has consistently demonstrated reverence rather than rivalry toward Fela Aníkúlápó Kuti.

Femi Aníkúlápó Kuti has publicly stated:

“Wizkid loves Fela like a father.”

Wizkid has repeatedly supported FELABRATION, never demanding performance fees. The only times he has not appeared were occasions when he was not in the country. He has remixed Fela’s music, bears a Fela tattoo on his arm, and openly acknowledges Fela’s primacy.

A senior associate and long-time friend of Wizkid has affirmed that Wizkid adores Fela, would never equate himself with him—“in this world or the next”—and that recent tensions were reactions to provocation rather than assertions of equivalence.

This distinction matters. Wizkid’s posture is one of inheritance, not competition.

Seun Kuti and the Burden of Legacy

Seun Kuti is a musician of conviction and lineage. Yet relevance is best secured through original contribution rather than reactive comparison. Fela’s legacy does not require defence through controversy; it is already settled by history.

As William Shakespeare observed:

“The fault, dear Brutus, is not in our stars,

But in ourselves, that we are underlings.”

—Julius Caesar

The weight of inheritance can inspire greatness or provoke restlessness. History rewards those who build upon legacy, not those who contest it.

The Songs That Made Fela Legendary

Among the works that cemented Fela’s immortality are:

– Zombie

– Water No Get Enemy

– Sorrow, Tears and Blood

– Coffin for Head of State

– Expensive Shit

– Shakara

– Gentleman

– Teacher Don’t Teach Me Nonsense

– Roforofo Fight

– Beasts of No Nation

These compositions remain sonic textbooks of resistance.

Fela in the Digital Age

Had Fela lived in the era of social media, his voice would have resonated far beyond Africa. His music would have found kinship among global movements confronting inequality, oppression, and social injustice.

“Music is the weapon.”

—Fela Aníkúlápó Kuti

Weapons, unlike trends, endure.

Placing Greatness Correctly

Fela Aníkúlápó Kuti’s greatness does not require comparison. He is the great-grandfather of Afrobeat—the musical and cultural architect who cleared the roads upon which today’s Afrobeat princes now travel.

Honouring contemporary success does not diminish historical achievement. To understand Nigerian music’s global relevance is to understand Fela. History, when read correctly, is both generous and precise.

 

Prince Adeyemi Shonibare writes on culture, music history, and African creative industries. He is a media and events consultant based in Nigeria.

 

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Mazangari Decries Prolonged Silence Over Unresolved EFCC Bank Draft Allegations

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EFCC Nabs 148 Chinese Nationals, 645 Others for Cyberfraud and Romance Scams in Major Lagos Raid

Years after a petition alleging abuse of office, intimidation and institutional misconduct was submitted against operatives of the Economic and Financial Crimes Commission, Hajia Mazangari has drawn public attention to the matter once again, expressing concern over what she described as prolonged institutional silence and the absence of any known resolution.

The controversy arose from a bank draft transaction involving a sum running into several millions of naira, reportedly issued in the name of “EFCC Clients Account” and handed over to one Habibu Aliyu.

According to the account contained in the petition, Hajia Mazangari was later contacted by her bank and informed that an EFCC operative allegedly approached the bank, requesting that the draft earlier issued by her be cashed into another personal account.

The bank reportedly declined the request, insisting that the draft could only be re-issued in the name of a new beneficiary in compliance with established banking regulations. Attempts by Hajia Mazangari, through her solicitor, to retrieve the original bank draft allegedly resulted in hostility from Habibu Aliyu and Ruqqaya Ibrahim, with the situation escalating into what the petition described as sustained malice, intimidation and humiliation.

“It is as a result of this unending malice, torture and humiliation that we passionately plead to you, sir, to save our client who has been run aground by people with personal vendetta disguising as public officers,” the petition read.

In a further petition dated 14 January 2020 and addressed to the then Attorney-General of the Federation and Minister of Justice, Abubakar Malami, through her counsel, Ibrahim Salawu, Esq., Hajia Mazangari alleged that Habibu Aliyu (a former staff of the EFCC), Ruqqaya Ibrahim (a serving EFCC staff), Mohammed Goje (a serving EFCC staff) and one Mustafa Gadanya (a former staff of the EFCC) had, on various occasions, stormed her family residence in Kaduna.

According to the petition, copies of which were obtained by our correspondent in Abuja, the individuals allegedly accused her, her son and his associates of being involved in a pension scam, insisting that they were “neck-deep” in the alleged fraud and would be dealt with and made to face prosecution.

Hajia Mazangari maintained that the accusations were unfounded and that the repeated visits amounted to intimidation and abuse of authority.

In a related development at the time, counsel to Ahmed and Fatima Mazangari, Barrister Ibrahim Salawu, also wrote to the Chief Judge of the FCT High Court seeking the reassignment of their case to another court, following the elevation of the presiding judge to the Court of Appeal and the resultant irregular sittings of the court.

Despite the seriousness of the allegations contained in the petitions, efforts to obtain an official response from the EFCC at the time reportedly proved abortive.

Years later, Hajia Mazangari maintains that the institutional silence that greeted her complaints has persisted. She faulted the former Chairman of the EFCC, Ibrahim Magu, for allegedly failing to address the concerns raised in the petitions.

She further accused the former Attorney-General of the Federation, Abubakar Malami, of failing to intervene or cause a review of the matter despite being formally notified.

According to her, the situation has not changed under the current leadership of the EFCC, which she claims has continued in what she described as the same pattern of silence and inaction, leaving the issues raised unresolved several years after the petitions were submitted.

She also raised concerns over the continued service of an officer identified as Mohammed Goje at the EFCC office in Gombe, noting that other officers of similar standing were reportedly dismissed in the past for corrupt practices. She questioned why no publicly known disciplinary or investigative outcome has emerged from her complaints.

Hajia Mazangari stressed that her decision to speak out again is not based on any fresh incident, but on the need to draw public attention to an unresolved matter which, in her view, underscores broader concerns about institutional accountability. She called on relevant authorities and oversight bodies to revisit the petitions and ensure that the issues raised are conclusively addressed in accordance with the law.

When contacted for comments on the allegations and the renewed public attention surrounding the matter, the Economic and Financial Crimes Commission had not responded as at the time of filing this report.

However, the Commission is hereby afforded the right of reply and is free to present its position or clarifications on the issues raised.

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