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Seyi Tinubu: More Than a Name, A Visionary in Action

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Seyi Tinubu: A success more than just the Name

 

It was General Colin Powell, first African-American Secretary of States who said ‘Success is the result of perfection, hard work, learning from failure, loyalty, and persistence.’ This quote can best describe the trajectory of Oluseyi Afolabi Tinubu. There is no gainsaying that the influence of parents on their children’s success is profound and multifaceted, extending beyond mere financial or educational support. The journey to success is often riddled with challenges, setbacks, and moments of self-doubt. That’s where parents come in by providing the emotional support and motivation that can turn these stumbling blocks into stepping stones. In the case of Seyi Tinubu, he undoubtedly enjoys his parents’ encouragement and belief in his abilities. That’s where it ends as these alone have built his self-confidence and the drive to persevere.

It is believed in many quarters that Seyi’s success has everything to do with the influence of his equally very successful father and Nigeria’s President, Asiwaju Bola Ahmed Tinubu. However, to the contrary, the young man’s sole aim has been to earn the respect of his hardworking father, which was the reason he went out of his way to embrace entrepreneurship early and float businesses in areas different from his multi-talented father’s interests especially in the area of marketing communication and digital enterprise.

As an entrepreneur, Seyi has had a very interesting journey full of learning curves and hurdles. He is the most underrated young chief executive officer in Nigeria as the head honcho of Loatsad Promomedia, a leading digital and out-of-home advertising company. While he has been able to easily scale some of these trials, Seyi has had to retry some, and in some cases, walked away to acquire new knowledge to start others afresh. All these with no financial assistance from his wealthy father.

*His true trajectory*

Seyi —after finishing from Nigeria Law School and eventually called to the bar— decided to figure out what he really wanted to do with his life: will it be the Bar or Boardroom? This became important as he wouldn’t want to be tied to his father’s apron but rather creates his own path. He settled for the boardroom. There and then, the young man decided to map out different opportunities with a childhood friend —Adenrele Olusoga— who together tested the water with different innovations including an online movie streaming platform similar to Netflix and Prime. But the experience failed. However, this experience opened his eyes to opportunities in the digital space. His love for innovation fueled his interest in digital advertising. Hence, alongside his buddy, Adenrele, they decided to float Loatsad Promomedia to operate both in the digital and out-of-home sub-sector of the advertising industry. They merged the resources from most of their previous start-up companies —with additional contributions from his then fiancée and now wife, Layal— and applied to the relevant bodies and got the licence to operate. And in the shortest time, the company discovered its niche and has made a significant impact.

Seyi and his team of young, daring and intelligent men and women, in a matter of years, grow Loatsad to a force competing with the existing ones. In their ways, they decided to form SDM Communications, a company that has now become known since its establishment with a longstanding track record of pioneering digital media solutions in Nigeria.

*The Loatsad/SDM Deals*

Loatsad/SDM was the exclusive partner for Truecaller after-call screen and in-app advertisements across the country between 2016 and 2018. The company successfully sold more than 85 per cent of the available inventory to Nigerian clients in banking industry, real estate, and FMCG sectors.

Loatsad/SDM is also among the first agencies to run Snapchat digital advertising campaigns in Nigeria. The company started the partnership in 2015 just four years after Snapchat was established, helping local and international brands engage diverse audiences through one of the world’s most innovative social platforms.

Apart from these successes, the Seyi Tinubu-owned Loatsad/SDM was the exclusive reseller for Shazam Ads in Nigeria from 2014 till late 2018 and it was Apple’s acquisition that ended that cooperation. Shazam is a format that is facilitating highly effective campaigns for music artists and major consumer brands. The deal was through a strategic partnership with the EMEA rights holder based in Dubai.

The list of other platforms the company had collaborated with includes; Dutch Internet-based computer file transfer service company WeTransfer, mobile programmatic advertising company Admaxim, leading global payments processing company Rocketfuel, and bootstrapped mobile advertising platform Airpush to deliver effective digital advertising solutions throughout Nigeria.

