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Why Media Monitoring is Vital during Political Campaign

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Why Media Monitoring is Vital during Political Campaign

Why Media Monitoring is Vital during Political Campaign

 

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During political campaigns, the media provide an invaluable channel of information between opponents and the public. By providing a pitch for public debate and informing citizens of the policies and platforms of candidates and parties, the media enable voters to make an informed decision when they cast their ballots.

 

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Why Media Monitoring is Vital during Political Campaign

 

 

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Monitoring the media during political campaigns is as important as organizing a campaign. Electoral success is not just anchored on a widespread campaign soliciting votes and support from the masses, monitoring, evaluating and analyzing salient metrics is key to electoral success. We will be highlighting the key benefits of Media Monitoring during Political campaigns.

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Identifying negative media mentions

You can be assured that as a political figure vying for a position, getting a lot of media mentions as elections edge close is non-negotiable. The certainty of this, calls for thorough media tracking, as your figure is exposed to both positive and negative mentions in the media.Negative media mentions, if not swiftly identified and managed, can pose a lot of threats to your candidature. It stains your image, malign your character and can serve as a weakness against your competitors.

 Media monitoring helps you identify negative media mentions, the degree of its impact, source(s) and how to be strategic about it.

Track opposition media engagement

Benchmarking against your competitors during an election cannot be over-emphasized. It is the principal strength you can use to achieve electoral success. As a politician vying for an elective position, tracking your opposition media engagement should be on your card. A detailed report of their media engagement, reach and influence will help you make accurate communication decisions.

Identify key opinion leaders and influencers

Key opinion leaders (KOLs) are people or organizations that have such a strong social status that their recommendations and opinions are listened to when making important decisions. During elections, opinion leaders act as anintermediary between politicians and potential voters. They obtain information about the candidate, summarize it, and convey it to their followers, in a bid to influence their voting decision.

Media monitoring helps identify this set of people, the strength of their followers and possible ways to leverage their influence to your advantage.

Track policy Agenda of parties

In politics, a policy agenda refers to a list of KPIs or challenges to which government officials, as well as individuals outside the government, are paying serious attention. During political campaigns, parties roll out the agenda they hope to accomplish if elected into power. To a large extent, this agenda is what endears the masses to them. Most parties formulate their agenda as a solution to the lapses of the government in power.

On the heels of a political campaign, it is important to track, evaluate and analyze the policy agenda of your competitors against yours. Knowing their strength and weakness will help you draft a more thorough and incisive agenda, addressing the yearnings of the masses.

Understand the sentiment of voters

Every voter possesses a biased opinion for political parties and candidates, premised on several factors like religion, ethnic affinity, geographical location, etc. These sentiments have a not too small impact on voters’ choice on the ballot paper. Understanding the basis of voters’ sentiments, how they are formed, factors influencing their sentiment and its predictable impact on their ballot decision should be paramount to any political aspirant.

Media monitoring and analysis can help unravel these well-knotted sentiments, and how an aspirant can leverage them for political success.

Identify upcoming events to leverage

It’s an irrefutable fact that campaigning seasons are usually eventful, filled with camaraderie, pomp and pageantry. These events can serve as a vehicle that drives an aspiration to succeed in the polls. However, not all events political and non-political are viable means of reaching and influencing potential voters.

The place of media monitoring is to help identify relevant events that can be leveraged to reach and influence voters.

On account of the aforementioned, it is glaring that media monitoring is an indispensable element for a political campaign. While the list is not exhaustive, it covers key elements that should be of paramount importance to an aspiring officeholder. P+ Measurement Services a leading media monitoring and intelligence agency in Nigeria can help you leverage Media Monitoring and Evaluation as political campaigns are in motion towards the 2023 elections.

Covenant Umoru is a Media analyst at P+ Measurement Services, a leading media monitoring and intelligence agency in Lagos, Nigeria.

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Sahara weekly online is published by First Sahara weekly international. contact saharaweekly@yahoo.com

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Ibadan Mogajis pledge allegiance to Olubadan-designate

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Ibadan Mogajis pledge allegiance to Olubadan-designate

Ibadan Mogajis pledge allegiance to Olubadan-designate

 

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FAMILY heads in Ibadan, also known as Ibadan Mogajis, on Thursday, visited the  Olubadan-designate, Oba Owolabi Olakulehin, and pledged their allegiance to him.

 

Ibadan Mogajis pledge allegiance to Olubadan-designate

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The exercise was in fulfilment of the Ibadan tradition upon the nomination of Olakulehin as the Olubadan-designate.

The Mogajis were led by the Aare Egbe Mogaji, Asimiyu Ariori, to the private residence of Oba Olakulehin in the Alalubosa Government Reserved Area, Ibadan, Oyo State capital.

