Business
10 REASONS WHY MTN WAS THE MOST TALK ABOUT BRAND IN THE ICT SECTOR IN 2015 (MUST READ)
The ICT sector was a beehive of activities with the successful launch of many products, services, projects and initiatives targeted at improving the lives of its loyal customers and clientele in 2015.
MTN Nigeria, leading ICT and Telecommunications giant was not left out as it rolled out new innovative products and services as it continued to provide operational support to key sectors of the economy like banking, E-commerce, oil and gas and others. The positive impact was clearly visible and beneficial to its customers and Nigerians in general.
Below are ten projects and activities that made MTN the most-talked about brand in the ICT sector in 2015.
1. MTN Foundation at 10 Anniversary:
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One of the many ways through which MTN Nigeria shone brightly in 2015 was the impact it made, and has continued to make through its CSR vehicle, MTN Foundation. Founded in 2005, the foundation positively impacts the lives of many Nigerians through its several activities and amazing works. Supported by MTN with 1% of its Profit after Tax annually, several life-changing initiatives have been deployed with project partners and state governments in 550 locations country-wide to improve the lives of ordinary Nigerians in Health, education, economic empowerment and Arts, culture and entertainment.
Apart from consolidating on existing projects by widening the pool of beneficiaries through its scholarship program, disability support project, EYEris project, school furniture donations, donation of dialysis and mammography machines across General Hospitals in the country which have positively impacted thousands of lives, the Foundation also launched its ‘What Can We Do Together’ initiative where Nigerians were invited to participate in and partner with MTN to identify and select areas of need requiring attention and support by socially responsible organisations like MTN. As a result of this collaborative process, 200 communities have benefitted from boreholes, transformers, school furniture and donation of household items for orphanages. MTNF has invested over N18bn on social investment projects countrywide.
In its bid to complement government’s efforts at providing succour to the needy, MTN Foundation also distributed relief materials to three Internally Displaced Persons’ (IDP) camps in North East, Nigeria in 2015.
The relief materials, meant to provide succour and restore hopes, were distributed to displaced persons in Government College, Maiduguri, Borno State; NYSC Camp, Yola, Adamawa State and Poponari Camp, Damaturu, Yobe State. The relief materials included mattresses, pillows, bed sheets, pillow cases, bathing soaps, disinfectants, cooking pots, kerosine stoves and cartons of noodles.
Other significant interventions of the foundation in the year were the sponsorship of two popular dance dramas – Kakadu and Wakaa, The Musicals. The sponsorships were targeted at promoting and enhancing creativity in the Nigerian performative guild. The energy, creativity and the world class quality of the performances over a 5-day period generated rave reviews and a national buzz towards the end of the year.
Finally, as part of its continuous efforts at creating awareness on the importance of early detection of breast cancer among women, the foundation also sponsored series of events across Nigerian cities in 2015 ranging from ‘Awareness Walks’ to polo tournaments.
2. MTN Project Fame 2015:
One of the enduring and most impactful ways through which MTN has been transforming the lives and empowering West African youths is the MTN Project Fame West Africa. For the past eight years, MTN Project Fame has been taking young talents off the streets and leading them to fame, stardom and economic empowerment. Many of them have moved on to establish profitable businesses and create jobs and employment for others. Some of the most commercially successful musicians in Nigeria today are alumni of the Project Fame Academy. The 2015 edition saw an 18-year-old Jeffrey Akoh winning the music empowerment competition, smiling home with a N5 million cash prize, one-year recording contract and a SUV.
3. MTN Best 11 Trutalk Win A Home Promo:
This promo generated a lot of buzz and excitement for MTN in 2015. The promo which was tied to the number ‘11’ afforded 11 customers on its network to address a human need- Shelter and own three bedroom houses worth N15m each (or cash equivalent). The houses were showcased by Lamudi Nigeria, through its vast array of developers. Also, every day, 24 people won N11,000 cash every hour.
4. MTN Tech+:
The MTN Tech+ congregated an ecosystem that promoted cutting-edge technologies through education, enterprise and innovation in the African Market through exhibition. As a major partner for the event, MTN used it as a platform to showcase its ICT credentials through high-tech demos and workshops. It also used the intervention to launch an innovative payment system called ‘MTN Token.’ This is a mobile phone service offering a single means of authentication for online services with high and comforting levels of assurance.
5. MTN Music+ Anniversary:
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The MTN Music+ anniversary was an innovative engagement platform called ‘Noiseless party’ put together to celebrate artistes and music lovers, while celebrating its success story since the past 18 months. This was the first of its kind in Nigeria and the event created a very high ‘talkability’ on blog sites and social media platforms.
