Winners have emerged in “My Voice, My Identity,’ an online vocal challenge, an initiative of a leading pharmaceutical company, Shalina Healthcare, makers of Shaltoux Lozenges.The winners were announced in Lagos on Friday.
The contest which was for budding musicians and music enthusiasts to showcase their unique voices and win exciting prizes ran for four weeks where every contestant created a freestyle 30 to 60-second-video, followed Shalina Healthcare’s social media handles and invited friends to follow.
At the end of the day, eight finalists emerged for the grand finale from the pool of hundreds of entries which were judged based on the video’s creativity and tractions, as well as voice quality, creative rendition and number of engagements. While featuring packs of Shaltoux Lozenges or creative use of the product in the short video was also considered as an added advantage.
At the grand finale held on Friday, Oluwatimilehin Fadimimu Fortune UNDER GRADUATE OF UNILAG emerged the winner and went home with a sum of five hundred thousand naira (N500,000) while Aniete Akpabot and Otobong Bennet emerged the first and second runner up wining three hundred thousand naira (N300,000) and two hundred thousand naira (N200,000) respectfully.
Meanwhile, during the contest, there were also weekly prizes, which included one hundred thousand naira (N100,000) each for two weekly winners in the four weeks and fifty thousand naira (N50,000) each for five runners up weekly for the four weeks of the online vocal challenge. These were outside consolation prizes and lots of branded items.
Welcoming guests to the presentation event, Folorunsho Alaran, the Head of Corporate Marketing of the pharmaceutical company said the company is proud of the product, Shaltoux Lozenges and also proud to connect the product with its consumers in a very resourceful way. “We are proud to have a product that restores back your identity which is your voice. We are proud to have a product made of natural ingredients to take care of your voice. And we are proud that with the product we are touching Nigerians in many positive ways. With this contest, we have brought out hidden talents in many Nigerians which we are rewarding today. I use this opportunity to thank the entire team that worked on this, the host of the challenge, VJ Adams, the judges, the media team and also my colleagues at Shalina.” He said.
Also speaking at the event, the company’s Head of Business (Pharma) West Africa, Arum Raj said; “Shalina is not just here for business, but also for capacity building, development of pharmaceutical industry as well as bringing the best out of its consumers. That is why we are employing different ways to touch the lives of the people.”
In the same vein, Sandeep Sahu, Head of Brand Marketing of the company who also spoke at the event said the company is positioned to “provide quality medicine that are affordable and available all over Africa. We are in over 15 countries in Africa and we have over 350 products in 12 therapeutic categories. Shaltoux Lozenges is one of them. It is made of natural ingredients such as ginger, liquorice, beleric, turmeric and mint. So when you think about nature, you think about natural and when you think about natural you think about Shaltoux Lozenges. A natural way of getting your voice back.”
Speaking on the concept behind the online vocal challenge, the company’s Consumer Brand Manager, Oluwabusayo John said; “Shalina came about the vocal challenge taking into consideration two things that unite Nigerians- sports and music. Music is one aspect of life that connect Nigerians together and when you have a product like this, it is better you connect with music in order to resourcefully connect with a good number of your consumers. Every popular musician is identified by his or her voice. So with Shaltoux Lozenges, which is made of natural ingredients to clear your voice, it’s a natural thing for us to come up with something like ‘My Voice My Identity’ to connect with our consumers. And it is a thing of joy that people across Nigeria, far and wide keyed into it and participated.”
In his response after receiving the Grand Prize, the grand winner of the vocal challenge, Oluwatimilehin Fadimimu Fortune, who was visibly elated, thanked Shalina Healthcare for giving him the opportunity. According to him; “this is unprecedented in his life and he would continue to cherish the experience.”
