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P+ Measurement Services set to host 2022 AMEC Measurement Month event in Nigeria

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P+ Measurement Services set to host 2022 AMEC Measurement Month event in Nigeria

P+ Measurement Services set to host 2022 AMEC Measurement Month event in Nigeria.


In collaboration with the International Association for the Measurement and Evaluation of Communication, AMEC, the leading intelligence agency in Nigeria, P+ Measurement Services, declared its interest to host the annual AMEC Measurement Month (#AMECMM) to enlighten PR and communications experts and professionals in Nigeria.

The event is slated to take place on November 25th, 2022 from 12 pm to 1:30 pm (WAT). The purpose of this event, which will be held virtually on the Google Meet platform, is to inform Public Relations and Communication professionals about the significance of Measurement and Evaluation in the PR and Media space with industry experts analyzing and offering insightful answers to the many unanswered questions in the industry.


The panelists for this edition include Francois van Dyk, Head of Operations at Ornico in South Africa; Okusaga Mobolaji, Managing Consultant at Precise Platform in Nigeria; Thomas Stoeckle, Self-employed Consultant, and Educator; Lecturer at PR Academy UK, Bournemouth University UK and Quadriga University Berlin; Consultant at communication agency Dot I/O Health; and Robert Awodu, Head of Public Relations and Communication at Jumia in Nigeria. The event’s theme is “Measurement and Evaluation: Why It Matters in today’s PR World.”

AMEC Measurement Month is a free event that includes webinars, CEO conversations, workshops, and a lot more. It focuses on assisting PR and communications professionals in comprehending the value and significance of PR measurement.

 

Kindly click the link below to participate in the event:

https://meet.google.com/fhp-gxnf-gqp

Sahara weekly online is published by First Sahara weekly international. contact saharaweekly@yahoo.com

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Addressing National Failures and Seeking Collective Solutions

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Addressing National Failures and Seeking Collective Solutions

By George Omagbemi Sylvester

Introduction

Nigeria, a nation rich in diversity and potential, continues to grapple with deep-seated challenges that threaten the well-being of its citizens. Across different regions, people are suffering due to insecurity, economic instability, and poor governance. The North faces a dire situation, with lives being lost at an alarming rate. The South is not spared, as banditry and other forms of violence claim innocent lives. These issues are not regional but national in nature, stemming from the failure of leadership across the board. As a people, we must recognize our common plight and work together to forge solutions rather than engage in blame games.

The Reality of Leadership Failures

The Nigerian political class, entrusted with the responsibility of safeguarding lives and improving livelihoods, has consistently failed. Insecurity remains rampant, with banditry, insurgency, and communal clashes taking lives daily. Economic policies continue to widen the gap between the rich and the poor, making survival more difficult for the average Nigerian. Corruption, lack of accountability, and poor governance have deepened the crisis, leaving citizens to fend for themselves in an increasingly harsh environment. This is not just a northern or southern problem—it is a Nigerian problem.

The Common Enemy: Political Elites

One of the major reasons for the persistent suffering of Nigerians is the self-serving nature of the political elite. They prioritize personal enrichment over national progress, often using divisive tactics to prevent unity among the people. By keeping Nigerians distracted with ethnic and religious differences, they evade responsibility for their mismanagement. The failure to provide security, basic amenities, and opportunities for economic advancement demonstrates their collective neglect of the people’s welfare.

The Need for Unity

For too long, Nigerians have been divided along ethnic, religious, and regional lines. These divisions have hindered progress, making it easy for corrupt leaders to maintain control. However, the challenges we face are the same regardless of region. Whether it is the violence in the North, kidnappings in the South, or economic hardships nationwide, the root causes are the same—bad leadership and poor governance. Unity among Nigerians is essential in pushing for meaningful change.

Proposing Solutions

Rather than merely lamenting our problems, we must take proactive steps to develop and implement solutions. Below are some strategies to address our national crises:

1. Demand for Accountable Leadership

Citizens must hold leaders accountable through active civic engagement. This includes monitoring government policies, participating in elections, and insisting on transparency. The era of electing leaders based on tribal or religious affiliations must end. Competence, integrity, and a genuine commitment to public service should be the criteria for leadership.

2. Strengthening Local Governance

A decentralized governance system can enhance development at the grassroots level. Local leaders, closer to the people, should be empowered to address community-specific challenges. Improved local governance can bridge gaps where national leadership has failed.