The determination to earn his father’s respect was the fuel that has been powering Seyi’s ambition and it was because of this that he has been working tirelessly to build his company to becoming the industry leader in Africa and one of the best in the world and this he has been doing —albeit with advice from his cerebral father.

Seyi has proven that the rule of successful business modules is to dream, to be determined and audacious in planning your finances towards the dreamed project and the need to create a timeline alongside the financial plans and seek God’s help and guidance because everybody needs a little luck to have a successful plan.

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Buratai Lauds Emir of Biu for Bestowing ‘Sarkin Yaki’ Title on Gen Bulama Biu mini (Rtd)

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Buratai Lauds Emir of Biu for Bestowing ‘Sarkin Yaki’ Title on Gen Bulama Biu mini (Rtd)

His Royal Highness, Alhaji (Dr) Mustapha Umar Mustapha Aliyu II, CON, the Emir of Biu, has conferred the prestigious traditional title of ‘Sarkin Yaki Biu Emirate’ on Major General Bulama Biu mni (Rtd) in recognition of his immense contributions to security and peace in Borno State and Nigeria at large.

The Emir described General Bulama Biu as a fearless and patriotic son of the Emirate who played a critical role in the fight against Boko Haram, bringing stability to the region. “The people of Biu Emirate are proud of you as a very distinguished professional soldier,” the Emir declared.

Reacting to the honor, former Chief of Army Staff and Nigeria’s Ambassador to the Republic of Benin, Lieutenant General Tukur Yusuf Buratai CFR, commended the Emir of Biu for recognizing the sacrifices and dedication of General Bulama Biu. He highlighted the retired general’s outstanding military service, particularly his leadership as GOC 7 Division and Commander Sector 3 MNJTF, where he exhibited remarkable bravery and tactical excellence.

“General Bulama Biu is a warrior whose contributions to national security will never be forgotten,” Buratai stated. “His military career was shaped by discipline, courage, and an unwavering commitment to defending Nigeria. This honor by the Emir of Biu is well-deserved, and I have no doubt that he will continue to serve the Emirate and the nation with distinction.”

Buratai further noted that General Bulama Biu follows in the footsteps of his late father, Major Bulama Biu MON, the first Regimental Sergeant Major of the Nigerian Defence Academy (NDA), who was highly respected for his role in training generations of military officers.

Borno State Deputy Governor, His Excellency Alhaji Umar Usman Kadafur, also congratulated General Bulama Biu, describing him as a fearless and pragmatic leader who won the admiration of his troops, security agencies, and the Civilian Joint Task Force (JTF). “He was always in the bush, leading from the front, never backing down,” the deputy governor remarked.

The traditional turbanning ceremony for General Bulama Biu is set to take place on a date to be announced, as the people of Biu Emirate prepare to celebrate one of their own—a battle-tested soldier now honored as their ‘Sarkin Yaki’ (Warlord).

Buratai Lauds Emir of Biu for Bestowing ‘Sarkin Yaki’ Title on Gen Bulama Biu mini (Rtd)

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Mum Saved My Destiny!’ – Gospel Star Frank Edwards Remembers How His Mother Stopped Him from Signing $320,000 Deal

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Mum Saved My Destiny!' – Gospel Star Frank Edwards Remembers How His Mother Stopped Him from Signing $320,000 Deal

‘Mum Saved My Destiny!’ – Gospel Star Frank Edwards Remembers How His Mother Stopped Him from Signing $320,000 Deal

Renowned gospel singer Frank Edwards has taken to social media to honor his mother on Mother’s Day, sharing a powerful story of how she saved him from what could have been a career-altering mistake. Edwards, now a global gospel sensation, revealed how his mother’s wisdom and spiritual foresight prevented him from signing a $320,000 (now worth N492 million) music contract that would have cost him control over his entire catalogue.