In their respective remarks, the host of the vocal challenge, a Nigerian video jockey and television presenter, Adams Adebola popularly known as VJ Adams and one of the judges of the contest, Iloose ‘Ilowitdflo’ Omohinmin, a media personality, TV presenter/producer and On Air Personality, appreciated the company for the opportunity given to them. Adams said; “it’s an honour to do it with Shalina. It is a great privilege. And I must say that Shalina is not selfish, some companies are just concerned about selling, but Shalina is discovering and rewarding talents, as well as developing and giving back to the people.”
Remarkably, the concept which has the highly experienced team of 3P Primaa Productions and Promotions headed by cerebral Prince Adeyemi Aseperi- Shoninare as part of its development and execution teams is centred on objectives which sought to connect the products to its loyal consumers’ lifestyle and aspirations.
Meanwhile, one of the highlights of the event was the celebration of the memories of Lanre Fasasi, a former Nigerian musician and music producer, popular known by his stage name, Sound Sultan. Until his death earlier this year, he was the initial host of the contest which was earlier billed to run from February to April 2021. To cap the celebration of his memories, a one minute silence was held in his honour.
Dr. Abigail Adesina Olagbaye, CEO Desigo Tourism Development and Facility Management Company Ltd and founder, Sayari Dunia Sustainable Tourism Foundation, a seasoned tourism practitioner with 23 years of experience (out of which 21 years have been in Tourism), has announced her candidacy for President of the Association of Tourism Practitioners of Nigeria (ATPN), the oldest and premier tourism trade Association in Nigeria.
With a proven track record of driving innovation and sustainable growth, Dr. Olagbaye is poised to transform Nigeria’s tourism landscape.
” Her vision is to re-position ATPN as the leading voice for Nigeria’s tourism development,” Dr. Olagbaye stated. “I’m committed to empowering our members with the training, resources, and networking opportunities they need to excel in their careers and elevate industry standards.”
Dr. Olagbaye’s campaign focuses on five key objectives:
– Strengthening Industry Partnerships: Fostering collaborations and alliances that drive growth and development.
– Capacity Building: Providing training, resources and opportunities to enhance professionalism.
– Advocacy: Amplifying the voice of tourism practitioners in Nigeria and beyond.
– Tourism Promotion: Showcasing Nigeria’s hidden gems both domestically and internationally.
– Improved Member Benefits: Enhancing the overall experience for ATPN members.
Additional initiatives to consider include:
– Faith-based International Conference Tourism: Tapping into the MICE potential of faith-based tourism.
– Medical Tourism: Promoting Nigeria as a hub for medical excellence.
– Sports Tourism: Leveraging sports to drive tourism growth.
– Language Training: Enhancing language skills to improve tourist experiences.
– Youth Tourism: creating opportunities for youths to be actively engaged in Tourism leveraging their potentials, talents and energies and enabling them to benefit from the socio-economic opportunities that tourism offers.
– Agro Tourism: Develop agro-tourism as a sub-sector of Tourism through partnerships and collaboration with the ministry of agriculture to ensure regulatory support, international organisations for cross pollination of ideas and knowledge transfer and capacity building, encourage our members to organise more farm stays, rural tours, food tourism events for more authentic experiences. Advocate for infrastructural development for rural roads and other amenities. Collaborate with locals for sustainability and inclusion.
To further enhance Nigeria’s tourism industry, Dr. Olagbaye plans to create robust social media platforms for the association. This will enable people at home and abroad to access tourism companies in Nigeria with international standard websites and social media focusing on major sites.Social media being an essential tool for promoting tourism.
As the pioneer of initiatives like Africa Tourism Climate Action Forum ATCAF and Africa Tourism Day, a nouveaux initiative in Africa which she started in 2020 in collaboration with the African Tourism Board, now in its 5th edition, Dr. Olagbaye has demonstrated her passion for sustainable tourism practices and her ability to drive meaningful change. “I invite fellow tourism practitioners to join me in transforming Nigeria’s tourism landscape,” she concluded.
In a move that underscores her commitment to excellence, Sade Balogun, the mastermind behind Redbrick Homes International Limited and Amen City Ltd, has introduced TIARA Estates and Amen Estate Phase 3, expanding the renowned Amen City in a big way!
