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UNILAG Undergraduate Emerges Winner In Shaltoux Lozenges’ #Myvoicemyidentity Contest
Winners have emerged in “My Voice, My Identity,’ an online vocal challenge, an initiative of a leading pharmaceutical company, Shalina Healthcare, makers of Shaltoux Lozenges.The winners were announced in Lagos on Friday.
The contest which was for budding musicians and music enthusiasts to showcase their unique voices and win exciting prizes ran for four weeks where every contestant created a freestyle 30 to 60-second-video, followed Shalina Healthcare’s social media handles and invited friends to follow.
At the end of the day, eight finalists emerged for the grand finale from the pool of hundreds of entries which were judged based on the video’s creativity and tractions, as well as voice quality, creative rendition and number of engagements. While featuring packs of Shaltoux Lozenges or creative use of the product in the short video was also considered as an added advantage.
At the grand finale held on Friday, Oluwatimilehin Fadimimu Fortune UNDER GRADUATE OF UNILAG emerged the winner and went home with a sum of five hundred thousand naira (N500,000) while Aniete Akpabot and Otobong Bennet emerged the first and second runner up wining three hundred thousand naira (N300,000) and two hundred thousand naira (N200,000) respectfully.
Meanwhile, during the contest, there were also weekly prizes, which included one hundred thousand naira (N100,000) each for two weekly winners in the four weeks and fifty thousand naira (N50,000) each for five runners up weekly for the four weeks of the online vocal challenge. These were outside consolation prizes and lots of branded items.
Welcoming guests to the presentation event, Folorunsho Alaran, the Head of Corporate Marketing of the pharmaceutical company said the company is proud of the product, Shaltoux Lozenges and also proud to connect the product with its consumers in a very resourceful way. “We are proud to have a product that restores back your identity which is your voice. We are proud to have a product made of natural ingredients to take care of your voice. And we are proud that with the product we are touching Nigerians in many positive ways. With this contest, we have brought out hidden talents in many Nigerians which we are rewarding today. I use this opportunity to thank the entire team that worked on this, the host of the challenge, VJ Adams, the judges, the media team and also my colleagues at Shalina.” He said.
Also speaking at the event, the company’s Head of Business (Pharma) West Africa, Arum Raj said; “Shalina is not just here for business, but also for capacity building, development of pharmaceutical industry as well as bringing the best out of its consumers. That is why we are employing different ways to touch the lives of the people.”
In the same vein, Sandeep Sahu, Head of Brand Marketing of the company who also spoke at the event said the company is positioned to “provide quality medicine that are affordable and available all over Africa. We are in over 15 countries in Africa and we have over 350 products in 12 therapeutic categories. Shaltoux Lozenges is one of them. It is made of natural ingredients such as ginger, liquorice, beleric, turmeric and mint. So when you think about nature, you think about natural and when you think about natural you think about Shaltoux Lozenges. A natural way of getting your voice back.”
Speaking on the concept behind the online vocal challenge, the company’s Consumer Brand Manager, Oluwabusayo John said; “Shalina came about the vocal challenge taking into consideration two things that unite Nigerians- sports and music. Music is one aspect of life that connect Nigerians together and when you have a product like this, it is better you connect with music in order to resourcefully connect with a good number of your consumers. Every popular musician is identified by his or her voice. So with Shaltoux Lozenges, which is made of natural ingredients to clear your voice, it’s a natural thing for us to come up with something like ‘My Voice My Identity’ to connect with our consumers. And it is a thing of joy that people across Nigeria, far and wide keyed into it and participated.”
In his response after receiving the Grand Prize, the grand winner of the vocal challenge, Oluwatimilehin Fadimimu Fortune, who was visibly elated, thanked Shalina Healthcare for giving him the opportunity. According to him; “this is unprecedented in his life and he would continue to cherish the experience.”
In their respective remarks, the host of the vocal challenge, a Nigerian video jockey and television presenter, Adams Adebola popularly known as VJ Adams and one of the judges of the contest, Iloose ‘Ilowitdflo’ Omohinmin, a media personality, TV presenter/producer and On Air Personality, appreciated the company for the opportunity given to them. Adams said; “it’s an honour to do it with Shalina. It is a great privilege. And I must say that Shalina is not selfish, some companies are just concerned about selling, but Shalina is discovering and rewarding talents, as well as developing and giving back to the people.”
Remarkably, the concept which has the highly experienced team of 3P Primaa Productions and Promotions headed by cerebral Prince Adeyemi Aseperi- Shoninare as part of its development and execution teams is centred on objectives which sought to connect the products to its loyal consumers’ lifestyle and aspirations.
Meanwhile, one of the highlights of the event was the celebration of the memories of Lanre Fasasi, a former Nigerian musician and music producer, popular known by his stage name, Sound Sultan. Until his death earlier this year, he was the initial host of the contest which was earlier billed to run from February to April 2021. To cap the celebration of his memories, a one minute silence was held in his honour.
The Lagos State Government, in its continued effort to promote cultural heritage and deepen tourism footprints, has concluded plans to host the Lagos Cultural Weekend.
A three-day cultural extravaganza, scheduled to take place across multiple strategic locations, including the J. Randle Centre for Yoruba Culture and History, Freedom Park, National Theatre, Badagry Heritage Museum, Lekki Arts and Crafts Market, and Tafawa Balewa Square, from November 14th to November 16th, 2025.
