society
Why Media Monitoring is Vital during Political Campaign
Why Media Monitoring is Vital during Political Campaign
During political campaigns, the media provide an invaluable channel of information between opponents and the public. By providing a pitch for public debate and informing citizens of the policies and platforms of candidates and parties, the media enable voters to make an informed decision when they cast their ballots.
Monitoring the media during political campaigns is as important as organizing a campaign. Electoral success is not just anchored on a widespread campaign soliciting votes and support from the masses, monitoring, evaluating and analyzing salient metrics is key to electoral success. We will be highlighting the key benefits of Media Monitoring during Political campaigns.
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Identifying negative media mentions
You can be assured that as a political figure vying for a position, getting a lot of media mentions as elections edge close is non-negotiable. The certainty of this, calls for thorough media tracking, as your figure is exposed to both positive and negative mentions in the media.Negative media mentions, if not swiftly identified and managed, can pose a lot of threats to your candidature. It stains your image, malign your character and can serve as a weakness against your competitors.
Media monitoring helps you identify negative media mentions, the degree of its impact, source(s) and how to be strategic about it.
Track opposition media engagement
Benchmarking against your competitors during an election cannot be over-emphasized. It is the principal strength you can use to achieve electoral success. As a politician vying for an elective position, tracking your opposition media engagement should be on your card. A detailed report of their media engagement, reach and influence will help you make accurate communication decisions.
Identify key opinion leaders and influencers
Key opinion leaders (KOLs) are people or organizations that have such a strong social status that their recommendations and opinions are listened to when making important decisions. During elections, opinion leaders act as anintermediary between politicians and potential voters. They obtain information about the candidate, summarize it, and convey it to their followers, in a bid to influence their voting decision.
Media monitoring helps identify this set of people, the strength of their followers and possible ways to leverage their influence to your advantage.
Track policy Agenda of parties
In politics, a policy agenda refers to a list of KPIs or challenges to which government officials, as well as individuals outside the government, are paying serious attention. During political campaigns, parties roll out the agenda they hope to accomplish if elected into power. To a large extent, this agenda is what endears the masses to them. Most parties formulate their agenda as a solution to the lapses of the government in power.
On the heels of a political campaign, it is important to track, evaluate and analyze the policy agenda of your competitors against yours. Knowing their strength and weakness will help you draft a more thorough and incisive agenda, addressing the yearnings of the masses.
Understand the sentiment of voters
Every voter possesses a biased opinion for political parties and candidates, premised on several factors like religion, ethnic affinity, geographical location, etc. These sentiments have a not too small impact on voters’ choice on the ballot paper. Understanding the basis of voters’ sentiments, how they are formed, factors influencing their sentiment and its predictable impact on their ballot decision should be paramount to any political aspirant.
Media monitoring and analysis can help unravel these well-knotted sentiments, and how an aspirant can leverage them for political success.
Identify upcoming events to leverage
It’s an irrefutable fact that campaigning seasons are usually eventful, filled with camaraderie, pomp and pageantry. These events can serve as a vehicle that drives an aspiration to succeed in the polls. However, not all events political and non-political are viable means of reaching and influencing potential voters.
The place of media monitoring is to help identify relevant events that can be leveraged to reach and influence voters.
On account of the aforementioned, it is glaring that media monitoring is an indispensable element for a political campaign. While the list is not exhaustive, it covers key elements that should be of paramount importance to an aspiring officeholder. P+ Measurement Services a leading media monitoring and intelligence agency in Nigeria can help you leverage Media Monitoring and Evaluation as political campaigns are in motion towards the 2023 elections.
Covenant Umoru is a Media analyst at P+ Measurement Services, a leading media monitoring and intelligence agency in Lagos, Nigeria.
society
APC Primaries: How Primate Ayodele Foretold Ned Nwoko, Gbenga Daniel’s Loss (VIDEO)
*APC Primaries: How Primate Ayodele Foretold Ned Nwoko, Gbenga Daniel’s Loss (VIDEO)
The All Progressive Congress primary election that is currently ongoing has brought about surprises in some states, especially the Senate primary that was held yesterday.
The election, so far, can be described as one that has fallen even the mighty ones. We have seen grown men wailing and lamenting because they couldn’t accept the fact that they lost their bid to return to the national assembly despite their support for the government.
For some people who have been in the party for years, newcomers dislodged them during the election, and they have been crying foul, threatening to start legal actions, and the situation is bad for them because they can’t move to another party anymore.
Among those who were shockingly taken out of the way are Ned Nwoko, the senator representing Delta North and former governor Gbenga Daniel, the senator representing Ogun East senatorial district. Their loss is so humbling that they almost didn’t get any votes in their respective election.
Ned Nwoko lost to the former governor of Delta state, Ifeanyi Okowa, while Gbenga Daniel lost to the incumbent governor of Ogun state, Dapo Abiodun.
