Business
THE VOICE NIGERIA: FIRSTBANK IMPRINTS IN ENTERTAINMENT, YOUTHS DEVELOPMENT
One of the key metrics that well defines a truly 21st century brand beyond profit-making is its ability to connect with customers and stakeholders as a complete enabler, touching on vital aspects of their lives, creating exciting memories, and enabling them to access more enjoyable and convenient lifestyle, in shopping, studying, working, traveling, family living, entertainment, and aspirations.
Its ability to also give back to the community through tangible corporate social investment programs that significantly translate to improved living and not just mere formality and publicity stunts are also pertinent.
First Bank of Nigeria Limited (FirstBank) is giving a good account of itself in this regard not only as a true financial powerhouse but also as a life enabler, helping Nigerians live better and achieve their dreams.
In retrospect, banking, decades ago, was essentially about providing financial services and products to merely aid customers’ financial transactions. However, the smart ones are indeed changing the game. Not only is the envelope being pushed to ensure that the unbanked are banked through financial inclusion offers even to the remotest villages, but FirstBank has also taken banking to another level. Backed by superior technology firepower and capacity, it is assisting not only adults but also Nigerian youths to live better and fulfill their dreams.
The Nigerian nation and the most populous black nation of the world indeed has a youth bulge as observed by many experts with a growing army of young and vibrant people below 25 years of age constituting over 60% of its 200million population! While an unrelenting rate of unemployment, weak economy, soaring inflation and despair appear to dominate the national mentality, many youths are finding solace in entertainment, breaking the ceiling with their creative ingenuity, shunning out award winning hits and in fact making global headlines in music and other entertainment offshoots like movies, comedy skits and contemporary dance.
Nigeria’s 29 year old singer, Damini Ogulu popularly called Burna Boy in March shocked the world winning the world’s most coveted Grammy Award in the Best World Music category during the 63rd annual edition in Los Angeles Atlanta while another 30 year old Nigerian artiste, Ayo Balogun aka Wizkid was also a co-winner in the Best Music Video category for Beyonce’s Brown Skin Girl. These young Nigerian global music icons were raised and honed their skills in the suburbs of Nigeria through home grown competitions and platforms.
Music reality shows have also unveiled and nurtured music and entertainment talents like Timi Dakolo, Iyanya, Praise, Omawumi and other A-list musicians in Nigeria. This is why FirstBank’s intervention and sponsorship of a music and youths talents harnessing platform like The Voice Nigeria is strategic and instructive, and quite capable of helping to harness and nurture music and entertainment talents into celebrated musicians, make global stars of Nigerian youths, and truly help them achieve their dreams. Obviously, Firstbank has been a prominent force visibly empowering talents and the nation, and without the much-needed lifeline, many young talents would be taking to crime or other vices.
For over 127 years, the premier bank has been at the forefront of nation building; supporting through resourceful partnerships to build the Nigerian creative industry value chain which contributed 2.3 per cent (N239 billion) to Nigeria’s GDP in 2016 (NBS).
The bank’s support for the Voice Nigeria is also a demonstration of its commitment to contributing to the projected revenue of US$86m by 2021 from the Nigeria’s music industry aimed at promoting a diversified economy in line with the Federal Government’s diversification policy.
The bank assured that it has given voice to Nigerians for the past 127 years, and will continue to give voice to Nigerians by creating employment, economic empowerment in the country through its products, services and initiatives and it remains committed to strengthening the creative industry which is fast growing into a multibillion-dollar business, with potential to be a leading contributor to Nigeria’s GDP in the near future.
In fact, FirstBank has the network; reach and digital capability to enable the Voice. With its agent banking network across the nooks and crannies in country, it is helping in the search for the talent that will become a true inspiration to all.
True to the name, the Voice Nigeria has lived up to its promise, as it offers exciting and relaxing entertainment to families, music lovers, and other entertainment loving Nigerians who look forward to fresh seasons and episode of the well-crafted music program.
Now in its season 3, the Reality TV show has been a masterpiece in the last six episodes of the current season as viewers are serenaded by several awesome performances and display of raw talents on the show’s blind auditions which ended on Saturday, May 1. The episode ended with raging emotions, exhilarating sensations and blistering anticipation as the four judges – Falz The Bad Guy, Waje, Yemi Alade and Dare Art Alade had one final opportunity to forge their winning team.
