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“Unveiling Paseda’s Chief Strategist, Eddy Ademosu + Real Reasons, Senator Olamilekan Yayi, Ladi Adebutu Jostle For His Services And Others

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9 years ago

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Edward Adegbite Ademosu is rare in multiple fronts. A Nigerian with uncommon talents and energies who is readily armed to the teeth with both gifts and guts, a resourceful professional with analytical and strategic skills for perceptional trends, crisis and reputation management, branding, marketing and, an excellent ability to achieve results with precision. As an individual, he strives for excellence in all  endeavours, believing that professionals should only attain the best.

 

A consummate corporate communication practitioner with over 20 years varied experience in financial/ banking communication, advertising, public relations and brand management, Eddy is a past president of the banking industry body, the Association of Corporate Affairs Managers of Banks in Nigeria (ACAMB), a position he held with a sheen of brilliance and outstanding records.

 

Ademosu gave his best as Group Executive Officer (GEO), MC-Clique Brands Associates, a brand/communication consultancy outfit, Eddy has been, prior to his present assignment, the Group Head/AGM, Corporate Communication with the then Intercontinental Bank Plc (now Access Bank Plc), Senior Corporate Affairs Manager with Union Bank of Nigeria Plc. He had also been the Head, Corporate Affairs Department, Wema Bank Plc with over-sight responsibilities for formulating and executing Public Relations policy/programmes.

 

A consummate communication scholar, Eddy, in addition to having published several industry articles, he has attended and made presentations at professional seminars, workshops and conferences globally, most recently at the African Public Relations Associations (APRA)’s workshops in Kumasi, Ghana and Abuja, Nigeria. An award winner, he was named the “Most Outstanding Public Relations Professional” for Year 2004 by the Nigeria Institute of Public Relations (NIPR), Ogun State Chapter.

 

He, in the course of duty dealings, provide professional advice on internal and external issues that have implications for corporate image of organizations and its dealings with various publics.Organise and present functional media releases, invitations, conferences, briefings, receptions, coverage, facility visits, interviews, media clippings and evaluation.  Analyse media reports and consequences on organizational goals. Link key external policy makers, opinion leaders, media practitioners, and union leaders, etc. to achieve organizational objectives. Formulate and execute appropriate policies and programmes for specialized publics of organizations including shareholders relations, financial relations, community relations, customers’ relations, regulatory or governmental relations.

 

Eddy’s versatility is second to none as evident in his handling of the various communication businesses, where he formulate broad-based branding models for organizations, streamlining tangibles with the intangibles with a view to achieving distinct identity for corporate bodies, execute appropriate creative concepts for organizations based on their corporate objectives, products and services.

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It’s also on palpable record that Eddy formulate and implement integrated marketing communications campaigns to achieve organizational objectives, execute editorial policies for specialized journals and publications including collation, editing and presentation of special reports, interviews and representative photographs. Based on industry dictates and trends, formulate marketing policies to propel deposits and sales.

 

Ademosu has Masters in Business Administration (MBA) Obafemi Awolowo University, Ile-Ife, Osun State, Nigeria:  Masters Degree in Communication Arts (MCA) – University of Ibadan, Ibadan, Nigeria: Higher National Diploma in Mass Communication; (HND – Upper Credit); Ordinary National Diploma in Mass Communication (OND – Upper Credit);

(Ogun State Polytechnic, Now M.K.O. Abiola Polytechnic, Abeokuta, Nigeria.

 

This genius belongs to several professional bodies, among which are :Association of Corporate Affairs Managers of Banks (ACAMB); Associate, Nigeria Institute of Public Relations (NIPR); Associate, Advertising Practitioners Council of Nigeria (APCON); Senior Member, Africa Public Relations Associations (APRA); Associate, Nigerian Institute of Management (NIM); 1st Vice President, Association of Corporate Affairs Managers of Banks (ACAMB); Member, Lagos Country Club, Ikeja; Member, Ikoyi Club.

