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Seyi Tinubu: More Than a Name, A Visionary in Action

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Seyi Tinubu: A success more than just the Name

 

It was General Colin Powell, first African-American Secretary of States who said ‘Success is the result of perfection, hard work, learning from failure, loyalty, and persistence.’ This quote can best describe the trajectory of Oluseyi Afolabi Tinubu. There is no gainsaying that the influence of parents on their children’s success is profound and multifaceted, extending beyond mere financial or educational support. The journey to success is often riddled with challenges, setbacks, and moments of self-doubt. That’s where parents come in by providing the emotional support and motivation that can turn these stumbling blocks into stepping stones. In the case of Seyi Tinubu, he undoubtedly enjoys his parents’ encouragement and belief in his abilities. That’s where it ends as these alone have built his self-confidence and the drive to persevere.

It is believed in many quarters that Seyi’s success has everything to do with the influence of his equally very successful father and Nigeria’s President, Asiwaju Bola Ahmed Tinubu. However, to the contrary, the young man’s sole aim has been to earn the respect of his hardworking father, which was the reason he went out of his way to embrace entrepreneurship early and float businesses in areas different from his multi-talented father’s interests especially in the area of marketing communication and digital enterprise.

As an entrepreneur, Seyi has had a very interesting journey full of learning curves and hurdles. He is the most underrated young chief executive officer in Nigeria as the head honcho of Loatsad Promomedia, a leading digital and out-of-home advertising company. While he has been able to easily scale some of these trials, Seyi has had to retry some, and in some cases, walked away to acquire new knowledge to start others afresh. All these with no financial assistance from his wealthy father.

*His true trajectory*

Seyi —after finishing from Nigeria Law School and eventually called to the bar— decided to figure out what he really wanted to do with his life: will it be the Bar or Boardroom? This became important as he wouldn’t want to be tied to his father’s apron but rather creates his own path. He settled for the boardroom. There and then, the young man decided to map out different opportunities with a childhood friend —Adenrele Olusoga— who together tested the water with different innovations including an online movie streaming platform similar to Netflix and Prime. But the experience failed. However, this experience opened his eyes to opportunities in the digital space. His love for innovation fueled his interest in digital advertising. Hence, alongside his buddy, Adenrele, they decided to float Loatsad Promomedia to operate both in the digital and out-of-home sub-sector of the advertising industry. They merged the resources from most of their previous start-up companies —with additional contributions from his then fiancée and now wife, Layal— and applied to the relevant bodies and got the licence to operate. And in the shortest time, the company discovered its niche and has made a significant impact.

Seyi and his team of young, daring and intelligent men and women, in a matter of years, grow Loatsad to a force competing with the existing ones. In their ways, they decided to form SDM Communications, a company that has now become known since its establishment with a longstanding track record of pioneering digital media solutions in Nigeria.

*The Loatsad/SDM Deals*

Loatsad/SDM was the exclusive partner for Truecaller after-call screen and in-app advertisements across the country between 2016 and 2018. The company successfully sold more than 85 per cent of the available inventory to Nigerian clients in banking industry, real estate, and FMCG sectors.

Loatsad/SDM is also among the first agencies to run Snapchat digital advertising campaigns in Nigeria. The company started the partnership in 2015 just four years after Snapchat was established, helping local and international brands engage diverse audiences through one of the world’s most innovative social platforms.

Apart from these successes, the Seyi Tinubu-owned Loatsad/SDM was the exclusive reseller for Shazam Ads in Nigeria from 2014 till late 2018 and it was Apple’s acquisition that ended that cooperation. Shazam is a format that is facilitating highly effective campaigns for music artists and major consumer brands. The deal was through a strategic partnership with the EMEA rights holder based in Dubai.

The list of other platforms the company had collaborated with includes; Dutch Internet-based computer file transfer service company WeTransfer, mobile programmatic advertising company Admaxim, leading global payments processing company Rocketfuel, and bootstrapped mobile advertising platform Airpush to deliver effective digital advertising solutions throughout Nigeria.

The determination to earn his father’s respect was the fuel that has been powering Seyi’s ambition and it was because of this that he has been working tirelessly to build his company to becoming the industry leader in Africa and one of the best in the world and this he has been doing —albeit with advice from his cerebral father.

Seyi has proven that the rule of successful business modules is to dream, to be determined and audacious in planning your finances towards the dreamed project and the need to create a timeline alongside the financial plans and seek God’s help and guidance because everybody needs a little luck to have a successful plan.

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BUA Chairman Abdul Samad Rabiu Records Africa’s Biggest Wealth Surge, Net Worth Hits $11.2bn

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BUA Chairman Abdul Samad Rabiu Tops Africa’s Wealth Gains in the 2026 Forbes Rankings as His Fortune Jumps 120% to $11.2 Billion, Rising to 3rd Place; Aliko Dangote Remains No.1

 

Billionaire Industrialist, Philantropist, and Chairman of BUA Group, Abdul Samad Rabiu, has emerged as Africa’s biggest wealth gainer in the 2026 Africa’s Richest People ranking published by Forbes, after his net worth rose sharply over the past year.

 

According to the latest Forbes list, Rabiu’s wealth surged 120 percent to $11.2 billion, representing the largest increase recorded among the continent’s billionaires in the latest ranking. The jump moves Rabiu, who is Nigerian, to third place among Africa’s richest individuals, up from sixth position a year ago.