Situated in the picturesque Ibeju-Lekki area, Amen City has become synonymous with luxury and elegance. The launch of TIARA and TIARA 2.0 by Amen City Ltd soon after Amen Estate Phase 3 is set to elevate this community to new heights.
With its refined homes and superior amenities, the TIARA series embodies royalty and opulence. Amen Phase 3 enhances the living experience with modern architecture and top-tier facilities.
A nearby hospital at Amen Estate Phase 2 offers swift healthcare access, contributing to residents’ peace of mind. This proximity to medical facilities is especially important in emergencies, ensuring that help is always close by.
A large supermarket within the estate provides convenience for everyday shopping, eliminating the need for long trips to distant markets. The presence of excellent schools nearby ensures quality education for children, making it an ideal location for families. The coastal road that reduces travel time to Victoria Island to under 40 minutes makes Amen City a practical choice for professionals who need to commute to the city.
The estate 24-hour light supply from a dedicated turbine engine ensures uninterrupted power, which is a significant benefit for those seeking reliable energy solutions.
Sade Balogun’s innovative vision has transformed Amen City into a model of luxury living and community development. This expansion marks another milestone in her illustrious career, reinforcing Amen City’s status as a premier investment destination. With her ability to foresee market trends and deliver projects that exceed expectations, Sade Balogun continues to set new standards in Nigerian real estate.
In a world where the bonds of love and faith should transcend earthly judgments, Alhaja Enitanwa Muibat Lanre Shittu finds herself battling not only for justice but for the affirmation of her dignity and place within her late husband’s legacy.
Alhaja Enitanwa, the widow of renowned business mogul Lanre Shittu, faces an overwhelming injustice as she appeals a ruling by the Ifako Ijaiye Customary Court. This court dismissed her case by claiming it lacked the jurisdiction to do so.
This judgment, for Alhaja Enitanwa, represents a painful contradiction. The Ifako Ijaiye Customary Court had been specially designated to hear cases rooted in Islamic law—a foundation of faith and tradition that defined her marriage to her beloved husband. How, then, can this same court deny its duty to preside over the case she brings forward, a case so deeply tied to her faith and rightful place within her family?
At the heart of her appeal is a plea for recognition, not only for herself but for every Muslim woman whose rights are meant to be upheld by the legal protections guaranteed under the 1999 Constitution. Her counsel, Barrister Kayode Ademiluyi, stresses that this Constitution embraces Sharia law as a personal and protected path for Muslims, enshrining the rights of individuals like Alhaja Enitanwa to have their marital bonds honored by the law.
The Customary Court Law of Lagos State further cements these rights. By law, designated courts are empowered to adjudicate in matters of Islamic law—marriage, divorce, and family bonds. Yet, for reasons unknown, the Ifako Ijaiye Customary Court has chosen to ignore this mandate, casting aside the deeply personal matter Alhaja Enitanwa brought to its doors.
She seeks more than validation; she seeks justice. For Alhaja Enitanwa, this appeal is an urgent call for the court to correct a decision that, in its oversight, has left her in limbo, questioning the very foundations of her marriage and her place within a family she holds dear.
Her appeal will journey through the Customary Court of Appeal, a court of immense authority, with the power to oversee customary law matters. Here, the court will have the solemn duty to interpret her case in the spirit of fairness, upholding the principles of religious and personal freedoms granted under Nigerian law. Alhaja Enitanwa’s case is not just about her suffering but about restoring the dignity of every Muslim woman who looks to the law to honour her faith and protect her rights.
Let us remember that at the heart of this case lies a woman—a mother, a widow—whose only desire is to protect the bond she shared with her late husband and to honour the life they built together under Islamic law. Alhaja Enitanwa’s struggle resonates far beyond her plight; it is a struggle for justice, for the rights of Muslim women, and for the values enshrined in the law.