6. Sponsorship of Christian and Muslim Customers:
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MTN Nigeria made huge impact in the lives of some of its Christian subscribers as it sponsored over 20 customers on an all-expenses paid trip to Jerusalem for the year’s pilgrimage. The Muslim customers were not left out. 20 of its Muslim customers were also sponsored on an all-expenses paid trip to Mecca to fulfil some of their religious Hajj obligations. MTN has been sponsoring its Muslim and Christian customers to pilgrimages since 2008.
7. MTN Prestige Launch:
Another initiative that put MTN in the spotlight was the launch of ‘MTN Prestige.’ The company celebrated its High Value (HV) customers, 100 CEOs and captains of industry. They were treated to a night of alternative music at a prestigious musical event tagged ‘MTN Prestige’. The high point of this event was the launch of MTN Prestige, a loyalty and reward programme for its HV customers. They will enjoy a broad range of cost optimization, lifestyle and business benefits among others.
8. MTN Golf:
For many years, MTN has sponsored the annual World Golfers Championship (WGC) and other golfing competitions. The tournaments have proven to be viable and reliable platforms for customer engagement and interactivity and equally reinforced its role as an enabler of socio-economic development across several fronts in Nigeria. Golfers and enthusiasts of the sport were treated to an impressive and exciting tournament in 2015.
9. MTN Polo:
The MTN Polo 2015 was another talking point for the telecoms leader. The event converged lovers of polo. MTN’s involvement in the promotion of Polo and other sports in the country made the Nigerian Polo Federation (NPF) President, Francis Ogboro, to shower encomiums on MTN. Through its charity gesture, the MTN UNICEF Charity Shield international polo tournament made a N5 million donation to UNICEF with respect to its campaign against HIV/AIDS pandemic among Nigerian children.
10. NCC fine on MTN:
The imposed N1.04 trillion ($5.2 billion) fine on MTN by the Nigerian Communications Commission over its failure to disconnect SIM cards with incomplete registration was another talking point in the country. The company which has been the industry leader was sanctioned for failing to disconnect 5.1 million lines from its network. Meanwhile, MTN filed a suit at the Federal High Court, Lagos, challenging the fine.
Business
14 Reasons Nigerians Should Own Property with the Trusted Real Estate Brand
14 Reasons Nigerians Should Own Property with the Trusted Real Estate Brand
As part of activities marking its 14 years of transforming Nigeria’s real estate landscape, Adron Homes and Properties has unveiled 14 compelling reasons why individuals and families should consider owning property with the company reinforcing its commitment to accessible, stylish, and sustainable homeownership.
In a statement released by the company, Adron Homes described property ownership not just as an investment but as a strategic lifestyle decision rooted in long-term security, wealth creation, and community development. The company noted that over the past 14 years, it has remained consistent in providing affordable housing solutions while delivering well-planned estates that cater to diverse income levels.
According to the statement, Adron Homes’ success is anchored in its strong value proposition, which ranges from affordable pricing and flexible payment structures to prime estate locations nationwide. The company emphasized that its gated communities are designed with security, modern architectural standards, and structured infrastructure that ensure comfort and functionality for residents.
Adron Homes further highlighted its transparent documentation process and verified property titles, which have continued to boost investor confidence and encourage long-term property ownership among Nigerians at home and in the diaspora. The company added that its developments are intentionally designed to promote thriving communities, environmental sustainability, and long-term urban planning.
With a proven track record of helping thousands of customers achieve their property dreams, Adron Homes reaffirmed its commitment to delivering high-value investments that appreciate over time while maintaining strong customer service support from initial inquiry to allocation and beyond.
The organisation also noted its culture of appreciation for clients, partners, and staff through consistent reward programmes and promotional incentives. This strategy has strengthened loyalty and deepened engagement across its growing customer base.
Reflecting on its 14-year journey, Adron Homes reiterated that its mission goes beyond selling land and houses; it focuses on building vibrant communities where families thrive, investments grow, and futures are secured. The company encouraged Nigerians to take advantage of its flexible ownership opportunities, stressing that the best time to invest in property is now.
As it continues to expand its footprint across Nigeria, Adron Homes remains committed to innovation, excellence, and redefining the real estate experience through sustainable developments that stand the test of time.
Business
Ogun Unveils Plan for ₦1bn AI-Driven Digital Classroom at Remo Secondary School
Ogun Unveils Plan for ₦1bn AI-Driven Digital Classroom at Remo Secondary School
The Ogun State Government has announced plans to deliver a 900-capacity, Artificial Intelligence-enabled digital learning complex at Remo Secondary School, Sagamu, in a move aimed at strengthening technology-based education across the state.
Governor Dapo Abiodun disclosed activities marking the institution’s 80th anniversary, noting that the proposed facility represents a deliberate investment in modern learning infrastructure designed to prepare students for a rapidly evolving, knowledge-driven global economy.
