Business
Hostile Takeover: A Failed Plot to Seize Control of the ILÉ IYÁN Brand”
Published
10 months agoon
“Hostile Takeover: A Failed Plot to Seize Control of the ILÉ IYÁN Brand”
Under the leadership of Sheriff Sanni, aka Sannikayz, ILÉ IYÁN has become an iconic brand, captivating over 12 million social media engagements worldwide and achieving remarkable growth in revenue and brand equity. This brand, recognized both locally and internationally, has served distinguished clientele, including high-net-worth individuals, government officials, corporate organizations, and A-list celebrities in entertainment. With over 15 years of experience in the hospitality industry, Sannikayz has built ILÉ IYÁN into a thriving, well-respected establishment promoting the Arts, Culture and Tourism in Nigeria and also celebrated for its excellence and integrity locally and Internationally.
Yet, in a desperate bid to silence the truth and stifle justice, brand hijackers and their paid voices have spun a web of falsehoods against Sannikayz, distorting the narrative in the public eye.
**False Claims of a Six-Month Rift with Initial Co-Founder**
The rumor mills claim that Sannikayz’s relationship with his initial investor soured within six months, suggesting a pattern of untrustworthiness with investors. In truth, this investor contributed N5M and has always maintained a warm, respectful relationship with Sannikayz till date. They both hold each other in high regard, and the surrender of shares was carried out through mutual agreement.
**Myth of Sannikayz Seeking Investment from Olasunkanmi Mustapha, aka Musty**
It is a blatant falsehood to claim that Sannikayz approached Musty for investment. In reality, Musty—through his staff Princess Michelle, a long-time customer—persistently pursued Sannikayz, keen on investing in ILÉ IYÁN’s expansion. Initially, Sannikayz was hesitant to allow Musty’s involvement, but Musty persisted, using unsolicited gifts to Sannikayz’s relatives as a ruse to appear trustworthy. This facade masked his true intent: an attempt to hijack a thriving business built on years of Sannikayz’s hard work.
**Inflated Claims of Musty’s Hospitality Credentials**
Musty’s narrative of 20 years of hospitality experience lacks any tangible proof. The restaurant he previously managed in Ikeja ended abruptly, leaving no credible brand or legacy in its wake. Unlike industry leaders with notable projects, Musty has no significant presence in the hospitality world. Hijacking ILÉ IYÁN appears to be his opportunistic plan to build a fictitious reputation on the back of another’s accomplishments.
**Unjust Share Allocation for Musty**
At the time of Musty’s entry, ILÉ IYÁN had evolved into a household name for premium pounded yam, with substantial brand value. Based on this valuation, Musty’s investment should have earned him a mere 20% share, yet Sannikayz generously granted him 30%, believing in Musty’s supposedly genuine intentions.
**Concealed Financial Gains and Exploitation of Resources**
Since his initial investment, Musty has received substantial returns: in December 2023, ILÉ IYÁN paid him N2,020,306 in profit from just the Lekki branch, followed by a total of N14,964,291 in March 2024 from both branches. Yet, Musty’s family which includes his wife Abiola Mustapha, his brother Pelumi Mustapha, his wife’s Niece and close associates Ayoola Ajuwon, Jaiyeola Ayoola-Ajuwon were placed on inflated salaries for minimal work, costing the business N4,710,000 monthly even Musty (the investor ) was earning N1,000,000 monthly. They disregarded corporate governance and fostered nepotism, placing two couples on the management team—decisions that disrespected ILÉ IYÁN’s established culture and principles.
Total payments made to investor from profit sharing and Management fees is over N30M which is close to 40% of his initial investment of N80,000,000.
**Harming ILÉ IYÁN’s Reputation**
Under Musty’s management, the Ikeja branch saw a downturn, with complaints piling up. One manager, Emmanuel Oluwabusayo, hired by Musty’s wife, even assaulted a female employee, resulting in a public scandal on a human rights blog. Despite Sannikayz’s pleas to dismiss the manager, Musty’s team retained him, prioritizing profit over integrity and brand reputation. This situation compelled Sannikayz to halt ILÉ IYÁN’s Canada expansion and return to Nigeria to address these crises.
