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Fashion/Lifestyle

Mouka Partners Supa Strikas in Strategic Business Deal

Published

5 years ago

August 6, 2019

Sahara Weekly

Mouka Partners Supa Strikas in Strategic Business Deal

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Mouka Limited, Nigeria’s foremost foam and manufacturing company is partnering Supa Strikas in a business deal geared towards projecting Mouka’s Dreamtime baby mattress.

The dreamtime mattress which is designed with children in mind will now feature in Supa Strikas comic magazine.

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Supa Strikas’ platform will be designed to showcase Mouka’s innovative children product monthly, a strategic placement which is meant to promote Mouka Dreamtime mattress.

A subsidiary of Strika Entertainment Nigeria Limited, Supa Strikas is a monthly comic publication that provides an avenue for brands to leverage its readership for wider publicity through varied categories of partnership.

According to the Brand and Innovation Manager for Mouka, Jide Odelola, this deal is aimed at attracting the target market segment for the Dreamtime mattress as it is set to unveil the unique selling points of the mattress which is one of the innovative designs to beat by competitors in Nigeria’s foam and mattress industry.

Odelola added that the Dreamtime mattress is a rare mattress technology in the Nigerian bedding industry. He hinted that the product pits its outstanding features against competing brands in a manner which technically puts it in a class of its own.

“Dreamtime is the first mattress of its kind for kids in Nigeria and offers water resistant cover and at the same time, breathable. Water resistant in the sense that water cannot penetrate through the fabric into the foam. And it’s also breathable in the sense that air can pass through. So it’s a new technology that we used for the production of the fabric. And that is why Mouka Dreamtime is different from Mackintosh because people try to compare it with Mackintosh. The technology behind Dreamtime is far beyond that of Mackintosh,” said Mouka’s Brand and innovation manager, Jide Odelola.

According to Mouka’s Senior Marketing Manager, Tolu Olanipekun, Mouka is giving a special touch to the mattress design while seeking a huge market share, as it focuses on catering specifically to the sleep needs of a market segment deserving of special attention.

“Dreamtime mattress is made with a special fabric that is water resistant which prevents water from soaking the foam. Sleeping on mackintosh often makes a child uncomfortable due to the texture and heat produced during sleep. Dreamtime on the other hand is covered with a soft and breathable fabric which keeps the body cool at night,” said Olanipekun.

Mouka’s partnership with Supa Strikas is a business venture designed for Dreamtime’s positive positioning and poised to entrench brand loyalty with increased market share as dividend of the joint venture.

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Fashion/Lifestyle

Queen Lovelyn Is A Year Older

Published

5 months ago

December 6, 2023

Sahara Weekly

Queen Lovelyn Is A Year Older

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Delectable queen and model, Lovelyn is a year older. Queen Lovelyn who is an aspiring international model is set to celebrate her birthday with pomp and pageantry on Thursday, November 7, 2023.

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Fashion/Lifestyle

PoshGlow Skincare Boss, Folasade Agbeluyi Goes Into Food Business, Launches FOLASH FOODS & FOLASH TASTE

Published

5 months ago

December 2, 2023

Sahara Weekly

PoshGlow Skincare Boss, Folasade Agbeluyi Goes Into Food Business, Launches FOLASH FOODS & FOLASH TASTE

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In a remarkable expansion of her entrepreneurial portfolio, renowned beautician, Folasade Agbeluyi, CEO of PoshGlow Skincare, has successfully launched a new business empire – FOLASH FOODS. This venture specializes in exporting a diverse range of Nigerian raw foods in large quantities to the UK, US, and Canada.

The dynamic entrepreneur has not stopped at FOLASH FOODS but has also introduced FOLASH TASTE, an innovative online restaurant where delightful and mouthwatering dishes are delivered to customers anytime, anywhere. This dual-launch marks a significant milestone for Folasade Agbeluyi, creating a synergy between global food export and convenient online dining experiences.

FOLASH TASTE, as an online restaurant, promises a culinary journey filled with delectable choices for customers. From traditional Nigerian cuisine to modern twists, the menu caters to diverse tastes and preferences, ensuring a delightful experience with every order.

Currently, the company is actively promoting its affordable hampers, extending a heartfelt invitation to politicians, families, friends, and churches to partake in this initiative. The aim is not only to showcase the richness of Nigerian cuisine but also to encourage the spirit of giving and love.