He explained that the digital classroom project complements ongoing smart-education initiatives within the school, which already features a functional resource centre and a state-of-the-art robotics laboratory established to nurture innovation, problem-solving skills, and digital competence among learners.
Reaffirming his commitment to the school’s growth, the governor announced a financial pledge of ₦100m, stating that ₦50m representing half of the amount would be released immediately to kick-start development efforts. He also assured stakeholders that at least one of the outlined projects would be fully executed before the end of his administration.
Abiodun further disclosed that the state government had upgraded the school’s science laboratories, equipping them with modern facilities and teaching tools to ensure safer and more effective practical learning experiences for students.
He added that renovation works had also been completed on both the male and female hostels to improve accommodation standards, enhance security, and promote the overall well-being of boarding students.
Describing Remo Secondary School as a symbol of enduring heritage, the governor said the anniversary celebration went beyond mere commemoration of years of existence, emphasising the institution’s long-standing role in shaping generations of leaders and professionals.
He praised members of the old students’ association for their unwavering support and contributions to the school’s development, stressing that their collective efforts demonstrate a shared commitment to sustaining its legacy of excellence.
According to him, the projects and improvements carried out at the school reflect a strong belief in education as a foundation for future growth, as well as the power of collaboration between government, alumni, and the wider community.
Abiodun also revealed that the institution had been recognised as one of Ogun State’s model schools, urging students to remain focused on their academic pursuits, uphold strong moral values, and continue the tradition of excellence for which the school is known.
Business
BUA Group Chairman, Abdul Samad Rabiu, Calls for Shift from Extraction to Value Addition at AFC Event during Mining Indaba 2026
BUA Group Chairman, Abdul Samad Rabiu, Calls for Shift from Extraction to Value Addition at AFC Event during Mining Indaba 2026
Cape Town, South Africa
Founder and Executive Chairman of BUA Group, Abdul Samad Rabiu CFR CON, has called for a decisive shift in Africa’s development strategy, urging governments, financiers, and the private sector to move the continent from raw material extraction to large scale industrial processing and value addition.
Rabiu made the remarks as Special Guest of Honour at an Africa Finance Corporation forum during Mining Indaba 2026, where African leaders, policymakers, financiers, and industry executives gathered to discuss the future of mining, industrialisation, and real sector development on the continent.
Commending AFC for its role in mobilising long term capital for Africa’s industrial sectors, Rabiu noted that the institution’s leadership and recent S&P Global rating with a positive outlook underscored the importance of strong development finance institutions in shaping Africa’s growth trajectory.
Drawing from BUA Group’s experience, he recounted the company’s decision over sixteen years ago to transition from cement importation to local production in Nigeria, despite the capital intensity and long gestation periods associated with mining and heavy industry.
“At the time, Nigeria was importing cement despite being richly endowed with limestone,” Rabiu said. “We were spending more time chasing foreign exchange than selling cement. The real question was not whether the resources existed, but whether there was enough conviction to stop importing and start producing locally.”
Today, he noted, BUA mines and processes about forty thousand tonnes of limestone daily, producing roughly one million tonnes of cement every month. That shift has helped Nigeria move from being a cement importer to a net exporter, saving the country billions of dollars in foreign exchange annually.
Rabiu stressed that such transformation would not have been possible without patient, long term financing from DFIs, particularly the Africa Finance Corporation, which has supported BUA’s cement and industrial operations with over four hundred million dollars in financing.
He added that a significant portion of those facilities has already been repaid, demonstrating that well structured African industrial projects are not only developmental but also commercially viable and recyclable.
Turning to the broader continental picture, Rabiu highlighted what he described as a structural paradox: Africa remains one of the world’s most resource rich regions, yet exports the bulk of its minerals and agricultural produce in raw or minimally processed form.
He cited examples across gold, cobalt, copper, iron ore, diamonds, and cocoa, noting that while Africa supplies much of the world’s raw inputs, it captures only a fraction of the value created downstream.
“Africa does not lack resources,” he said. “What it lacks is processing capacity, industrial scale, and disciplined execution.”
He argued that the same challenge extends beyond mining into agriculture, where Africa holds a majority of the world’s arable land yet continues to import billions of dollars’ worth of food annually.
Rabiu called for coordinated action among governments, DFIs, and the private sector, urging DFIs to scale long term financing targeted at beneficiation and industrial value chains, while governments adopt deliberate policies that incentivise local processing and invest in power, transport, and industrial infrastructure.
“Industrialisation does not happen by accident,” he said. “Countries that industrialised did so by design, not by chance. Africa must do the same.”
He concluded by stressing that Africa’s opportunity lies in aligning private enterprise, patient capital, and supportive policy to move the continent from extraction to transformation, and from potential to shared prosperity.
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