**Exploitation of ILÉ IYÁN’s Brand Name**
Behind closed doors, Musty and his wife falsely presented themselves as owners of ILÉ IYÁN, and even attempted to position the brand as a subsidiary of Musty’s company. When asked to sign a shareholder agreement, Musty refused and instead led armed men to shut down ILÉ IYÁN’s Ikeja GRA branch, assaulting staff and deleting CCTV footage. Some of the staff were administered Post Traumatic Stress Disorder ( PTSD ) first aid and also one Emily Balogun also reported to be Injured by one of the armed men. She was also reported to suffer a neck injury during this tragic event. The Founder, Sannikayz filed a Petition against Musty at the Office of The Commissioner for Police, Lagos State Command. He later went ahead to establish a replica company, “ILÉ IYÁN by PODS,” hoping to erase the original brand and replace it with his counterfeit venture.
**Increased Costs and Employee Exploitation**
Between February and April 2024, ILÉ IYÁN was unknowingly paying salaries to Musty’s staff under the guise of management fees. These individuals increased operational costs, engaged in dubious procurement practices, and disrespected employee rights, especially targeting individuals they deemed “poor” or “female”—values antithetical to ILÉ IYÁN’s founding principles of respect and inclusivity.
Food Handlers Test and Staff Hygiene.
As part of ILÉ IYÁN’s commitment to maintaining the highest standards of food safety and customer service, all staff members are required to complete a Food Handlers Test and attend Customer Service Training periodically.
These claims are false accusations in a-bid to tarnish the ILÉ IYÁN’S brand reputation.
**The Myth of “Japa” to Canada**
It’s either ignorance or calculated malice to claim that Sannikayz abandoned ILÉ IYÁN for Canada. In fact, the plan for an international presence was mutually agreed upon to reach the Nigerian diaspora, beginning with Canada. During this official trip, Sannikayz remained in close contact with Musty, discussing registration and market strategies for the Canadian outlet.
Sannikayz also frequents Nigeria to monitor closely the growth and development of the ILÉ IYÁN Nigeria brand. This is also not limited to the his attendance at the GTbank Food and Drinks Event 2024 and other Hospitality related activities ultimately for the overall progress of the Company.
**Baseless Claims of Unpaid Debts**
Musty’s accusations of unpaid debts are not only false but an attempt to manipulate public sentiment. Outside his initial investment, no additional funds were extended by Musty’s company.
**False Allegations of Lavish Lifestyle**
In today’s social media era, Sannikayz’s lifestyle is anything but secretive. Claims of excessive spending are baseless, without any proof to support them. Sannikayz is a seasoned and prudent entrepreneur whose dedication to his business has always taken precedence.
**Musty’s Attempt to Wipe Out ILÉ IYÁN’s Legacy**
In a final move to erase Sannikayz’s legacy, Musty’s company filed a petition to dissolve ILÉ IYÁN. Yet, when confronted by Sannikayz’s legal team, Musty’s lawyers began to foot-drag with the court even awarding costs against them for time-wasting. His plan to hijack the brand through family appointments, staff mismanagement, and frivolous lawsuits fell apart, underscoring that one cannot steal another’s hard-earned success and prosper.
The ILÉ IYÁN NIGERIA brand has also made Legal action against Musty and his entities at the State and Federal High Courts for breach of contract, trust and agreement and passing off.
There are also numerous reports from other Founders who have suffered similar exploitation at the hands of Musty. His reputation for using police intimidation and scare tactics to coerce young Nigerian entrepreneurs into surrendering their businesses has left a trail of victims. This alarming trend, and the story of ILÉ IYÁN’s attempted hijacking, serves as a rallying call to protect Nigerian entrepreneurs from malicious individuals like Musty.
