Sports
Tobi Amusan Strikes Deal With Plug Sports To Become Brand Ambassador
Tobi Amusan Strikes Deal With Plug Sports To Become Brand Ambassador
Oluwatobiloba “Tobi” Amusan, reigning African, Commonwealth and World Champion in the 100m hurdles, has signed a management deal with Plug Sports, a leading Nigerian-based sport management company owned by The Plug. This was made known by the management of The Plug at a briefing session with journalists on Tuesday, August 16, 2022, at their office headquarters in Lagos.
Tobi Amusan is track and field athlete who specialises in the 100 metres hurdles but also competes as a sprinter and has just recently broken multiple world records. Apart from being Nigeria’s first ever gold medallist in the championship, Amusan’s 12.06 seconds mark, wind-added (+2.5 m/s), was the first in 36 years. It was also the fourth world record set in women’s hurdles.
Unveiling the deal, Lanre Vigo, Head of Sports at The Plug, sharing his excitement at the signing of the sports star noted that it was a dream come true and that the company is incredibly happy to have Ms. Amusan onboard. “I’m indeed very thrilled to announce the signing of world record holder Tobi Amusan to Plug Sports. Plug Sports will be looking after Tobi Amusan’s off-the-field interests in Africa. Tobi is a phenomenal person/athlete myself and my team are looking forward to collaborating with her.” Vigo shared.
Speaking further, Vigo added that in the last couple of weeks, Tobi had created plenty of excitement for Nigerians and indeed Africans through her spectacular performance, aspiring young people across the globe to reach for their goals.
Born in Nigeria, Tobi hails from Ijebu Ode, Ogun state. Her running career began at the age of 15, when she entered and won an inter-house competition in the 100m sprint. Amusan was inspired to take up the sport after defeating a runner who was exercising at the local athletics stadium that day. She began formal training. Tobi Amusan is managed by icon Management Inc. based in Atlanta, GA, USA, and is coached by Lacena Golding-Clarke.
She completed her secondary education in Nigeria at Our Lady of Apostles Secondary School in Ijebu-Ode before relocating to the USA for her undergraduate studies at the University of Texas at El Paso (UTEP).
Her parents are teachers who set the tone for her upbringing in the Nigerian town of Ijebu Ode, where she was raised in a strict scholarly environment. Her existence, as she recalls, revolved around school, sleeping, eating, and reading books.
Some other sports personalities managed by Plug Sports include soccer players Henry Onyekuru, Asisat Oshoala and Clement Ugah
Sports
Adron Homes Champions Sports Sponsorship and Talent Discovery with 7th Edition of Adron Games
Adron Homes Champions Sports Sponsorship and Talent Discovery with 7th Edition of Adron Games
After six successful editions, Adron Homes & Properties continues to play a pivotal role in the development of sports and talent discovery in Nigeria through its annual sporting event, the Adron Games. What began as a corporate wellness initiative has now grown into one of the nation’s premier platforms for identifying and nurturing young talents, while promoting physical fitness and community engagement.
The 2024 edition, themed “Fit to Be the Biggest”, marks the 7th consecutive year of Adron Games, further cementing the company’s commitment to the sponsorship of grassroots sports. With each edition, Adron Homes not only creates a space for corporate teams and individuals to compete but also paves the way for the next generation of athletes to shine on a national stage.
This year’s event, set to take place at the Lekan Salami Stadium, Ibadan from November 29th to 30th, brings even more opportunities for young athletes to showcase their abilities across a wide variety of sporting disciplines, including Football, Basketball, Volleyball, Athletics, Table Tennis, Snooker, Shot Put, Long Jump, E-sports, and Tug of War. With two Nigeria’s Ex International, Daniel Amokachi and Mutiu Adepoju both legendary figures in Nigerian football serving as ambassadors, the games underscore the crucial role of sports in shaping lives and fostering unity.
Daniel Amokachi, while addressing the media at the event’s unveiling, emphasized the need for consistent support from businesses and brands to nurture talent in Nigeria. “Sports in Nigeria need more support from businesses and brands to help discover and nurture young talent. Through initiatives like the Adron Games, we’re able to uncover the next generation of stars while also promoting a healthy lifestyle,” said Amokachi.
In line with Adron Homes’ strategic goals, Emmanuel Oladapo, Director of Sport Adron Homes and the Organising Department, shed light on the innovative developments and strategies being brought to this year’s games. During his speech, Oladapo emphasized the importance of preparation and structure in making this year’s Adron Games the most successful yet.
“We’re focused on ensuring that every aspect of this year’s games is elevated. From athlete development to team preparation, my team and I are introducing new strategies that will provide a more competitive and organized experience for all participants. We want to make sure the games grow bigger each year while also ensuring that they remain an important platform for talent discovery,” Oladapo stated.
He further highlighted a series of pre-event activities leading up to November, which have been designed to ensure that teams are fully prepared for the competition. These preparatory events, which include team training sessions, practice tournaments, and fitness camps, will help refine skills and foster teamwork among the athletes. “We want the teams to have ample opportunity to train, strategize, and perfect their game before the main event in November,” Oladapo explained.
As part of the unveiling, Oladapo also showcased the official team jerseys, which were presented to the respective teams. The jerseys, designed to promote team spirit and a sense of unity, reflect the vibrant and competitive nature of Adron Games. “These jerseys represent more than just clothing; they symbolize the hard work, dedication, and passion that each team will bring to the field. We’re proud to have created a look that inspires pride and excellence,” he added.
By investing in sports sponsorship, Adron Homes not only encourages a culture of fitness and wellness but also contributes to the larger goal of empowering youth and developing Nigeria’s sports industry. The company’s Group Managing Director, Aare Adetola Emmanuelking, has been at the forefront of these efforts, recognizing the transformative power of sports as a tool for positive change.
Mutiu Adepoju, speaking at the media briefing, echoed this sentiment, stressing the unifying power of sports and commending Adron Homes for their ongoing dedication to its promotion. “Sports is not only about fitness but also about unity and creating opportunities for the youth. Adron Homes’ commitment to this cause is invaluable in the continued development of sports in Nigeria,” Adepoju remarked.
As Adron Games 2024 approaches, the spotlight is once again on sports as a catalyst for talent discovery and community development, with Adron Homes & Properties leading the charge.
For more information, sponsorship, vendor registration and inquiries, please contact:
Mr Emmanuel Oladapo: 08100760100
Adron Sports Foundation: 08061594375
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