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X3M Ideas, Noah’s Ark, Insight Publicis win big at the 2023 LAIF Awards

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X3M Ideas, Noah’s Ark, Insight Publicis win big at the 2023 LAIF Awards

X3M Ideas, Noah’s Ark, Insight Publicis win big at the 2023 LAIF Awards

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

…as Leo Burnett wins Grand Pix

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sahara Weekly Unveils That It was a night of recognition, glamour, and celebration of creative excellence at the 2023 edition of the Lagos Advertising and Ideas Festival (LAIF) Awards as X3M Marketing Ideas Limited, Noah’s Ark Communications Limited, Insight Publicis, and Leo Burnett won big at the event.

 

 

X3M Ideas, Noah’s Ark, Insight Publicis win big at the 2023 LAIF Awards

https://saharaweeklyng.com/x3m-ideas-noahs-ark-win-at-the-laif-awards/

 

 

 

 

 

 

 

 

 

 

 

 

X3M Ideas, Noah’s Ark, Insight Publicis win big at the 2023 LAIF Awards

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The award ceremony, which was held on Saturday, November 18, 2023, at The Hall, Victoria Island, Lagos, saw the Steve Babaeko-led X3M Marketing Ideas Limited lead the medal haul with 15 Gold, 20 Silver, and 7 Bronze, which eventually resulted in the agency being named the 2023 Agency of the Year.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Noah’s Ark Communications Limited came second on the medals table, carting home 12 Gold, 16 Silver, and 7 Bronze, while Insight Publicis and Leo Burnett emerged third and fourth, respectively. Insight Publicis won 9 Gold,  16 Silver, and 15 Bronze, while Leo Burnett won  1 Grand Pix, 9 Gold, 4 Silver, and 4 Bronze.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In his welcome remarks, the President of the Association of Advertising Agencies of Nigeria(AAAN), Mr. Steve Babaeko, noted that the LAIF Awards remain the beacon of innovation and creativity in the advertising landscape in West Africa.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Babaeko noted that he was confident that the commitment of the new LAIF management board would engender a transformative journey for the award.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

While applauding all the agencies that submitted entries for the awards, saying that every participant is a winner, he urged participants not to see the LAIF Awards as a competition but as a community that thrives on the pulse of creativity.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

He explained that the diversity of talent showcased through the entries reflects the richness of the advertising industry, noting that it is a testament to the boundless creativity that emanates from every corner of Nigeria.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“ Together, we shape the advertising narrative, pushing boundaries and redefining excellence. As we embark on the exciting journey of recognition and celebration, let us cherish the camaraderie that unites us. I wish each and every one of you a wonderful evening filled with inspiration and fun and joy of shared success,” he said.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Also speaking at the occasion, the Chairman, LAIF Awards Management Board, Mr. Jay Chukwuemeka, explained that the 2023 edition of the awards, which is the 18th edition of the festival, received over 500 entries from a total of 18 agencies. He disclosed that the entries submitted were creative works of the agencies on brands while about 47 jurors worked on the entries to determine the best works for the honours.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Chukwuemeka congratulated all the nominees as well as those who submitted entries for putting up creative works that were selected for honours.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

He expressed gratitude to the next generation of ideologists who participated in the Young LAIF competition, noting that their ideas and energy remain invaluable. He equally commended the jury members for rising to the occasion in confronting the challenging task of objectivity and finding common grounds amidst different opinions in their decision-making.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A major key highlight of the event was the induction of two distinguished personalities in the advertising industry, Director General, Advertising Regulatory Council of Nigeria, Dr.Lekan Fadolapo and Mrs. Nkoli Ogbolu, into the Lagos Advertising and Ideas Festival (LAIF) Awards Hall of Fame.

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Dr. Abigail Olagbaye Announces Her Candidacy for ATPN Presidency

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Dr. Abigail Adesina  Olagbaye, CEO Desigo Tourism Development and Facility Management Company Ltd and founder, Sayari Dunia Sustainable Tourism Foundation, a seasoned tourism practitioner with 23 years of experience (out of which 21 years have been in Tourism), has announced her candidacy for President of the Association of Tourism Practitioners of Nigeria (ATPN), the oldest and premier tourism trade Association in Nigeria.

With a proven track record of driving innovation and sustainable growth, Dr. Olagbaye is poised to transform Nigeria’s tourism landscape.

” Her vision is to re-position ATPN as the leading voice for Nigeria’s tourism development,” Dr. Olagbaye stated. “I’m committed to empowering our members with the training, resources, and networking opportunities they need to excel in their careers and elevate industry standards.”

Dr. Olagbaye’s campaign focuses on five key objectives:

– Strengthening Industry Partnerships: Fostering collaborations and alliances  that drive growth and development.

– Capacity Building: Providing training,  resources and opportunities to enhance professionalism.

– Advocacy: Amplifying the voice of tourism practitioners in Nigeria and beyond.

– Tourism Promotion: Showcasing Nigeria’s hidden gems both domestically and internationally.

– Improved Member Benefits: Enhancing the overall experience for ATPN members.

Additional initiatives to consider include:

– Faith-based International Conference Tourism: Tapping into the MICE potential of faith-based tourism.

– Medical Tourism: Promoting Nigeria as a hub for medical excellence.

– Sports Tourism: Leveraging sports to drive tourism growth.

– Language Training: Enhancing language skills to improve tourist experiences.

 

– Youth Tourism: creating opportunities for youths to be actively engaged in Tourism leveraging their potentials, talents and energies and enabling them to benefit from the socio-economic opportunities that tourism offers.