Folasade Agbeluyi’s foray into the food industry demonstrates her commitment to diversification and innovation. The seamless integration of FOLASH FOODS and FOLASH TASTE reflects a strategic approach to meet the growing demands of the global market while ensuring accessibility and convenience for customers.

With this 2-in-1 business launch, Folasade Agbeluyi is set to leave an indelible mark on the food industry, offering a taste of Nigeria to the world and redefining the online restaurant experience. As FOLASH FOODS and FOLASH TASTE gain momentum, they are poised to become significant players in the culinary landscape, presenting a flavorful blend of tradition and modernity.

For those eager to explore the rich tapestry of Nigerian flavors or indulge in a delightful culinary experience, FOLASH FOODS and FOLASH TASTE stand as the go-to destinations, promising a feast for the senses and a celebration of Nigerian culinary excellence.

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Fashion/Lifestyle

Ghana Takes Center Stage In Russia At Nana Tamakloe Is Set To Speak At BRICS+ Fashion Summit

Published

5 months ago

November 30, 2023

Sahara Weekly

Ghana Takes Center Stage In Russia At Nana Tamakloe Is Set To Speak At BRICS+ Fashion Summit

Nana Tamakloe, the face behind Accra Fashion Week and Africa’s leading fashion blog, FashionGHANA.com, has been invited as a notable presence at the ongoing BRICS Fashion Summit in Moscow. The summit, hosted by Moscow Fashion Week, kicked off its proceedings on November 28 and is set to wrap up on December 2.

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Tamakloe, known for his influence in reshaping African fashion, has been turning heads with his creative international approach. His journey from launching the continent’s premier fashion blog in 2012 to curating the celebrated Accra Fashion Week has been marked by trendsetting moments.

Last year, Tamakloe found himself on the international stage and being invited to and honored in USA at the Memphis In May Festival in the USA, sharing the limelight with figures like King Otumfou, Stonebwoy, and Okyeame Kwame. This global recognition speaks volumes about his impact on Ghanaian culture, and now, he’s bringing that influence to Russia to the BRICS Fashion Summit.

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Organized under the umbrella of Moscow Fashion Week, the BRICS Fashion Summit has become a gathering of fashion elites. Editors, event organizers, representatives from major publications, clothing specialists, bloggers, instructors, and emerging designers from various corners of the globe have converged to create an atmosphere of creativity and collaboration.

Originally synchronized with Moscow Fashion Week, the BRICS Fashion Summit is more than just a stylish rendezvous; it’s a strategic endeavor to cultivate the ethos of the BRICS Fashion community. Stemming from the BRICS—an intergovernmental organization uniting Brazil, Russia, India, China, and South Africa—the fashion community aims to redefine the industry’s dynamics.

The summit goes beyond national boundaries, boasting participation from over 30 countries, from the streets of China to the landscapes of Nigeria. The BRICS Fashion Summit is positioning itself as a global hub for sartorial excellence.

Tamakloe’s role at the summit is more than just attendee status; he’s on a mission to ensure Ghana doesn’t just participate but actively shapes the narrative of the BRICS Fashion Summit. His goal is to play a decisive role in steering the creation of the BRICS Fashion community, putting Ghana at the forefront of global fashion discussions. Other guest from Ghana also include researcher Makeba L. Boateng and Nana Brenu.

As the spotlight intensifies on Moscow, Nana Tamakloe’s active presence becomes a symbol of Ghana’s growing prominence in the international fashion scene. The BRICS Fashion Summit isn’t just about trends; it’s a platform where cultures meet, and Tamakloe is steering Ghana’s fashion story into the global limelight.

This year, Accra Fashion Week is poised to welcome representatives from 17 nations to the vibrant city of Accra. This spectacular event is slated to unfold against the iconic backdrop of the Kwame Nkrumah Mausoleum, from December 13th to the 17th, 2023. The anticipation is further heightened as delegates from the BRICS Fashion Summit are set to grace the occasion, amplifying the international flair.

Adding an extra layer of significance, the African Fashion Summit, scheduled for December 15th, 2023, promises to be a pivotal moment. This special day will feature an exclusive update on the happenings at the BRICS Fashion Summit, creating a nexus where global fashion conversations seamlessly converge. Accra Fashion Week is poised not only to showcase diverse styles but also to serve as a dynamic platform fostering international collaboration and discourse. Save the dates for a week of sartorial splendor and cross-cultural connections.