society
Dentsu Nigeria Appoints Oyeleke Comms Manager, Promotes Officials
Dentsu Nigeria Appoints Oyeleke Comms Manager, Promotes Officials
…Rewards outstanding performance
A multinational full-service marketing communications agency network, MediaFuse-dentsu International, has appointed Sodiq Oyeleke, a versatile multi-media journalist, as its Group Corporate Communications Manager in Nigeria.
Oyeleke, who is the first to occupy such a position in the company, is an award-winning journalist and one of the leading digital and data journalists in Nigeria with over 10 years of experience within the media industry.
Before joining dentsu Nigeria, he worked at The PUNCH Newspaper, Daily Times; and Daily Independent as an Assistant Online Editor. Oyeleke is an Associate of the Nigerian Institute of Public Relations and a specialist in political, inter-governmental, corporate and crisis communications.
Also, Adeleye Fabusoro was appointed as Production Consultant of The Story Lab Nigeria.
Fabusoro, the Production Consultant for The Story Lab, spent over 14 years in several top media companies working for over 18 countries. He has produced more than 2,500 episodes of drama series, 700 episodes of TV shows, 30 documentaries, 30 feature films, eight short films and television commercials.
Seventy employees, including top officials, have also been promoted by Media-Fuse Dentsu across its agencies – Carat, Dentsu Creative, dentsu X, IproViz, Red Star, The Story Lab and Amplifi System. Among them, six top officials of the company were elevated to senior management positions.
Marian Ogaziechi was promoted to General Manager/Chief Operating Officer of The Story Lab and Amplifi System (Agyle Nigeria); Adekemi Alegbeleye, General Manager//Chief Operating Officer of Dentsu Nigeria; and Funke Adekola, General Manager/Chief Operating Officer of Dentsu McgarryBowen (DMB) and Isobar transforming into Dentsu Creative.
Others include Ugochukwu Maduagwu promoted to Media Director and Head of Business for Red Star Nigeria; Theresa Ogah, Media Director, IproViz Nigeria (formerly Vizeum); and Lola Akinyele elevated to the position of Strategy Director of Isobar Nigeria transitioning to Dentsu Creative Nigeria.
The announcement of the promotions was greeted with joy from members of staff as some employees also received appreciable rewards for their outstanding performance.
MediaFuse-Dentsu International’s Group Chief Executive Officer and Managing Partner, Mr Emeka Okeke (FRPA), added that the promotions would take immediate effect.
According to Okeke, the promotions were done to recognise the contributions of the company’s most-valuable resource – human capital.
Okeke explained that the promotions were made despite the economic challenges in the country to reaffirm the firm as a leading employer with human capital development at the core of its operations.
He said, “They are our most-valued assets and we cannot afford not to reward them despite challenges in the operating environment. With these promotions and appointments, we are set for a new drive-in brand building and communication experience.
We believe that motivation across board to reinforce staff morale and help them to deliver top-notch jobs to clients and the company. We are proud of the jobs done by our members of staff and this
will encourage them to do more.
“The Media-Fuse dentsu leadership and team have a proven track record of effective regional communication strategies driven by consistency in service and the recognition of cultural diversity.”
Before her promotion as General Manager/Chief Operating Officer, Ogaziechi was the Business Director at both The Story Lab and Amplifi System (transforming into Agyle Nigeria).
Ogaziechi, who joined dentsu Nigeria in 2014, is well-grounded in media procurement, sourcing, content development and aggregation. Marshalled by hard work, innovation, and teamwork, she rose and led the company’s commercial and content teams to various bids through competitive investment offerings for multinational and national clients in various categories.
Alegbeleye was promoted as the General Manager/Chief Operating Officer of dentsu X Nigeria. Alegbeleye, who joined dentsu Nigeria in 2014, is a marketing communications professional with over a decade of experience in creating connections strategies to deliver total marketing solutions across various industries and over 40 brands. She works closely with brands to ensure the profitability and growth of their businesses and to seek new business opportunities.
Adekola, now the General Manager Dentsu McgarryBowen, Nigeria, was the Client Service Director of DMB. Adekola specialises in brand building and business management, C-level client relationship management client servicing, business operations and creative business processes from start to finish. She has won accolades at both local and international advertising festivals such as Loeries, Africa Cristal, as well as the Lagos Advertising and Ideas Festival.