The PUNCH reports that the Olubadan-In-Council nominated and forwarded the name of Oba Olakulehin to the state government, after an April 16 selection meeting called by the Otun Olubadan of Ibadanland, High Chief Rashidi Ladoja, at Oja’ba Palace in Ibadan.

 

 

The stool became vacant after the demise of Oba Lekan Balogun, who reigned for two years before joining his ancestors at the age of 81 years.

 

 

Speaking during their visit to the Olubadan-designate, the Mogajis, speaking through Ariori, pledged their support to the monarch and prayed for sound health and long life during his reign.

The Mogajis also sought the permission of the Olubadan-designate to visit the Otun Balogun, Oba Tajudeen Ajibola, in line with the tradition, noting that the same was done to the Otun Olubadan, High Chief Rashidi Ladoja, after they visited the 42nd Olubadan, the late Oba Lekan Balogun, upon nomination.

 

Oba Olakulehin, who in his response, granted their request and appreciated the Mogajis for the visit, prayed that each of them would fulfil their desires on the path to the Olubadan throne.

The younger brother of the monarch, Chief Osuolale Owolabi, thanked the Mogajis for their pledge of support and obeisance to the Olubadan-designate.

 

 

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Delta bloodbath: Villagers shun Reps hearing

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Delta bloodbath: Villagers shun Reps hearing

 

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MEMBERS of the House of Representatives Committee on Defence were in Warri, Delta State, on Wednesday, for the scheduled investigative hearing into the killing of 17 military personnel at Okuama community, in Ughelli South Local Government Area of Delta State.

 

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Delta bloodbath: Villagers shun Reps hearing

 

The investigative hearing was in line with the resolution of the House during its sitting on March 19 to investigate the remote causes of the incident.

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The PUNCH reports that 17 military personnel, including a Lieutenant Colonel, two Majors and a Captain, were ambushed and killed by yet-to-be-identified gunmen while they were in Okuama on a peacekeeping mission.

Following the incident, military personnel, in what was considered to be a reprisal, demolished and razed houses in the Okuama riverine community, with residents taking refuge in the neighbouring bushes of Ewu Kingdom.

 

The House committee members, led by Babajimi Benson, arrived at the sitting venue at the Government House Annex, Edjeba, in Warri South Local Government Area of the state, at about 10.45 a.m. but waited endlessly for indigenes of the troubled Okuama community to make their presentations.

However, while the waiting lasted, sources said the villagers failed to show up for “fear of arrest or intimidation by the military.”

However, the committee chairman, while addressing journalists, said the committee had received useful memoranda on the incident from some stakeholders.

 

The House committee members, led by Babajimi Benson, arrived at the sitting venue at the Government House Annex, Edjeba, in Warri South Local Government Area of the state, at about 10.45 a.m. but waited endlessly for indigenes of the troubled Okuama community to make their presentations.

However, while the waiting lasted, sources said the villagers failed to show up for “fear of arrest or intimidation by the military.”

However, the committee chairman, while addressing journalists, said the committee had received useful memoranda on the incident from some stakeholders.

 

Benson also disabused the minds of Okuama indigenes who might be worried about their safety, assuring them that “there would be no witch-hunt whatsoever.”

He advised members of the public who are willing to submit a memorandum to do so in 10 copies and submit the same to the committee within one week.

 

He said they could submit such memoranda to the clerk of the committee, Musa Aliyu at the National Assembly, Abuja, or at the public investigative hearing.

He said, “The House of Representatives Committee on Defence looks forward to a robust engagement and meaningful contributions from all stakeholders.

“We came in yesterday (Tuesday). We met Governor Oborevwori and we told him our mission. We’re here today (Wednesday) to see members of the community on camera and by way of memoranda.

“We’ve received a lot of memoranda from them but they’ve not turned out physically. The window is extended for a week. So we’re still expecting a lot more memorandum from the people of Okuama community.

“We’ve assured the governor and the people that we have the full backing of the House of Representatives to ensure that this matter is reviewed from both sides and followed to a logical conclusion.”

 

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Prophet Kingsley Aitafo Rolls Out 3 Days Prophetic Crusade

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Prophet Kingsley Aitafo Rolls Out 3 Days Prophetic Crusade

Prophet Kingsley Aitafo Rolls Out 3 Days Prophetic Crusade

Prophet Kingsley Aitafo led Oneness in Christ ministry in conjunction with CCC Living Grace Tabernacle has declared the theme of their monthly three days open revival.
Prophet Kingsley Aitafo Rolls Out 3 Days Prophetic Crusade
Tagged Praise Him for His mighty acts, the power packed crusade begins on Sunday, April 28th till 30th of April 2024 at 20 Showole street, Ewupe, Singer Sango, Ogun state from 5pm daily.
Other guest ministers include Prophetess Irenise, Prophetess Arinola and Evangelist Lanre Matthew.
According to prophet Kingsley Aitafo, the revival will featured salvation, healing, deliverance, signs and wonders with prophetic solutions .

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