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NNPCL and Corruption’s Final Throes
By Pius Olasanmi
In the twilight of the Obasanjo administration, when Nigerians were still capable of being outraged, when Turn Around Maintenance (TAM) of refineries was a buzzword that still held some mysticism to bamboozle citizens, during a conversation, a certain man said something profound. The man said, “As a businessman, if I were the owner of these refineries, knowing that they are three decades old, I would take the last money I have, hire bulldozers, raze them to the ground, and obtain loans to build new ones.”
When we pressed him further on why he would engage in such waste, he explained that repairing the refineries is the real waste. He explained that even if the TAM were honestly carried out, a thirty-year-old refinery would never compete favourably with a new one that would integrate contemporary technology. Operating at its best, such a refinery would never be comparatively more efficient. It is therefore pointless to have spent another one naira on the refineries at that point.
A few months later, I had a conversation with a then-lawmaker on an entirely different matter. I mentioned that the National Assembly has failed by not crafting legislation that would criminalise and punish public office holders who foist wrong decisions on the country. The logic: a public office holder need not steal to be punished, wrong decisions should attract penalties for an office holder who opts for the worst of all options when there are less injurious ones.
These established premises speak to the ongoing nauseating efforts at revisionism by those who wrecked the Nigerian National Petroleum Company Limited (NNPCL) and its previous iteration, the Nigerian National Petroleum Corporation (NNPC). Notably, this campaign to rewrite history is traceable to Engineer Mele Kolo Kyari, the disgraced immediate past Chief Executive Officer of NNPCL and his hirelings. They have suffocated the news and the public opinion space with even more lies than they spun while in office.
The Saint Kyari campaign is anchored on convincing Nigerians that the Port Harcourt, Warri and Kaduna Refineries were fully functional when he was booted out of office. So brazen is the campaign that one of its talking heads challenged the group chief executive officer (GCEO), Engr. Bayo Ojulari, to “inform Nigerians categorically what happened to the functioning refineries he inherited from his predecessor, Engr. Mele Kyari.” The effrontery.
We have not forgotten so soon the charade that followed the baffling claim that Nigeria has spent $2.8 billion on the repair of the refineries, while they are not churning out even a single litre of refined product among them. Saint Kyari and his goons played all manner of tricks, all of which embarrassed President Bola Tinubu, who had counted on ticking off the return to productivity of the refineries as part of his achievements, only to realise that he was deceived into celebrating phantoms. Tragic.
Lest we forget, 200 trucks were arranged as props in a well-directed video clip to celebrate the re-streaming of the Port Harcourt Refinery. The disappointment. Nigerians were to learn from several reports that the Port Harcourt refinery was not producing and was instead using old, stored petroleum products to load trucks. Worse still, the Kyari crew was passing off sanction-tainted Russian-sourced crude oil refined in Malta as locally refined products. More insult was piled on the assault on our collective sensibility with the lies that the Port Harcourt Refinery exported semi-finished products. Brazen.
Meanwhile, Kyari and his hirelings called those who pointed out or protested these glaring scams all manner of names. They hid behind industry technicalities and jargon to create the impression that those of us who knew Nigerians were being robbed did not understand what we were saying. The point remains that a $2.8 billion investment can potentially build a refinery with a capacity of around 100,000 barrels per day (bpd). Of course, the actual capacity of such a refinery will depend on various factors, including the complexity of the refinery, the technology used, and the location. That is the amount that Kyari’s regime at the NNPCL took and did not give Nigerians refined products.
Fast forward to Kyari’s sack and the appointment of Engineer Bayo Ojulari, who has demonstrated that things can indeed be done differently. Kyari’s exit was expectedly followed by the Economic and Financial Crimes Commission (EFCC) going after him and his associates. The extent of the theft is better understood against the backdrop of N80 billion being found in the bank account of one of his associates. They went on the run.