 

The rise in Rabiu’s fortune was driven largely by the strong performance of BUA Cement, his flagship publicly listed company, whose shares surged by 135 percent over the past year. The rally significantly outpaced gains in the broader Nigerian Exchange, which has itself recorded strong growth amid improving investor confidence.

 

Forbes estimates Rabiu’s net worth at $11.2 billion, placing him behind luxury goods tycoon Johann Rupert, whose fortune is estimated at $16.1 billion, and Africa’s richest man Aliko Dangote, who retains the top position with an estimated $28.5 billion.

 

Rabiu’s rise underscores the growing influence of Nigeria’s industrial sector and the expanding footprint of BUA Group, which has built major operations across cement manufacturing, food processing, sugar refining, infrastructure, mining and energy.

 

The latest Forbes ranking also highlights a broader surge in wealth across Africa’s billionaire class. The continent’s 23 billionaires now hold a combined net worth of $126.7 billion, representing a 21 percent increase from the previous year, as major equity markets rallied and regional currencies stabilised.

 

Nigeria remains one of the continent’s leading centres of billionaire wealth, accounting for four individuals on the list, including Dangote, Rabiu, telecommunications magnate Mike Adenuga, and energy investor Femi Otedola.

 

Forbes said the 2026 ranking was calculated using stock prices and exchange rates as of March 1, 2026, with privately held companies valued using comparable industry benchmarks.

 

Rabiu’s leap in the ranking reflects not only the strong performance of BUA Cement but also the broader momentum of Nigeria’s capital markets and the continued expansion of large scale industrial enterprises across Africa’s largest economy.

 

Analysts say the development signals growing investor confidence in African manufacturing and infrastructure driven businesses, sectors that are increasingly central to the continent’s economic transformation.

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COAS Ties Battlefield Success to Constitutional Allegiance and Civil Authority

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COAS Ties Battlefield Success to Constitutional Allegiance and Civil Authority

 

During his operational visit to the 4 Special Forces Command in Doma, the Chief of Army Staff, Lieutenant General Waidi Shaibu, delivered a stark message, intertwining the elite unit’s combat effectiveness with an unshakeable pledge of allegiance to President Bola Ahmed Tinubu and the Nigerian Constitution.

 

While directing troops to intensify high-impact operations, the COAS made it clear that their mission is a direct expression of their constitutional oath. He reaffirmed that the Nigerian Army’s primary role is to defend the nation against external aggression and provide aid to civil authority, all in strict adherence to the supreme law of the land and under the leadership of the Commander-in-Chief.

 

This emphasis on loyalty served as a powerful backdrop to his operational directives. By linking the “decisive defeat” of terrorists to the Army’s constitutional mandate and loyalty to the President, Lt. Gen. Shaibu sought to galvanise the Special Forces, framing their upcoming engagements not just as military objectives but as a sacred duty to the democratically elected government and the nation’s founding charter. The message was clear: their fight is a fight for the Constitution and the president it empowers.

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Mercy Johnson Okojie, Purity Okojie Lead Campaign for Girls Tag’s All-in-One Period Care Kit

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*Mercy Johnson Okojie, Purity Okojie Lead Campaign for Girls Tag’s All-in-One Period Care Kit

 

 

iBlend Services, appointed Regional Agency for Girls Tag alongside its PR and marketing firm, Eddie MPR, has officially launched Girls Tag, described as Nigeria’s first all-in-one period care pack designed for girls aged nine and above.

 

The initiative seeks to tackle persistent gaps in menstrual health education and access to sanitary products in Nigeria, where many girls experience their first period with little preparation or guidance. According to the promoters, Girls Tag was created to eliminate the fear, confusion, and stigma often associated with puberty, replacing them with confidence, comfort, and dignity.

 

Beyond hygiene, the brand positions itself as a supportive care system for both girls and parents, offering tools and language to guide families through early puberty conversations.

 

To strengthen its reach, Girls Tag announced a strategic ambassadorial partnership with Nollywood actress and philanthropist Mercy Johnson Okojie and her daughter, Purity Okojie. The mother-daughter collaboration is intended to reflect authenticity and relatability for Nigerian families navigating similar experiences.

 

Speaking on the partnership, the leadership of iBlend Services expressed confidence that the ambassadors’ real-life connection would resonate deeply with mothers and daughters nationwide.

 

Mercy Johnson Okojie, in her remarks, described the initiative as a natural fit, noting that puberty can be an anxious period for both parents and children. She also revealed that her newly authored puberty guide, Youberty, will be included in every Girls Tag kit. The book is designed to help boys and girls aged 10 to 13 better understand the physical and emotional changes that come with growing up.

 

Each Girls Tag care pack contains premium sanitary pads in various sizes, overnight period pants, panty liners, disposable sanitary bags, a discreet sanitary purse, and a copy of Youberty. The kit is tailored to support first-time and early period experiences while promoting proper hygiene and self-care.

 

The company disclosed that the product will be available nationwide in Q2 2026 at select retail stores, pharmacies, and malls, with direct delivery options through its website and social media handle, @girlstag.ng.

 

With its combined focus on education, dignity, and accessibility, Girls Tag aims to reshape menstrual health support for young girls across Nigeria.

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