So far, the coaches, hosts, producers and amazing talents have been a great delight to watch. They have been awesome with their good-natured banters, hilarious drama, top-notch fashion, electrifying opening performances, talent courting speeches, and chair turning and bell thumping spectacle. The optics is exciting! The expectation on the show has been so intense; you could cut with a butter knife. The coaches’ approach at winning talents over to their team has been fun and a fine blend.
There were no holds barred, as the judges were very warm, animated, upbeat, inspiring and full of energy. They were definitely not a team of avuncular examiners waiting to pass judgments. They brought much gusto and effect to the big stage! While Falz threw up his magical comic card severally, Dare maintained the cool dude posture while Yemi and Waje both brought on the alluring feminine appeal with Waje sometimes speaking in Igbo to convince a talent. In all, they fared well, each getting a fair share of talents to mentor and their combination depicted a perfect combo.
The talents on their part have not disappointed viewers. They came in different shades across both genders, with varying voice textures, mix and pitches – smooth, silky, velvet, shrill, husky, coarse or simply rough. And to the best of their abilities, they did justice to many songs, including some classic tunes and old hits. The creative fusion of multiple genres of music by some smart talents who beautifully delivered unique blend of music made good impressions which won the judges hearts. The awful looks on the faces of those who the judges would simply not behold, having failed to captivate their attention with the voice. The uncontrollable joy of those who got the bell ring and standing ovation and the incredible looks on their loved ones who came to show support. Not forgetting the jazzy presence and reassurances from the co-hosts including Toke Makinwa and Nancy Ikime which also complimented the soothing potpourri.
Interestingly, FirstBank made some smart moves on the show, with the bold inscription of “This is the moment you have been waiting for, Time to put You First”, clearly displayed at the entry of the contestant for the stage performance. This reinforces the bank’s thrust as an inspiration to motivate the talents and youths at large to excellence. It has also promised viewers mouth-watering prizes just by watching the show regularly and following updates on FirstBank verified social media handles.
Now that the Blind auditions stage has come to an end, it is game on! The next phase of the show is the highly anticipated Knockout Stage which starts on May 8. In this stage, the coaches will select the most outstanding talents to proceed to the battles. In this stage, there is so much to come and fans will certainly not be ready for all that is in store.
More than ever, the show’s fans are hopeful that the knockout stage will even be more entertaining but that will certainly not be a challenge with the dexterity of the handlers so far.
With all that has been seen so far, it is difficult to believe that this is only the beginning; it is certain that there is so much more to come.
Business
Deadline of Compliance: Nigeria’s Urgent Call for Tax Return Filing
Deadline of Compliance: Nigeria’s Urgent Call for Tax Return Filing
By George Omagbemi Sylvester | Published by SaharaWeeklyNG.com
“Shift or Structural Demand? A Declaration of Civic Duty in a Nation at a Fiscal Crossroads.”
In the unfolding narrative of national development and economic reform, few instruments are as defining as tax compliance. For Nigeria, a nation perpetually grappling with revenue shortfalls, structural dependency on a single export commodity, and entrenched informal economic behaviour, the Federal Government’s recent clarification on tax return deadlines is not mere bureaucratic noise. It is a deliberate and inescapable declaration: the social contract between citizen and state must be honoured through transparent, lawful and timely tax reporting.
At its core, the government’s pronouncement is stark in its simplicity and radical in its implications. Federal authorities, speaking through the Chairman of the Presidential Committee on Fiscal Policy and Tax Reforms, Taiwo Oyedele, have made it unequivocally clear that every Nigerian, whether employer or individual taxpayer, must file annual tax returns under the law. This encompasses self-assessment filings by individuals that too many assumed ended once employers deducted pay-as-you-earn taxes from their salaries.
This is not an optional civic suggestion, it is mandatory, backed by statute, and tied to a broader vision of national fiscal responsibility. Citizens can no longer hide behind ignorance, apathy, or false assumptions. “Many people assume that if their employer deducts tax from their salaries, their obligations end there. That is wrong,” Oyedele warned, emphasizing that the obligation to file remains with the individual under both existing and newly reformed tax laws.
The Deadlines and the Reality They Reveal.