Perhaps because the EFCC was biding its time on securing international warrants for the arrests of these characters on the lam, they have become emboldened. They have decided to fight back and rewrite the story of their participation in the greatest fraud against Nigerians. Engineer Ojulari’s renewed mindset, which is entrenching a semblance of the transparency Nigerians demand, became their natural target. The demons that once roamed around the corporation came out with malevolence. They started spinning stories of corruption to tarnish the incumbent who refused to hide their crimes. The objective: bring Ojulari down. But alas, he is winning the war as it stands.
His innocence is proven, and it is glaring that those who want him out are mere charlatans who can no longer ply their corrupt wares because of the impact of the new reforms. Corruption in the NNPCL is in its final throes. The fake news being unleashed against the incumbent leadership is akin to corruption’s last kicks as reforms in the sector strangulate it and its practitioners. The reforms must take place in the NNPCL, whether the industry demons like it or not.
As a parting shot, Kyari and his associates would do well to prepare their defence. In addition to accounting for the $2.8 billion they laundered in the name of repairing the moribund refineries, they must also answer for the poor decision to fix that which is irretrievably broken. Awarding contracts for Turn Around Maintenance of 59-year-old refineries that a right-thinking person had suggested should be demolished almost twenty years ago, when they were only 30 years old, is criminal. Trying to deceive Nigerians that the fake repairs worked is treason.
Olasanmi is a public affairs analyst writing from Lagos.
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Business
GRANDIS 5STAR LUXURY APARTMENT & SUITES SET TO REDEFINE LIVING IN VICTORIA ISLAND
Published
4 days agoon
August 15, 2025
GRANDIS 5STAR LUXURY APARTMENT & SUITES SET TO REDEFINE LIVING IN VICTORIA ISLAND
Set to Rise elegantly against the Lagos skyline, is the Grandis 5Star Luxury Apartment & Suites. According to Adejuwon Ademola, The General Manager of the Development company, it is more than just a residential building
“it’s a lifestyle statement. Standing 17 floors high in the heart of Victoria Island, this revolutionary masterpiece of modern architecture will offer a panoramic 360° view of Eko Atlantic, Victoria Island, and Ikoyi, transforming every apartment into an exclusive penthouse experience for the world’s most discerning elite.”

Developed by Dumarco Construction Limited, a globally acclaimed company with decades of delivering complex, high-value projects in the highly regulated petroleum, oil, and gas industries, Grandis 5Star brings unmatched international safety standards, uncompromising quality, and timeless elegance into Nigeria’s luxury property market.
> “When you live in Grandis, you’re not just buying a home—you’re investing in peace of mind, world-class safety, and an effortless luxury experience that will remain pristine for decades,” says Adejuwon A. Ademola, General Manager of Dumarco Construction Limited.
The Gold Standard in Safety and Quality
Dumarco’s roots in the oil and gas sector mean the company operates to some of the strictest safety protocols in the world. Every stage—from conceptualization, design, construction, to long-term maintenance—follows internationally accepted procedures and quality assurance measures. Cutting corners is simply not in Dumarco’s vocabulary.
> “In the oil and gas industry, there’s no room for compromise. We’ve brought that same discipline and zero-tolerance for mediocrity into property development,” says Ademola. “That’s why Grandis will be one of the safest and most enduring residential developments in Nigeria.”
To ensure transparency and prevent (project complacency), Dumarco deliberately separates the developer, contractor, and consultant roles, engaging only the most competent professionals in each respective field. Dumarco’s project team includes globally recognized contractors such as Julius Berger, Cappa & D’Alberto, and Elalan, Migliore Construczione & Tecniche (MC&T) and their partners VENCO IMTIAZ CONTRACTING COMPANY (VICC) based in Dubai, UAE, Business Contracting Limited, alongside leading consultants like Morgan Omanitan & Abe, LAMBERT, and James Cubitt.