 

– Agro Tourism:  Develop agro-tourism as a sub-sector of Tourism through partnerships and collaboration with the ministry of agriculture to ensure regulatory support, international organisations for cross pollination of ideas and knowledge transfer and capacity building, encourage our members to organise more farm stays, rural tours, food tourism events for more authentic experiences. Advocate for infrastructural development for rural roads and other amenities. Collaborate with locals for sustainability and inclusion.

To further enhance Nigeria’s tourism industry, Dr. Olagbaye plans to create robust social media platforms for the association. This will enable people at home and abroad to access tourism companies in Nigeria with international standard websites and social media focusing on major sites.Social media being an essential tool for promoting tourism.

As the pioneer of initiatives like Africa Tourism Climate Action Forum ATCAF and Africa Tourism Day, a nouveaux initiative in Africa which she started in 2020 in collaboration with the African Tourism Board, now in its 5th edition, Dr. Olagbaye has demonstrated her passion for sustainable tourism practices and her ability to drive meaningful change. “I invite fellow tourism practitioners to join me in transforming Nigeria’s tourism landscape,” she concluded.

Get in touch with Dr. Abigail Olagbaye:

Email: [email protected]
Phone: +2349122525250
Social Media: @abbieolagbaye
@abigailolagbaye
@Dr. Abigail Olagbaye
(Twitter, Instagram, Facebook, LinkedIn)

*Campaign Slogan:* “Transforming Tourism, Empowering Practitioners”.

 

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The Next Chapter of Amen City: Sade Balogun talks about TIARA Estates & Amen Phase 3 in Lagos, Nigeria

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In a move that underscores her commitment to excellence, Sade Balogun, the mastermind behind Redbrick Homes International Limited and Amen City Ltd, has introduced TIARA Estates and Amen Estate Phase 3, expanding the renowned Amen City in a big way!


Situated in the picturesque Ibeju-Lekki area, Amen City has become synonymous with luxury and elegance. The launch of TIARA and TIARA 2.0 by Amen City Ltd soon after Amen Estate Phase 3 is set to elevate this community to new heights.
With its refined homes and superior amenities, the TIARA series embodies royalty and opulence. Amen Phase 3 enhances the living experience with modern architecture and top-tier facilities.


A nearby hospital at Amen Estate Phase 2 offers swift healthcare access, contributing to residents’ peace of mind. This proximity to medical facilities is especially important in emergencies, ensuring that help is always close by.
A large supermarket within the estate provides convenience for everyday shopping, eliminating the need for long trips to distant markets. The presence of excellent schools nearby ensures quality education for children, making it an ideal location for families. The coastal road that reduces travel time to Victoria Island to under 40 minutes makes Amen City a practical choice for professionals who need to commute to the city.
The estate 24-hour light supply from a dedicated turbine engine ensures uninterrupted power, which is a significant benefit for those seeking reliable energy solutions.

Sade Balogun’s innovative vision has transformed Amen City into a model of luxury living and community development. This expansion marks another milestone in her illustrious career, reinforcing Amen City’s status as a premier investment destination. With her ability to foresee market trends and deliver projects that exceed expectations, Sade Balogun continues to set new standards in Nigerian real estate.

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In Search of Justice: Alhaja Enitanwa Muibat Lanre Shittu’s Plea for Recognition and Dignity

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In a world where the bonds of love and faith should transcend earthly judgments, Alhaja Enitanwa Muibat Lanre Shittu finds herself battling not only for justice but for the affirmation of her dignity and place within her late husband’s legacy.

Alhaja Enitanwa, the widow of renowned business mogul Lanre Shittu, faces an overwhelming injustice as she appeals a ruling by the Ifako Ijaiye Customary Court. This court dismissed her case by claiming it lacked the jurisdiction to do so.

This judgment, for Alhaja Enitanwa, represents a painful contradiction. The Ifako Ijaiye Customary Court had been specially designated to hear cases rooted in Islamic law—a foundation of faith and tradition that defined her marriage to her beloved husband. How, then, can this same court deny its duty to preside over the case she brings forward, a case so deeply tied to her faith and rightful place within her family?

At the heart of her appeal is a plea for recognition, not only for herself but for every Muslim woman whose rights are meant to be upheld by the legal protections guaranteed under the 1999 Constitution. Her counsel, Barrister Kayode Ademiluyi, stresses that this Constitution embraces Sharia law as a personal and protected path for Muslims, enshrining the rights of individuals like Alhaja Enitanwa to have their marital bonds honored by the law.

The Customary Court Law of Lagos State further cements these rights. By law, designated courts are empowered to adjudicate in matters of Islamic law—marriage, divorce, and family bonds. Yet, for reasons unknown, the Ifako Ijaiye Customary Court has chosen to ignore this mandate, casting aside the deeply personal matter Alhaja Enitanwa brought to its doors.

She seeks more than validation; she seeks justice. For Alhaja Enitanwa, this appeal is an urgent call for the court to correct a decision that, in its oversight, has left her in limbo, questioning the very foundations of her marriage and her place within a family she holds dear.

Her appeal will journey through the Customary Court of Appeal, a court of immense authority, with the power to oversee customary law matters. Here, the court will have the solemn duty to interpret her case in the spirit of fairness, upholding the principles of religious and personal freedoms granted under Nigerian law. Alhaja Enitanwa’s case is not just about her suffering but about restoring the dignity of every Muslim woman who looks to the law to honour her faith and protect her rights.

Let us remember that at the heart of this case lies a woman—a mother, a widow—whose only desire is to protect the bond she shared with her late husband and to honour the life they built together under Islamic law. Alhaja Enitanwa’s struggle resonates far beyond her plight; it is a struggle for justice, for the rights of Muslim women, and for the values enshrined in the law.

 

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