Across the federation, state and federal revenue authorities have reaffirmed statutory deadlines in pursuit of compliance. The Lagos State Internal Revenue Service, for instance, moved to extend its filing date for employer returns by a narrow window, reflecting the reality that compliance often lags behind legal timelines. The extension was intended not as leniency, but as a pragmatic effort to allow accurate and complete submissions, underscoring that true compliance rises above mere mechanical ticking of a box.
At the federal level, Oyedele’s intervention was even more fundamental. He reminded Nigerians that annual tax returns for the preceding year must be filed in good faith, with integrity and in respect of the law. This applies regardless of income level including low-income earners who have historically believed that they are outside the tax net. “All of us must file our returns, including those earning low income,” he stated.
Herein lies one of the most challenging truths of contemporary Nigerian governance: widespread tax non-compliance is not just a technical breach of law, it is a deep cultural and structural issue that reflects decades of mistrust between citizens and the state.
The Root of the Problem: Non-Compliance as a Symptom.
Nigeria’s tax culture has long been under scrutiny. Public discourse and economic analysis consistently show that a significant majority of eligible taxpayers do not file annual returns. Oyedele highlighted that even in states widely regarded as tax administration leaders, compliance remains strikingly low, often below five percent.
This widespread non-compliance stems from multiple sources:
A long history of weak tax administration systems, where enforcement was inconsistent and penalties were rarely applied.
A perception that public services do not reflect the taxes collected, eroding the citizenry’s belief in reciprocity.
An informal economy where income often goes unrecorded, making filing seem irrelevant or impossible to many.
Lack of awareness, with many Nigerians genuinely believing that tax liability ends with employer deductions.
The government’s renewed push for compliance directly challenges these perceptions. It signals a shift from voluntary or lax compliance to structured accountability, a stance that aligns with best practices in modern public finance.
Why This Matters: Beyond Deadlines.
At its most profound level, the insistence on tax return filings is about nation-building and shared responsibility.
Scholars of public finance universally agree that a robust tax system is the backbone of sustainable development. As the eminent economist Dr. Joseph E. Stiglitz has observed, “A society that cannot mobilize its own resources through fair taxation undermines both its government’s legitimacy and its capacity to provide for its people.” Filing tax returns is not a mere administrative task, it is a declaration of participation in the collective project of national advancement.
In Nigeria’s context, this declaration carries weight. With the enactment of comprehensive tax reforms in recent years (including unified frameworks for tax administration and enforcement) authorities now possess broader statutory tools to ensure compliance and accountability. These measures, which include electronic filing platforms and stronger enforcement powers, have been framed as fair and equitable, targeting efficiency rather than arbitrariness.
Yet the success of these reforms depends heavily on citizens embracing their civic duties with sincerity. And this depends on mutual trust, the belief that paying taxes yields tangible benefits in infrastructure, education, healthcare, security and social services.
Voices From Experts: Fiscal Responsibility as a Public Ethic.
Tax law experts and economists, reflecting on the compliance push, have underscored a universal theme: taxation without transparency is inequity, but taxation with accountability is empowerment. When managed with fairness, a functional tax system can reduce dependency on volatile revenue sources, stabilise national budgets, and support long-term investment in human capital.
Professor Aisha Bello, a respected authority in fiscal policy, notes that “Tax compliance is not a burden; it is the foundation upon which social contracts are built. A citizen who honours tax obligations affirms the legitimacy of governance and demands better performance in return.”
Similarly, a leading tax scholar, Dr. Emeka Okon, argues that “The era when Nigerians could evade broader tax responsibilities simply because automatic deductions occur at source must end. For a modern economy, every eligible citizen must be part of the formal tax fold not as victims, but as stakeholders.”
These authoritative voices point to an unassailable truth: filing tax returns is both a legal requirement and a moral responsibility, an expression of citizenship in its fullest sense.
Challenges on the Ground: Compliance and Capacity.
While the rhetoric of compliance is compelling, the reality on the ground demands nuanced understanding. Many taxpayers (especially in the informal sector) lack meaningful access to digital platforms and resources for filing returns. For others, the fear of bureaucratic complexity and perceived punitive enforcement deters participation.
