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Nigerian Media Monitoring agency celebrates Six years of Operations

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Nigerian Media Monitoring agency celebrates Six years of Operations.

 

P+ Measurement Services, Nigeria’s foremost Independent Public Relations measurement and evaluation agency, celebrates its sixth year of effective operation with qualitative offerings for its numerous clients, as it rebrands with a new business logo, website, and office to deepen penetration.

The leading company has in the past six years engendered the needed growth for its clients, and the rebranding is part of efforts aimed at sustaining its leading position in the sector, having worked with over 47 brands and 17 Public Relations agencies in Africa’s largest economy.

The logo with new colours depicts the innovation and creativity of the brand, as also shown on its new website with the agency service rate, to enable brands and agencies to make faster decisions in budgeting.

As the only AMEC Member in Nigeria, P+ has strong partnerships with the Nigerian Institute of Public Relations (NIPR) and Reelforge Media Monitoring, the biggest media monitoring agency in the East African region, covering more than five countries.

Speaking on the company’s new development, the Chief Insights Officer, Philip Odiakose, said P+ is strongly positioned to effectively deliver on its offerings, with state-of-the-art structure, process and highly skilled media analysts in an exceptional and value-driven business model in line with global best practices.

 “Our Measurement and Evaluation report is in-depth, robust, and flexible to accommodate valid metrics that brands desire to see reflected in their customized reports, and also based on the AMEC Standard in accordance with the Barcelona Principle 3.0. We deploy the P+MCA (media content analysis) methodology for media evaluation and analysis based on qualitative and quantitative metrics in analyzing media exposure,” Odiakose affirmed.

He said the new office would serve as a hub in the country and the West Africa sub-region, where the company will provide media monitoring, measurement, evaluation, and performance audit services for brands, media agencies, government  agencies and NGOs.

Also as part of its efficient services, the measurement and evaluation company introduced “Get-Reports,” a novel product that allows the purchase of PR performance audit reports in key sectors.

The “Get-Reports” product spans across different industries which includes the 22 Commercial Nigerian Banks PR Performance Audit Report, Top Nigerian Insurance PR Performance Audit Report, Top Nigerian Digital Banks PR Performance Audit Report, and Top Online Streaming Services PR Performance Audit Report.

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Bold. Beautiful. Unapologetically Hanna NG

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Bold. Beautiful. Unapologetically Hanna NG. 👑 — Where grace meets greatness. #HannaNG #BeautyWithPurpose #ModelVibes #PageantQueen #FearlesslyFeminine #EleganceInMotion

Bold. Beautiful. Unapologetically Hanna NG. 👑
— Where grace meets greatness.

 

Bold. Beautiful. Unapologetically Hanna NG. 👑 — Where grace meets greatness. #HannaNG #BeautyWithPurpose #ModelVibes #PageantQueen #FearlesslyFeminine #EleganceInMotion

#HannaNG #BeautyWithPurpose #ModelVibes #PageantQueen #FearlesslyFeminine #EleganceInMotion

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Nigerian Travel Creator Alma Asinobi Falls Short of Guinness World Record Due to Visa Delays

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Nigerian Travel Creator Alma Asinobi Falls Short of Guinness World Record Due to Visa Delays

Nigerian Travel Creator Alma Asinobi Falls Short of Guinness World Record Due to Visa Delays

Nigerian travel content creator Alma Asinobi may not be setting a new Guinness World Record for the fastest journey across all seven continents after visa-related delays prevented her from reaching Sydney, Australia, within the required time.

In an Instagram update on Sunday, Asinobi, who is still en route to Sydney, confirmed that her total journey time would be 71 hours and 35 minutes, falling short of the current record of 64 hours, set in February 2025 by American veteran Johnny Cruz Buckingham.

Reflecting on her attempt, she noted that had she been competing against the previous record of 73 hours, set by Indian travelers in 2022, she would have surpassed it. However, multiple setbacks meant that by the time she made her announcement, she had already spent 63 hours, 54 minutes, and 33 seconds traveling, making it impossible to surpass Buckingham’s 64-hour record.

Asinobi faced numerous obstacles throughout her attempt, particularly due to visa restrictions associated with her Nigerian passport. One of the major setbacks occurred when she was denied boarding on her flight to Perth, Australia, forcing her to rebook on a later flight to Sydney.

In her Instagram post, she reflected on the challenges she encountered, including unexpected disruptions such as the Heathrow Airport fire that further complicated her travel plans.

“So close, but so far away. I may not have won this one, but we can sure win the next one together,” she wrote. “My eyes may be swollen from all the tears I’ve cried, but I promise to find moments of laughter in between.”

Despite the setback, Asinobi emphasized that her journey was about more than just breaking a record. She expressed hope that her attempt would inspire others to take on challenges, regardless of the limitations they face.

“When I land, we will catch up on lives and pour our hearts out to each other. For now, let’s finish this! I really hope this attempt was worth something for a Nigerian out there,” she added.

Now shifting her focus to her homecoming event on March 30, Asinobi aims to set another record by gathering Nigerians to sign a national flag in solidarity.

“We still have one more record to break at the homecoming event on March 30, where we will make history by signing our Nigerian flag,” she wrote. “I can’t wait to see you all there. I totally and physically cannot do that one without you, so please show up for me.”

Throughout her journey, Asinobi has been vocal about the difficulties Nigerian passport holders face, including complex visa requirements, expensive travel arrangements, and last-minute flight cancellations. Her experience has sparked widespread discussions on passport inequality and the barriers restricting global mobility for citizens of certain countries.

While she may not be taking home the Guinness World Record, Asinobi’s attempt has garnered widespread support, with many rallying behind her efforts.

“You did win! A personal win, a win for Nigerians, a win for me as a fellow Black girl navigating the world without passport privilege,” one supporter commented on her post.

Despite the challenges, Asinobi remains determined to continue making history and inspiring others to push beyond their limitations.

 

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Those who wronged you may never say “I’m sorry” – Prudent Ludidi

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Those who wronged you may never say "I'm sorry" - Prudent Ludidi

Those who wronged you may never say “I’m sorry” – Prudent Ludidi

 

 

Ladies and gentlemen,

Today, I want to talk about something that can be difficult to accept, those who wronged you may never say “I’m sorry.”

 

Those who wronged you may never say "I'm sorry" - Prudent Ludidi

We’ve all been hurt by someone at some point in our lives. And often, we hold onto that hurt, and hope in waiting for the person who wronged us to acknowledge their mistake and apologize.

But the truth is, that apology may never come.

It’s hard to accept because we feel like we deserve closure. We deserve to hear that the person who hurt us regrets their actions.

But closure is not something someone else gives you. Closure is something you give yourself.

You have the power to choose:

Choose to heal, even if they never acknowledge their wrongdoing
Choose to move forward, even if they never make amends

Forgiveness doesn’t mean forgetting what happened. Forgiveness means releasing the hold that person has on you.

Forgiveness means taking back control of your life.

You don’t need someone else’s apology to move on. You don’t need someone else’s validation to heal.

You are strong enough to do it on your own.

And when you do, you’ll find peace. You’ll find freedom.

Remember, holding onto anger and resentment only hurts you. It doesn’t change the past.

But forgiveness can change your future.

So, don’t wait for someone else to say “I’m sorry.” Say it to yourself: “I’m sorry that happened to me, but I’m moving forward.”

Say it loud and clear: “I deserve to heal. I deserve to be happy.”

Take back your power. Take back your life.

Move forward with courage and faith.

You got this.

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