 

Ademosu was the most Outstanding Public Relations Professional for year 2004, NIPR, Ogun State Chapter; Best Over-all Student in Public Relations, Mass Communications, HND II (1989); Deputy Editor, Poly Echo Training Newspaper, Ogun State Polytechnic, Abeokuta – 1988/1989; Best Over – all Print Student, Mass Communications, ND II (1987).

 

For him, ideologically, ideas rule the world and they possess the fire power and the propelling force to change institutions and nations for greater good. Through experiential and attainment of academic exploits including acquisition of corporate knowledge garnered, and quantum of such ideas, he agrees, needed for turnaround of States, Nations, Institutions and people. Eddy is a first class genius by any dipstick!

 

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Sahara weekly online is published by First Sahara weekly international. contact [email protected]

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ADVAN Wins Global Honour at WFA Awards for “Project Freedom” Initiative

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3 days ago

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April 25, 2026

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ADVAN Earns Global Recognition As WFA President’s Award Winner For “Project Freedom”

 

 

The Advertisers Association of Nigeria (ADVAN) has been recognised on the global stage as a recipient of the prestigious WFA President’s Award, presented by the World Federation of Advertisers during its Global Marketer Week in Stockholm. The recognition places ADVAN among a select group of leading industry associations worldwide acknowledged for driving meaningful impact in marketing and society.

 

The WFA President’s Awards, established in 2010, celebrate national industry associations whose initiatives advance the marketer’s agenda and contribute to positive change. This year’s honours were awarded following a rigorous selection process involving 38 submissions from associations across the WFA’s global network, with winners chosen for their measurable impact and potential for replication across markets.

 

ADVAN’s recognition comes through its advocacy initiative, Project Freedom, a bold and strategic effort focused on addressing the challenges of stifling, non–data-driven regulations affecting businesses in Nigeria and across Africa. The initiative underscores the importance of evidence-based policymaking while championing the constitutional right to freedom of commerce.

 

Through Project Freedom, ADVAN has taken a proactive leadership role in engaging key stakeholders and shaping conversations around fair, balanced, and transparent regulation. The initiative reflects a shift toward constructive dialogue and collaboration, ensuring that regulatory frameworks support innovation, protect consumer interests, and enable sustainable business growth.

 

By earning this global recognition, ADVAN reinforces the growing influence of African marketing institutions in shaping international discourse. Its work highlights how local advocacy, when rooted in data and guided by clear principles, can deliver impact not just within national borders but across the global marketing ecosystem.

 

The award also affirms ADVAN’s commitment to strengthening self-regulation within the industry, fostering accountability, and promoting standards that align with global best practices while remaining relevant to local realities.

 

As the marketing landscape continues to evolve, ADVAN’s recognition by the World Federation of Advertisers signals a strong endorsement of its leadership and vision. It positions the association as a key voice in advancing responsible marketing, advocating for enabling policies, and ensuring that businesses can operate in an environment that supports both innovation and economic freedom.

 

ADVAN Wins Global Honour at WFA Awards for “Project Freedom” Initiative

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PUBLIC NOTICE*: Revalidation of UNIPGC Organizational Status 

Published

4 days ago

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April 24, 2026

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PUBLIC NOTICE*: Revalidation of UNIPGC Organizational Status 

*PUBLIC NOTICE*: Revalidation of UNIPGC Organizational Status 

 

To prevent any misunderstanding regarding our affiliation with the United Nations, we hereby provide a formal clarification on the status and identity of the United International Peace and Governance Council (UNIPGC), formerly known as IPGC.

 

UNIPGC is an independent Civil Society Organization and Non-Governmental Organization with continental chapters registered in the United States, Germany, Canada, and several countries across Africa. The organization is committed to promoting the values and principles of the United Nations, particularly in advancing Sustainable Development Goal 16 (Peace, Justice, and Strong Institutions), as well as advocating for good governance globally.

