society
Yetunde Adegbite Spotlights Digital Innovation Opportunities for Advertisers
Yetunde Adegbite Spotlights Digital Innovation Opportunities for Advertisers
In an inspiring call to action at the World Out of Home Organization (WOO) Forum, Yetunde Adegbite, Managing Director iProspect Nigeria, an integrated marketing communications under Dentsu has emphasized the significant digital transformation opportunities awaiting out-of-home (OOH) advertising professionals, particularly in emerging markets.
Delivering a keynote on “The Market & Media Landscape of Nigeria,” Yetunde’s presentation offered a comprehensive analysis of Nigeria’s evolving economic, demographic, and technological spheres, underscoring the critical role of digitization in advancing the advertising industry.
Yetunde’s insights into Nigeria’s demographic trends revealed a burgeoning youthful population, accelerated urbanization, and an expanding middle class as key elements fuelling the country’s economic and market growth.
The narrative was enriched with examples of digital leaps such as widespread mobile money adoption, movements toward a cashless society, cryptocurrency growth, and the integral part AI and remote operations play in contemporary business models.
Highlighting shifts in content consumption patterns, Yetunde pointed to the surge in over-the-top (OTT) platform popularity. This shift is not only changing how audiences engage with media but also how advertisers can utilize new channels for more effective messaging. The transition towards digital out-of-home (DOOH) advertising, powered by advances in data analytics and digital technologies, was underscored as a pathway to elevated consumer interactions and marketing success.
Focusing on the intersection of technology and advertising, the presentation delved into the transformative potential of generative AI, programmatic DOOH advertising, and sophisticated data analytics. Yetunde championed these advancements as tools for advertisers to refine strategies, enhance market penetration, and drive efficiency in a rapidly digitizing world.
Yetunde’s analysis not only mapped the current state of Nigeria’s market and media landscapes but also charted a course for future growth, urging industry stakeholders to embrace digital innovations. The emphasis was on adapting swiftly to the digitization tide to unlock new opportunities in the advertising realm.
About the Forum: Marking its fourth iteration, this year’s WOO Forum has grown into a prestigious event, drawing over 200 delegates globally. Spanning one and a half days, the forum offers a rich tapestry of presentations from media owners, buyers, tech suppliers, and clients, all focused on exploring the Expanding World of Out-of-Home. The inaugural Regional Forum was hosted in Kuala Lumpur, Malaysia, in October 2022, setting the stage for an annual exchange of insights and innovations in the OOH advertising sector.
society
Warmest Birthday Wishes to an Exceptional, Gracious Woman, Mrs Folake Fabiyi ~Oluwaseun Fabiyi
Warmest Birthday Wishes to an Exceptional, Gracious Woman, Mrs Folake Fabiyi
~Oluwaseun Fabiyi
On this momentous occasion, I am thrilled to honor my beloved sister, Falake, a paragon of kindness and industriousness, on her birthday, today, Friday ayaba Fabiyi Supo, 15th November 2024. Ma, the divine benevolence of God Almighty has bestowed upon you another year of life, replete with promise and opportunity.
It is also an opportune moment to reflect on your blessings and methodically enumerate them, thereby acknowledging the remarkable accomplishments of God in your life
As you commemorate another year of existence today, may the Supreme Being graciously continue to endow your life with success, benevolence, and unwavering favour, and henceforth, every utterance and account regarding you and your household shall be replete with good tidings
I fervently pray that God’s divine guidance and favor will continually be upon you, and may He graciously bestow His kindness upon you now and forever. Please accept my warmest congratulations and sincere best wishes
To my dearest Mummy Precious, I offer my warmest felicitations and hope your birthday celebration is exceptionally eventful.
Oluwaseun Fabiyi a seasoned Journalist writes from Lagos
society
The Limit Breaker Sierre Leone Day 2- Spirit Brings Liberty When You Obey Instructions – Dr Chris Okafor.
The Limit Breaker Sierre Leone Day 2- Spirit Brings Liberty When You Obey Instructions – Dr Chris Okafor.
…. Obedience is the Solution to Limitations
If somebody can start it, somebody can end it, obeying instructions can change any evil patterns in the life of people, pattern of sickness, Poverty, Late marriage and what have you, when you obey instructions you will breakout of the Limitations in your father’s house.
This was the case study at the day 2 of the ongoing The Limit Breaker Conference in Freetown Sierre Leone where over 2 million faithful received Prophetic Blessings from the servant of God, The Generational Prophet of God.
Teaching on the Topic, Breaking out from the Limitations of my Father’s House Part 2, The Convener Chris Okafor world outreach Ministry COWOM and Senior Pastor Grace Nation Global Dr Chris Okafor continue on the highlights said when you obey instructions, you are prone to be free from any bondage of your father’s house.
The Generational Prophet of God also remarked that , it is not that the devil is powerful but because of the lack of Knowledge of the People, he said ignorance is a licence to bondage therefore obedience is majorly the solution to ancestral Limitations, when you obey instructions the spirit that brings liberty locate you and you will be free from bondage and every spirit of Limitations from you father’s house, you will be free from it.
It was another Powerful and Prophetic movement of God at the Conference, God uses his servant the Generational Prophet of God Dr Chris Okafor to do what he knows how to do best, Addressing Various issues, calling Names, Names of villages, while Every evil altars holding people inheritance exposed, Profiling solution to every case file brought to the conference, it was indeed a life changing Prophetic encounter in the life of the good people of Sierre Leone, the testimonies that will come after the three days prophetic encounter will be enormous and according to a participant who will not want her name mention.
The conference continues on Friday 15th November 2024 ,Same Time and Venue
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