3. Security Reform and Community Involvement

The government must overhaul the security sector, ensuring better training, funding, and motivation for security personnel. Additionally, local communities should be actively involved in intelligence gathering and security efforts. Strengthening neighborhood watch groups and utilizing technology for security monitoring can improve safety.

4. Economic Empowerment Programs

Unemployment and poverty contribute significantly to crime and insecurity. The government should implement policies that encourage entrepreneurship, skill acquisition, and job creation. Empowering small businesses through access to credit and resources can reduce economic hardships.

5. Educational Reform and Youth Engagement

Education plays a critical role in national development. Investing in quality education and skill development programs can prepare young Nigerians for a competitive job market. Additionally, youth engagement in governance and policymaking should be encouraged, as they hold the key to the nation’s future.

6. Citizens’ Legislative Advocacy

Nigerians must engage with legislative processes by pushing for laws that prioritize their welfare. Active participation in public hearings, petitions, and town hall meetings can ensure that policies reflect the people’s interests rather than elite preferences.

7. Leveraging Technology and Media for Awareness

The media and technology can be powerful tools for change. Social media campaigns, independent investigative journalism, and digital activism can expose corruption, mobilize citizens, and create pressure for government accountability.

Presenting Solutions to Implementers

It is not enough to discuss solutions; they must be brought to the attention of those who can implement them. Civil society organizations, pressure groups, and advocacy networks should present well-researched policy recommendations to government bodies. Engaging with lawmakers, governors, and stakeholders in structured dialogues can facilitate action. Furthermore, the private sector and international organizations can be partners in implementing community development initiatives.

The Role of Nigerians in Change

While the government bears a significant responsibility, citizens must also contribute to national progress. Law-abiding behavior, ethical business practices, and community-driven initiatives can collectively improve society. Voter education and active participation in governance ensure that only capable leaders emerge.

In Conclusion;

Nigeria stands at a critical juncture where the choices we make will determine our future. Blaming each other for our collective suffering only serves to distract us from the real issues. The failures of leadership have affected every region, making it imperative for Nigerians to unite and demand better governance. Solutions exist, but they require collective effort, persistence, and engagement with those in power. If we do not act, we remain victims of a system that thrives on division and negligence. It is time for every Nigerian to contribute to the country’s recovery and ensure a better future for generations to come.

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Unity in Diversity: The Path to Nigeria’s Prosperity By George O Sylvester

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Unity in Diversity: The Path to Nigeria’s Prosperity

By George O Sylvester

Nigeria, often referred to as the “Giant of Africa,” is a nation rich in cultural, ethnic, and religious diversity. With over 250 ethnic groups and more than 500 languages spoken, the country’s multifaceted identity is both a source of strength and a challenge. Embracing this diversity and fostering unity is crucial for Nigeria’s progress and development.

Historical Precedents of Unity

History offers numerous examples of nations that have harnessed their diverse components to build formidable entities. The United States began as thirteen independent colonies that united to form a single nation, subsequently expanding through the inclusion of other territories. China, with a population comparable to that of the entire African continent, has maintained cohesion despite vast cultural and regional differences. India, a country marked by its myriad languages, religions, and cultures, has emerged as a global power by integrating its diverse groups. Conversely, Pakistan, which separated from India primarily due to religious differences, continues to grapple with developmental challenges. These examples underscore the potential of unity in fostering national strength and progress.

The Nigerian Context

Nigeria’s diversity is unparalleled, encompassing various ethnicities such as the Hausa, Yoruba, Igbo, and numerous others. This pluralism should be a wellspring of strength, yet the nation has faced persistent challenges rooted in ethnic and regional divisions. Mismanagement of resources and leadership failures have often been attributed to specific groups, leading to a fragmented national consciousness. However, it is imperative to recognize that every region is governed by its own people, and the trajectory of progress or regression largely depends on the quality of leadership within these regions.

Chinua Achebe, one of Nigeria’s literary giants, aptly noted, “The trouble with Nigeria is simply and squarely a failure of leadership.” This observation underscores the notion that the nation’s challenges are not inherently tied to its diverse makeup but rather to the caliber of its leaders across all regions.