Grandis – Investments, appreciation, returns and profitability
Our selection process for the location of the project alone was pains-taking and completely thorough scientific process. Top professional companies were employed to conduct a scientific data acquisition and analytical survey of the entire Victoria Island, Ikoyi, Lekki and Eko Atlantic before a project site is selected. Analyzing and acquiring areas developmental charts and trends, studying and gathering historical and present sale prices, rental charge and occupancy rates over a 50 year period from every individual street before the selection of the location of any of our developments especially true for the Grandis Project
He adds,
“Our clients and residents can be rest assured that the location of Grandis has been scientifically proven through all existing data to provide our clients with a 100% occupancy rate, highest developmental location, highest rental income and investment returns. ”
The Grandis Experience
Located minutes away from international corporate headquarters, embassies, and landmarks such as Eko Hotel, Radisson Blu, and the Radisson Red, Grandis offers unmatched convenience for professionals, diplomats, and high-net-worth individuals. Every residence is designed for both indulgence and efficiency, with high-grade finishes, smart-home systems, and private amenities that ensure seamless living.
From sunrise over the Atlantic to the glittering Lagos night skyline, residents will enjoy uninterrupted luxury, supported by discreet and highly trained staff, advanced security systems, and a design that prioritizes comfort and privacy.
> “We designed Grandis for people who want everything—security, elegance, convenience, and the assurance that their home will look as spectacular in 20 years as it does on day one,” Ademola notes.
A Legacy That Lasts
With its combination of visionary architecture, peerless safety, and meticulous maintenance planning, Grandis is built to remain iconic for generations. Thanks to Dumarco’s meticulous approach, the building’s service charges are expected to remain low while its value and appeal continue to appreciate over time.
In a market often marred by shortcuts and substandard practices, Mr Ademola says
Grandis stands as a beacon of what luxury living should be—safe, spectacular, and built to last.
“Grandis 5Star Luxury Apartment & Suites — Where safety meets sophistication, and every detail is designed for a life well-lived.”
He added
Website -www.dumarcoltd.com
Project website – www.26idowutaylor.com
Email [email protected]
Tel / WhatsApp +234 9077777883
GM – Adejuwon A. Ademola
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celebrity radar - gossips
Nationwide Talent, One Broadcaster: Tinubu Picks Pedro, Bello, Din, Mohammed to Lead NTA
Published
4 days agoon
August 15, 2025
Tinubu Overhauls NTA Leadership: Media Powerhouse Rotimi Pedro Takes Helm as DG
President Bola Ahmed Tinubu has announced a major shake-up at the Nigerian Television Authority (NTA), appointing renowned media executive Rotimi Richard Pedro as the new Director-General in a move widely seen as a bold step toward modernising the state broadcaster.
Pedro, a Lagos native, brings nearly 30 years of expertise in broadcasting, sports rights, and marketing communications across Africa, the UK, and the Middle East. A trained entertainment and intellectual property lawyer, he also holds an MSc in Investment Management and Finance from City University Business School, London.
In 1995, Pedro founded Optima Sports Management International (OSMI), which rose to become one of Africa’s leading sports content providers—distributing premium events such as the English Premier League, UEFA Champions League, FIFA World Cup, and CAF competitions to audiences in over 40 countries.
His career highlights include top roles at Bloomberg Television Africa and Rapid Blue Format, as well as advisory work for FIFA, UEFA, Fremantle Media, and the African Union of Broadcasters (AUB). At the AUB, he was instrumental in securing exclusive pan-African free-to-air media rights for all CAF competitions.
Alongside Pedro’s appointment, Tinubu named Karimah Bello from Katsina State as Executive Director of Marketing, Stella Din from Plateau State as Executive Director of News, and Sophia Issa Mohammed from Adamawa State as Managing Director of NTA Enterprises Limited.
Industry insiders credit Pedro with building commercially viable broadcast platforms, driving sponsorship growth, and delivering world-class content to African audiences. His appointment marks one of the most significant leadership changes at NTA in years—signalling the government’s intent to strengthen the broadcaster’s competitiveness in a fast-evolving media landscape.
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