Maduagwu, the new Media Director and Head of Business for Red Star Nigeria, is a result-focused individual with strong analytical skills, who employs technical skills in the provision of marketing communication solutions from business development through to strategy and implementation.
Theresa Ogah, a former Associate Media Director, was promoted to Media Director, IproViz Nigeria (former Vizeum). Ogah is an integrated marketing communication expert, who specialises in strategic communications planning, implementation planning and data analytics and campaign management for several multinational brands across Africa.
Akinyele, who was also promoted to the position of Creative Strategy Director of Isobar Nigeria – transitioning into Dentsu Creative Nigeria – is a marketing and brand strategist.
About us
MediaFuse-Dentsu International is a full-service marketing communications agency network offering specialist media services, integrated communication planning, full creative services, production, content development and aggregation, search, and performance marketing; social/community management, data planning and implementation as well as effective location service, planning and execution in Nigeria.
A part of Dentsu International which operates in over 170 markets worldwide, Dentsu Nigeria has three core lines of business – Creative (Dentsu Creative), Media and Performance (Carat and Red Media), as well as Content/Customer Experience (StoryLab and Amplifi System).
society
Ramadan: Adron Homes Felicitates Muslims, Preaches Hope and Unity
Ramadan: Adron Homes Felicitates Muslims, Preaches Hope and Unity
Adron Homes & Properties Limited has congratulated Muslim faithful on the commencement of the holy month of Ramadan, urging Nigerians to embrace the virtues of sacrifice, discipline, and compassion that define the season.
In a statement made available to journalists, the company described Ramadan as a period of deep reflection, spiritual renewal, and strengthened devotion to faith and humanity.
According to the management, the holy month represents values that align with the organisation’s commitment to integrity, resilience, and community development.
“Ramadan is a time that teaches patience, generosity, and selflessness. As our Muslim customers and partners begin the fast, we pray that their sacrifices are accepted and that the season brings peace, joy, and renewed hope to their homes and the nation at large,” the statement read.
The firm reaffirmed its dedication to providing affordable and accessible housing solutions to Nigerians, noting that building homes goes beyond structures to creating environments where families can thrive.
Adron Homes further urged citizens to use the period to pray for national unity, economic stability, and sustainable growth.
It wished all Muslim faithful a spiritually fulfilling Ramadan.
Ramadan Mubarak.
society
Underfunding National Security: Envelope Budgeting Fails Nigeria’s Defence By George Omagbemi Sylvester
Underfunding National Security: Envelope Budgeting Fails Nigeria’s Defence
By George Omagbemi Sylvester | Published by saharaweeklyng.com
“Fiscal Rigidity in a Time of Crisis: Lawmakers Say Fixed Budget Ceilings Are Crippling Nigeria’s Fight Against Insurgency, Banditry, and Organized Crime.”
Nigeria’s legislature has issued a stark warning: the envelope budgeting system; a fiscal model that caps spending for ministries, departments, and agencies (MDAs) is inadequate to meet the country’s escalating security challenges. Lawmakers and budget analysts argue that rigid fiscal ceilings are undermining the nation’s ability to confront insurgency, banditry, kidnapping, separatist violence, oil theft and maritime insecurity.
The warning emerged during the 2026 budget defence session for the Office of the National Security Adviser (ONSA) at the National Assembly in Abuja. Senator Yahaya Abdullahi (APC‑Kebbi North), chairman of the Senate Committee on National Security and Intelligence, decried the envelope system, noting that security agencies “have been subject to the vagaries of the envelope system rather than to genuine needs and requirements.” The committee highlighted non-release or partial release of capital funds from previous budgets, which has hindered procurement, intelligence and operational capacity.
Nigeria faces a multi‑front security crisis: persistent insurgency in the North‑East, banditry and kidnappings across the North‑West and North‑Central, separatist tensions in the South‑East, and piracy affecting Niger Delta oil production. Despite declarations of a national security emergency by President Bola Tinubu, lawmakers point to a “disconnect” between rhetoric and the actual fiscal support for agencies tasked with enforcement.