 

In furtherance of its mandate, UNIPGC has established partnerships with reputable diplomatic civil society organizations, including the United Nations Association of Nigeria and the United Nations Association of Ghana. These collaborations are aimed at strengthening its engagement with initiatives aligned with United Nations ideals.

 

Additionally, UNIPGC has entered into diplomatic relations with the International Organization for Economic Development (IOED), an Intergovernmental Organization (IGO), to enhance its capacity for international cooperation and diplomatic engagement.

PUBLIC NOTICE*: Revalidation of UNIPGC Organizational Status 

We wish to clearly state that UNIPGC is **not** an entity, agency, or organ of the United Nations.

 

Members of the public and media practitioners are respectfully advised to refer to the organization by its full and correct name: **United International Peace and Governance Council (UNIPGC)**, and not as the United Nations.

 

Thank you.

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Laffmattazz Announces Strategic Partnership with First Bank of Nigeria Limited for 2026 International Tour

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4 days ago

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April 24, 2026

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Laffmattazz Announces Strategic Partnership with First Bank of Nigeria Limited for 2026 International Tour

 

 

 

Laffmattazz, one of Nigeria’s foremost comedy and live entertainment brands, is pleased to announce its official partnership with First Bank of Nigeria Limited for the highly anticipated Laffmattazz 2026 International Tour, themed “Next Chapter: A New Season of Laughter.”

 

Now in its 15th year, Laffmattazz—the brainchild of renowned Nigerian comedian Gbenga Adeyinka (Gbenga Adeyinka 1st)—has evolved into a cultural phenomenon, celebrated for its seamless fusion of comedy, music, and live stage performances.

 

The 2026 tour, which kicked off on Easter Sunday, April 5th, 2026 at the Jogor Centre, Ibadan, marks a significant milestone in the brand’s journey. Building on over a decade of success across Nigeria, this year’s edition signals a bold expansion into the international market, with a multi-city run in Canada, alongside major stops in Akure, Abeokuta, and Lagos.

 

This strategic partnership with First Bank of Nigeria Limited underscores a shared commitment to excellence and innovation. It is also aligned with FirstBank’s First@Arts initiative—a significant and ongoing program dedicated to supporting the creative arts, entertainment, and cultural sectors. Through this initiative, FirstBank provides financing, advisory services, and actively fosters a sustainable value chain for artists and creative entrepreneurs, while supporting key industry platforms such as the Nigerian Entertainment Conference.

 

Speaking on the collaboration, the Laffmattazz team stated:

 

“We are delighted to welcome First Bank of Nigeria Limited as a strategic partner for the Laffmattazz 2026 International Tour. As we mark 15 remarkable years of Laffmattazz, this partnership reinforces our vision to take premium Nigerian entertainment beyond borders, while delivering even bigger, better, and more memorable experiences for our audiences.”

 

As a key partner, First Bank will enrich the tour through innovative customer engagement initiatives, experiential activations, and exclusive fan experiences across all tour locations.

 

With its distinctive blend of humor, culture, and live entertainment, the Laffmattazz 2026 Tour is poised to connect audiences across cities and continents, bringing laughter to thousands of fans worldwide.

 

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About Laffmattazz

 

Laffmattazz is a premier Nigerian comedy and entertainment brand, now in its 15th year, renowned for its vibrant live shows and nationwide tours. Founded by Gbenga Adeyinka 1st, the brand continues to deliver high-quality experiences that celebrate creativity, culture, and laughter.

 

About First Bank of Nigeria Limited

 

First Bank of Nigeria Limited is Nigeria’s oldest financial institution, widely respected for its legacy of trust, innovation, and customer-centric financial solutions that support economic growth and development. Through its First@Arts initiative, the Bank continues to play a pivotal role in empowering the creative industry and driving sustainable growth across the sector.

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