However, their losses had been foretold by popular Nigerian prophet, Primate Elijah Ayodele of INRI Evangelical Spiritual Church, who is renowned for his prophetic insights on issues about politics, governance, education, and nations, to mention but a few.
In different live services, Primate Ayodele had warned both politicians about their ambition, foretelling what would befall them if they went ahead with the primaries.
For Gbenga Daniel, Primate Ayodele stated that a higher authority has taken his right from him, while advising him to forget about the position because they will only mock him. He revealed that the case has already been settled and it’s not in the former governor’s favour. This was months before the primary was held.
These were his words:
“The issue of Dapo and Gbenga Daniel. Gbenga Daniel doesn’t know that his party doesn’t love him. What happened is from the higher authority, and that may be the end of the case, so if Gbenga is struggling, they will just be mocking him.”
https://vm.tiktok.com/ZS9YrsV8t9mpA-6mCmZ/
As he said, despite the fact that Gbenga Daniel tried his best to see that he gets a return ticket to the senate, he had to step down a few hours before the primary election as the odd wasn’t in his favour.
For Ned Nwoko, Primate Ayodele had stated that the ticket would be given to Okowa even when nobody believed it.
These were his words:
“Okowa and Ned senate ticket; they want to give it to Okowa, so watch , they will fail you Ned.”
As he said, Ned lost woefully in the election while Okowa won him with a margin that can never be closed.
https://vm.tiktok.com/ZS9YrstuRcDL8-ZEt7n/
society
Zamfara State Approves Enhanced Pension Payouts for Retired Public Workers
Zamfara State Approves Enhanced Pension Payouts for Retired Public Workers
In a decisive move aimed at alleviating the economic burdens of retired public servants, Zamfara State Governor, Dr Dauda Lawal, has officially approved increased monthly pension payments for all former workers from both state and local government offices. The approval follows an extensive financial review of retirees’ living conditions, with particular attention to those in lower-income brackets who have been disproportionately affected by the prevailing cost-of-living crisis.
The decision was precipitated by the findings and recommendations of a special committee empaneled to evaluate the welfare situation of pensioners across the state. The committee’s report highlighted acute financial distress among aging retirees and called for immediate remedial action. In response, the state government has authorized a substantive upward adjustment in monthly pension stipends.
This increment aligns seamlessly with the Federal Government’s Minimum Wage Act of 2024, which explicitly recommended an additional monthly sum of at least N32,000 for pensioners. Governor Lawal has opted for full implementation of this advisory for all retired state and local government employees a policy intervention expected to benefit thousands of households across Zamfara. The state government has subsequently issued binding directives to all relevant agencies to ensure the expeditious and seamless disbursement of the enhanced payments without procedural delays.
Speaking on the development, the Honorable Commissioner for Information and Culture, Mahmud Muhammad Dantawasa, characterized the policy as a tangible demonstration of Governor Lawal’s unwavering commitment to improving the quality of life for both active and former government workers. According to the Commissioner, the administration operates on the principle that dignified retirement includes access to basic necessities and financial comfort. Beneficiaries across all local government areas have been assured of prompt payment once implementation commences.
society
Blue Lagos Engages Isan and Oregun Riverine Communities in Epe, Amplifies Calls for Development Interventions
Blue Lagos Engages Isan and Oregun Riverine Communities in Epe, Amplifies Calls for Development Interventions
Blue Lagos Initiative, a, community-focused platform committed to promoting inclusive development and improving access to opportunities in Lagos’ riverine and coastal communities, recently carried out a community engagement visit to the Isan and Oregun riverine communities in Epe Local Government Area of Lagos State.
The engagement formed part of Blue Lagos’ commitment to listening to underserved populations, understanding their developmental challenges, and amplifying their voices to relevant stakeholders for sustainable action.
During the visit, residents of both communities openly shared pressing concerns affecting their daily lives and socio-economic wellbeing. Key among the requests made by members of the communities were the need for a functional maternity health centre to improve access to healthcare services for women and children, establishment of a local primary school at Oregun and the construction of a safe and functional jetty to enhance transportation, safety, and connectivity.
Speaking during the engagement, Mr Adesanya Saheed Blue Lagos Team Lead reiterated the initiative’s dedication to community-driven advocacy, noting that meaningful development begins with listening to the people and identifying their most urgent needs.
The visit provided an opportunity for direct interaction with community leaders, women, youth, and other residents, fostering dialogue aimed at identifying practical pathways for intervention and collaboration.
Blue Lagos reaffirmed its commitment to continuing engagements across riverine and coastal communities in Lagos State, ensuring that the voices of vulnerable and hard-to-reach populations are heard and connected to the appropriate quarters for attention and action.
About Blue Lagos:
Blue Lagos is a platform committed to improving access to opportunities and services for vulnerable populations in Lagos’ riverine and coastal communities through inclusive development, youth and women empowerment, and data-driven community engagement.
Media Contact:
Social Media handles: @BlueLagos
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