Experts warn that security operations demand flexibility and rapid resource allocation. Dr. Amina Bello, a public finance specialist, said: “A static budget in a dynamic threat environment is like sending firefighters with water jugs to a forest fire. You need flexibility, not fixed ceilings, to adapt to unforeseen developments.”
The Permanent Secretary of Special Services at ONSA, Mohammed Sanusi, detailed operational consequences: irregular overhead releases, unfulfilled capital appropriations, and constrained foreign service funds. These fiscal constraints have weakened intelligence and covert units, hampering surveillance, cyber‑security, counter‑terrorism and intelligence sharing.
Delayed capital releases have stalled critical projects, including infrastructure upgrades and surveillance systems. Professor Kolawole Adeyemi, a governance expert, emphasized that “budgeting for security must allow for rapid reallocation in response to threats that move faster than political cycles. Envelope budgeting lacks this essential flexibility.”
While the National Assembly advocates fiscal discipline, lawmakers stress that security funding requires strategic responsiveness. Speaker Abbas Ibrahim underscored that security deserves “prominent and sustained attention” in the 2026 budget, balancing oversight with operational needs.
In response, the Senate committee plans to pursue reforms, including collaboration with the executive to restructure funding, explore supplementary budgets and ensure predictable and sufficient resources for security agencies. Experts warn that without reform, criminal networks will exploit these gaps, eroding public trust.
As one policy analyst summarized: “A nation declares a security emergency; but if its budget does not follow with real resources and oversight, the emergency remains rhetorical.” Nigeria’s debate over envelope budgeting is more than an accounting dispute; it is a contest over the nation’s security priorities and its commitment to safeguarding citizens.
society
Rev. Mother Kehinde Osoba (Eritosin) Celebrates as She Marks Her Birthday
Rev. Mother Kehinde Osoba (Eritosin) Celebrates as She Marks Her Birthday
Today, the world and the body of Christ rise in celebration of a rare vessel of honour, Rev. Mother Kehinde Osoba, fondly known as Eritosin, as she marks her birthday.
Born a special child with a divine mark of grace, Rev. Mother Eritosin’s journey in God’s vineyard spans several decades of steadfast service, spiritual depth, and undeniable impact. Those who know her closely describe her as a prophetess with a heart of gold — a woman whose calling is not worn as a title, but lived daily through compassion, discipline, humility, and unwavering faith.
From her early days in ministry, she has touched lives across communities, offering spiritual guidance, prophetic insight, and motherly counsel. Many testify that through her prayers and teachings, they encountered God in a deeply personal and transformative way. Near and far, her influence continues to echo — not only within church walls, but in homes, families, and destinies reshaped through her mentorship.
A mother in every sense of the word, Rev. Mother Kehinde Osoba embodies nurture and correction in equal measure. As a grandmother, she remains energetic in purpose — accommodating the wayward, embracing the rejected, and holding firmly to the belief that no soul is beyond redemption. Her life’s mission has remained consistent: to lead many to Christ and guide them into the light of a new beginning.
Deeply rooted within the C&S Unification, she stands tall as a spiritual pillar in the Cherubim and Seraphim Church globally. Her dedication to holiness, unity, and prophetic service has earned her widespread respect as a spiritual matriarch whose voice carries both authority and humility.
As she celebrates another year today, tributes continue to pour in from spiritual sons and daughters, church leaders, and admirers who see in her a living reflection of grace in action.
Prayer for Rev. Mother Kehinde Osoba (Eritosin)
May the Almighty God, who called you from birth and anointed you for His service, continually strengthen you with divine health and renewed vigour.
May your oil never run dry, and may your prophetic mantle grow heavier with greater glory.
May the lives you have nurtured rise to call you blessed.
May your latter years be greater than the former, filled with peace, honour, and the visible rewards of your labour in God’s vineyard.
May heaven continually back your prayers, and may your light shine brighter across nations.
Happy Birthday to a true Mother in Israel — Rev. Mother Kehinde Osoba (Eritosin).
More years.
More anointing.
More impact.
If you want this adapted for a newspaper page, church bulletin, Facebook post, or birthday flyer, just tell me the format and tone.
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