The Power of Unity

Unity does not imply uniformity; rather, it signifies the harmonious coexistence of diverse elements working towards a common goal. Ifeanyi Enoch Onuoha encapsulates this sentiment: “For us to progress, we must be a community in liberty, equality, and fraternity.” By embracing our differences and leveraging them as assets, Nigeria can forge a path toward collective progress.

Addressing Leadership and Resource Management

The mismanagement of resources has been a significant impediment to Nigeria’s development. This issue transcends ethnic and regional boundaries, pointing to a systemic problem in governance. Nnamdi Azikiwe, Nigeria’s first President, emphasized the essence of true leadership: “A true leader is one who serves the people, not one who seeks power for personal gain.” It is incumbent upon leaders at all levels to prioritize the welfare of their constituents over personal ambitions.

The Role of the Citizenry

While leadership plays a pivotal role, the onus of fostering unity and progress also lies with the citizenry. Engaging in constructive dialogue, promoting mutual respect, and actively participating in the democratic process are essential steps toward nation-building. As Chinua Achebe observed, “Nigeria is what it is because its leaders are not what they should be.” This statement serves as a call to action for citizens to demand accountability and integrity from their leaders.

Practical Steps Toward Unity and Progress

Promoting Inclusive Governance: Ensuring that all ethnic and regional groups are adequately represented in government institutions can foster a sense of belonging and reduce feelings of marginalization.

Investing in Education: Education serves as a unifying force, promoting understanding and tolerance among diverse groups. A curriculum that highlights the nation’s rich cultural heritage can instill pride and unity among citizens.

Encouraging Inter-ethnic Collaboration: Initiatives that promote collaboration across ethnic lines, such as inter-community projects and cultural exchanges, can strengthen national cohesion.

Ensuring Equitable Resource Distribution: Transparent and fair allocation of resources can mitigate feelings of disenfranchisement and promote national solidarity.

Strengthening Institutions: Building robust institutions that uphold the rule of law and ensure justice can engender trust and unity among the populace.

Furthermore

Nigeria stands at a crossroads where the choices made today will shape its future trajectory. Embracing unity in diversity is not merely an idealistic notion but a pragmatic approach to nation-building. By drawing lessons from history, addressing leadership challenges, and actively engaging the citizenry, Nigeria can harness its rich diversity as a formidable asset. As we move forward, let us remember that our collective strength lies not in our similarities but in our ability to unite despite our differences.

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Seyi Tinubu Distributes Bags Of Different Food Items To Lagos Island Residents

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Seyi Tinubu Distributes Bags Of Different Food Items To Lagos Island Residents

• As Beneficiaries Hail Initiative

In his intensified effort to complement the Renewed Hope Agenda Of President Bola Tinubu, Mr. Seyi Tinubu and his Team visited Nigeria’s Premier Local Government, Lagos Island to distribute Bags of assorted Food Items to Residents for Eid al-Fitr Celebration.

The Social Welfare Programme, tagged “Food Programme Outreach” was Coordinated by the Deputy Leader Of Lagos Island Local Government Legislative Arm, Hon. Prince Taiwo Oyekan at the ancient Isale-Eko Community amid excitement and encomium earlier today, Saturday 29 March, 2025.

Beneficiaries were gifted Bags of Food Items containing Rice, Vegetable Oil, Spaghetti, Sugar and Salt.

According to the Organizer, the intervention became necessary to support the locals during the Eid al-Fitr festivity and beyond.

A Beneficiary, Mr. Ramon Ibrahim expressed gratitude to Seyi Tinubu.

He said: “this is a noble gesture.
I never expected the gift. He has done this programme in other Local Government Areas across the Country. I pray that God will continue to bless Seyi and grant all his heart desires”, (Amen).

“Seyi Tinubu is a Kind-Hearted and Selfless Individual whose Philanthropic Activities have transformed lives across Lagos and Nigeria” He stated.

Another resident, Mrs. Dasola Owoade from Olowogbowo Community described the initiative as timely and impactful.

She offered prayer thus: “The Almighty God will continue to bless Seyi; as he remembers us, God will not forget him”(Amen).

Mrs. Owoade noted that Mr. Seyi Tinubu is an exemplary Youth.

Records showed that earlier in the month, Mr. Seyi Tinubu toured the country to distribute food Items to vulnerable Households.

The Programme witnessed a large turnout.

Seyi Tinubu Distributes Bags Of Different Food Items To Lagos Island Residents

 

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