The government, for its part, has responded by promoting online systems and pledging greater taxpayer support. Tax authorities are increasingly engaging stakeholders to demystify filing processes, explain requirements and offer assistance. This mix of enforcement and facilitation is essential. As one seasoned revenue specialist observed: “The state cannot compel compliance through force alone; it must earn it through education, simplicity and fairness.”
The Broader Implication: A New Social Compact.
Ultimately, Nigeria’s renewed emphasis on tax return filing transcends administrative deadlines. It is an unequivocal declaration that national development is a shared responsibility, that citizens and state must engage in a transparent, accountable, and reciprocal relationship.
Tax compliance, therefore, becomes far more than a legal act; it becomes a moral claim on the nation’s future.
When citizens file their returns honestly, they affirm their stake in the nation’s destiny. When the government collects taxes transparently and deploys them effectively, it strengthens not only public services but civic trust itself.
In this sense, the deadlines proclaimed by Nigeria’s fiscal authorities mark not an end but a beginning; the beginning of a civic epoch in which accountability replaces apathy, participation replaces indifference and national purpose triumphs over fragmentation.
The road ahead will not be easy. But in demanding compliance, Nigeria is demanding more than tax returns. It is demanding commitment and that, ultimately, is the foundation on which nations are built.
Business
BUA Foods Records 91% Surge in Profit After Tax, Hits ₦508bn in 2025
BUA Foods Records 91% Surge in Profit After Tax, Hits ₦508bn in 2025
By femi Oyewale
Business
Adron Homes Unveils “Love for Love” Valentine Promo with Exciting Discounts, Luxury Gifts, and Travel Rewards
Adron Homes Unveils “Love for Love” Valentine Promo with Exciting Discounts, Luxury Gifts, and Travel Rewards
In celebration of the season of love, Adron Homes and Properties has announced the launch of its special Valentine campaign, “Love for Love” Promo, a customer-centric initiative designed to reward Nigerians who choose to express love through smart, lasting real estate investments.
The Love for Love Promo offers clients attractive discounts, flexible payment options, and an array of exclusive gift items, reinforcing Adron Homes’ commitment to making property ownership both rewarding and accessible. The campaign runs throughout the Valentine season and applies to the company’s wide portfolio of estates and housing projects strategically located across Nigeria.
Speaking on the promo, the company’s Managing Director, Mrs Adenike Ajobo, stated that the initiative is aimed at encouraging individuals and families to move beyond conventional Valentine gifts by investing in assets that secure their future. According to the company, love is best demonstrated through stability, legacy, and long-term value—principles that real estate ownership represents.
Under the promo structure, clients who make a payment of ₦100,000 receive cake, chocolates, and a bottle of wine, while those who pay ₦200,000 are rewarded with a Love Hamper. Payments of ₦500,000 attract a Love Hamper plus cake, and clients who pay ₦1,000,000 enjoy a choice of a Samsung phone or a Love Hamper with cake.
The rewards become increasingly premium as commitment grows. Clients who pay ₦5,000,000 receive either an iPad or an all-expenses-paid romantic getaway for a couple at one of Nigeria’s finest hotels, which includes two nights’ accommodation, special treats, and a Love Hamper. A payment of ₦10,000,000 comes with a choice of a Samsung Z Fold 7, three nights at a top-tier resort in Nigeria, or a full solar power installation.
For high-value investors, the Love for Love Promo delivers exceptional lifestyle experiences. Clients who pay ₦30,000,000 on land are rewarded with a three-night couple’s trip to Doha, Qatar, or South Africa, while purchasers of any Adron Homes house valued at ₦50,000,000 receive a double-door refrigerator.
The promo covers Adron Homes’ estates located in Lagos, Shimawa, Sagamu, Atan–Ota, Papalanto, Abeokuta, Ibadan, Osun, Ekiti, Abuja, Nasarawa, and Niger States, offering clients the opportunity to invest in fast-growing, strategically positioned communities nationwide.
Adron Homes reiterated that beyond the incentives, the campaign underscores the company’s strong reputation for secure land titles, affordable pricing, strategic locations, and a proven legacy in real estate development.
As Valentine’s Day approaches, Adron Homes encourages Nigerians at home and in the diaspora to take advantage of the Love for Love Promo to enjoy exceptional value, exclusive rewards, and the opportunity to build a future rooted in love, security, and prosperity.
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