Reflecting on the defining moment in his career, Edwards recalled being offered the lucrative deal by a music group eager to acquire the rights to his work. As a young and ambitious artist, the financial offer was tempting, but his mother saw what he could not. Despite having initially supported his music career by giving him N150,000 to set up his studio, she took drastic steps to ensure he did not sign the contract.

“The very first time in my life years ago, I was to close a $320,000 deal from a group that wanted to almost own my entire catalogue. You said NO! And I quote you: ‘The 150,000 naira I gave you to start that studio is bigger than that money, just give it time. They are not of God,’” Edwards wrote.

In a shocking revelation, the gospel star admitted that his mother went as far as seizing his international passport to stop him from traveling abroad to finalize the agreement.

“In fact, you took my international passport away from me just to ensure I don’t travel to close that deal. I was laughing because I didn’t need to travel to close it, but then I listened to you. After you said that, I was thinking, ‘How is 150,000 Naira bigger than $320,000?’”

Years later, Edwards now fully understands the wisdom behind his mother’s decision, acknowledging that her unwavering faith and guidance set him on the right path.

“Now I understand. There is so much to say! But like I said, this space is not enough! Happy Mother’s Day, mum!!! Thank you for everything. Thank you for an impenetrable wall of fire! Thank you for always telling me the mind of God about the things I’m doing. None of your words fell to the ground because you truly hear from God,” he wrote.

Today, Edwards stands as one of the biggest gospel artists in Africa, with full control over his music and a flourishing career. His testimony serves as a reminder of the power of a mother’s love, wisdom, and divine guidance.

Fans and fellow celebrities have since flooded his post with praises and admiration for his mother’s discernment, emphasizing the importance of spiritual direction in the entertainment industry. Many have also hailed Edwards for honoring his mother’s sacrifices, proving that sometimes, faith and patience lead to far greater rewards than instant gratification.

 

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GRACE EFOBI: FROM CHOIR STAR TO GLOBAL GOSPEL SENSATION! 

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GRACE EFOBI: FROM CHOIR STAR TO GLOBAL GOSPEL SENSATION! 

Nigerian-UK Worship Powerhouse Celebrates 15 Years in Music, Promotes New Hit ‘Jigidem,’ and Gears Up for April 2025 Release!

 

Grace Efobi, the UK-based Nigerian contemporary gospel artist, has continued to soar in the global gospel music scene, marking 15 years of professional music ministry with an unwavering passion for God’s kingdom. Born and raised in Abakaliki, Ebonyi State, Nigeria, her journey began in the church choir, where her voice first captivated hearts. Today, she stands as a seasoned recording artist with 10 powerful tracks to her name.

 ‘JIGIDEM’ TAKES CENTER STAGE! 

Efobi’s latest release, Jigidem, is making waves across digital platforms, blessing listeners with its soul-stirring melodies. Featuring the sensational Rheta Ritche Jacobs, the song is a divine anthem of hope, faith, and strength in God.

 NEW MUSIC ALERT: ‘YOU REIGN’ DROPS APRIL 2025!

As she continues her remarkable journey, Efobi is set to release a brand-new single, ‘YOU REIGN,’ in April 2025. The song is a powerful declaration of God’s supremacy, the resurrection of Christ, and His infinite greatness. With her signature heartfelt delivery and lyrical depth, You Reign promises to be a worship anthem for generations.

A WOMAN OF IMPACT

Beyond the music, Grace Efobi is a devoted wife, mother, and proud grandmother, balancing her family life with an unshakable commitment to spreading the gospel through music. Her unwavering faith and dedication continue to inspire many across the globe.

💬 Stay connected with Grace Efobi:
📌 Instagram: @graceefobi
📌 Facebook: @graceefobi
📌 TikTok: @graceefobi
📌 YouTube: @gefobi7@googlemail.com

With her voice as a vessel of worship, Grace Efobi’s legacy in gospel music is only getting stronger! 

#GraceEfobi #Jigidem #YouReign #GospelMusic #WorshipAnthem #KingdomSound

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