This weekend-long celebration will spotlight the richness of Nigeria’s traditions through curated events that blend history, culture, and local artistry.
Speaking on the initiative, Special Adviser to the Governor on Tourism, Arts, and Culture, Mr. Idris Aregbe, noted that the event is a key part of a broader framework of the Lagos Cultural Mission.
“We aim to use the Lagos Cultural Weekend as a true reflection of Lagos culture, a herescope for tourists and visitors from across the globe to witness just how rich our culture is.
“The three days will be a cultural baptism, a deep, meaningful introduction to who we are. As a government, we now understand prioritising cultural representation as a driver for economic growth.
”On the initiative’s impact, the Special Adviser explained that it goes beyond showcasing culture, but investing in cultural artisans, talented enthusiasts, and key stakeholders to foster real engagement and growth.“Governor Babajide Sanwo-Olu’s administration values collaboration and inclusiveness, which is why we want to work closely with Lagosians who truly understand our culture to help us achieve these goals.
“From the historians, to creatives, curators, artisans, culinary experts, performers, fashion designers, community leaders, and traditional institutions, we need them to join us in making a lasting impact.“So that, in the end, our guests and friends from many nations will carry home an authentic story of Lagos and enriched cultural literacy,” Mr. Aregbe said.
Attendees will enjoy array of activities, including live music performances, DIY sessions, contemporary art exhibitions, traditional dance showcases, fashion shows, culinary tastings, and craft demonstrations.
Also lined up are symposiums and cultural lectures designed for tourists and enthusiasts who wish to dive deeper into the Lagos cultural identity.
The weekend will be animated by diverse local performance groups representing the rich ethnic landscape of Lagos, with a special emphasis on language, literature, and indigenous storytelling.
Lagos Cultural Weekend 2025 reaffirms the state’s commitment to building a thriving creative economy while celebrating the depth of Nigerian traditions.
Through strategic partnerships, corporate sponsorships, and community engagement, this initiative will set a new benchmark for inclusive cultural programming in Lagos and Africa at large.
Lagos Cultural Mission….Preserving Our Heritage, Advancing The Future
Aare Adetola Emmanuel King Congratulates Hon. Adesola Ayoola-Elegbeji on Election Victory
The Chairman/CEO of Adron Group, Sir Aare Adetola Emmanuel King KOF, has congratulated Hon. Adesola Ayoola-Elegbeji on her resounding victory in the just-concluded by-election for the Remo Federal Constituency seat in the House of Representatives.
In a goodwill message issued by him, he described the victory as “a historic moment for the Remo people, coming at a time when the constituency yearns for a leader with vision, courage, and genuine commitment to service.”
He noted that the outcome of the election was an attestation to the trust and confidence reposed in Hon. Ayoola-Elegbeji by the people, adding that her sterling qualities, integrity, accessibility, and compassion for the grassroots had endeared her to the electorate.
“The overwhelming support you garnered at the polls is proof that you are the right voice at the right time to carry the aspirations of Remo to the national stage,” he stated.
While acknowledging that the by-election followed the painful demise of the late Hon. Adewunmi Oriyomi Onanuga (Ijaya), Aare Adetola Emmanuel King said Hon. Ayoola-Elegbeji’s emergence symbolizes the continuity of purposeful representation. He expressed confidence that she would not only sustain the legacy of her predecessor but also surpass it with new energy, innovative ideas, and progressive leadership.
The Adron Group Chairman further prayed for divine wisdom, strength, and compassion for the Member-Elect as she assumes office, expressing confidence that her tenure will usher in meaningful development, economic empowerment, and greater opportunities for the people of Remo Federal Constituency.
Olowu Celebrates Former Military President, Ibrahim Babangida, At 84
Olowu of Kuta, HRM Oba Dr Hammed Oyelude Makama, CON, Tegbosun III, has congratulated former military president, Gen Ibrahim Badamasi Babangida, rtd, who is 84 today.
Olowu, in a statement he signed, eulogised the former military ruler for his modest achievements while he was in power.
According to Olowu, ” IBB is an enigma. He has carved a niche for himself as a former military president. His tenure witnessed the completion of many monumental legacy projects that are still visible today. His Hill Top Mansion in Minna has become a Mecca of sorts for those who aspired to lead Nigeria.”
Olowu, who described Gen Babangida as being grossly misunderstood, said history would be kind to him.
He said, “The launch of Gen Babangida’s Autobiography: ‘A Journey In Service’, and the testimonies from the likes of President Bola Ahmed Tinubu and Africa’s richest man, Aliko Dangote, Tony Elumelu, Jim Ovia, Abdusalam Rabiu, Oil Magnate, Arthur Eze, and many others, testified to his goodwill despite leaving public office three decades ago.
” On behalf of myself, my Oloris and Olowu-In-Council.
All members of the defunct IBB Vision 2003 and Vision 2007, I wish President Ibrahim Babangida, rtd, a happy birthday. I also wish him all the best as he aged gracefully,” Olowu added.
Born on August 17, 1941, Gen Ibrahim Babangida, rtd, ruled Nigeria from 1985 to 1993.
His presidency was marked by significant political and economic reforms.
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